Relax Design s.r.l.

What Relax Design s.r.l. does

Relax Design s.r.l. is a privately-held Italian manufacturer founded in 1998 and headquartered in Casoria, Campania, specializing in premium bathroom furniture, sanitary ware, and home wellness products. The company operates three branded collections — White Label (contemporary essentials designed by ZeTae Studio), Black Label (sculptural pieces by 13 international designers including Karim Rashid), and Quality Time (mini pools/spa, saunas, and hammam) — and produces them entirely in-house using proprietary solid-surface materials developed at its Italian laboratories, including Luxolid® (20 colors, gloss/matte), Lumenit® translucent resin (5 colors, 30% lighter than glass, 100% recyclable), Concreto®, Granolid®, and Texolid®. Underlying technology centers on injection-molded solid-surface manufacturing, with branded control systems AquaSync™ and Talent System 2.0™ integrated into mini pool products, and the Infinity™ edge overflow system for visual continuity.

The company generates revenue through a B2B distribution model, selling exclusively via an authorized dealer and reseller network across Italy (and selectively in EMEA) rather than direct-to-consumer e-commerce. Pricing is quote-based and not publicly disclosed, consistent with a high-end, specification-driven product set targeting architects, interior designers, luxury residential developers, boutique hospitality, and wellness-oriented end customers. The company invests in trade-show presence (CERSAIE Bologna is the flagship), trade publications (Cose di Casa, Guida Bagni & Piastrelle), and experiential infrastructure (a 300+ sqm showroom opened in Telese Terme in October 2025), and maintains a protected dealer portal ('Area Rivenditori') for commercial partners.

At 23 employees with no disclosed institutional funding, Relax Design operates as a founder/management-owned s.r.l. Its competitive positioning rests on material IP, exclusive designer partnerships, and Italian craftsmanship credentials — reinforced by ADI Design Index 2022 selection and Compasso d'Oro 2024 candidacy for two Black Label products. Revenue figures are not publicly disclosed; growth signals (showroom capex, expanded designer roster, CERSAIE 2026 pipeline) point to measured, brand-led expansion rather than aggressive scaling.

Name

Relax Design s.r.l.

Legal name

Relax s.r.l.

Website

https://relaxdesign.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bathroom Furniture & Wellness Products

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Solid surface bathroom furniture
• Premium sanitary ware
• Mini pool spas
• Wellness sauna hammam
• Designer bathroom fixtures

Headquarters

HQ city

Casoria (NA)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Furniture Products: Relax Design manufactures and sells a comprehensive range of bathroom furniture including washbasins (freestanding, countertop, wall-mounted), bathtubs (freestanding, oversize, corner, asymmetric), shower columns, shower heads, shower trays, tops and washbasins, furniture and storage systems, wall coverings, and sanitary ware.
2. Mini Pools & Spa Products: Premium mini pools and spa systems including Futura, Endless, Time, Stage, Jam, Nova, Proxima, and Zed Pleasure models with advanced features like AquaSync™ and Infinity™ edge systems.
3. Wellness Products (Saunas & Hammam): Saunas and Turkish baths under the Natura collection, designed by Paolo Parea, featuring technologically advanced microclimate creation for balanced temperature and humidity environments.
4. Designer Collaborations - Black Label: High-end designer collections featuring products from international designers including ZeTae Studio, Karim Rashid, Roberto Monte, Studio 74ram, BMB progetti, Studiomartino.5, Gumdesign, Luca Papini, Studio Rem, Salvatore Martorana, Massimiliano Braconi, Davide Lanfranco, and Fabiana Dell'Aglio. These are sculptural freestanding pieces for exclusive contemporary architectural spaces.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Relax Design designs and manufactures premium bathroom furniture and wellness products in Italy, using proprietary solid-surface materials (Luxolid®, Lumenit®, Concreto®, Granolid®). Its offering spans freestanding and countertop washbasins, freestanding and acrylic bathtubs, shower systems, sanitary ware, bathroom furniture, mini pools/spas with intelligent control technology, and saunas and hammam. The company sells through an authorized dealer/reseller network serving architects, interior designers, and luxury residential and hospitality projects.

