What JUANAUTOS RENAULT does

Juanautos Renault (legal entity Grupo Juanautos El Cerro S.A.S.) is an authorized Renault dealership operating in Cartagena and Barranquilla, Colombia, holding exclusive territory rights as the only Renault-authorized sales and service provider on Colombia's Caribbean coast. The company is part of a multi-brand automotive group that also represents Toyota and a certified used vehicle brand. It operates four physical sites: a flagship dealership and workshop in Cartagena (Pie de la Popa), a certified collision center at Zona Franca, and a sales-and-service dealership in Barranquilla, with Renault-certified technicians trained in both cities.

The dealership retails the complete Renault portfolio spanning 14+ models across automobiles (Kwid, Logan, Stepway, Sandero), SUVs (Duster, Kardian, Koleos), pickup trucks (Oroch), hybrids (Arkana, Duster Hybrid E-Tech, Koleos Hybrid), and 100% electric vehicles (Kwid E-Tech, Megane E-Tech, Kangoo E-Tech), plus commercial utility vehicles (Kangoo, Trafic). Underlying technology is OEM-supplied Renault E-Tech — mild hybrid systems with regenerative braking, lithium-ion EV powertrains, the Easy Link 10-inch multimedia system with Android Auto/Apple CarPlay, the openR digital cockpit with three 12.3-inch panoramic displays on Koleos, ADAS suites (up to 29 driver assistance systems on Koleos), and EDC automatic transmissions. Vehicles are configured for Colombian Caribbean conditions, notably the Duster's 210mm ground clearance.

The revenue model combines one-time new and certified used vehicle sales, financing facilitation through the Mobilize FS partnership, after-sales maintenance and repairs, genuine Renault parts, certified collision repair services, and the PRO+ B2B fleet and SME program with 48-hour commercial offer turnaround. Pricing is structured in Colombian Pesos with entry units (Kwid) starting at $55.99M COP and premium models (Koleos Hybrid, Trafic) reaching $180.69M-$180.99M COP. Distribution is exclusively physical showroom-based across the two Caribbean cities, supplemented by WhatsApp Business for lead capture and quote requests, plus organic social media presence on Facebook, Instagram (separate handles for Cartagena and Barranquilla), and TikTok. Customer segments include individual consumers, Caribbean coast residents requiring local service, PYMEs and fleet operators via PRO+, and existing vehicle owners for parts and service — all served without online sales capability.

Name

JUANAUTOS RENAULT

Legal name

Grupo Juanautos El Cerro S.A.S.

Website

https://renault.juanautos.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Juanautos Renault is the exclusive authorized Renault dealer for Colombia's Caribbean coast, operating showrooms and certified service centers in Cartagena and Barranquilla. It sells the full Renault lineup — including hybrid and electric models — alongside financing, parts, collision repair, and B2B fleet solutions.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive dealership
• New vehicle sales
• Certified used vehicles
• Vehicle maintenance services
• Auto parts retail

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Renault vehicles including automobiles, SUVs, pickups, and utility vehicles. Multiple vehicle categories from compact (Kwid) to premium (Koleos).
2. Certified Used Vehicle Sales: Sale of certified pre-owned vehicles under the Renew program with 12-month warranty. Vehicles pass rigorous inspection process.
3. Vehicle Financing: Partnership with Mobilize FS for vehicle financing and credit options. Offers credit and leasing for all models.
4. After-Sales Services: Maintenance, repairs, collision services, and genuine Renault parts. Includes scheduled maintenance services at various price points.
5. Genuine Parts Sales: Sale of original Renault replacement parts and accessories including brake discs, batteries, road kits, and full catalog items.
6. Fleet and Business Solutions (PRO+): Dedicated services for business clients including fleet sales, vehicle configurations for commercial use, and specialized after-sales support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Juanautos Renault is an authorized Renault car dealership operating in Cartagena and Barranquilla, Colombia, selling the full range of new Renault vehicles (automobiles, SUVs, pickups, and utility vehicles) including gasoline, mild hybrid, and 100% electric models. The dealership complements vehicle sales with certified used vehicles (Renew program), after-sales maintenance and repair services, genuine Renault parts, certified collision repair, and a Pro+ program for business fleet and commercial clients. Financing is facilitated through partner Mobilize FS.

