ResearchPoint Group
ResearchPoint Group is a 5-person boutique marketing research and consulting firm headquartered in Lisbon with a secondary office in Luxembourg. It delivers quantitative and qualitative market research, health sector studies, public opinion polls, and business consultancy to enterprise clients across Portugal, Spain, Angola and Luxembourg.
- Company typePrivate
- Founded2004
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ResearchPoint Group does
ResearchPoint Group is a privately held, boutique marketing research and consulting firm headquartered in Lisbon with a secondary office in Luxembourg, operating across Portugal, Spain, Angola and with prior experience in Guinea-Bissau, England, Italy, France and Germany. The company was founded in 2004 and operates with a team of five professionals. Its core offering is custom market research delivered through quantitative studies, qualitative interviews, online and face-to-face data collection, social media analytics, geomarketing via Google Maps and QGIS, customer satisfaction studies, and specialized health market research and public opinion polling.
The firm's technical foundation rests on the SAS Viya platform for development, programming and data analysis, supplemented by online survey distribution tools, social media analytics, geomarketing tools (Google Maps, QGIS), and customer relationship management systems. Data collection is multi-modal — email questionnaires, social network launches on Instagram, Facebook and LinkedIn, and in-person interviews with quality-controlled recruitment and field supervision. The company states strict compliance with ESOMAR standards governing market research practice.
ResearchPoint Group monetizes through professional services engagements priced on a custom, quote-based model, with two primary revenue streams: tailored market research services and business consultancy including project management, content creation and traffic management for advertising campaigns. Its go-to-market is consultative and direct, relying on email outreach and LinkedIn presence. The disclosed client base spans enterprise brands such as Porsche, Coca-Cola, Standard Bank, BAI, Sagres, Gallo Worldwide, and Delta/Angonabeiro across automotive, beverages, banking, retail, food and healthcare verticals.
ResearchPoint Group firmographics
Firmographics- Name
- ResearchPoint Group
- Legal name
- ResearchPoint Group
- Website
- https://researchpointgroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ResearchPoint Group is a 5-person boutique marketing research and consulting firm headquartered in Lisbon with a secondary office in Luxembourg. It delivers quantitative and qualitative market research, health sector studies, public opinion polls, and business consultancy to enterprise clients across Portugal, Spain, Angola and Luxembourg.
- Ownership category
- akta.pro rank
ResearchPoint Group industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where ResearchPoint Group is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
ResearchPoint Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Research Services: Custom market research services including quantitative studies, qualitative research, and quali-quanti approaches. Services are tailored to client needs across general market research, healthcare sector, and public opinion surveys.
- Business Consulting: Project management consultancy, content creation for social networks, traffic management for advertising campaigns. Includes planning and executing projects, marketing campaigns, and digital strategy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ResearchPoint Group product offering
Product offeringCore offering
ResearchPoint Group is a marketing research and consulting firm that delivers tailored survey services covering general market research, health market research, public opinion polls, and business consulting. Its deliverables include quantitative studies, online surveys, face-to-face interviews, geomarketing analyses, social media analytics, and customer satisfaction studies, executed by professionals trained in SAS Viya and compliant with ESOMAR standards.
Product overview
ResearchPoint Group is a marketing research and consulting firm offering a portfolio of research services rather than a unified software platform. The core offering comprises quantitative market research services including Online Surveys, Face-to-Face Interviews, Quantitative Studies, Social Media Analytics, and Geomarketing. These are complemented by specialized research verticals for healthcare markets and public opinion polling. The consulting branch includes Project Management Consultancy, Content Creation Services, and Traffic Management. The company operates across Portugal, Spain, and Angola with a team of professionals trained in SAS Viya for data analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- General Market Research
Companies that use ResearchPoint Group
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
ResearchPoint Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ResearchPoint Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
ResearchPoint Group competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global consumer intelligence firm combining retail measurement with consumer research and analytics. Comparable in consumer behavior research and geomarketing capabilities, with significantly broader data assets and geographic coverage.
- Ipsos: Global market research and consumer insights firm offering quantitative, qualitative, social media, and public opinion research across 90+ markets. Direct comparable in service mix (quant/qual research, public opinion polling, healthcare research) but vastly larger scale and geographic footprint than ResearchPoint.
- Kantar: One of the world's largest consumer insights and market research firms, covering brand tracking, consumer panels, and analytics. Overlaps with ResearchPoint's core market research offering at a global scale, with established presence across European and African markets.
- GfK (now part of NIQ): Consumer goods-focused market research firm specializing in shopper behavior, brand performance, and geomarketing. Highly comparable in methodology (quantitative research, geomarket analysis) and serves many of the same FMCG and retail clients as ResearchPoint.
Emerging players
- Toluna: Digital consumer insights and panel research provider offering online survey solutions globally. Comparable in online survey data collection and consumer insights, but operates a tech-platform model rather than bespoke consulting.
- YouGov: Global online survey and panel-based research firm with strong public opinion polling capabilities. Comparable in survey methodology and public opinion research, with technology-driven scale that contrasts with ResearchPoint's boutique bespoke model.
- CISION (now part of PR Newswire/Brandwatch): Media intelligence and public opinion research firm covering PR measurement and consumer insights. Adjacent comparable in social media analytics and public opinion research that overlap with ResearchPoint's offerings.
Regional players
- Qmetrics: Portuguese market research firm specializing in quantitative and qualitative studies for enterprise clients. Closest direct peer in size, geography (Portugal/Europe), and service offering (custom market research, healthcare, public opinion).
- Euroconsultant: Iberian market research and business consulting firm offering consumer insights, public opinion, and healthcare research. Direct comparable in service mix and Iberian/Lusophone geographic positioning, similar boutique scale.
- Marktest: Portugal's largest market research and consumer insights firm, offering audience measurement, media research, and consumer studies. Direct comparable in market research services and Iberian geographic focus, but operating at significantly greater scale within Portugal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ResearchPoint Group social profiles
Digital presenceResearchPoint Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ResearchPoint Group leadership team
Management profileNumber of profiles
ResearchPoint Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ResearchPoint Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ResearchPoint Group
What does ResearchPoint Group do?
ResearchPoint Group is a marketing research and consulting firm that delivers tailored survey services covering general market research, health market research, public opinion polls, and business consulting. Its deliverables include quantitative studies, online surveys, face-to-face interviews, geomarketing analyses, social media analytics, and customer satisfaction studies, executed by professionals trained in SAS Viya and compliant with ESOMAR standards.
Is ResearchPoint Group a public or private company?
ResearchPoint Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ResearchPoint Group founded?
ResearchPoint Group was founded in 2004. It employs 1 to 10 people.
Where is ResearchPoint Group based?
ResearchPoint Group is headquartered in Lisbon, Portugal, in the Europe region.
How does ResearchPoint Group make money?
Two revenue lines are on record. Market Research Services are the primary driver. The others are business Consulting.
Who are ResearchPoint Group's main competitors?
Broad incumbents on record are NielsenIQ, Ipsos, Kantar and GfK (now part of NIQ). Emerging players are Toluna, YouGov and CISION (now part of PR Newswire/Brandwatch). Regional players are Qmetrics, Euroconsultant and Marktest.
Does ResearchPoint Group have an API?
No public API is recorded for ResearchPoint Group.
What industry is ResearchPoint Group in?
ResearchPoint Group's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8700.