La Casa de las Carcasas

What La Casa de las Carcasas does

La Casa de las Carcasas is a Spanish specialty retailer of mobile phone accessories, founded in 2012 and headquartered in Jaraíz de la Vera, Cáceres. Operated under the legal entity CARCAMOVIL, S.L. and led by founder-CEO Ismael Villalobos, the company sells phone cases, tempered-glass screen protectors, chargers, power banks, headphones/earphones, camera lens protectors, charms, and related accessories through a hybrid distribution model: a direct-to-consumer Shopify e-commerce storefront (lacasadelascarasas.es with 24/48-hour domestic delivery, free shipping over €30, and free in-store pickup) layered onto an owned/affiliated physical retail network of 1,000+ stores across ten countries—Spain, Portugal, Italy, France, Romania, Czech Republic, Greece, Turkey (under the Kamalion sub-brand), Mexico, Chile, and Colombia. Pricing is unit-based and spans a low-ticket range (e.g., mini-dust charms at €1.99, basic screen protectors at €6.99–€8.99, mid-range wireless earphones €13.99–€34.99, premium MagSafe powerbanks €29.99–€89.99), targeting mass-market consumers who want device protection and personalization across Apple, Samsung, Xiaomi, Google, Huawei, and Oppo devices.

The strategic core sits on three pillars: an in-house manufacturing facility in Spain producing cases from recycled plastics (positioned as European pioneer sustainable production under a "Made in Spain" seal), a customization platform allowing customers to personalize cases with initials, phrases, or photos, and a content/brand portfolio anchored by official licensing deals with Disney, Warner Bros, and Marvel alongside collaborations with emerging Spanish illustrators and local brands (Slowlove, It's Lava, Dosprimeras). Wholesale distribution through 1,000+ third-party points of sale extends the brand beyond owned retail.

The business model is volume-driven hardware retail: revenue is generated across B2C channels (own stores plus DTC e-commerce) and B2B wholesale, with the company remaining privately held, founder-owned, and bootstrapped (no institutional funding rounds identified; only a modest €8,259 EU Next Generation grant for a photovoltaic installation at the Jaraíz de la Vera facility). Reported headcount sits in the 1,001–5,000 band, and operations are governed under EU GDPR/RGPD-aligned data practices via a dedicated DPO. The company is GDPR compliant and operates an active social presence on Instagram.

Name

La Casa de las Carcasas

Legal name

CARCAMOVIL, S.L.

Website

https://lacasadelascarcasas.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

La Casa de las Carcasas is a Spain-founded specialty retailer of mobile phone cases, screen protectors, chargers, and audio accessories, operating 1,000+ physical stores across ten countries and a Shopify DTC site, with own Spanish manufacturing using recycled plastics.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaraiz De La Vera

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales through their network of 1,000+ physical retail stores across Spain and 9 other countries, selling phone cases, accessories, audio products, and electronics directly to consumers at point of sale
2. E-commerce Sales - Online Store: Revenue from direct online sales via their Shopify-powered website, offering home delivery with free shipping over €30 and free in-store pickup options, operating 24/48h delivery across Spain and international shipping
3. Wholesale/B2B Distribution: Revenue from supplying products to over 1,000 points of sale worldwide, including collaborations with major brands like Disney, Warner, and Marvel, as well as emerging illustrators and local brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Casa de las Carcasas designs, manufactures and retails mobile phone cases and a wide range of mobile device accessories including tempered glass screen protectors, headphones, chargers, power banks, and camera protectors. The company sells its products both through its own Shopify-powered e-commerce site and through a network of 1,000+ physical stores across 10 countries, with own production in Spain using recycled plastics and a customization service for personalized cases.