Product overview

Juanautos Renault is an authorized Renault dealership operating in Cartagena and Barranquilla, Colombia, representing the complete Renault vehicle portfolio. The offering consists of Renault automobiles (Kwid, Logan, Stepway, Sandero), SUVs (Duster, Kardian, Koleos), pickup trucks (Oroch), hybrid vehicles (Arkana, Duster Hybrid E-Tech, Koleos Hybrid), and 100% electric vehicles (Kwid E-Tech, Megane E-Tech, Kangoo E-Tech), along with utility vehicles (Kangoo, Trafic). The company provides comprehensive automotive services including sales, after-sales maintenance, genuine parts, collision repair, certified used vehicle sales (Renew program), and specialized business fleet solutions (Pro+). The portfolio spans from affordable city cars to premium hybrid SUVs, with financing options through Mobilize Financial Services.

Differentiator

Problem solved

Functional benefit

Brands

• Renew: Certified used vehicle program offering vehicles with 12-month warranty, backed by technical inspection
• Renault Pro+

Products and services

• Renault Automobiles (Kwid, Logan, Stepway, Sandero) Renault passenger automobiles including the compact Kwid city car, the family-oriented Logan sedan, the Stepway adventure hatchback, and the versatile Sandero. Available in multiple trim levels with gasoline powertrains, targeting individual consumers and families seeking affordable personal transportation.
• Renault SUVs (Duster, Kardian, Koleos) Renault SUV lineup including the Duster (versatile SUV with 210mm ground clearance designed for Caribbean roads), Kardian (dynamic SUV with turbo engine and 200Nm torque), and Koleos (premium SUV with ADAS systems). Available in gasoline, mild hybrid, and full hybrid variants targeting consumers and families.
• Renault Hybrid Vehicles (Arkana, Duster Hybrid E-Tech, Koleos Hybrid) Renault hybrid vehicles featuring E-Tech technology including the Arkana hybrid coupe SUV with 513L trunk, the Duster Hybrid E-Tech mild hybrid SUV with up to 22 km/l fuel efficiency, and the Koleos Full Hybrid E-Tech with up to 241 HP combined output. Non-plug-in hybrid systems requiring no charging infrastructure.
• Renault Electric Vehicles (Kwid E-Tech, Megane E-Tech, Kangoo E-Tech) 100% electric Renault vehicles including the Kwid E-Tech (compact EV with up to 298 km range), Megane E-Tech (premium electric hatchback with 450 km range and 220 HP), and Kangoo E-Tech (electric utility vehicle with lithium-ion battery). Targeted at environmentally conscious consumers and commercial fleet operators.
• Renault Pickup (Oroch) Renault Oroch pickup truck with 942L cargo volume, 650kg payload capacity, and 4x4 traction options for work and adventure use. Available in Cargo, Intens, and Outsider trim levels.
• Renault Utility Vehicles (Kangoo, Trafic) Renault commercial utility vehicles including the Kangoo (versatile multi-purpose vehicle for work, leisure, and family) and Trafic (robust diesel commercial van with 1294kg payload capacity). Designed for small business owners, fleet operators, and commercial use.
• Renew Certified Used Vehicles Certified pre-owned vehicle program offering used vehicles that pass rigorous technical inspection, backed by a 12-month warranty. Includes vehicles from multiple brands (Renault, Chevrolet, Fiat, Mazda, Nissan, Suzuki, Toyota) for budget-conscious buyers seeking reliable used vehicles.
• Postventa (After-Sales Service) Complete after-sales service for Renault vehicles including scheduled maintenance, repairs, and diagnostic services at certified workshops. Includes maintenance packages at various price points for existing Renault vehicle owners.
• Repuestos Originales (Genuine Parts) Sale of genuine Renault replacement parts and accessories including mechanical, electrical, and electronic components such as brake discs, batteries, road kits, and full catalog items. All parts backed by manufacturer warranty.
• Collision Repair Service Certified collision repair service at the Zona Franca Taller 320 facility in Cartagena, using Kaizen methodology. Capable of repairing minor to major vehicle damage with direct coordination with insurance companies for insurance-covered repairs.
• Renault Pro+ Business and Fleet Solutions Professional fleet and business vehicle solutions program for small and medium businesses (PYMEs), merchants, local authorities, and key account customers. Includes dedicated sales support, specialized vehicle configurations for commercial use, 48-hour commercial response for special offers, and tailored after-sales service.
• Vehicle Financing (Mobilize FS) Vehicle financing and credit options facilitated through partnership with Mobilize FS. Offers credit and leasing products for all Renault models available through the dealership, enabling accessible purchase options for both individual and business customers.

