Auto Union
Auto Union is a family-owned independent auto repair shop in Bensenville, Illinois, founded circa 1974, serving greater Chicagoland with ASE-certified technicians and dealer-grade diagnostic equipment specializing in European luxury and exotic vehicles (BMW, Porsche, Land Rover, Lamborghini, Ferrari) plus foreign, domestic, and hybrid service.
- Company typePrivate
- Founded1974
- HeadquartersBensenville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Auto Union does
Auto Union is a family-owned independent automotive repair facility operating from a single location at 764 Thomas Drive, Bensenville, Illinois, founded circa 1974. The shop serves individual vehicle owners across the greater Chicagoland area, with primary emphasis on European luxury and exotic brands — BMW, Mini, Porsche, Lamborghini, Ferrari, Land Rover, and Range Rover — and secondary service lines covering Asian and domestic vehicles (Honda, Toyota, VW, Ford) plus hybrid vehicles. Differentiated offerings include free hybrid diagnostics, free 100-point inspections with hand car wash and vacuum, complimentary shuttle service to O'Hare Airport and local train stations, vehicle pickup/drop-off, and pre-purchase inspections integrated with Carfax.
The underlying service capability rests on ASE-certified technicians and dealership-grade equipment, specifically Autologic diagnostic systems for European luxury brands and factory diagnostic equipment supporting computer diagnostics and computer reprogramming. The technology stack is conventional automotive repair tooling rather than software-native; no proprietary platform, app, or AI capability is in evidence. Business operations run through a WordPress blog, Facebook page, Twitter handle, and Yelp listing, with localized SEO targeting multiple Chicagoland suburbs.
Revenue is generated through professional-services billing on a quote-based, pay-as-you-go model, positioned at approximately 40% below new-car-dealer labor rates. Extended warranty administration, fleet maintenance, and body work referrals provide additional revenue streams. The company is privately held with no disclosed funding, parent, or subsidiary structure, and the most recent available operating data dates to 2012.
Auto Union firmographics
Firmographics- Name
- Auto Union
- Legal name
- Auto Union
- Website
- https://autounionshop.wordpress.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- Auto Union is a family-owned independent auto repair shop in Bensenville, Illinois, founded circa 1974, serving greater Chicagoland with ASE-certified technicians and dealer-grade diagnostic equipment specializing in European luxury and exotic vehicles (BMW, Porsche, Land Rover, Lamborghini, Ferrari) plus foreign, domestic, and hybrid service.
- Ownership category
- akta.pro rank
Auto Union industry classification
Industry- Product category
- Automotive Repair Services
- NAICS
- General Automotive Repair (811111), Specialized Automotive Repair (811114)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Auto Union is headquartered
LocationHeadquarters
- HQ city
- Bensenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auto Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Auto Repair Services: Auto Union generates revenue through charging customers for automotive repair and maintenance services. They service all makes and models including European, Asian, Foreign and Domestic vehicles. Services include bumper-to-bumper repairs, transmission repair, suspension, brakes, air conditioning, computer diagnostics, oil service, scheduled maintenance, and body work referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Auto repair services with pricing that is typically 40% less than dealership labor rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Auto Union product offering
Product offeringCore offering
Auto Union is a family-owned independent auto repair shop providing comprehensive bumper-to-bumper repair and maintenance for all vehicle makes and models, with brand-specific specialization in European luxury marques (BMW, Porsche, Lamborghini, Land Rover, Range Rover, Ferrari, Mini) plus hybrid, foreign, and domestic vehicles. Services span diagnostics, mechanical repair, pre-purchase inspections, extended warranty work, and fleet maintenance, supported by factory and Autologic diagnostic equipment and ASE-certified technicians.
