Amor
Restaurant Amor is a single-location traditional Mexican breakfast, lunch, and beverage restaurant in Tijuana serving the local community for over 34 years, with dine-in service and occasional event catering but no delivery or digital ordering.
- Company typePrivate
- Founded-
- HeadquartersTijuana, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Amor does
Restaurant Amor is a single-location, privately-held traditional Mexican restaurant operating in Tijuana, Baja California, Mexico, at Blvd. Agua Caliente 2798-1, Col. Davila. The business has operated for more than 34 years and serves the local Tijuana community with a dine-in breakfast and lunch menu featuring traditional Mexican dishes (omelette de machaca, huevos motuleños, chilaquiles con huevo, chilaquiles con machaca), continental items (pancakes, molletes), lunch mains (club sandwich, salads), fresh natural juices and licuados, afternoon beers and martinis, and crepas for dessert. The restaurant also provides catering services for special events such as posadas, baby showers, and despedidas.
The business model is straightforward consumer dining: walk-in dine-in service at a single physical location, with revenue generated entirely from food and beverage sales at "very accessible" prices that are not publicly disclosed. Operating hours are 7:00 AM to 11:30 PM, Monday through Sunday, capturing breakfast, lunch, and an afternoon beverage occasion. The company has no disclosed technology stack, no mobile app, no delivery or third-party platform integrations, no online ordering, and no loyalty program; its only digital footprint is a basic Weebly website (restaurantamor.weebly.com) and a Facebook page. Marketing is limited to organic social and basic content on the website, with no paid acquisition, partnerships, or formal distribution channels beyond the physical storefront.
The restaurant is independently and founder-owned, with no disclosed parent company, no external investment, no subsidiaries, no management team information, and no partnerships or alliances on record. Pricing is not transparent, no revenue is disclosed, and corporate registration details are not publicly available. The operating model is therefore a stable, long-tenured local consumer business with a narrow geographic footprint and no apparent strategy for digital, delivery, or multi-unit expansion.
Amor firmographics
Firmographics- Name
- Amor
- Legal name
- Restaurant Amor
- Website
- https://restaurantamor.weebly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Restaurant Amor is a single-location traditional Mexican breakfast, lunch, and beverage restaurant in Tijuana serving the local community for over 34 years, with dine-in service and occasional event catering but no delivery or digital ordering.
- Ownership category
- akta.pro rank
Amor industry classification
Industry- Product category
- Traditional Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Amor is headquartered
LocationHeadquarters
- HQ city
- Tijuana
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Amor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Traditional restaurant revenue from serving traditional Mexican breakfast and lunch dishes, fresh natural juices, and alcoholic beverages including beer and martinis. Single physical location operation with dine-in service.
Distribution channels1 record
Marketing channels2 records
Amor product offering
Product offeringCore offering
Restaurant Amor runs a single physical dine-in location in Tijuana serving traditional Mexican breakfast and lunch dishes, freshly made natural juices and smoothies, afternoon beers and martinis, and desserts such as crepas. In addition to daily meal service, the restaurant provides catering for private events including posadas, baby showers, and despedida (farewell) parties.
Product overview
Restaurant Amor is a single-location traditional Mexican restaurant in Tijuana offering a unified dine-in service. The restaurant provides a complete breakfast and lunch menu featuring traditional Mexican dishes (omelette de machaca, huevos motuleños, chilaquiles), continental items (pancakes, molletes), main courses (club sandwich, salads), freshly made natural juices and smoothies, afternoon alcoholic beverages (beers, martinis), and desserts (crepas). The restaurant also offers catering services for special events such as posadas, baby showers, and despedidas.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Restaurant Service Full-service dine-in restaurant at Blvd. Agua Caliente 2798-1, Col. Davila, Tijuana, operating Monday through Sunday 7:00 AM to 11:30 PM. Serves traditional Mexican breakfast dishes (omelette de machaca, huevos motuleños, chilaquiles), continental items (pancakes, molletes), lunch mains (club sandwich, salads), fresh natural juices and smoothies, afternoon beers and martinis, and desserts such as crepas, targeting local Tijuana diners and families.
- Event Catering Services Catering service for private celebrations such as posadas, baby showers, and despedida (farewell) parties, offered to local customers organizing family and community events.
Companies that use Amor
Customer profileSegments1 record
Ideal customer profiles1 record
Amor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amor partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Amor competitors and assessment
Company assessmentBroad incumbents
- Sanborns: Sanborns operates a broad portfolio of full-service restaurants and retail stores across Mexico, including traditional Mexican menu options. It is a broader incumbent offering overlapping casual dining and breakfast occasions but not specializing in the traditional-Mexican niche Amor occupies.
- Toks: Toks is a Mexican full-service restaurant chain serving traditional Mexican breakfast, lunch, and dinner at accessible prices. Comparable to Restaurant Amor in cuisine category, value positioning, and family/local-customer target market, but operates as a multi-unit chain rather than a single location.
Direct peers
- El Farolito: El Farolito is a traditional Mexican restaurant chain in Tijuana and broader Baja California known for tacos and breakfast items. It is a regional direct peer with strong overlap in cuisine, geography, and price-sensitive local customer base.
- La Casa de Toño: La Casa de Toño is a Mexican restaurant chain famous for traditional breakfast items including chilaquiles and juices, directly overlapping with Restaurant Amor's core breakfast offering and accessible-price positioning. Comparable in cuisine focus and target demographic of local Mexican families.
- Vips: Vips is a Mexican full-service restaurant chain serving breakfast, lunch, and dinner with a traditional Mexican-leaning menu at accessible prices. It is the most direct chain-based comparable to Restaurant Amor in terms of daypart coverage, value positioning, and casual dine-in experience.
- IHOP Mexico: IHOP Mexico operates breakfast-focused casual restaurants with all-day service and a value-positioned menu. Comparable daypart model and casual breakfast-and-lunch positioning to Restaurant Amor, though with a pancake/continental orientation rather than traditional Mexican.
- Denny's Mexico: Denny's Mexico operates all-day breakfast and casual dining restaurants with extended hours similar to Restaurant Amor. Comparable in daypart coverage and casual, accessible-price positioning, though menu is American-style rather than Mexican.
Emerging players
- Fonda Argentina (Mexico): Fonda Argentina operates full-service casual restaurants in Mexico with an ethnic cuisine focus and accessible pricing. Comparable business model as a casual ethnic-cuisine full-service operator, though cuisine type differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Amor social profiles
Digital presenceAmor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amor leadership team
Management profileNumber of profiles
Amor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amor
What does Amor do?
Restaurant Amor runs a single physical dine-in location in Tijuana serving traditional Mexican breakfast and lunch dishes, freshly made natural juices and smoothies, afternoon beers and martinis, and desserts such as crepas. In addition to daily meal service, the restaurant provides catering for private events including posadas, baby showers, and despedida (farewell) parties.
Is Amor a public or private company?
Amor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amor founded?
Amor was founded in -1. It employs 251 to 500 people.
Where is Amor based?
Amor is headquartered in Tijuana, Mexico, in the Latin America region.
How does Amor make money?
One revenue line is on record: food and Beverage Sales.
Who are Amor's main competitors?
Broad incumbents on record are Sanborns and Toks. Direct peers are El Farolito, La Casa de Toño, Vips, IHOP Mexico and Denny's Mexico. Fonda Argentina (Mexico) is listed as an emerging player.
Does Amor have an API?
No public API is recorded for Amor.
What industry is Amor in?
Amor's product category is Traditional Mexican Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.