Rent and Go

What Rent and Go does

Rent and Go, legally Rent a Sport Italia Srl, is an Italian ski and bike rental network founded in 1996 by former world skiing protagonists Erwin Stricker, Kurt Ladstätter, and Gerhard Königsrainer. The company operates as a franchisor/affiliate aggregator, coordinating more than 80 certified rental points across Italy's premier mountain destinations — concentrated in South Tyrol, Trentino, the Dolomites, and other Alpine and Apennine resorts — with approximately 35,000 pairs of skis and snowboards and 5,000 bikes available across the network. Customers include individual recreational skiers, snowboarders, mountain bikers, families, women, children, and group bookers (schools, companies, tour operators), served through the company's digital platform (rentandgo.it website plus iOS/Android apps) and physical locations.

The technology platform is an online-to-offline (O2O) booking engine with centralized CRM, in-store check-in terminals, and payment integrations including Datatrans, PayPal, Stripe, Satispay, and major card networks. ISO-compliant ski binding calibration, professional disinfection of boots and helmets, and a "Rent and Go Academy" training program underpin the network's quality certification. Sub-brands Rent in Rose (women's equipment) and Renty, Baby Go! (children's program) serve targeted segments. The company has 400,000+ annual customers, a 98% recommendation rate, and a 50,000+ member loyalty club.

The business model is hybrid: direct-to-consumer bookings via the platform (with online discounts up to 20% versus walk-in), franchise/affiliate economics with affiliated rental businesses retaining store-level revenue in exchange for brand affiliation and shared services, plus recurring streams from seasonal subscription packages, gift cards, and insurance attach (ITASnow mandatory liability, ITAS Active cycling, and optional damage/theft protection). Headcount at the parent entity is 11–50 employees, consistent with a lean franchisor/HQ structure. No external funding, M&A activity, or public listing is disclosed.

Name

Rent and Go

Legal name

Rent a Sport Italia Srl

Website

https://rentandgo.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Rent and Go is an Italian franchisor of 80+ affiliated ski and bike rental points across Italian mountain resorts, serving 400,000+ annual recreational customers via a centralized online booking platform, franchise network, and targeted sub-brands for women and children.

Ownership category

akta.pro rank

Product category

Ski and Bike Equipment Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industries

Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Ski equipment rental
• Bike rental network
• Mountain resort rentals
• Seasonal ski packages
• Outdoor gear rental

Headquarters

HQ city

Bolzano, BZ

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski Rental: Core revenue stream from renting alpine skis, snowboards, cross-country skis, and related equipment. Services include daily rentals, seasonal passes, and equipment with expert consultation. Over 35,000 pairs of skis and snowboards available across the network.
2. Bike and E-Bike Rental: Summer revenue stream from renting mountain bikes, city bikes, and electric bikes (e-bikes) across 30+ mountain locations. Approximately 5,000 bikes and e-bikes available.
3. Accessories Rental and Sales: Additional rentals and sales of accessories including helmets, protections, snowshoes, sleds, trekking strollers, and clothing. Many locations also sell accessories, clothing, and used equipment end-of-season.
4. Seasonal Ski Rental: Full-season ski rental packages offering top equipment for the entire winter season with convenience and value.
5. Insurance and Damage Protection: Optional damage and theft protection (Convenzione regolatoria furto e danni) available for 10% supplementary fee, covering up to 75% of equipment value with 25% deductible. Also includes ITASnow mandatory liability insurance and ITAS Active bike insurance.
6. Gift Cards: Gift cards (Carte regalo) with flexible amounts, valid 365 days from purchase, usable for multiple online purchases until credit is exhausted.
7. Group Bookings: Dedicated service for schools, companies, tour operators, sports associations, groups or families booking ski or bike rentals together.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rent and Go is Italy's largest branded ski and bike rental network, connecting customers via its online booking platform and mobile apps to over 80 certified affiliate rental shops located in premier mountain resorts (South Tyrol, Trentino, Dolomites, and other Alpine and Apennine destinations). Its core offering consists of daily and seasonal rentals of alpine skis, snowboards, cross-country/freeride/alpinism skis, mountain bikes, e-bikes and city bikes, supported by certified staff, ISO-standard binding calibration, equipment disinfection, premium brand equipment (Atomic, Blizzard, Burton, Fischer, Head, Salomon, Tecnica, etc.) and a centralized CRM shared across the network.

Product overview

Rent and Go is a network of over 80 ski and bike rental locations across Italy's premier mountain destinations. The offering comprises a core online booking platform (website and mobile app for iOS/Android) that connects customers to affiliated rental shops. The product portfolio centers on seasonal and daily ski equipment rental (alpine, snowboard, cross-country, freeride) and summer bike rental (e-bikes, MTB, city bikes), supplemented by specialized sub-brands including Rent in Rose (women's equipment line) and Renty Baby Go (children's equipment line). Additional services include seasonal rental, group booking, equipment deposit/storage, boot fitting, home delivery, professional disinfection/hygienization, safety equipment, insurance products (ITASnow, ITAS Active), Easy Booking flexible cancellation, and gift cards. The platform integrates with major payment processors (PayPal, Stripe, Satispay, Datatrans, VISA, Mastercard) and Google Maps for location services.

Differentiator

Problem solved

Functional benefit

Brands

• Rent in Rose: A dedicated women's ski rental line featuring female-specific equipment, combining comfort and glamour on the slopes.
• Renty, Baby Go!