Product overview

Relax Design s.r.l. is an Italian bathroom design company specializing in wellness products. The product portfolio is organized into three main collections: White Label (contemporary essential forms designed by ZeTae Studio), Quality Time (Mini Piscine Spa and Saune & Hammam for domestic wellness), and Black Label (high-end designer collaborations). The company produces proprietary solid-surface materials (Luxolid®, Luxolid® Lapillus™, Lumenit®, Concreto®, Granolid®) used across all products including freestanding bathtubs, washbasins (freestanding, countertop, and wall-mounted), shower systems, sanitary ware, bathroom furniture, and wellness equipment (mini pools with Talent System 2.0™ and AquaSync™ technology, saunas, and hammam). Products are manufactured entirely in Italy using injection-molded solid-surface technology.

Differentiator

Problem solved

Functional benefit

Brands

• Black Label: Designer collection featuring products created by thirteen international design studios interpreting Luxolid® solid-surface. Includes freestanding sculptures designed for exclusive contemporary architectural spaces.
• White Label
• Quality Time

Products and services

• White Label Collection Bathroom products collection designed by ZeTae Studio featuring essential forms, proprietary materials (Luxolid® and Lumenit®), and modular solutions including washbasins, bathtubs, and complements for contemporary bathroom design. Targeted at architects, interior designers, and end customers via the dealer network.
• Black Label Collection Designer collection of freestanding sculptural bathroom pieces in Luxolid® solid-surface created by 13 international designers and studios (including ZeTae Studio, Karim Rashid, Roberto Monte, Studiomartino.5, Gumdesign, BMB progetti, Studio 74ram, Studiomartino.5, Luca Papini, Studio Rem, Salvatore Martorana, Massimiliano Braconi, Davide Lanfranco, Fabiana Dell'Aglio). Designed for exclusive contemporary architectural spaces.
• Quality Time Collection Wellness product collection combining Mini Piscine Spa and Saune & Hammam products designed for domestic and boutique hospitality wellness experiences, leveraging Talent System 2.0™ and AquaSync™ control technologies.
• Mini Piscine Spa Premium mini pools and spas with Talent System 2.0™ and AquaSync™ intelligent control for hydromassage, oxygenation, filtration, and chromotherapy, with optional Infinity™ edge overflow. Models include Futura, Endless, Time, Stage, Jam, Nova, Proxima, and Zed Pleasure. Sold to architects, designers, and luxury residential/hospitality buyers via the dealer network.
• Saune & Hammam (Natura) Saunas and Turkish baths (hammam) collection designed by Paolo Parea under the Natura range, using advanced climate control to create balanced temperature and humidity microclimates. Models include Natura Sauna Angolare/Incasso and Hammam Angolare/Incasso in multiple dimensions. Targeted at luxury residential and hospitality wellness installations.
• Sanitari SYS Sanitary ware collection (SYS-T, SYS-S, DROP) made entirely in Luxolid® solid-surface material, available in wall-mounted and floor-standing installations for premium bathroom projects.
• Vasche Freestanding / Oversize / Retro' Bathtubs Freestanding bathtubs in Luxolid® and Luxolid® Lapillus™ solid-surface materials, including oversize and retro' configurations for high-end bathroom installations.
• Vasche in Acrilico Acrylic bathtubs available in rectangular, angular, and asymmetric configurations for bathroom installations across price tiers.
• Lavabi Freestanding / da Appoggio / Top & Lavabi Washbasins in Luxolid® and Lumenit® solid-surface materials, offered as freestanding, countertop (da appoggio), and integrated top & washbasin configurations for bathroom furniture integration.
• Colonne Doccia (Shower Columns) Shower columns for premium bathroom installations, manufactured to pair with Relax Design's Luxolid® surfaces and shower trays.
• Soffioni (Shower Heads) Shower heads including the Shell series in Luxolid® and Luxolid® Lapillus™ solid-surface materials for high-end bathroom installations.
• Piatti Doccia (Shower Trays) Shower trays for premium bathroom installations, designed to coordinate with Relax Design's Luxolid® surfaces and shower columns.
• Complementi (Bathroom Accessories) Bathroom complements and accessories including the Bitta, Bitta Cube, Bitta Flat and related accessory collections for coordinated bathroom environments.
• Rivestimenti (Wall Coverings)

Quantifiable outcome

• Lumenit® is 100% recyclable and 30% lighter than glass or crystal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

14 partnerships are on record, tiered core, flagship and secondary.

