Réseau MAAD

What Réseau MAAD does

Réseau MAAD (legal name: La Maison des Agricultures et de l'Alimentation Durables) is a French non-profit association (loi 1901) founded in 2016 and headquartered at 5 place Gabriel Trarieux in Nantes. It operates as a meta-network — federating over 60 member organizations spanning producers, food businesses, educators, food banks, and citizens — to coordinate the sustainable agri-food transition of the Nantes metropolitan area (Nantes Métropole / Pays de la Loire). Its work is organized around three stated missions: federate (build common resources and animate the ecosystem), sensitize (public-facing events and educational actions), and accompany (facilitate professional connections, projects, and resources). Core programs include the annual Festival des 48H de l'Agriculture Urbaine (historically 120+ events across 50 sites in 12 communes), the Forum Graines d'Avenirs employment forum, the Potagers Urbains et Solidaires urban garden network, the Entreprises Nourricières land-sharing project, and a 'Manifeste agri-alim' with an associated monthly webinar cycle.

The underlying technology stack is non-proprietary and conventional: a WordPress website (reseau-maad.fr), a Sender.net email newsletter, and the HelloAsso association platform for membership fees and donations. There is no custom software product, no app, no API, and no described data platform. Distribution is geographically anchored in the Nantes metropolitan area through urban solidarity gardens, regular open sessions (permanences at Fresch'heure and Pilleux), and event-based outreach.

The revenue model combines three streams: (1) annual membership fees from professional members and citizen members, processed via HelloAsso (specific amounts are not publicly listed); (2) donations from individuals, with a 66% French tax deduction acting as a strong giving incentive; and (3) project-based partnerships and sponsorships, including pro bono legal support (KACERTIS AVOCATS), corporate land contributions (Nature et Aliments, Tallineau Emballage), and engagement with the 1% For The Planet network. The organization is independently operated with no parent company, no external equity investment, and a small in-house team (~8 employees supplemented by interns) responsible for animation, communication, events, and coordination of the food pole.

Name

Réseau MAAD

Legal name

La Maison des Agricultures et de l'Alimentation Durables

Website

https://reseau-maad.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Réseau MAAD is a Nantes-based non-profit association that federates over 60 member organizations across the sustainable agri-food ecosystem of Nantes Métropole, coordinating urban gardens, festivals, training forums, and land-sharing projects for producers, educators, food banks, and citizens.

Ownership category

akta.pro rank

Product category

Sustainable Agriculture and Food Systems Network Coordination

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Disaster Risk Reduction & Climate Risk Management (BPADALAK)

Keywords

• Sustainable agriculture network
• Urban farming programs
• Community gardening network
• Food systems transition
• Food solidarity programs

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees collected via HelloAsso platform from both professional members and citizens. Professionals pay for network access, visibility, and cooperative opportunities. Citizens pay for participation in activities, urban gardens, and solidarity actions.
2. Donations and charitable contributions: Financial donations from citizens and supporters via HelloAsso. 66% of donations are tax-deductible in France, serving as a strong incentive for individual giving.
3. Project-based partnerships and sponsorship: Enterprises Nourricières project involves corporate partners (Nature et Aliments, Tallineau Emballage) providing land for cultivation. Pro bono support from KACERTIS AVOCATS. Engagement with 1% For The Planet network suggests potential corporate sponsorship.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Réseau MAAD operates as a non-profit association that animates and federates the sustainable agriculture and food ecosystem of the Nantes metropolitan area. It coordinates a professional and citizen network of more than 60 member organizations, delivers community programs (urban solidarity gardens, festivals, forums, webinars, training catalogs), and runs multi-stakeholder projects such as Entreprises Nourricières that channel corporate land, market gardeners, and food bank redistribution. Membership fees and donations fund its activities.

Product overview

Réseau MAAD (La Maison des Agricultures et de l'Alimentation Durables) is a professional and citizen network that operates as an animation and action tool rather than a software product. Its offerings consist of network coordination services, community events, and resource-sharing platforms. The core offerings include: a federated network of over 50 member organizations in sustainable agriculture and food; the annual Festival des 48H de l'Agriculture Urbaine and Forum Graines d'Avenirs employment event; the Potagers Urbains et Solidaires urban gardening network; the Entreprises Nourricières land-sharing initiative; an online resource library (Espace Ressources); a curated training catalog; the Manifeste agri-alim with associated webinaire cycle; and regular meetings, collective workshops, and community events. These programs work together to support the ecological transition of the Nantes metropolitan food system.

Differentiator

Problem solved

Functional benefit

Products and services

• Réseau et Animation de l'écosystème agri-alimentaire

Quantifiable outcome

• Festival '48H de l'Agriculture Urbaine' federated 120+ events across 50 sites in 12 communes
• +2 more outcomes

Named customers5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered moderate, core and minor.

