relo

What relo does

Relo (relo.ae) is a founder-operated recruitment and career coaching practice headquartered through a UAE legal entity, with the founder Anya Storozhenko based in San Francisco. The business runs two interconnected service lines from a single brand. The first is contingency-based technical recruiting aimed at tech startups: sourcing frontend and backend developers, ML engineers, and DevOps specialists across Europe, the USA, CIS, Latin America, the Philippines, and Vietnam, including candidate screening, full-cycle hiring management, and recruitment strategy and compensation advisory. The firm bills itself on a "Trial Period" model under which clients pay no fee until a placed employee starts, with an average 2-4 week time-to-fill.

The second service line is one-to-one career coaching for tech professionals, sold via the company's website booking system and delivered as discrete engagements — career strategy sessions, behavioral interview preparation with case study analysis, LinkedIn profile optimization, and resume and cover letter writing (delivered via Notion). Coaching is positioned with founder credentials of 15 years of international tech recruiting experience and over 300 cumulative career consultation hours.

Commercially, Relo is a sole proprietorship with no external funding, no proprietary technology layer, and approximately five disclosed employees. Distribution is direct: sales-led for the recruiting practice via website CTAs and intro-call scheduling, and community-led via a "From Beginner to PRO" LinkedIn newsletter. Named clients include Adjust (AppLovin), Lamoda, TradingView, Wargaming, Monite, Palta (lovi.care), IDRND, and Eonx; coaching clients have been placed at Apple, EPAM, Revolut, Deutsche Bank, Nebius, Playtech, and Yandex. Revenue, fees, and contract terms are not publicly disclosed.

Name

relo

Legal name

Relo.ae

Website

https://relo.ae

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Relo is a sole-proprietor, founder-led recruiting and career coaching practice that places technical talent (developers, ML engineers, DevOps) for tech startups on a contingency basis and provides resume, LinkedIn, and interview coaching to individual tech professionals globally.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tech Recruitment Services: Contingency-based recruitment for tech startups. The 'Trial Period' model indicates no payment until the employee starts, suggesting a success-based fee structure. The company specializes in technical roles including developers, ML engineers, and DevOps specialists.
2. Career Coaching Services: Individual coaching services including career sessions, behavioral interview preparation, LinkedIn profile optimization, and resume/cover letter writing. Services are sold as individual bookings via the website booking system.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Relo is a technical recruiting and career coaching service operated by founder Anya Storozhenko. On the recruiting side, Relo sources, screens, and places developers, ML engineers, and DevOps specialists for tech startups across fintech, gaming, adtech, e-commerce, and ML verticals, with an average 2-4 week time-to-fill and a trial-period pricing model (no fee until the placed employee starts). On the coaching side, Relo provides individual career services to tech professionals, including career sessions, behavioral interview preparation, LinkedIn profile optimization, and ATS-friendly resume and cover letter creation.

Product overview

Relo is a recruiting and career coaching service operated by founder Anya Storozhenko, a technical recruiter with 15 years of experience in international startups. The company operates two interconnected service lines: (1) Technical Specialist Recruitment services for tech startups, including candidate sourcing, screening, fast hiring, and recruitment strategy; and (2) Career coaching services for job seekers, including career sessions, behavioral interview preparation, LinkedIn optimization, and resume/cover letter creation. All career materials are delivered via Notion. The company serves clients across fintech, game development, adtech, e-commerce, and ML industries, with a global talent network spanning Europe, USA, CIS, Latin America, Philippines, and Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Recruitment Services End-to-end technical recruiting service that sources, screens, and places frontend/backend developers, ML engineers, and DevOps specialists for tech startups. Includes technical skill assessments, salary negotiation support, and recruitment strategy consulting, with an average time-to-fill of 2-4 weeks and trial-period pricing (no fee until the candidate starts).
• Career Coaching Services One-on-one career coaching for software engineers, developers, and tech professionals seeking new roles or international transitions. Includes job search strategy, behavioral interview preparation with mock interviews and feedback, LinkedIn profile optimization for recruiter visibility, and ATS-friendly resume, cover letter, and LinkedIn content creation.

Quantifiable outcome

• Average time to fill a position from application to offer is 2-4 weeks, with complex tech vacancies closed within the same timeframe
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Robert Half: Robert Half is a large, publicly traded staffing and recruitment firm with a dedicated technology practice that places developers, engineers, and IT specialists. It overlaps with Relo's recruiting line but operates at vastly larger scale and across multiple non-tech verticals.
• Insight Global: Insight Global is a large staffing and recruitment firm placing engineering, IT, and professional talent for enterprises and high-growth startups. It is a scaled, broad incumbent competing for the same tech-recruiting budgets as Relo.
• LinkedIn Recruiter: LinkedIn Recruiter is the dominant sourcing tool used by in-house technical recruiters and competing agencies. While Relo leverages LinkedIn content marketing, the platform itself is both an enablement layer for Relo's work and a substitute that startup founders could use in-house.

Emerging players

• A.Team: A.Team is a curated network of pre-vetted product teams and engineers for startups and growth-stage companies. It targets the same buyer as Relo (founders building tech teams fast) and competes on speed and quality of curated technical talent.
• Andela: Andela connects companies with vetted software engineers sourced globally, with particular strength in Africa and emerging markets. It is an emerging marketplace peer overlapping Relo's distributed-tech-talent thesis and serves similar startup/enterprise buyers.

Direct peers

• Toptal: Toptal operates a vetted freelance talent marketplace for developers, ML engineers, and DevOps specialists — precisely the roles Relo recruits for. Both compete on access to elite tech talent and fast placement for startups and enterprises, making them direct comparables despite Toptal's much larger scale.
• Hired: Hired is a tech-focused recruitment marketplace connecting startups and enterprises with software engineers. Like Relo, its core value proposition is curated, faster matching of vetted technical talent, and it serves overlapping buyer personas (tech startups, hiring managers) with similar contingency-style placements.
• ResumeSpice: ResumeSpice is a career-services firm providing resume writing, LinkedIn optimization, and interview preparation. It mirrors Relo's coaching offerings and competes for the same tech professional clientele.
• Wellfound (formerly AngelList Talent): Wellfound specializes in connecting startups with technical and product talent, sharing Relo's startup-focused GTM and emphasis on founder-friendly hiring. It represents the marketplace-style alternative to Relo's bespoke recruiting service for the same buyer segment.
• LHH (Lee Hecht Harrison): LHH offers career coaching, outplacement, and workforce transition services to individuals and employers. It directly overlaps with Relo's career-coaching line (resume, LinkedIn, interview prep) and competes for the same job-seeker segment.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reloae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about relo