Respina

Name

Respina

Legal name

شرکت رسپینا (Respina Company)

Website

https://respina-co.ir

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Automation Equipment

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYFSAMADAC

POS Payment Software & Middleware (Terminal OS, Apps, Device Management)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYCRAOALAG

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYBPAFAFAI

Customer Engagement & Messaging (Email, SMS, Push, In-App)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Point-of-sale hardware
• Retail automation equipment
• Barcode scanner distribution
• POS system integration
• Restaurant ordering solutions

Headquarters

HQ city

Shiraz

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. POS Hardware Sales: Sale of point-of-sale hardware including POS terminals, dual-screen systems, touch and non-touch POS, all-in-one PCs, and electronic cash registers.
2. Peripheral Hardware Sales: Sale of barcode scanners (wired, wireless, omnidirectional, 1D, 2D/QR), receipt printers, digital scales, label printers, and ID card printers.
3. Consumables: Sale of thermal paper rolls, labels, and ribbons as consumable supplies for POS and printing equipment.
4. Accounting Software: Provision of comprehensive accounting software with 24-hour support for business operations.
5. SMS Panel Services: SMS sending and receiving panel services for direct and continuous communication with customers, including bulk SMS marketing for various businesses.
6. After-Sales Support and Warranty Services: Technical support, warranty services, and repair services for all sold products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Respina distributes and integrates retail automation hardware — POS terminals, barcode scanners, thermal receipt printers, digital scales, label printers, ID card printers, RF security gates, attendance devices, pagers, and ordering tablets — to retail and food-service businesses in Iran. In addition to branded equipment from Epson, Zebra, Datalogic, Bixolon, Avasys, and Beiyang, the company offers proprietary accounting software with 24-hour support, an SMS panel for customer communications, and after-sales warranty and repair services through its service center in Shiraz.

Product overview

Respina is a retail automation company based in Shiraz, Iran, offering a comprehensive portfolio of point-of-sale (POS) systems and retail automation equipment. The product portfolio includes: All-In-One POS terminals (dual-screen, touch, non-touch, all-in-one PCs, ECR), barcode scanners (corded, wireless, omnidirectional, 1D, 2D), thermal receipt printers (8cm, 6cm, kitchen, portable), digital scales (label printer scales, printer scales, simple scales, platform scales), label and barcode printers (retail, industrial), ID card printers, price checkers, data collectors (mobile computers, industrial tablets), handheld ordering devices (tablets, pocket PCs), pager/call systems (waiter, customer, queue management), attendance devices, RF security gates and tags, cash drawers, caller ID, accessories, consumables (thermal paper, labels, ribbons), accounting software, and SMS messaging services. The company distributes internationally recognized brands including Epson, Bixolon, Avasys, Beiyang, Zebra, and Datalogic. Respina provides both retail solutions and restaurant solutions for various business types including supermarkets, bakeries, dried fruit shops, restaurants, cafes, and fast food establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• All-In-One POS Systems (صندوق مکانیزه فروشگاهی) Point-of-sale terminal systems including dual-screen POS, touch POS, non-touch POS, all-in-one PCs, and electronic cash registers (ECR) for retail transaction processing in supermarkets, bakeries, dry goods shops, and other retail businesses.
• Barcode Scanners (بارکد خوان) Barcode scanning devices including corded (wired), wireless with memory, omnidirectional (countertop multi-beam), 1D, and 2D QR code scanners for product identification and inventory management in retail and warehouse environments.
• Thermal Receipt Printers (چاپگر صدور فیش) Thermal receipt printers including 8cm printers, kitchen receipt printers, portable (wireless) printers, and 6cm printers for generating transaction receipts and kitchen tickets in retail and food service.
• Digital Scales (ترازو و باسکول دیجیتال) Digital weighing scales including label printer scales, printer-equipped scales, simple digital scales, and digital platform scales (bascoul) for weighing goods in retail environments.
• Label and Barcode Printers (چاپگر برچسب و بارکد) Label and barcode printers including desktop retail label printers and industrial label printers for inventory management, product labeling, and barcode generation.
• ID Card Printers (چاپگر کارت شناسایی) Identification card printers for producing employee badges, membership cards, and other ID cards.
• Price Checkers (نشانگر تخفیف و قیمت) Price checking devices that display product pricing and discount information for customers at retail checkout points.
• Data Collectors (دستگاه جمع آوری اطلاعات) Data collection devices including mobile computers, industrial data collectors, and industrial tablets for inventory management and field data acquisition.
• Handheld Ordering Devices (سفارش گیر بی سیم) Portable wireless ordering devices including ordering tablets and pocket PCs for taking orders in restaurants and retail environments.
• Pager Systems (سیستم فراخوان/پیجر) Calling/notification systems including waiter pager (garçon), customer pager, and wireless queue management systems for restaurants and service businesses.
• Attendance Devices (دستگاه حضور و غیاب) Employee time and attendance tracking devices for workforce management and timekeeping.
• RF Security Gates (دزدگیر/گیت فروشگاهی) Retail security anti-theft systems including protection gates, security tags, and tag detachers/deactivators for loss prevention.
• Cash Drawers (کشوی پول) Cash drawers available in 4-bill and 6-bill configurations for secure cash management at point of sale.
• Caller ID (کالر آی دی) Caller identification devices for telephone call tracking and management.
• POS Accessories (لوازم جانبی) Peripheral accessories and optional parts for point-of-sale and retail automation systems.
• Consumables (مواد مصرفی) Consumable supplies including thermal paper rolls, labels, and ribbons for receipt printers and label printers.
• Accounting Software (نرم افزار جامع حسابداری) Comprehensive accounting software compliant with the latest financial regulations, featuring 24-hour support for retail and business financial management.
• SMS Panel (پنل SMS / پیامک) SMS messaging panel for bulk sending and receiving, providing extensive communication capabilities for direct and permanent customer engagement, promotional SMS, and notification services for various business types.

