Renasant Convention Center
Renasant Convention Center is a publicly owned 300,000-SF meeting and event venue in Downtown Memphis, Tennessee, operated by Memphis Management Group. It serves corporate, association, performing arts, and government event planners through quote-based rental, on-site AV, F&B, and IT services, and is connected to the 600-room Sheraton Memphis Downtown hotel.
- Company typePrivate
- Founded1974
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Renasant Convention Center does
The Renasant Convention Center is a publicly owned meeting and event venue in Downtown Memphis, Tennessee, located along the Mississippi Riverfront at 255 N. Main St. Originally opened in 1974 as the Memphis Cook Convention Center, the facility completed a $200M modernization in 2021 that fully reimagined its interior with hotel-quality finishes and re-platformed its physical infrastructure. The venue comprises 300,000 SF of flexible meeting, exhibit, and pre-function space, anchored by a 118,000-SF column-free exhibit hall (the largest in the Southeast region), a 28,000-SF Grand Ballroom, an 18,000-SF Junior Ballroom, 46 flexible meeting rooms totaling over 90,000 SF, and the 2,051-seat Cannon Center for the Performing Arts. The facility is connected via a glass walkway to the 600-room Sheraton Memphis Downtown (Memphis Riverline Hotel), enabling a single-campus experience for multi-day conventions.
The venue serves four primary customer segments: corporate and association planners (conventions, trade shows, exhibitions), performing arts and entertainment (via the Cannon Center), consumer/public events, and government/military events. Named customers include Isenhour International (Memphis Quartet Show), the National Exchange Club, Ducks Unlimited, Southern Lodging Summit, the Christian Congregation of Jehovah's Witnesses, and the Economic Development Forum. The venue generates revenue through five streams: quote-based venue rental (via RFP), exclusive food and beverage services (The RK Group / RK Bluff City), in-house AV and hybrid event services (Prestige AV & Creative Services, 30+ year partner), on-site IT and electrical services, and $11.41/session covered parking. Go-to-market combines direct sales (Director of Convention Center Sales, National Sales Manager, Local Sales Manager) with destination marketing through Memphis Tourism. Pricing is fully quote-based and not publicly disclosed.
The venue is operated by Memphis Management Group, a wholly owned not-for-profit subsidiary of the Memphis Convention & Visitors Bureau (d/b/a Memphis Tourism), under a naming rights partnership with Renasant Bank (signed 2019). The 2024–2025 Board of Commissioners includes representatives from BlueCross BlueShield of Tennessee, Southwest Tennessee Community College, The Peabody Hotel, and the City of Memphis. The facility is GBAC STAR accredited and holds five consecutive EXHIBITOR Centers of Excellence designations (2021–2025), two consecutive Northstar Stella Awards, and Prime Site and Smart Stars awards.
Renasant Convention Center firmographics
Firmographics- Name
- Renasant Convention Center
- Legal name
- Memphis Management Group
- Website
- https://renasantconventioncenter.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Renasant Convention Center is a publicly owned 300,000-SF meeting and event venue in Downtown Memphis, Tennessee, operated by Memphis Management Group. It serves corporate, association, performing arts, and government event planners through quote-based rental, on-site AV, F&B, and IT services, and is connected to the 600-room Sheraton Memphis Downtown hotel.
- Ownership category
- akta.pro rank
Renasant Convention Center industry classification
Industry- Product category
- Convention and Event Venue Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Renasant Convention Center is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Renasant Convention Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Venue Rental: Rental fees for event spaces including exhibit halls, ballrooms, meeting rooms, and the Cannon Center for the Performing Arts. Pricing is quote-based and varies by event size, duration, and specific spaces required.
- Food & Beverage Services: On-site catering and food & beverage services provided exclusively by The RK Group (RK Bluff City), offering chef-driven, customizable menus spotlighting local and sustainably sourced products.
- AV and Technology Services: Audiovisual services including equipment rental, streaming, and virtual/hybrid event production through in-house partner Prestige AV & Creative Services.
- IT and Electrical Services: On-site IT services including internet connectivity, telecommunications, and electrical equipment access provided by the Renasant Convention Center team.
- Parking Services: On-site covered parking garage with advance reservation capabilities at $11.41 per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event venue rental - custom quote based |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Renasant Convention Center product offering
Product offeringCore offering
The Renasant Convention Center is a 300,000-SF convention and event venue in Downtown Memphis along the Mississippi Riverfront, offering 118,000 SF of column-free exhibit space (largest in the Southeast region), a 28,000-SF Grand Ballroom, 46 flexible meeting rooms, and the 2,051-seat Cannon Center for the Performing Arts. It rents event spaces and provides on-site services including audiovisual, food and beverage, IT, and parking through exclusive partners and direct staff.