Quantifiable outcome

• Up to 22 km/l fuel efficiency with E-Tech hybrid models in combined cycle - up to 40% less than conventional engines
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered supportive and core.

• Insurance Companies (General)supportiveChannel Partner/ Reseller/ DistributorPartnership with insurance companies for collision repair services. The collision center works directly with insurance providers to repair vehicles covered under insurance policies, with multiple insurance logos displayed on the website.
• Renault (Parent Brand)coreStrategic or Co-development PartnerAuthorized dealer agreement with Renault for exclusive sales and service of Renault vehicles in the Cartagena and Barranquilla regions. Receives factory support, certified training, technical documentation, genuine parts supply, and marketing materials from Renault.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Los Coches: One of the largest multi-brand automotive dealer groups in Colombia with showrooms across multiple cities. Comparable as a scaled Colombian dealer group that competes for retail customers and service throughput, though with broader brand coverage than Juanautos.
• Casa Toro: Major Colombian automotive dealer group operating multiple brands with locations primarily in Bogota and surrounding areas. Comparable as a large authorized multi-brand dealer competing for similar consumer and fleet customers, but serving a different region.
• Renault-Sofasa: Official Renault importer and distributor in Colombia. Directly comparable as the OEM-level entity that appoints and governs authorized dealers like Juanautos, defining product allocation, pricing, and service standards.
• Derco Colombia: Authorized distributor and dealer for multiple automotive brands in Colombia including Suzuki, Mazda, and others. Comparable as a multi-brand automotive retail and service operator with similar after-sales and parts capabilities.
• AutoUnion Colombia: Multi-brand authorized automotive dealer in Colombia operating across several brands with full sales-service-parts operations. Comparable as a similarly structured authorized dealer group with overlapping customer segments and GTM.

Emerging players

• Carroya / MercadoLibre Motors Colombia: Digital-first used vehicle marketplaces in Colombia enabling online browsing and transactions. Comparable as a competing channel for certified used vehicle sales (where Juanautos operates its Renew program) but lacking the physical OEM-franchise service infrastructure.

Direct peers

• Colwagen (Volkswagen dealer): Authorized Volkswagen dealer group in Colombia offering comparable new-vehicle sales, after-sales service, genuine parts, and certified used vehicles. Directly comparable as an authorized brand dealer with parallel service capabilities.
• Aliansurosario (Toyota Colombia authorized dealers): Authorized Toyota dealer networks in Colombia, comparable because the Juanautos parent group also represents Toyota. Both dealer networks share customer segments (PYME fleet, family buyers) and similar physical-storefront go-to-market mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Juanutosrenaultcartagena
• Instagraminstagram.com/juanautos.renaultcartagena
• TikToktiktok.com/@juanautosrenault
• LinkedInlinkedin.com/company/juanautos-renault

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUANAUTOS RENAULT