RE/MAX Crown Real Estate

What RE/MAX Crown Real Estate does

RE/MAX Crown Real Estate is a privately held franchise real estate brokerage operating under the RE/MAX brand from Regina, Saskatchewan, Canada. The company serves buyers, sellers, and investors across Regina and surrounding Saskatchewan communities including Yorkton, Moose Jaw, Lumsden, Melville, and broader southeast Saskatchewan. Its service portfolio spans residential properties (houses, condos, townhouses), commercial real estate (office, retail, industrial), luxury homes, multi-family investment properties, and farm/agricultural land. The brokerage is staffed by a network of independent REALTORS, indicated by 17 pages of agent listings on its website, including agents recognized with RE/MAX Hall of Fame, Platinum, and Lifetime Achievement designations.

The company's product platform is built on an MLS-integrated website (remaxregina.ca) that combines property listings search, interactive map-based search, neighborhood-specific browsing, and supplementary tools including a mortgage calculator and home evaluation tool. Educational resources (buyer's guide, seller's guide, glossaries) and a deposit payment integration (Keybox Payload) round out the digital funnel. Marketing is distributed across the company website, organic SEO targeting Regina neighborhood searches, agent-level social media presence (Facebook, Instagram, LinkedIn, Rank My Agent), email/newsletter channels, and community engagement via an annual golf tournament and the Month of Miracles charitable initiative.

Revenue is generated through the traditional real estate commission model: the brokerage and its agents earn a percentage of each completed property transaction, with commissions split between listing and buying agents and a portion retained by the brokerage. Pricing is not publicly disclosed and varies by transaction. The company has two physical offices in Regina — the North Location headquarters and the East Tech Centre (by appointment) — supporting its two physical distribution channels alongside the digital self-service property search platform.

Name

RE/MAX Crown Real Estate

Legal name

REMAX Crown Real Estate

Website

https://remaxregina.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RE/MAX Crown Real Estate is a privately held franchise real estate brokerage serving Regina and surrounding Saskatchewan areas, offering residential, commercial, luxury, multi-family, and agricultural property services through a network of independent REALTORS supported by an MLS-integrated website and two Regina offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission model where the brokerage and agents earn a percentage of each property transaction completed. Commission is typically split between listing agent and buying agent, with brokerage taking a portion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Crown Real Estate is a real estate brokerage that provides buying, selling, and investing services for residential, commercial, luxury, farm, and multi-family properties across Regina and surrounding Saskatchewan communities. A network of independent REALTORS delivers personalized transaction support, with MLS-published listings ensuring broad market exposure.

Product overview

RE/MAX Crown Real Estate operates as a real estate brokerage serving Regina and surrounding Saskatchewan areas. The company offers a unified platform combining MLS property listings search with interactive map-based property discovery, supplemented by financial tools (mortgage calculator, home evaluation), educational resources, and agent directory services. The product portfolio includes core residential and commercial real estate services, specialized luxury property search, and various add-on tools for buyers and sellers. The brokerage features a team of independent agents with individual profiles accessible through the online directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage helping individual homebuyers and homeowners in Regina and surrounding areas buy, sell, and invest in houses, condos, and townhouses. Service includes property search guidance, listing support, market analysis, and transaction management through independent REALTORS.
• Commercial Real Estate Brokerage Services Commercial real estate brokerage covering office, retail, industrial, and investment property sales and leasing for business owners and investors in the Regina market.
• Luxury Home Brokerage Services Specialized luxury real estate brokerage for affluent buyers and sellers of premium residential properties, luxury homes, and executive condos, typically priced above $900,000, including prestigious addresses such as Saskatchewan Crescent in Saskatoon.
• Farm and Agricultural Real Estate Services Real estate brokerage specializing in farms, agricultural land, and rural property transactions across Saskatchewan, including a dedicated Farms For Sale search category on the company website.
• Multi-Family and Investment Property Brokerage Real estate brokerage for multi-family and revenue properties targeted at investors seeking rental income analysis, portfolio expansion, and investment property acquisition in Regina and surrounding Saskatchewan areas.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Crown Real Estate operates as a RE/MAX franchisee, utilizing the RE/MAX brand, systems, training, and marketing resources. The company operates independently with agents empowered to develop custom strategies while following RE/MAX professional standards.

Scale indicators2 records

Recent moves6 records

Broad incumbents

• Colliers International (Canada): Global commercial real estate brokerage and advisory firm with Canadian operations. Comparable to RE/MAX Crown on the commercial brokerage side but at a substantially larger scale and broader service offering.
• CBRE Limited (Canada): Global commercial real estate services firm with a Canadian presence. Overlaps with RE/MAX Crown's commercial real estate services but operates at a much larger scale with institutional investor and corporate clients.

Emerging players

• eXp Realty Canada: Cloud-based brokerage with a virtual, agent-centric model and lower overhead structure. A growing competitive threat to traditional brick-and-mortar franchises like RE/MAX Crown, particularly in agent recruitment.

Others

• Zillow (Canada operations / Realtor.ca listings): Property search platforms that aggregate MLS listings and influence consumer home-search behavior. While not a competitor brokerage, they shape RE/MAX Crown's customer acquisition environment and marketing channels.

Regional players

• Royal LePage Commercial: Focused on commercial real estate brokerage services in Canadian markets. Comparable on the commercial segment of RE/MAX Crown's service portfolio but with deeper specialization in office, retail, and industrial transactions.

Direct peers

• Royal LePage: One of Canada's largest traditional residential real estate brokerage franchises. Operates on a similar commission-based, agent-driven model with strong presence in Saskatchewan, directly competing for buyers, sellers, and agents in the same regional markets.
• Century 21 Canada: Major Canadian real estate franchise network with analogous agent-driven brokerage model. Competes head-to-head with RE/MAX Crown for residential listings and agent recruitment in Regina and surrounding areas.
• Coldwell Banker Canada: Global real estate franchise with a Canadian brokerage network. Competes for the same agent and consumer base as RE/MAX Crown using a similar full-service commission model.
• Realty Executives Premiere: Real estate brokerage franchise operating in Canada with similar commission-based, agent-driven model. Competes for residential and commercial property listings in Saskatchewan markets.
• Sutton Group - Premier Realty: Canadian real estate brokerage franchise with agent-centric model. Directly comparable in product offering (residential, commercial, luxury) and target customer segments in Prairie markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-crown-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Crown Real Estate