Product overview
The Renasant Convention Center is a physical convention and event venue, not a software product. It operates as a unified venue facility consisting of the Renasant Convention Center (300,000 SF of meeting/exhibit space) and the adjacent Cannon Center for the Performing Arts (2,051-seat theater), both managed by Memphis Management Group. The venue offers managed service layers including AV (via Prestige AV), food & beverage (via The RK Group), and direct IT services. Event booking is facilitated through an online RFP form, while exhibitors can order services through a web portal. The venue completed a $200M modernization in 2021, positioning itself as a modernized destination for meetings and conventions along Memphis' riverfront.
Differentiator
Problem solved
Functional benefit
Brands
- Cannon Center for the Performing Arts: An onsite 2,100-seat performing arts theater that is part of the Renasant Convention Center complex, hosting concerts, symphony performances, ballet, opera, and other events.
Products and services
- Renasant Convention Center Venue Rental A 300,000-SF convention and meeting facility offering 118,000 SF of column-free exhibit space, a 28,000-SF Grand Ballroom, an 18,000-SF Junior Ballroom, and 46 flexible meeting rooms totaling over 90,000 SF. Available for corporate meetings, association conventions, trade shows, exhibitions, galas, banquets, and public events.
- Cannon Center for the Performing Arts A 2,051-seat performing arts theater located within the Renasant Convention Center complex, serving as the home of the Memphis Symphony Orchestra and hosting concerts, ballet, opera, theatrical productions, and touring events.
- Onsite Food & Beverage Services Exclusive on-site catering provided by The RK Group (RK Bluff City), offering chef-driven, customizable menus spotlighting local and sustainably sourced products for events at the venue.
- Onsite Audiovisual Services Exclusive in-house AV services provided by Prestige AV & Creative Services, including equipment rental, streaming, virtual and hybrid event production, and turnkey AV solutions for events and performing arts shows.
- Onsite IT and Electrical Services On-site IT services including internet connectivity, telecommunications, and electrical equipment access provided directly by the Renasant Convention Center team for exhibitors and event planners.
- Covered Parking Services On-site covered parking garage with advance reservation capabilities at $11.41 per session, located at 266 N. Front St. in Downtown Memphis.
Quantifiable outcome
- Largest column-free exhibit hall in the Southeast region
- +1 more outcomes
Companies that use Renasant Convention Center
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Renasant Convention Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Renasant Convention Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Renasant BankflagshipRenasant Bank signed naming rights partnership in fall 2019 as the venue's $200M modernization project entered its second year. With assets of approximately $13B, Renasant Bank operates more than 190 banking, mortgage, financial service and insurance offices in Alabama, Florida, Georgia, Mississippi and Tennessee, including mobile banking services on-site at the Renasant Convention Center.
- Memphis Management GroupcoreMemphis Management Group (MMG) is the managing partner of Renasant Convention Center and Cannon Center for the Performing Arts. MMG is a wholly owned, not-for-profit subsidiary of the Memphis Convention & Visitors Bureau (Memphis Tourism).
- Memphis TourismcoreMemphis Tourism is the official destination marketing organization for Memphis and Shelby County and the managing partner of Renasant Convention Center. The organization provides sales, marketing, and convention services support.
- Prestige AV & Creative ServicescoreExclusive in-house AV partner for Renasant Convention Center and Cannon Center for the Performing Arts for over 30 years. Offers equipment and services including virtual and hybrid events, streaming, and turnkey AV solutions.
- The RK Group (RK Bluff City)coreExclusive food and beverage provider for Renasant Convention Center, delivering culinary and service excellence. Offers creative, chef-driven and customizable selections spotlighting local and sustainably sourced products.
- Sheraton Memphis Downtown (Memphis Riverline Hotel)core600-room hotel connected to Renasant Convention Center via a sleek glass walkway. Also offers additional meeting and event space, catering services, and 230 covered parking spaces.
- Cannon Center for the Performing Artscore2,051-seat performing arts theater on Level 1 of the convention center accommodating special events and plenary sessions. Home to the Memphis Symphony Orchestra.
- City of MemphisminorPartnered with Renasant Convention Center Art Committee to infuse the venue with public art through yearly rotated exhibits shared with nearly 450,000 guests annually.
- Clean Memphis and Project Green ForkminorSustainability partners working with the RK Group on food donation programs and sustainability-focused food waste disposal.
- Memphis Symphony OrchestraminorHome orchestra at the Cannon Center for the Performing Arts.