• 1% For The PlanetmoderateGTM or Marketing Partner · 30 April 20261% For the Planet organized a regional meeting at which MAAD presented its actions in favor of agricultural and food transition. The event connected MAAD with local business leaders interested in supporting sustainable food projects. MAAD described the encounter as rich in exchanges and perspectives.
• Banque Alimentaire de Loire-AtlantiquecoreStrategic or Co-development Partner · 1 January 2026The Banque Alimentaire de Loire-Atlantique is a key end-recipient in the Entreprises Nourricières project. Produce grown on corporate land is destined for redistribution to people in precarity through the Banque Alimentaire's network of 90+ partner associations serving 23,000+ people annually.
• Nature et Aliments (Rezé)coreStrategic or Co-development Partner · 1 January 2026Nature et Aliments is one of the first two companies to commit land to the Entreprises Nourricières project. Their fallow land at Rezé is being cultivated by market gardeners (including Yann Lescouarch), with produce destined for the Banque Alimentaire.
• Tallineau Emballage (Vertou)coreStrategic or Co-development Partner · 1 January 2026Tallineau Emballage is the second corporate partner in the Entreprises Nourricières project, providing land at Vertou for vegetable cultivation by market gardeners. Their commitment represents a direct corporate social responsibility action.
• KACERTIS AVOCATSminorImplementation/ SI/ Consulting Partner · 1 January 2026The law firm KACERTIS AVOCATS provides pro bono (mécène) legal support to MAAD to help structure and consolidate the network. Anouck Suberbielle and Pierre Gauchard from the firm attended the 1% For the Planet event alongside MAAD.
• Nantes Métropole HabitatcoreStrategic or Co-development Partner · 1 January 2026Public housing operator (OPH) in Nantes. Partner in the Jardins Urbains et Solidaires (Urban Solidarity Gardens) initiative, providing land for community food cultivation at housing sites.
• Crous de Nantes Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2026Public student housing authority. Partner in the Jardins Urbains et Solidaires initiative, notably hosting a new garden at the Bourgeonnière university residence. Produce is shared with students in precarity and local solidarity associations.
• Ville de NantesmoderateStrategic or Co-development Partner · 1 January 2026The City of Nantes is a partner in the Jardins Urbains et Solidaires project, contributing to the urban garden network and food solidarity actions in the metropolitan area.
• Les Mains à la TerrecoreStrategic or Co-development Partner · 1 January 2026Market gardening service provider and MAAD member. Olivier Trocherie (Les Mains à la Terre) is one of the market gardeners cultivating the sites provided by Nature et Aliments and Tallineau Emballage in the Entreprises Nourricières project.
• Yann Lescouarch (Maraîcher)coreStrategic or Co-development Partner · 1 January 2026Independent market gardener cultivating one of the two Entreprises Nourricières sites. Represents the producer layer of the tripartite model (land owner → market gardener → food bank).
• AFAUP (Association Française de l'Agriculture Urbaine)coreStrategic or Co-development PartnerNational association that coordinates the '48H de l'Agriculture Urbaine' festival across 40+ cities. MAAD has coordinated the local Nantes edition for 10 years and is currently reflecting on evolving the festival format. Listed as a resource partner on the website's formation section.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Réseau Cocagne: National federation of insertion market gardens (Jardins de Cocagne) combining organic agriculture, social insertion, and food solidarity. Operates a comparable member-network model where MAAD member Jardin de Cocagne Nantais sits.
• AFAUP (Association Française de l'Agriculture Urbaine): National association coordinating the 48H de l'Agriculture Urbaine festival across 40+ cities. MAAD has coordinated the Nantes edition for 10 years. Both organizations are membership networks focused on urban agriculture and food transition in France.
• Les Greniers d'Abondance: French nonprofit focused on food sovereignty and resilience through research, education, and territorial mobilization. Shares MAAD's combination of network coordination, public sensitization, and policy advocacy around sustainable food systems.
• Collectif Stratégies Alimentaires: NGO mobilizing civil society actors around territorial food strategies and food democracy. Comparable to MAAD in its role aggregating associations, citizens, and local authorities around collective food policy positions.

Broad incumbents

• Fédération Nationale de l'Agriculture Biologique (FNAB): National federation of organic farmers' organizations, including GAB 44 (a MAAD member). A larger, established player covering the organic agriculture space in which MAAD operates but with a narrower producer-only mandate.
• France Nature Environnement (FNE): Largest federation of environmental associations in France. Operates an umbrella model comparable to MAAD's but at national scale and across all environmental issues rather than the specific agri-food vertical.

Emerging players

• Terre de Liens: Federation of associations and a foncière mobilizing farmland for organic and peasant agriculture. Comparable network-plus-action model and overlapping member profile with MAAD around sustainable agriculture and territorial food transition.
• L'Atelier Paysan: Cooperative that develops and shares agricultural equipment and techniques for agroecology. Comparable network-and-knowledge-sharing approach around sustainable agriculture, though more focused on farm tooling than on territorial food ecosystems.
• Terre & Humanisme: Association promoting agroecology through training, demonstration farms, and citizen mobilization. Shares MAAD's pedagogy and federation approach around sustainable food practices and operates a comparable grassroots network model.

Regional players

• GAB 44 (Groupement des Agriculteurs Biologiques de Loire-Atlantique): Loire-Atlantique branch of the organic farmers' federation and a current MAAD network member. Operates regionally on organic agriculture and is both peer and member, with overlapping territory and member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reseau-maad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Réseau MAAD