Products and services

• Alpine Ski Rental Daily and multi-day rental of alpine skis for all disciplines (all-mountain, giant slalom, slalom) for women, men and children, from beginners to experts, available at 70+ certified locations across Italian mountain resorts.
• Snowboard Rental Snowboard rental for all levels — beginners, experts, freestyle, freeride and carving — with boards from Burton and other leading brands at certified affiliate shops.
• Cross-Country, Freeride and Alpinism Ski Rental Specialized ski equipment for cross-country, freeride, freestyle and alpinism disciplines, available at affiliate shops serving these disciplines.
• Snow Accessories Rental
• E-Bike Rental Electric bike rental at over 30 mountain locations across Italy during summer, including complimentary battery recharging on return.
• MTB & City Bike Rental Mountain bike and city bike rental for adults and children at mountain locations during summer season, with around 5,000 bikes and e-bikes available across the network.
• Bike Accessories Rental Rental of bike accessories such as helmets, child seats, trailers and trekking strollers paired with bike rentals.
• Seasonal Ski Rental Full-season ski rental packages providing top equipment for the entire winter season with premium service for frequent skiers and Rent and Go Club members.
• Group Booking Dedicated reservation service for schools, companies, tour operators, sports associations, groups or families booking ski or bicycle rentals together, coordinated through the website and customer service.
• Rent in Rose (Women's Equipment Line) Dedicated women's ski equipment line featuring lighter, more manageable skis, properly fitting warm boots, helmets, back protectors and gloves from leading brands' women's collections.
• Renty, Baby Go! (Children's Equipment Line) Children's equipment and services line including specialized kids' skis with the Renty mascot, junior boots, helmets, back protectors, and play areas in stores with surprises and gadgets.
• Safety Equipment Premium safety equipment including back protectors, helmets, goggles and other protective gear from industry-leading brands for slope safety.
• Equipment Disinfection / Hygienization
• ITASnow Insurance
• ITAS Active Insurance
• Ski & Equipment Deposit
• Gift Cards
• Rent and Go Mobile App

Quantifiable outcome

• Over 400,000 satisfied customers served every year
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KästleminorStrategic or Co-development Partner · 3 November 2025Rent and Go sponsors ski athlete Samuel Pantano together with Kästle (ski manufacturer) and ITAS (insurance). Samuel Pantano is a multi-medalist athlete known for his passion, talent, and inclusion on the slopes. This partnership supports athlete development while building brand visibility in the skiing community.
• ITAS MutuacoreStrategic or Co-development PartnerITAS Mutua provides insurance products to Rent and Go customers: ITASnow (mandatory civil liability insurance for skiers in Italy per legislative decree 40/2021) and ITAS Active (cycling insurance covering accidents and third-party damage with 20% family discount). Insurance products are promoted and offered during the booking process and at rental locations.
• DalbellominorStrategic or Co-development PartnerRent and Go participates in the LIFE Reskiboot project with Dalbello, an innovative initiative that gives new life to recycled materials. The partnership produced an exclusive line of 1,000 ski boots composed of 90% secondary raw materials and recycled old boots, reducing waste and establishing a new circular economy standard in winter sports.
• Premium Ski and Bike Brands (Atomic, Blizzard, Burton, Fischer, Head, Salomon, Tecnica, KTM, K2, Nordica, Rossignol, Voelkl, etc.)coreGTM or Marketing PartnerRent and Go collaborates with over 20 leading ski and bike brands including Atomic, Blizzard, Burton, Cairn, Dalbello, Elan, Fischer, Gabel, Giro, Head, K2, Kästle, KTM Bike, Nitro, Nordica, Rossignol, Roxa, Salomon, Tecnica, Tripoint, and Voelkl. These brand partnerships ensure premium equipment quality and provide co-marketing opportunities. Brand logos are displayed on the website and in stores.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burton Snowboards: Burton is a leading snowboard brand with demo and rental programs across resorts and stores. As a Rent and Go brand partner, it represents both a supplier relationship and an adjacent brand-owned rental channel.
• SkiStar: SkiStar is a major Scandinavian ski resort operator offering integrated lodging, lift, and equipment rental. Competes for the destination skier's wallet through bundled offerings rather than a direct rental-only model.
• Decathlon: Decathlon is a global sporting goods retailer that also rents outdoor and winter sports equipment in select locations. While much broader than Rent and Go, it competes for the same end consumer on price and convenience.

Direct peers

• Skiset: Skiset is Europe's largest ski rental network with hundreds of affiliated shops across the Alps. Operates a near-identical affiliate/quality-certified model to Rent and Go, making it the closest head-to-head competitor.
• Sport 2000 Rent: Sport 2000 Rent is the rental network of the Sport 2000 retail group, offering certified ski and snowboard rental across Alpine resorts. Highly comparable to Rent and Go in structure and customer.
• Intersport Rent: Intersport Rent is the ski and snowboard rental arm of the Intersport retail cooperative, operating a large affiliated network of certified rental shops across European resorts. Same network-plus-online-booking model as Rent and Go.

Regional players

• Sunweb Group: Sunweb is a European tour operator selling packaged ski holidays including equipment rental. Competes indirectly by bundling rental into holiday packages across Italian and other Alpine resorts.

Others

• Halti: Halti is a Nordic ski and outdoor apparel brand that supplies equipment and apparel to ski rental operators. Comparable as a wholesale supplier to Rent and Go's affiliate network rather than a competitor.

Emerging players

• SnowLeader: SnowLeader is a French e-commerce and rental platform for ski and outdoor equipment. Targets the same digital-first recreational skier as Rent and Go, with overlapping winter/summer product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rentandgo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent and Go