Quantifiable outcome

• Faster and more accurate sales transactions with automated POS systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• EpsoncoreTechnology or IntegrationEpson is one of the key technology brands whose products (printers, receipt printers, POS equipment) are distributed by Respina in the Iranian market, ensuring customers receive authentic, high-quality automation equipment.
• ZebracoreTechnology or IntegrationZebra provides barcode scanners and label printers that Respina distributes, offering internationally recognized quality standards for retail automation equipment in Iran.
• DatalogiccoreTechnology or IntegrationDatalogic barcode scanning equipment is part of Respina's product portfolio, providing reliable scanning solutions for retail and warehouse automation applications.
• BixoloncoreTechnology or IntegrationBixolon POS printers and peripheral devices are distributed by Respina, contributing to the company's comprehensive range of retail automation hardware.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Diebold Nixdorf: Diebold Nixdorf provides POS and self-checkout solutions to retail and banking customers worldwide. Its retail automation line overlaps with Respina's POS/peripheral portfolio, and it represents the kind of large-scale international POS incumbent whose products Respina effectively distributes at smaller scale in Iran.
• Toshiba Global Commerce Solutions: Toshiba GCS supplies POS hardware, software, and services to large retailers globally and competes for the same retail automation wallet that Respina addresses in Iran. It is a broad incumbent with overlapping capabilities but very different customer profile (enterprise retail vs. SMB).
• NCR Voyix (NCR Corporation): NCR Voyix is a global enterprise POS, payments, and retail technology incumbent serving grocers, restaurants, and convenience stores. It is comparable to Respina at the category level (retail and food-service POS hardware/software) but operates at vastly larger scale and targets enterprise chains rather than Iranian SMBs.
• Square (Block): Square provides integrated POS hardware and software aimed at small and mid-sized merchants, including restaurants and retail — the same SMB verticals Respina targets. Square represents a broader, software/cloud-led incumbent rather than a regional distributor.

Direct peers

• Posiflex Technology: Posiflex is a Taiwan-based designer and manufacturer of POS terminals, all-in-one PCs, and peripherals with a global distribution footprint that closely overlaps Respina's product portfolio (POS hardware, peripherals, retail automation). Respina's POS offering is the closest functional analogue to Posiflex's core products, though Respina distributes rather than manufactures.
• Toast: Toast is a restaurant-focused POS and management platform offering hardware (terminals, kitchen printers, handheld ordering devices) plus software and payments — directly paralleling Respina's dedicated Food Service vertical (restaurants, cafes, fast food). Toast addresses a similar SMB/restaurant customer with a vertically specialized, integrated offering.
• Lightspeed Commerce: Lightspeed provides cloud POS and commerce solutions for retail and restaurant SMBs, often selling hardware bundles alongside its software. It is comparable to Respina in its combined hardware-plus-software, vertical-specialized SMB approach, though it operates globally and software-led rather than as a regional hardware distributor.

Others

• Zebra Technologies: Zebra Technologies is a global manufacturer of barcode scanners, label printers, mobile computers, and RFID solutions — the same product categories Respina distributes in Iran. Zebra is included as a supplier/ecosystem peer since Respina's value proposition depends on being an authorized channel for Zebra equipment.
• Bixolon: Bixolon is a Korean manufacturer of POS, receipt, and label printers that Respina distributes as a Core-tier partner. Like Epson and Zebra, Bixolon is an upstream supplier whose authorization underpins Respina's branded-hardware value proposition.
• Epson: Epson manufactures POS receipt printers and related printing hardware that Respina explicitly distributes as a Core-tier partner. Epson is a principal supplier and ecosystem peer rather than a competitor; the partnership is central to Respina's brand-recognition differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RespinaCompany
• Facebookfacebook.com/RespinaCompany
• LinkedInlinkedin.com/company/respina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Respina