What Restaria does

Restaria is a Dutch soft-franchise cafeteria formula launched on April 1, 2017, in Helden, Netherlands, and operated as a brand division under Bidfood b.v. (formerly Deli XL), a Dutch hospitality wholesaler. The formula uniquely combines the accessibility and pricing of a traditional Dutch cafetaria (take-away focused) with the dine-in atmosphere and broader menu of an eat-café, targeting Dutch consumers seeking affordable "dining out" experiences and independent entrepreneur-operators of cafeterias, eat-cafés, and lunchrooms. As of 2026, Restaria operates 47 independently owned franchise locations across the Netherlands, supported by approximately 600 total employees across the network and a small headquarters team in Helmond.

The core offering is a franchise platform rather than a proprietary technology product. Restaria provides franchisees with brand identity, professional marketing support (including social media management), menu calculation and benchmarking tools, bulk purchasing scale through the parent Bidfood supply chain, and a portfolio of differentiated product concepts. These concepts include the Fry's World children's theme with KiKa charity tie-in, the Ice Lovers shop-in-shop soft ice cream line co-developed with NIC Nederland in 2018, the Topp'd Potato loaded-fries range, the Uitblinkers artisan product line launched in 2023 with an exclusive 125g bami, and recurring quarterly seasonal specials. Operational integrations include online ordering via e-food.nl and Thuisbezorgd, the Piggy loyalty app iPad terminals, and order kiosks piloted at select locations.

Restaria's revenue mechanics operate on two streams: franchise fees and royalty income from operators joining the formula, plus product sales to franchisees routed through Bidfood's distribution network. Bidfood operates Restaria as a non-profit division — explicitly structured to pass all cost efficiencies through to franchisees rather than retain profit — meaning the franchise entity's economics prioritize entrepreneur support over margin capture. Consumer pricing is accessible (e.g., a 3-course choice menu at €19.95), with sustainability positioning via Beter Leven-certified products and Hereford free-range beef. The platform has no disclosed AI capabilities, no proprietary software, and no external funding; ownership remains entirely with Bidfood b.v., and there are no patents or trademarks disclosed.

Name

Restaria

Legal name

Restaria

Website

https://restaria.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Restaria is a Dutch soft-franchise cafeteria formula operated by Bidfood b.v., combining traditional cafeteria accessibility with eat-café dining across 47 franchise locations in the Netherlands, serving independent entrepreneurs and Dutch consumers seeking affordable dining-out experiences.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant Franchise (Cafeteria / Eat-café)

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Cafeteria franchise formula
• Soft franchise concept
• Eat-café dining
• Dutch foodservice formula
• Franchise support services

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Franchise fees and royalty income: Restaria operates as a franchise formula where independent entrepreneurs pay to join the Restaria brand and receive support services in return. Bidfood exploits Restaria as a division that is not intended to generate profit or loss, with focus entirely on supporting entrepreneurs. The model is described as a soft-franchise formula.
2. Product sales to franchisees: Restaria franchisees source their product assortment through Bidfood, benefiting from bulk purchasing scale advantages. This includes both cafeteria and restaurant product categories, allowing franchisees to offer a complete and competitive range at favorable prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Restaria is a national Dutch soft-franchise formula operated by Bidfood that equips independent cafetaria, eat-café and lunchroom owners with brand identity, menu calculation, purchasing scale, marketing support, and operational benchmarking under the Restaria name. End-consumer offerings combine traditional takeaway cafeteria fare (burgers, fries, schnitzels, spareribs, soft ice) with eat-café dine-in seating, branded proprietary concepts (Topp'd Potato, Ice Lovers, Fry's World, Uitblinkers), and seasonal limited-time menus.

Product overview

Restaria is a Dutch fast-service restaurant (cafeteria) chain operated by Bidfood (formerly Deli XL) as a soft-franchise formula, combining elements of a traditional cafeteria with an eat-café. The offering consists of a central soft-franchise platform providing independent entrepreneurs with marketing support, menu calculation, benchmarking, and operational optimization. Built on top of this platform are multiple branded sub-products and concepts: the core online ordering system (via e-food.nl), food sub-brands (All You Can Eat Spareribs, 3-Gangen Keuzemenu, Burgers Deluxe with Hereford beef, Topp'd Potato loaded fries), the Ice Lovers soft ice shop-in-shop concept, the recurring Mystery Snack campaign, seasonal Specials (quarterly limited-time menus), and the artisan Uitblinkers line (starting with an exclusive 125g artisan bami). Additional offerings include the Fry's World children's theme with KiKa charity tie-in, social media support for franchisees, and Thema-acties promotional campaigns targeting slow days. The 47 locations across the Netherlands are served by the Restaria platform, which is structured as a non-profit to prioritize entrepreneur support.

