Reno Assicurazioni

What Reno Assicurazioni does

Reno Assicurazioni S.A.S. di Alessandra Samaritani & C. is a privately-held insurance intermediary (broker) founded in 2004 and headquartered in Bologna, Italy. The company distributes insurance products on behalf of carriers—primarily AXA Assicurazioni—across both personal and commercial lines, and has been registered with IVASS (Section A, number 000168149) since June 2007. It operates as a società in accomandita semplice (limited partnership) under the Samaritani family, with Alessandra Samaritani serving as Agente Generale.

The company's product portfolio spans core personal lines (health via Polizza Salute, home via Polizza Casa, auto/motorcycle via Polizza Auto, life via Polizza Vita, and pension/retirement via Previdenza), commercial lines (employee accident insurance, cyber risk, natural catastrophe, business continuity via Azienda Protetta, and workplace/equipment insurance), and niche add-ons (pet insurance and a sports-club convention product). The product set is modular and customizable to client risk profiles; underlying underwriting, policy administration, and claims are largely carried by the carrier partners (notably AXA), with Reno Assicurazioni providing front-end advisory, sales intermediation, and local claims support.

Reno Assicurazioni serves individuals, families, and SMEs/professionals in the Bologna metropolitan area, distributing through four physical agency locations (Agenzia Generale and Agenzia Commerciale in Bologna, plus Sub Agenzie in Bazzano and Budrio). Revenue is generated on a commission basis from policy premiums written across the product lines. Go-to-market is relationship-driven and community-anchored: the agency combines in-person advisory at its branches with referral partnerships including Native Medica (healthcare), Polisportiva San Mamolo (sports club), and a local parish, plus content marketing through its blog and organic social channels. The firm employs approximately 7 named professionals and has no proprietary technology platform or disclosed digital self-serve channel.

Name

Reno Assicurazioni

Legal name

RENO ASSICURAZIONI S.A.S. DI ALESSANDRA SAMARITANI & C.

Website

https://renoassicurazioni.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Reno Assicurazioni is a Bologna-based, family-owned insurance intermediary founded in 2004 that distributes AXA and other carriers' policies across personal and commercial lines through four physical agency locations serving individuals, families, and SMEs in the Bologna metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna, Bologna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Intermediation: Reno Assicurazioni operates as an insurance broker/intermediary (Intermediario assicurativo) registered with IVASS (Sez. A n. 000168149). The company earns commissions from insurance products distributed on behalf of insurance companies, primarily AXA Assicurazioni. Revenue is generated through commissions on policy premiums written for both individual (health, auto, home, life) and business (commercial, cyber, cat nat) insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reno Assicurazioni is a licensed insurance intermediary (registered with IVASS, Section A no. 000168149) operating as a SAS partnership, distributing insurance policies primarily on behalf of AXA Assicurazioni through four physical agency locations in the Bologna metropolitan area. The company sells a modular portfolio of insurance products for individuals (health, home, auto, life, pension/retirement) and businesses (employee accidents, cyber risk, natural catastrophes, business continuity, workplace and equipment coverage), earning commissions on policy premiums.

Product overview

Reno Assicurazioni is an insurance agency based in Bologna, Italy, offering a comprehensive portfolio of insurance products for individuals and businesses. The core product offering includes health insurance (Polizza Salute), home insurance (Polizza Casa), auto/vehicle insurance (Polizza Auto), life insurance (Polizza Vita), and pension planning (Previdenza). For businesses, they provide employee accident insurance (Polizza Infortuni Dipendenti), cyber risk coverage, natural catastrophe insurance (Cat Nat), business continuity insurance (Azienda Protetta), and workplace/equipment insurance. Additional offerings include pet insurance through their Pet Convention and sports club partnerships through the Polisportiva San Mamolo convention. The company operates through four local agencies and serves the Bologna metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Polizza Salute Health insurance product providing coverage for hospital stays, surgeries, specialist visits, diagnostic tests, physiotherapy, preventive care programs, 24/7 assistance, and daily allowances for hospitalization and convalescence. Features modular and customizable coverage options for individuals and families.
• Polizza Casa Home insurance protecting residential properties against natural events, atmospheric events, flooding, fires, lightning, explosions, electrical damage, with assistance services including specialized craftsmen and digital tools like remote video appraisal.
• Polizza Auto Vehicle insurance covering auto and van protection including uninsured vehicle protection, specialized assistance, towing, courtesy car, and direct home delivery of repaired vehicle. Also includes motorcycle coverage for theft, fire, collision, and driver injury.
• Polizza Vita Life insurance guaranteeing financial security to beneficiaries in case of premature death of the insured, with flexible and customized solutions allowing modification of insured capital or contract duration during the policy.
• Previdenza Pension and retirement planning products offering tax benefits for young people, personalized investments in stocks, government bonds, bonds, or mutual funds, with flexible payment options (monthly, quarterly, semi-annual, or annual).
• Polizza Infortuni Dipendenti Employee accident insurance for businesses protecting workers from workplace incidents with coverage for death and permanent disability, tax benefits, extra-work coverage, and combined welfare services.
• Cyber Risk Cybersecurity insurance protecting businesses from economic losses due to data alteration or leakage, legal defense, online reputation damage from identity theft, cyber espionage, fraudulent purchases, and third-party compensation.
• Cat Nat Natural catastrophe insurance covering damages from landslides, flooding, inundation, earthquakes, and overflows, protecting land, buildings, plants, machinery, equipment, goods, and providing demolition, clearance expenses, and indirect damages coverage.
• Azienda Protetta Business continuity insurance protecting against interruption of exercise from fires, machinery breakdowns, atmospheric events, or human error, with advance payments, direct settlements, and specialized adjusters.
• Impianti e luoghi di lavoro Workplace and equipment insurance covering machinery and workplaces against fires, atmospheric events, and emergencies, protecting business assets and personal income with all-risk, modular, and multi-location options.
• Convenzione Pet Pet insurance covering dogs and cats for surgical expenses, third-party liability for damages caused by animals, and legal expenses in case of disputes related to pet ownership.