• ZeTae StudiocoreStrategic or Co-development Partner · 1 January 2012ZeTae Studio, founded in Naples in 2012 by Ettore Ambrosio and Fabio Chianese, is the product and interior design studio responsible for the White Label collection and multiple Black Label designs. The studio is characterized by a strong dialogue with the environment products are destined for, with typically sartorial attention to detail. They have designed collections including Bikini, Hug, Lodge, Lough, Shell, Tiki, Zodiaq, and Cupcake for Relax Design.
• Paolo PareacoreStrategic or Co-development PartnerPaolo Parea is the designer of the Natura collection (saunas and hammam), working with Relax Design to create wellness products that utilize advanced technologies for perfectly balanced microclimates combining temperature and humidity in harmonious environments.
• Studiomartino.5flagshipStrategic or Co-development PartnerDesigned the 'Reverse' freestanding bathtub for the Black Label collection. This product was selected in the ADI Design Index 2022 and is competing for the Compasso d'Oro 2024 award.
• GumdesignflagshipStrategic or Co-development PartnerDesigned the 'Cistà' containers for the Black Label collection. This product was selected in the ADI Design Index 2022 and is competing for the Compasso d'Oro 2024 award.
• Karim RashidflagshipStrategic or Co-development PartnerInternationally renowned designer participating in the Black Label collection, bringing global design recognition to the brand through exclusive sculptural pieces for luxury architectural spaces.
• Roberto MontesecondaryStrategic or Co-development PartnerDesigner collaborating on Black Label collections, creating design-forward bathroom pieces for the exclusive collections line.
• Studio 74ramsecondaryStrategic or Co-development PartnerDesign studio contributing to the Black Label collection with unique interpretations of the Luxolid® solid-surface material.
• BMB progettisecondaryStrategic or Co-development PartnerDesign studio contributing design projects to the Black Label collection.
• Luca PapinisecondaryStrategic or Co-development PartnerDesigner contributing to the Black Label collection with bathroom design expertise.
• Studio RemsecondaryStrategic or Co-development PartnerDesign studio participating in the Black Label collection.
• Salvatore MartoranasecondaryStrategic or Co-development PartnerDesigner contributing to the Black Label collection.
• Massimiliano BraconisecondaryStrategic or Co-development PartnerDesigner participating in the Black Label collection.
• Davide LanfrancosecondaryStrategic or Co-development PartnerDesigner contributing to the Black Label collection.
• Fabiana Dell'AgliosecondaryStrategic or Co-development PartnerDesigner participating in the Black Label collection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teuco: Italian wellness and spa products manufacturer (Jacuzzi Group) specializing in hydromassage tubs, mini pools, and shower systems. Directly comparable on the Quality Time wellness product overlap, including mini pools, saunas, and chromotherapy/hydromassage functionality.
• Devon&Devon: Italian luxury bathroom brand known for freestanding bathtubs and premium washbasins with classic/contemporary crossover styling. Comparable on premium Made-in-Italy positioning, freestanding product focus, and high-end dealer distribution model.
• Agape: Italian designer bathroom products company with strong design-led DNA and architect/specifier channel focus. Comparable on Italian craftsmanship, premium pricing, and emphasis on bathroom as design category rather than commodity.
• Boffi: Italian premium bathroom and kitchen furniture maker with established international presence and designer collaborations. Comparable on luxury positioning, in-house manufacturing capability, and architect/designer-led specification sales model.
• Ceramica Cielo: Italian bathroom ceramics brand known for design-forward washbasins and sanitary ware in premium ceramic finishes. Comparable on Italian craftsmanship, designer-led product development, and high-end bathroom fixture market positioning.
• Antoniolupi: Italian luxury bathroom furniture manufacturer with similar Made-in-Italy positioning, focus on premium freestanding bathtubs/washbasins, and B2B distribution through authorized dealers. Both compete head-to-head in the high-end Italian bathroom design market with proprietary material stories.
• Kos by Zucchetti: Italian bathroom design brand focused on premium taps, shower systems, and coordinated bathroom collections. Comparable on premium bathroom fixtures positioning, Italian design heritage, and architect/designer channel focus.
• Glass Design: Italian luxury bathroom fixtures brand combining glass, crystal, and decorative surfaces with premium washbasins. Comparable on Made-in-Italy, decorative material innovation, and luxury bathroom fixture positioning.
• Ceramica Flaminia: Italian bathroom ceramics manufacturer producing premium washbasins, sanitary ware, and bathtubs with designer collaborations. Comparable on Italian bathroom fixture category, design studio partnerships, and B2B distribution through specialty dealers.

Broad incumbents

• Jacuzzi: Italian wellness/spa heritage brand with global footprint across hot tubs, swim spas, and bathroom products. Comparable on the spa/wellness product category, particularly mini pools and hydromassage systems, but operates a much broader portfolio across consumer and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/relaxdesignit
• LinkedInlinkedin.com/company/relax-design-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relax Design s.r.l.