Relexa Hotel Bad Steben

What Relexa Hotel Bad Steben does

Relexa Hotel Bad Steben is a four-star wellness hotel located at Badstraße 26-28 in Bad Steben, Upper Franconia (Oberfranken), Bavaria, Germany. It is positioned directly adjacent to the Kurpark spa gardens and 150 meters from Therme Bad Steben, in the Frankenwald Nature Park. The property offers Basic, Classic, and Suite room categories starting from €74.50 per night, supplemented by a 1,200 sqm bath and sauna landscape, three restaurants, a hotel bar, and meeting/event facilities. A distinguishing feature is the on-site Sanatorium zum Parkschlösschen health center offering ASLAN® Originaltherapien, radon compact cures, and moor treatments, along with a portfolio of curated packages spanning wellness, romantic, holiday, and health-prevention themes.

The business operates on a multi-stream revenue model covering accommodation, food and beverage, wellness/spa treatments, conference and event bookings (relexa Basis from €72/day, relexa Premium from €99/day, full board from €179/day), and digital gift vouchers from €5. Distribution combines direct website booking with TravelClick/iHotelier integration, 24/7 phone reservations, on-property direct sales, and OTAs, supported by an email newsletter and active presence across Facebook, Instagram, YouTube, Pinterest, Twitter, and TikTok. Core technology comprises a TravelClick-powered booking engine, Nexi and PayPal payment processing, Google Analytics/Tag Manager and Google Ads marketing infrastructure, Hotelchamp personalization, Cendyn newsletter automation, and TrustYou post-stay review collection.

The property is one of eight hotels within the relexa hotels group, centrally managed by relexa hotel Verwaltungs GmbH, a private GmbH registered in Berlin (HRB 224015 B, Amtsgericht Berlin-Charlottenburg; VAT DE 337372691). The Managing Directors are Josef Matheus and Laura Bernatzki. Customer segments span leisure and wellness travelers, business and corporate groups, celebrations and private events, and health-prevention guests. The hotel holds GreenSign sustainability certification, the FIT wellness quality seal, and GDPR-compliant data processing practices. Revenue is not publicly disclosed and the company has no reported funding rounds, M&A activity, or parent-company ownership signals beyond the in-group Verwaltungs GmbH.

Name

Relexa Hotel Bad Steben

Legal name

relexa hotel Verwaltungs GmbH

Website

https://relexa-hotel-bad-steben.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Relexa Hotel Bad Steben is a four-star wellness hotel in Bad Steben, Upper Franconia, Germany, serving leisure travelers, corporate groups, and health-prevention guests with accommodation, a 1,200 sqm spa, ASLAN® therapies, dining, and conference facilities.

Ownership category

akta.pro rank

Product category

Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industry

Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Wellness hotel
• Spa accommodation
• Conference hotel
• Culinary hotel
• Wellness retreat

Headquarters

HQ city

Bad Steben

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Hotel room rentals including Basic, Classic, and Suite categories with rates starting from €74.50 per night. Revenue generated from overnight stays with various meal plan options including bed & breakfast and half board.
2. Conference & Events: Meeting rooms and event spaces with conference packages (relexa Basis from €72/day, relexa Premium from €99/day, full board from €179/day), corporate events, and team-building activities.
3. Food & Beverage: Three hotel restaurants including wintergarden with terrace, hotel bar, and casino restaurant. Revenue from à la carte dining, buffet breakfast, half board arrangements, and special culinary events.
4. Wellness & Spa Services: Wellness treatments, beauty services, yoga classes, and spa packages including couples retreats, moor treatments, and aroma wellness experiences.
5. Gift Vouchers: Digital gift vouchers available from €5 with five different designs, printable immediately after online payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Relexa Hotel Bad Steben is a 4-star wellness hotel in the Bavarian spa town of Bad Steben offering overnight accommodation, a wellness and spa area, a restaurant with regional and seasonal cuisine, and conference and event facilities. The hotel is operated as part of the relexa hotels group under the management of relexa hotel Verwaltungs GmbH (Berlin) and targets leisure/wellness guests, couples, corporate conference groups, and private event organizers.