- ServProminorListed as a partner on the RCC Partners page.
- Delta AirlinesminorListed as a partner on the RCC Partners page.
- St. Jude Children's Research HospitalminorListed as a partner on the RCC Partners page with information about bringing St. Jude's Mission to conventions.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Renasant Convention Center competitors and assessment
Company assessmentOthers
- Memphis Tourism (Memphis Convention & Visitors Bureau): Parent organization of the operating entity Memphis Management Group; the destination marketing partner that drives sales leads, RFPs, and citywide bookings — economically aligned with RCC's event volume.
- Cannon Center for the Performing Arts: Operates within the Renasant Convention Center complex itself as the on-site 2,051-seat performing arts venue (home of Memphis Symphony Orchestra); included to reflect the integrated performing-arts / convention venue model.
Broad incumbents
- Orange County Convention Center (Orlando): The second-largest convention facility in the US (2.1M SF), setting the benchmark for trade show capacity and infrastructure — represents the ceiling that RCC and other regional centers compete against for top-tier shows.
- Georgia World Congress Center: Largest convention facility in the Southeast (1.4M SF exhibit space) attached to Mercedes-Benz Stadium and CNN Center; competes for the largest trade shows and citywides that RCC cannot accommodate.
Regional players
- Birmingham-Jefferson Convention Complex (BJCC): Alabama's primary convention facility (220,000 SF exhibit hall) operating in the same Southeast corridor; offers a 1,000-seat theater and protected arena, competing for regional association conventions.
- America's Center Convention Complex (St. Louis): Mid-sized Midwest convention complex with 502,000 SF of exhibit space; competes with RCC primarily for national association events looking at central-US destinations.
Direct peers
- Kentucky International Convention Center (Louisville): Recently renovated (~$207M) regional convention center with 200,000+ SF of exhibit space and connected to a 600-room hotel via skybridge — highly comparable modernized asset competing for similar-size citywides.
- Nashville Music City Center: Direct Southeast competitor and the most analogous public convention center to RCC, offering 1.2M SF of exhibit/meeting space plus a 2,100-seat theater; competes for the same corporate, association, and tradeshow planners across Tennessee and the Southeast.
- Charlotte Convention Center: Mid-size urban convention center in the Carolinas offering a 280,000-SF column-free exhibit hall and connected to 700+ hotel rooms; competes head-to-head with RCC for Southeast association and corporate citywide events.
- Ernest N. Morial Convention Center (New Orleans): 1.1M SF convention facility competing with RCC for destination conventions in the South; offers larger footprint and stronger entertainment district integration, but at higher price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Renasant Convention Center social profiles
Digital presenceRenasant Convention Center compliance and trust
Trust signalCompliance1 record
Renasant Convention Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renasant Convention Center leadership team
Management profileNumber of profiles
Profiles10 records
Renasant Convention Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renasant Convention Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renasant Convention Center
What does Renasant Convention Center do?
The Renasant Convention Center is a 300,000-SF convention and event venue in Downtown Memphis along the Mississippi Riverfront, offering 118,000 SF of column-free exhibit space (largest in the Southeast region), a 28,000-SF Grand Ballroom, 46 flexible meeting rooms, and the 2,051-seat Cannon Center for the Performing Arts. It rents event spaces and provides on-site services including audiovisual, food and beverage, IT, and parking through exclusive partners and direct staff.
Is Renasant Convention Center a public or private company?
Renasant Convention Center is a private company. It is classified as state government owned and is currently operating.
When was Renasant Convention Center founded?
Renasant Convention Center was founded in 1974. It employs 11 to 50 people.
Where is Renasant Convention Center based?
Renasant Convention Center is headquartered in Memphis, United States, in the North America region.
How does Renasant Convention Center make money?
Five revenue lines are on record. Venue Rental is the primary driver. The others are food & Beverage Services, AV and Technology Services, IT and Electrical Services and parking Services.
Who are Renasant Convention Center's main competitors?
Others on record are Memphis Tourism (Memphis Convention & Visitors Bureau) and Cannon Center for the Performing Arts. Broad incumbents are Orange County Convention Center (Orlando) and Georgia World Congress Center. Regional players are Birmingham-Jefferson Convention Complex (BJCC) and America's Center Convention Complex (St. Louis). Direct peers are Kentucky International Convention Center (Louisville), Nashville Music City Center, Charlotte Convention Center and Ernest N. Morial Convention Center (New Orleans).
Does Renasant Convention Center have an API?
No public API is recorded for Renasant Convention Center.
What industry is Renasant Convention Center in?
Renasant Convention Center's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 71 and its SIC code is 7900.