Differentiator

Problem solved

Functional benefit

Brands

• Fry's World: Children's theme concept for Restaria, featuring the character Fry who tells stories about product origins and adventures. Includes donations to KiKa charity at €0.50 per kidsmenu.
• Ice Lovers
• All You Can Eat Spareribs
• 3-gangen Keuzemenu
• Topp'd Potato
• Mystery Snack
• Uitblinkers

Products and services

• Soft-Franchiseformule Restaria A soft-franchise cafeteria formula offered to independent Dutch entrepreneurs in the cafetaria, eat-café and lunchroom segments; franchisees receive brand identity, menu calculation, bulk purchasing via Bidfood, professional social media marketing, benchmarking and operational support while retaining day-to-day independence.
• Topp'd Potato Restaria's proprietary loaded fries line offering 10 developed topping variants with additional combination possibilities, served exclusively at Restaria franchise locations.
• Ice Lovers Soft-Ice Concept A shop-in-shop soft-ice cream concept targeting premium soft-ice products, featuring a proprietary Restaria soft-ice mix with unique creamy taste, a differentiated 1960s American visual identity, and a range from simple hand ice to elaborate ice coupes with toppings — exclusive to Restaria locations and developed with NIC Nederland.
• Fry's World Children's Concept A child-themed branded package featuring mascot character Fry, custom box design, placemat, and origin/adventure storytelling, available at Restaria franchise locations; Restaria donates €0.50 per kids menu to KiKa (Kinderen Kankervrij) charity.
• Uitblinkers (Artisanal Signature Products) A line of exclusive artisanal products launched exclusively for Restaria; the inaugural product is a 125g hand-made bami block (white-panéd) that is not available elsewhere, with craft and uniqueness as central themes.
• Burgers Deluxe Restaria's burger line featuring 100% free-range Hereford beef (scharrelrundvlees) sourced under Beter Leven (Better Life) certification, emphasizing sustainability and quality at accessible cafeteria prices.
• Mystery Snack Campaign A recurring Restaria promotional campaign in which customers order a surprise snack delivered in a sealed box without knowing its contents, with customer feedback captured via QR code on the packaging.
• 3-Gangen Keuzemenu A three-course fixed-price choice menu at €19.95 covering appetizers, main courses (mixed grill, schnitzel etc.) and desserts, offering a complete dine-in meal at cafeteria-price positioning.
• All You Can Eat Spareribs A recurring all-you-can-eat promotion offering marinated spareribs served with fries and salad at a fixed price, positioned around farm-to-fork quality ingredients.
• Online Bestellen (Online Ordering) Centralized online ordering service for Restaria franchise locations via e-food.nl with iDEAL payment and optional Thuisbezorgd delivery at participating sites, enabling customer pickup-time selection and at-home delivery.

Quantifiable outcome

• Average in-store spending is approximately 15% higher after joining the Restaria formula, based on franchisee performance metrics.
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BamiboysminorGTM or Marketing Partner · 30 November 2023Restaria partnered with the Bamiboys (influencers) to promote the launch of the artisanal bami under the Uitblinkers (Spotlight Products) concept. The Bamiboys presented at the annual Restaria Day event in Amsterdam on marketing and social media topics, and they taste-tested the new bami snack with franchise owners.
• KiKa (Kinderen Kankervrij)minorOthers · 11 June 2020Restaria partners with KiKa to support childhood cancer research. For each kids menu sold, Restaria donates €0.50 to KiKa. The partnership also includes the Fry's World children's theme, with KiKa mentioned as the charitable beneficiary of this program.
• PiggyminorGTM or Marketing Partner · 10 June 2020Restaria integrates with the Piggy savings and loyalty app, allowing customers to earn and redeem loyalty points across Restaria locations. An iPad station near the counter lets customers scan their loyalty card or app to view accumulated points and available rewards.
• NIC NederlandcoreStrategic or Co-development Partner · 9 May 2018NIC Nederland partnered with Restaria to develop and launch the Ice Lovers soft ice cream concept. The partnership created a proprietary soft ice mix with a unique creamy taste exclusively available at Restaria locations. Ice Lovers uses a distinctly different visual identity from the Restaria formula to stand out and capture attention.
• Bidfood (formerly Deli XL)coreStrategic or Co-development Partner · 1 April 2017Bidfood is the parent company of Restaria and provides the entire support infrastructure for the franchise formula. This includes purchasing power and scale advantages for franchisees, the full product assortment (both cafeteria and restaurant categories), marketing support, benchmarking tools, and operational guidance. Bidfood exploits Restaria as a division that is not intended to make profit or loss, ensuring focus remains on supporting entrepreneurs.
• E-foodcoreChannel Partner/ Reseller/ DistributorE-food is the primary online ordering platform for Restaria locations, enabling customers to place orders for pickup and delivery through a centralized Restaria ordering page (e-food.nl/restaria). Most Restaria locations offer online ordering through e-food, with some also available on Thuisbezorgd.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RestariaBidfood
• LinkedInlinkedin.com/company/restaria
• Instagraminstagram.com/restaria.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaria