Wiesecker Group

What Wiesecker Group does

Wiesecker Group is a German equipment-rental company headquartered in Weißenfels, Sachsen-Anhalt, that rents cranes, aerial work platforms (Arbeitsbühnen), forklifts (Stapler), and construction machines (Baumaschinen) to small and medium-sized enterprises, large construction firms, and trade businesses. The company operates a centralized dispatch model (Zentraldisposition) from its Weißenfels base, enabling equipment delivery and collection across Germany and Austria through partner logistics providers. Each customer is assigned a dedicated personal contact partner (persönlicher Ansprechpartner), and pricing is quote-based, varying by equipment type, rental duration, and logistics distance.

The product surface extends beyond pure rental into adjacent services: used equipment is sold through the buylift.eu platform, operator training is delivered via bedienerschulungen.de, and portable toilet cabins (WC-Kabinen) round out a broader construction-site service basket. Revenue is generated primarily through usage-based rental fees — daily, weekly, or project-based — supplemented by used-equipment sales and training fees. The go-to-market is sales-led, combining inbound digital inquiries through rentlift.eu and rentlift.de with outbound prospecting targeting construction sites, trade contractors, and industrial facilities across German-speaking markets.

The fleet and operational assets are not disclosed in detail; the input indicates only that the company employs approximately 16 people and manages a multi-category fleet. The company is privately held, with no disclosed funding rounds, no reported M&A activity, and no leadership-team disclosures beyond the operational structure. Customer ratings on third-party platforms (3.7–3.78 average) suggest adequate but unexceptional service quality, consistent with a mid-sized regional rental operator.

Name

Wiesecker Group

Legal name

Wiesecker Group

Website

https://rentlift.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wiesecker Group rents cranes, aerial work platforms, forklifts, and construction machines from its Weißenfels dispatch hub to SMEs, large construction firms, and trade businesses across Germany and Austria, complemented by used equipment sales, operator training, and portable toilet cabin rental.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rental
• Crane rental services
• Aerial work platforms
• Forklift rental
• Construction machinery leasing

Headquarters

HQ city

Weißenfels

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: The Wiesecker Group generates revenue through the rental of construction equipment including mobile cranes, crawler cranes, aerial work platforms, forklifts, and construction machinery. Customers pay rental fees for equipment usage, typically on a time-based basis (daily/weekly/monthly). The company also offers related services including equipment delivery, pickup, and operator training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Wiesecker Group rents construction equipment — cranes, aerial work platforms, forklifts, and construction machines — to businesses across Germany from its central dispatch (Zentraldisposition) in Weißenfels. Customers access a single personal contact partner who coordinates nationwide delivery, equipment selection, and pickup. The portfolio also includes portable toilet cabins, operator training certifications, and a secondary channel for selling new and used equipment.

Product overview

Wiesecker Group operates a unified equipment rental platform across Germany through its Rentlift brand, offering four core product categories: Arbeitsbühnen (elevating work platforms/scissor lifts), Krane (cranes), Stapler (forklifts), and Baumaschinen (construction machines). The portfolio includes specialized sub-products such as mobile cranes, crawler cranes, telescopic and articulated boom lifts, scissor lifts, truck/crawler/trailer-mounted lifts, front forklifts, telescopic forklifts, warehouse equipment, excavators, loaders, rollers, and dumpers. The group complements its rental business with ancillary services including operator training (Bedienerschulungen) through a dedicated portal, and sale of new and used equipment (Gebrauchtmaschinen) through a separate brand. All equipment is regularly maintained, inspected, and meets high quality and safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• buylift.eu: Platform for selling used and new machines
• bedienerschulungen.de

Products and services

• Arbeitsbühnen (Aerial Work Platforms)

Quantifiable outcome

• 24/7 service hotline ensures customers can get support anytime

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• HKL Baumaschinen: German construction equipment rental specialist offering excavators, loaders, aerial platforms, and forklifts to construction and trade customers — the closest domestic head-to-head competitor to Wiesecker in product breadth and SME/Handwerk customer focus.
• Riwal: European aerial work platform and telehandler rental company with significant presence in Germany — directly comparable to Wiesecker's work platform and telehandler forklift rental business, with a similar mix of trade and construction customers.
• Mateco: European aerial work platform and forklift rental specialist with operations in Germany and multiple other European countries — directly comparable on the Arbeitsbühnen and Stapler categories that anchor Wiesecker's portfolio.
• Boels Rental: Pan-European equipment rental company with strong German presence, offering cranes, aerial work platforms, forklifts, and construction machinery across a multi-country network — directly comparable to Wiesecker's product mix and customer base, but at significantly larger scale.

Broad incumbents

• Zeppelin Rental: German Caterpillar dealer and rental operator with a broad fleet of construction machinery, work platforms, and material handling equipment. Serves similar customer segments but with substantially larger scale, integrated dealer services, and broader geographic coverage.
• Loxam: One of Europe's largest equipment rental groups with broad coverage of construction machinery, aerial platforms, and material handling equipment — a broader incumbent that overlaps with Wiesecker's categories across multiple geographies.

Regional players

• BIBERGER (BIBERGER Mietservice): German regional construction equipment and aerial platform rental company serving Bavaria and southern Germany — comparable in product mix (work platforms, cranes, forklifts) and SME/trade customer focus, but concentrated in a different German region than Wiesecker.
• Willig Kran- und Transporte: German crane rental and heavy-haul company specializing in mobile cranes and lifting services — directly comparable to Wiesecker's Krane product line, but with a narrower category focus and different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wiesecker-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiesecker Group