RESONANT GROUP

What RESONANT GROUP does

Resonant Group Ltd is a privately held, UK-based holding company for three specialist healthcare communications agencies serving international pharmaceutical, biotech, healthcare-body, and patient-association clients. Founded by David Youds in April 2011 as Bedrock Healthcare Communications, the company rebranded to Resonant Group Ltd in April 2021 to reflect its evolution into a multi-agency group. Operations are run from four UK locations (Farnham headquarters, London, Camberley, and Fleet), with services delivered to clients across multiple geographies.

The group's portfolio comprises three wholly-owned subsidiaries covering the full pharmaceutical commercial lifecycle: Bedrock Healthcare Communications (medical education programmes, founded 2011), Origins (patient-focused strategic consultancy launched May 2019), and Anthem Public Relations (health PR acquired September 2021). The agencies differentiate through "freethinking" creative approaches, audience-centric communication design, patient experience insights, and an award-winning edutainment film format. The Group has accumulated 17+ industry awards across PMEA, Communiqué, PM Society, Pharma Times, BOBI, PR Week, and Digital Awards (2018–2025), including a 2023 PR Week recognition for "Best Agency M&A Deal" and 2024 Communiqué "Medical Affairs Agency of the Year" (Highly Commended).

Resonant operates a B2B professional services revenue model, with agencies delivering project-based and retainer engagements to enterprise pharmaceutical and healthcare clients. Pricing is not publicly disclosed and is structured around custom scope of work. The Group markets primarily through LinkedIn (separate pages per agency), email, direct enquiry via its website, and industry awards participation. The GTM motion is consultative enterprise sales, with sales supplemented by purpose-driven talent recruitment aligned to the Group's stated values (Dynamically Driven, Committed to Growth, Truly Passionate, Freethinking, Exceeding Expectations). The company is founder-controlled, with no disclosed external institutional investors, PE backing, or funding rounds.

Name

RESONANT GROUP

Legal name

Resonant Group Ltd

Website

https://resonantgrp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Resonant Group is a privately held UK holding company operating three healthcare communications agencies — Bedrock Healthcare Communications (medical education), Origins (patient insights), and Anthem Public Relations (health PR) — serving international pharmaceutical, biotech, healthcare-body, and patient-association clients across the drug development and commercialisation lifecycle.

Ownership category

akta.pro rank

Product category

Healthcare Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare communications
• Medical education programmes
• Patient engagement consulting
• Healthcare public relations
• Pharmaceutical communications

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Communications Services (Bedrock): Bedrock Healthcare Communications designs and delivers creative medical education programmes for pharmaceutical and healthcare clients, likely through project-based and retainer fee arrangements.
2. Patient Engagement Consulting (Origins): Origins provides strategic counsel and patient insights consulting at critical decision points in drug development and commercialisation, working across regulatory requirements and commercial opportunities.
3. Healthcare Public Relations (Anthem): Anthem delivers healthcare PR campaigns that change people's beliefs and behaviours, creating ultra-engaging campaigns for pharmaceutical and healthcare clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Resonant Group is an independent, founder-led holding company for three specialist healthcare communications agencies: Bedrock Healthcare Communications (creative medical education programmes), Origins (global patient-focused strategic consultancy for drug development and commercialisation), and Anthem Public Relations (healthcare PR campaigns). The group delivers strategic and operational support for medical communication, healthcare communication and patient engagement to international pharmaceutical, biotech and healthcare clients from its UK base.

Product overview

Resonant Group is a group of agencies and consultancies providing strategic and operational support for the pharmaceutical and healthcare industries. The portfolio comprises three distinct offerings: Bedrock Healthcare Communications (medical education programmes), Origins (patient-focused strategic consultancy), and Anthem Public Relations (healthcare PR). These agencies collectively enable effective engagement in health through medical communications, healthcare communications, and patient engagement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrock Healthcare Communications An award-winning, independent healthcare communications agency that designs and delivers creative medical education programmes for pharmaceutical and healthcare clients. Fuses science with creativity to achieve impactful programmes and more engaged audiences.
• Origins (Patient Insights & Engagement Consultancy) A global patient-focused specialist consultancy providing strategic counsel at critical decision points in drug development and commercialisation. Combines industry-leading patient insights with deep expertise in patient engagement to enable excellence in patient-focused strategic approaches, from early-stage market assessments through clinical development milestones to optimising access and uptake.
• Anthem Public Relations A freethinking healthcare communications agency offering a fresh approach to health PR. The award-winning team creates ultra-engaging campaigns that unite, rouse and uplift to change people's beliefs and behaviours, addressing the epidemic of health misinformation by amplifying trusted expert voices.

Quantifiable outcome

• Award-winning campaigns recognised across multiple industry awards (PMEA, Communiqué, PM Society, Pharma Times, BOBI, PR Week, Digital Awards) over multiple years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: WPP/OMG's healthcare communications practice providing medical education, PR, and brand communications for pharma clients. Comparable as a global, network-owned full-service healthcare communications competitor.
• McCann Health: IPG Health's flagship global healthcare creative and communications network serving top-20 pharma clients worldwide. Comparable as a scaled, network-owned full-service healthcare communications competitor.
• Biosector 2 (Syneos Health): Syneos Health's healthcare communications practice offering medical education, patient engagement, and PR for global pharma clients. A larger, network-affiliated incumbent competing for the same medical education and patient engagement briefs.

Direct peers

• Health Unlimited: An independent, multi-specialist healthcare communications group (now part of Ogilvy) offering health PR, medical education, and patient engagement — a highly comparable mid-sized, multi-agency competitor prior to its network acquisition.
• GCI Health: A global healthcare PR agency (WPP) providing communications, public affairs, and patient engagement for pharma, biotech, and health NGOs. Directly comparable to Anthem in scope and client mix (pharma + patient associations + NHS-style bodies).
• 90Ten: A behavioural-science-led healthcare PR and communications agency within the IPG network, serving pharma clients across the UK and internationally. Direct overlap with Resonant's Anthem brand in healthcare PR and similar boutique positioning within a network.
• Fishawack Health: A global healthcare communications group offering medical communications, consulting, and creative services to pharma clients. Highly comparable to Resonant in scope (medical education, patient engagement, medical affairs) and in operating model as a multi-agency specialist group — Fishawack is now part of Inizio following private-equity ownership, providing a relevant comparable on scale and exit path.
• Virgo Health: IPG-owned healthcare communications agency offering health PR, medical education, and patient engagement. Several Resonant senior leaders (Victoria Boswell-Smith, Derek Annan) previously worked at Virgo, confirming it as a direct competitor for the same pharma clients and talent pool.
• Havas Life: Havas's global healthcare creative and communications network offering medical education, PR, and patient engagement. Comparable to Resonant in multi-disciplinary health communications offerings and international pharma client base.
• Real Chemistry: A large independent healthcare communications and data-driven marketing firm serving pharma and biotech. Comparable as an independent, full-service healthcare communications competitor with materially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/resonant-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESONANT GROUP