Product overview

Relexa Hotel Bad Steben is a four-star wellness hotel operating as a single-property hospitality brand under the relexa hotels group. The hotel provides integrated wellness and health services combining accommodation, spa facilities, dining, and conference services under one roof. Core offerings include hotel accommodation (Basic-Room, Classic-Room, Suites), a 1,200 sqm wellness and spa area with treatments and therapies, three restaurants with bar service, and meeting/event facilities. Additional value-added services encompass health packages (radon treatments, ASLAN therapies), wellness and beauty packages (yoga retreats, aromatherapy), romantic getaways, outdoor activity packages (hiking, e-biking), gift vouchers, and wedding/event hosting. The hotel is GreenSign certified for sustainability and accepts direct bookings as well as through the TravelClick platform.

Differentiator

Problem solved

Functional benefit

Brands

• ASLAN® Originaltherapien: ASLAN® Originaltherapien - therapeutic treatments offered in the health center of the Bad Steben property.
• relexa Spa

Products and services

• Hotel Accommodation 4-star overnight accommodation at a wellness hotel in Bad Steben, available as individual room bookings or as part of meal-plan packages (breakfast, half-board, full-board) for leisure and business guests.
• Wellness and Spa
• Restaurant and Dining
• Conference and Event Facilities
• Private Event Hosting

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TravelClick Inc.coreTechnology or IntegrationTravelClick Inc. (7 Times Square, 38th Floor, New York, NY 10036, USA) provides the hotel's booking engine and reservation management system (bookings.travelclick.com and bookings.ihotelier.com). This integration enables real-time availability, instant booking confirmations, and seamless property management connectivity.
• Deutsche Bahn AGminorGTM or Marketing PartnerPartnership enables train ticket booking service for guests, with train station transfer to/from Bad Steben station included in some packages. Enhances accessibility for guests arriving by public transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brenners Park-Hotel & Spa: Luxury wellness hotel in Baden-Baden operating full-service accommodation, extensive spa/wellness facilities, and health treatment programs. Directly comparable in category (German wellness hotel) though at a higher price tier than relexa Bad Steben.
• Schlosshotel Bühlerhöhe: Luxury wellness hotel in the Black Forest offering full-service accommodation, extensive spa facilities, and health programs. Comparable German wellness hotel targeting similar high-end leisure and corporate retreat customers.
• Dorint Hotels: German hotel chain operating full-service hotels with wellness, conference, and F&B amenities. Direct competitor in the German full-service hotel market with overlapping leisure and corporate target segments.
• Upstalsboom: German hotel group specializing in wellness and resort properties, primarily along the North Sea coast. Direct peer in the German wellness/resort hotel category with comparable wellness amenities and leisure/family focus.
• Maritim Hotels: German hotel chain with full-service properties featuring wellness facilities, conference spaces, and multiple restaurants. Comparable in business model, target segments, and operational structure to relexa Bad Steben.
• Lindner Hotels & Resorts: German hotel group with multiple full-service wellness and conference properties across Germany. Closely comparable in business model (full-service hotel + wellness + meetings + multiple F&B outlets) and target segments (leisure wellness and corporate).
• Severin's Resort & Spa: Wellness and conference resort on Sylt offering full-service accommodation, spa facilities, and event spaces. Comparable German wellness/resort hotel with similar blend of leisure wellness and corporate meetings business.
• Parkhotel Bad Griesbach: Wellness hotel in another traditional Bavarian spa town offering thermal spa access, health prevention programs, and conference facilities. Direct regional peer competing for the same Bavarian wellness tourist segment.

Broad incumbents

• Steigenberger Hotels: Established German hotel brand operating full-service and luxury hotels across Germany and Europe. Broader incumbent in the German hotel market with overlapping wellness and conference offerings at higher price points.
• Best Western Hotels Germany: Major global hotel brand with extensive German presence across multiple property types. Broad incumbent in the German hotel market including full-service and wellness-oriented properties competing for similar leisure and corporate customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/relexahotels
• YouTubeyoutube.com/user/relexahotels
• Facebookfacebook.com/relexa.hotel.Bellevue
• Instagraminstagram.com/relexa_hotel_berlin
• LinkedInlinkedin.com/company/relexa-hotel-bad-steben

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relexa Hotel Bad Steben