Product overview
Auto Union is a family-owned complete automotive car care specialist offering a single unified service model. The core offering is Complete Automotive Repair Services covering all makes and models, supplemented by specialty vehicle expertise in BMW, Porsche, Lamborghini, Land Rover, and Mini vehicles. Additional services include Hybrid Vehicle Repair, Pre Purchase Inspections, Extended Warranty Repair, and Fleet Maintenance. The company positions itself as a dealer alternative offering certified technicians, factory diagnostic equipment (including Autologic), and services at lower cost than dealerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Automotive Repair and Maintenance
- BMW Auto Repair
- Porsche Auto Repair
- Lamborghini Auto Repair
- Land Rover and Range Rover Repair
- Mini Cooper Repair
- Hybrid Vehicle Repair
- Pre-Purchase Vehicle Inspections
Companies that use Auto Union
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Auto Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Auto Union partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Auto Union competitors and assessment
Company assessmentBroad incumbents
- Goodyear Auto Service: Goodyear-tire-anchored national service network providing alignments, brakes, and general repair. Competes for routine maintenance share in the same Chicagoland market Auto Union serves.
- Pep Boys: National retail and service chain offering tires, parts, and auto repair. Competes for generalist repair demand in Chicago-area markets but does not match Auto Union's European luxury niche or independent-shop positioning.
- Midas: National franchised auto repair chain offering general maintenance and repair services (brakes, exhaust, steering) across the U.S. Competes with Auto Union for general repair customers seeking chain-brand trust, though Midas lacks Auto Union's European luxury specialization.
- Christian Brothers Automotive: Nationwide Christian-ethos franchised auto repair brand emphasizing integrity and customer service. Directly comparable to Auto Union as a values-positioned independent franchise alternative to dealerships, though without European luxury specialization.
- Meineke Car Care Centers: Large national franchised auto service network providing general repair, maintenance, and tire services. Comparable to Auto Union as a multi-brand alternative-to-dealer option, but with broader scale and standardized marketing rather than luxury-vehicle specialization.
- Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, maintenance, and general repair at retail-adjacent locations. Competes for the general repair and tire-service demand that Auto Union also serves alongside its European specialty work.
- AAMCO Transmissions: National franchised chain specializing in transmission repair and general auto services. Comparable to Auto Union as a franchise-driven independent alternative, with a more narrowly specialized drivetrain focus.
- Monro Muffler/Brake & Service: Multi-brand regional undercarriage service chain (Monro, Mr. Tire, Tire Choice) operating across the U.S. Comparable to Auto Union in addressing general undercarriage repair demand, but with corporate-store scale rather than single-location family ownership.
- Jiffy Lube: Largest U.S. quick-service chain focused on oil changes and preventive maintenance. Overlaps with Auto Union on routine service for domestic/foreign vehicles but does not address the diagnostic-heavy, specialty European repair work Auto Union is built around.
Regional players
- Import Car Center: Chicagoland-based independent shop specializing in foreign and import vehicle repair. Most directly comparable local peer to Auto Union given shared regional footprint, foreign-car focus, and independent ownership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Auto Union social profiles
Digital presenceAuto Union compliance and trust
Trust signalCompliance1 record
Auto Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Union leadership team
Management profileNumber of profiles
Auto Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Union
What does Auto Union do?
Auto Union is a family-owned independent auto repair shop providing comprehensive bumper-to-bumper repair and maintenance for all vehicle makes and models, with brand-specific specialization in European luxury marques (BMW, Porsche, Lamborghini, Land Rover, Range Rover, Ferrari, Mini) plus hybrid, foreign, and domestic vehicles. Services span diagnostics, mechanical repair, pre-purchase inspections, extended warranty work, and fleet maintenance, supported by factory and Autologic diagnostic equipment and ASE-certified technicians.
Is Auto Union a public or private company?
Auto Union is a private company. It is classified as family owned and is currently operating.
When was Auto Union founded?
Auto Union was founded in 1974.
Where is Auto Union based?
Auto Union is headquartered in Bensenville, United States, in the North America region.
How does Auto Union make money?
One revenue line is on record: auto Repair Services.
Who are Auto Union's main competitors?
Broad incumbents on record are Goodyear Auto Service, Pep Boys, Midas, Christian Brothers Automotive, Meineke Car Care Centers, Firestone Complete Auto Care, AAMCO Transmissions, Monro Muffler/Brake & Service and Jiffy Lube. Import Car Center is listed as a regional player.
Does Auto Union have an API?
No public API is recorded for Auto Union.
What industry is Auto Union in?
Auto Union's product category is Automotive Repair Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 811111 and its SIC code is 7500.