Quantifiable outcome

• 11 million Italians hold private health insurance, projected to reach 21 million by 2025 (industry-wide statistic)
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Polisportiva San MamolocoreGTM or Marketing Partner · 1 September 2025Reno Assicurazioni partnered with Polisportiva San Mamolo, a local sports club serving young people and adults, to offer insurance products to members. The partnership includes special rates for health insurance, family protection, children's financial stability products, and business coverage for the sports club itself. Reno Assicurazioni participated in the Polisportiva's inauguration and sponsors ongoing club activities.
• Native MedicacoreStrategic or Co-development Partner · 1 January 2025Reno Assicurazioni established a partnership with Native Medica, a new polyclinic and diagnostic center, to offer its insurance clients rapid access to medical specialist visits, diagnostic examinations, and instrumental diagnostics at reduced costs. The partnership provides insured clients with fast booking times, reduced costs based on coverage, and in some cases no advance payment required. Services include dermatology, imaging diagnostics, urology, gynecology, ENT, and blood tests/biologic sample collection.
• Parrocchia Santa Maria Madre della ChiesaminorGTM or Marketing PartnerReno Assicurazioni supports the local parish as a community anchor, offering preferential insurance rates on health, home, vehicles, and savings products to parish community members. The company participates in parish festivals (Parrocchia in Festa 2025) with an information stand offering exclusive rates.
• Pet Owners / Dog Lovers CommunityminorOthersReno Assicurazioni engages with local pet owner communities through events such as the Doggy Runway di Castenaso, offering pet insurance for dogs and cats covering surgical expenses, third-party liability, and legal costs. The company maintains a stand at pet-focused community events.
• Calvo ImmobiliareminorStrategic or Co-development PartnerCalvo Immobiliare partnered with Reno Assicurazioni in the cultural sponsorship of the 'Il mio Wolfango' art exhibition at Palazzo d'Accursio, Bologna. Both companies co-supported the exhibition and the creation of an immersive audio experience for visitors. This represents a co-marketing partnership focused on local cultural engagement.
• AXA AssicurazionicoreChannel Partner/ Reseller/ DistributorReno Assicurazioni acts as an insurance intermediary/broker distributing AXA Assicurazioni products. The partnership involves selling AXA insurance policies (health, auto, home, business) through Reno Assicurazioni's four local agencies. AXA provides the claims handling hotline (800 271 343) referenced on the company's assistance page.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Vittoria Assicurazioni: Italian mid-sized insurance group with a strong traditional agency/brokerage model, focused on personal and SME lines. Operates similarly to Reno Assicurazioni through tied-agent networks across Italy, including Northern regions, with overlapping product categories.
• Generali Italia: Largest Italian insurance group, offering the same personal and commercial lines (health, home, auto, life, business) as Reno Assicurazioni via direct, bank-assurance, and agency channels. Operates broadly across Italy including Emilia-Romagna and overlaps directly on the product portfolio.
• AXA Italia: Italian arm of global insurer AXA and primary carrier partner of Reno Assicurazioni. AXA Italia competes in the same health, auto, home, and commercial lines in the Bologna territory via its own direct and partner channels, making it both partner and incumbent competitor.
• Allianz Italia: Italian subsidiary of Allianz, distributing personal and commercial insurance through a multi-channel model. Comparable to Reno on product breadth (health, auto, home, life, business) and on a hybrid agency-direct go-to-market that competes for the same SME and family clients.
• Reale Mutua Italiana: Italian mutual insurer with a national agency distribution footprint, active in the same personal and commercial insurance lines. Comparable to Reno on agency-led multi-line distribution and on a traditionally Northern-Italy client base.
• UnipolSai Assicurazioni: Major Italian insurance incumbent with strong Emilia-Romagna roots and a dense agency network. Competes across the same auto, home, health, and SME lines that Reno distributes via AXA, making it a structurally similar mid-market agency-channel insurer in the same region.

Emerging players

• Prima Assicurazioni: Italian digital-first auto and home insurer, selling direct to consumer online. Represents the emerging digital-disruption threat that contrasts with Reno's face-to-face-only intermediation model on overlapping product categories.
• Verti Assicurazioni: Italian direct/digital insurer (part of the MAPFRE group) competing on auto, home, and increasingly other personal lines via online channels. An emerging technology-led competitor that targets the same end-customers as Reno's personal-lines intermediation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renoassicurazioni
• LinkedInlinkedin.com/company/reno-assicurazioni

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Assicurazioni