RE/MAX Island Realty

Residential Real Estate Brokerageremaxislandrealtyhhi.com

Company typePrivate
Founded1992
HeadquartersHilton Head Island, United States
Headcount11–50
GTM typeB2C
OfferingServices

RE/MAX Island Realty firmographics

Firmographics

Name: RE/MAX Island Realty
Legal name: RE/MAX Island Realty
Website: https://remaxislandrealtyhhi.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

RE/MAX Island Realty industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries: Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Senior Living & 55+ Community Brokerage (BPAJAAAH), Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

Residential real estate
Property brokerage
Buyer representation
Seller representation
Real estate services

Where RE/MAX Island Realty is headquartered

Location

Headquarters

HQ city: Hilton Head Island
HQ country: United States
HQ region: North America

Offices2 records

Markets served

RE/MAX Island Realty business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Real Estate Commission - Seller Side: The brokerage earns commissions on residential property sales by listing homes for sellers and facilitating transactions. Commission rates follow standard industry practice and are negotiated per transaction.
Real Estate Commission - Buyer Side: The brokerage also represents buyers in purchasing properties, earning commissions on successful transaction closings.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Transaction-based commission (industry standard)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

RE/MAX Island Realty product offering

Product offering

Core offering

RE/MAX Island Realty operates a full-service residential real estate brokerage serving Hilton Head Island, Bluffton, and the surrounding South Carolina/Georgia Lowcountry. The firm represents buyers and sellers across single-family homes, condos, land, townhouses, and commercial properties, earning commissions on closed transactions. Services span property listing, marketing, buyer search and matching, transaction coordination, and relocation support.

Product overview

RE/MAX Island Realty operates as a full-service real estate brokerage platform serving the Hilton Head Island and Bluffton, South Carolina markets since 1992. The core product is a property search and brokerage platform powered by BoldTrail that enables buyers and sellers to search listings, connect with 70+ agents, and complete transactions. The platform includes a property search engine with advanced filtering, a home valuation tool integrating ATTOM Data and Zillow estimates, and a lending partner program through Movement Mortgage. Agent-facing resources include The CE Shop partnership for continuing education, agent recruitment materials, and an agent roster with 70+ professionals. Consumer resources include area guides, buyer/seller guides, community information, and a Lowcountry photography gallery. The platform integrates with Google Maps for property locations, Cloudflare for security, and Rental Beast for rental applications.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Real Estate Brokerage Services Full-service buyer and seller representation for residential properties in Hilton Head Island, Bluffton, and the surrounding South Carolina/Georgia Lowcountry, covering single-family homes, condos, land, townhouses, and commercial properties. Services include property listing, marketing, buyer search and matching, transaction coordination, negotiation, and relocation support.
Home Valuation Tool Automated home price estimate service for prospective sellers, combining ATTOM Data and Zillow valuation sources to deliver instant property valuations on the brokerage's seller valuation page.

Quantifiable outcome

Serving the Hilton Head Island and Bluffton communities since 1992 with 70+ experienced agents.

Companies that use RE/MAX Island Realty

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

RE/MAX Island Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

RE/MAX Island Realty partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Movement MortgagecoreGTM or Marketing PartnerMovement Mortgage provides mortgage lending services through RE/MAX Island Realty's finance page. Agent Sue Ann Hess (License 461866, Phone: 843-298-9816) is the in-house mortgage contact, offering buyers streamlined access to financing alongside their real estate transaction. This partnership enables a coordinated home buying experience with integrated lending services.
Charles Holden PhotographyminorStrategic or Co-development PartnerPartnership with local photographer Charles Holden for the Lowcountry Scenes gallery, an online photography collection showcasing the beauty of Hilton Head Island and Bluffton. Prints are available for purchase through Charles Holden's website, and physical works are displayed at the Hilton Head office to inspire prospective buyers and enhance the brand's visual identity.
The CE ShopminorStrategic or Co-development PartnerPartnership between RE/MAX Island Realty and The CE Shop provides continuing education courses for realtors. The CE Shop offers state-specific online courses available 24/7, allowing agents to maintain licenses and expand into neighboring state markets. This partnership supports agent professional development and career growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

RE/MAX Island Realty competitors and assessment

Company assessment

Emerging players

Compass: Tech-forward national brokerage expanding into luxury coastal markets. Relevant as a future competitor in the Hilton Head luxury segment with proprietary platform and agent equity incentives.
eXp Realty: Cloud-based brokerage with a growing agent base in coastal SC/GA. Competes on a low-overhead, tech-forward model and could attract agents away from traditional brick-and-mortar franchises like RE/MAX Island Realty.

Direct peers

Coldwell Banker Realty (Hilton Head / Coastal Carolinas): Competing national franchise with strong presence in the Hilton Head luxury market, including Coldwell Banker Access Realty. Competes head-to-head for the same luxury and second-home buyer segments.
Charter One Realty: Independent / regional Hilton Head-headquartered brokerage with similar service offerings across Hilton Head, Bluffton, and Beaufort. Most direct local competitor in agent count and sub-market coverage.
Century 21 (Lowcountry franchises): National franchise with active agents across Hilton Head and Bluffton. Competes on similar full-service residential representation and franchise brand leverage.
Berkshire Hathaway HomeServices (Lowcountry): Luxury-oriented national franchise active in Hilton Head and Bluffton. Competes on high-end listings, brand prestige, and global referral network, closely mirroring RE/MAX's value proposition.
Sotheby's International Realty (Hilton Head): Premium luxury brokerage competing for top-tier listings above $2M in the Sea Pines, Wexford, and Palmetto Bluff markets. Comparable in luxury positioning and global referral flywheel.
Keller Williams Realty (Hilton Head / Lowcountry): National franchise competitor with established agent rosters serving the Hilton Head and Bluffton market. Directly comparable as a competing franchise model targeting the same buyer/seller segments in the same geography.

Regional players

The Alliance Group Realty: Independent Hilton Head-area brokerage focused on the Lowcountry luxury and second-home segment. Comparable by sub-market and customer base, though smaller in agent count than RE/MAX Island Realty.
Allen Tate Realtors: Large regional brokerage dominant in the Carolinas, with growing presence into coastal SC. Comparable in franchise-style operating model and agent productivity benchmarking, though anchored in NC/Charlotte metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

RE/MAX Island Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RE/MAX Island Realty leadership team

Management profile

Number of profiles

Profiles3 records

RE/MAX Island Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RE/MAX Island Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Island Realty

What does RE/MAX Island Realty do?

Is RE/MAX Island Realty a public or private company?

RE/MAX Island Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RE/MAX Island Realty founded?

RE/MAX Island Realty was founded in 1992. It employs 11 to 50 people.

Where is RE/MAX Island Realty based?

RE/MAX Island Realty is headquartered in Hilton Head Island, United States, in the North America region.

How does RE/MAX Island Realty make money?

Two revenue lines are on record. Real Estate Commission - Seller Side is the primary driver. The others are real Estate Commission - Buyer Side.

Who are RE/MAX Island Realty's main competitors?

Emerging players on record are Compass and eXp Realty. Direct peers are Coldwell Banker Realty (Hilton Head / Coastal Carolinas), Charter One Realty, Century 21 (Lowcountry franchises), Berkshire Hathaway HomeServices (Lowcountry), Sotheby's International Realty (Hilton Head) and Keller Williams Realty (Hilton Head / Lowcountry). Regional players are The Alliance Group Realty and Allen Tate Realtors.

Does RE/MAX Island Realty have an API?

No public API is recorded for RE/MAX Island Realty.

What industry is RE/MAX Island Realty in?

RE/MAX Island Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.