Product overview

La Casa de las Carcasas is a Spanish mobile accessories retailer offering a comprehensive portfolio of phone cases (Fundas), tempered glass screen protectors (Cristales Templados), headphones (Auriculares), chargers (Cargadores), power banks, camera protectors, and lifestyle accessories. The company operates both online and through physical stores, with own manufacturing in Spain producing sustainable cases from recycled materials. Product lines include basic and custom cases, official licensed collaborations with Disney/Warner/Marvel, seasonal collections, and MagSafe-compatible accessories. The portfolio is organized around two core pillars: fashion-oriented cases and protective accessories, unified by Made-in-Spain manufacturing quality and sustainability credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundas (Phone Cases) Phone cases available in multiple styles including transparent, basic, MagSafe-compatible, anti-yellow, maximum protection, glossy/color, and custom designs with initials, photos, or text; sold for individual smartphone users across Apple, Samsung, Xiaomi, Google, Huawei, and Oppo models.
• Cristales Templados (Tempered Glass Screen Protectors) Tempered glass screen protectors, including unbreakable, anti-spy, ultra-resistant, and anti blue-ray variants, providing screen protection for various smartphone models.
• Auriculares (Headphones and Earphones) Wireless Bluetooth headphones and wired earphones with built-in microphone and ergonomic design, sold as part of the mobile accessories portfolio for individual smartphone users.
• Cargadores (Chargers) Wall, car, and wireless chargers featuring Power Delivery and Quick Charge fast-charging technology, including MagSafe-compatible wireless charging bases.
• PowerBanks (Portable Batteries) Portable batteries in capacities from 5,000 to 20,000 mAh, including MagSafe-compatible models and a PowerBank Ultra variant, providing fast charging and multi-device capacity for smartphone users.
• Protectores de Cámara (Camera Protectors) Camera lens protectors made from sapphire tempered glass or aluminum that prevent scratches and breaks while preserving photo quality.
• Colgantes y Pulseras (Charms and Bracelets) Decorative phone charms and bracelets for personalizing and accessorizing mobile devices.
• Personalización (Customization Service) Online customization service that lets customers personalize phone cases with initials, phrases, or photos, producing unique one-off accessories.
• Carcasas Sostenibles (Sustainable Cases from Recycled Plastic) Phone cases manufactured in Spain from recycled plastics at the company's own factory, emphasizing environmental sustainability under the Made in Spain quality standard.
• Licencias Oficiales (Official Licensed Products) Phone cases and accessories featuring officially licensed characters and designs from Disney (including Toy Story), Warner Bros, and Marvel franchises.
• Mini Charm Tapa Polvo (Dust Cap Charms) Small decorative charms that also protect the charging port from dust and dirt, combining protection with style.
• Soportes para Coche (Car Phone Mounts) Car phone mounts, including wireless-charging models, for secure and convenient device use while driving.

Quantifiable outcome

• 1,000+ stores in 10 countries as of mid-2025
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development PartnerOfficial licensing partnership for Disney-branded phone cases and accessories, including Toy Story collection and other Disney properties. This collaboration provides access to beloved character IP for product differentiation and market appeal.
• Warner BroscoreStrategic or Co-development PartnerOfficial licensing partnership for Warner Bros-branded phone cases and accessories, bringing popular entertainment franchises to the mobile accessory market.
• MarvelcoreStrategic or Co-development PartnerOfficial licensing partnership for Marvel superhero-branded phone cases and accessories, leveraging popular comic book IP for product differentiation.
• Emerging Illustrators and Local BrandsminorStrategic or Co-development PartnerCollaborations with emerging illustrators and local Spanish brands such as Slowlove, It's Lava, and Dosprimeras, bringing fresh, authentic designs and supporting local creative talent while differentiating from mass-market competitors.
• Elche CFminorStrategic or Co-development PartnerOfficial partnership with Elche CF football club for branded phone cases, offering fans officially licensed sports merchandise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PopSockets: Mobile lifestyle accessory brand best known for expandable phone grips, now offering cases, wallets, and chargers. Comparable in the phone accessory category and licensed IP collaborations, with similar mass-market consumer targeting.
• Spigen: US-based mobile accessories brand selling cases, screen protectors, chargers, and MagSafe-compatible products across multiple phone brands. Directly comparable in product portfolio (cases + chargers + accessories) and broad phone-model compatibility.
• Mous: UK-based premium protective phone case brand offering cases, screen protectors, and accessories with MagSafe-compatible options. Comparable in protective cases, broad device compatibility, and direct-to-consumer accessories sales.
• RhinoShield: Singapore-based phone case and screen protector brand emphasizing impact protection and customization options. Comparable in protective cases, customization offerings, and broad phone-model coverage.
• OtterBox: Leading US protective phone case brand offering rugged cases, screen protectors, and accessories across major phone brands. Comparable core product line (protective cases + accessories) and broad device compatibility, though OtterBox emphasizes premium protection versus LCDC's broader fashion-forward mix.
• Casetify: Hong Kong–based direct-to-consumer phone case brand with a strong customization platform and licensed IP collaborations (Disney, Marvel, etc.). Closely comparable to La Casa de las Carcasas in product (cases + accessories), customization DNA, and licensed IP strategy, though primarily DTC with a smaller physical footprint.
• Anker: Global consumer electronics brand specializing in charging products, power banks, cables, and audio accessories. Directly comparable on the electronics-accessory side (chargers, power banks, earphones) which forms a meaningful part of LCDC's product mix.
• Tech21: UK-based protective phone case and accessories brand with proprietary impact-protection technology and broad phone-model compatibility. Directly comparable product line (protective cases + accessories) and European market presence.
• Belkin: US-based consumer electronics accessories brand selling chargers, power banks, cables, screen protectors, and cases. Highly comparable product overlap in the charging, power bank, and accessory categories carried by La Casa de las Carcasas.
• Speck Products: US-based phone case brand offering protective cases, screen protectors, and accessories across iPhone, Samsung, and Google devices. Directly comparable core product (cases + accessories) and broad phone-model coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lacasadelascarcasas
• Xx.com/casadelascarcas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa de las Carcasas