e-foods
EF-group is a UK-based SaaS provider of cloud-based procurement (Freshmarkets) and menu management (CaterCloud) software serving healthcare, education, hospitality, and facilities management organisations through enterprise contracts and mid-market self-serve onboarding.
- Company typePrivate
- Founded2004
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What e-foods does
EF-group is a privately-held UK company that provides cloud-based procurement and menu management software to organisations operating in the care, education, hospitality, and facilities management sectors. Its offering comprises two SaaS products: Freshmarkets, a procurement and supply chain management platform that handles the end-to-end order-to-invoice process, and CaterCloud, a menu management tool focused on budget control and compliance for the care sector. The company pairs its software with a high-touch service model featuring a UK-based development team, 24/7 account managers, and dedicated supply chain owners.
EF-group generates revenue through SaaS subscriptions, sold primarily via an enterprise field-sales motion to large customers such as care home operators HC-One (multi-year, including a five-year renewal) and Care UK. The go-to-market also includes self-serve onboarding for CaterCloud aimed at mid-market adopters. The company positions its value proposition around replacing archaic, individual procurement and menu management workflows with integrated software that delivers visibility, control, budget discipline, and sector-specific compliance.
The business is UK-only, with no disclosed headcount, revenue, funding history, M&A activity, or ownership structure. The proprietary technology is described in terms of integration/interoperability across procurement and menu workflows and ease of implementation, rather than AI/ML capability, and there are no documented certifications, patents, integrations, or third-party partnerships disclosed in the available source material.
e-foods firmographics
Firmographics- Name
- e-foods
- Legal name
- EF-group
- Website
- https://e-foods.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EF-group is a UK-based SaaS provider of cloud-based procurement (Freshmarkets) and menu management (CaterCloud) software serving healthcare, education, hospitality, and facilities management organisations through enterprise contracts and mid-market self-serve onboarding.
- Ownership category
- akta.pro rank
e-foods industry classification
Industry- Product category
- Foodservice Procurement and Menu Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-Procurement & Spend Analytics (BPAIAEAI)
- akta.pro secondary industry
- Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)
Keywords
Where e-foods is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
e-foods business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Subscriptions: SaaS-based software solutions delivered through Freshmarkets (procurement) and CaterCloud (menu management) platforms, likely operating on subscription basis with contractual agreements evidenced by the five-year HC-One partnership renewal
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
e-foods product offering
Product offeringCore offering
EF-group develops and sells two cloud-based SaaS platforms for organisations: Freshmarkets, which manages the entire procurement and supply chain process from order to invoice, and CaterCloud, which enables menu management, budget control, and regulatory compliance. The solutions are targeted at care homes, healthcare facilities, educational institutions, hospitality operators, and facilities management companies primarily in the UK market.
Product overview
EF-group offers a unified platform comprising two core products: Freshmarkets for procurement and supply chain management (handling orders through invoices), and CaterCloud for menu management and compliance control. The solutions target care homes, healthcare facilities, education, hospitality, and facilities management sectors in the UK. The products are designed to work together to provide end-to-end procurement and menu management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Freshmarkets: Procurement solution for managing supply chain from order to invoice in one simple-to-use system.
- CaterCloud
Companies that use e-foods
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
e-foods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
e-foods partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
e-foods competitors and assessment
Company assessmentDirect peers
- CaterTrax: Foodservice procurement and order management platform serving operators across healthcare, education, and hospitality — directly comparable to Freshmarkets in addressing order-to-invoice procurement workflows.
- MealSuite: Canadian SaaS provider of menu management and meal planning software for senior living, long-term care, and healthcare — a near-direct functional analogue to CaterCloud in EF-group's primary care home segment.
- MarketMan: Cloud-based restaurant inventory, procurement, and supplier management platform — comparable in core procurement workflow automation to Freshmarkets, though focused primarily on restaurants rather than care homes.
- BlueCart: Restaurant procurement and ordering platform (acquired by Lightspeed) that digitizes ordering, inventory, and invoicing between operators and suppliers — analogous procurement functionality to Freshmarkets in the foodservice vertical.
Broad incumbents
- Fourth: UK-headquartered enterprise platform for hospitality operations including procurement, inventory, and workforce management — competes in the same UK hospitality back-of-house category but serves a much broader market than EF-group.
- Crunchtime: Restaurant and foodservice operations platform covering inventory, purchasing, scheduling, and menu management — overlaps with EF-group's procurement + menu management stack, though positioned for full-service restaurant chains.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
e-foods social profiles
Digital presencee-foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-foods leadership team
Management profileNumber of profiles
e-foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-foods
What does e-foods do?
EF-group develops and sells two cloud-based SaaS platforms for organisations: Freshmarkets, which manages the entire procurement and supply chain process from order to invoice, and CaterCloud, which enables menu management, budget control, and regulatory compliance. The solutions are targeted at care homes, healthcare facilities, educational institutions, hospitality operators, and facilities management companies primarily in the UK market.
Is e-foods a public or private company?
e-foods is a private company. It is classified as unknown and is currently operating.
When was e-foods founded?
e-foods was founded in 2004. It employs 51 to 100 people.
Where is e-foods based?
e-foods is headquartered in Manchester, United Kingdom, in the Europe region.
How does e-foods make money?
One revenue line is on record: software Subscriptions.
Who are e-foods's main competitors?
Direct peers on record are CaterTrax, MealSuite, MarketMan and BlueCart. Broad incumbents are Fourth and Crunchtime.
Does e-foods have an API?
No public API is recorded for e-foods.
What industry is e-foods in?
e-foods's product category is Foodservice Procurement and Menu Management Software. Its primary akta.pro industry code is BPAIAEAI, E-Procurement & Spend Analytics, with a secondary code of EDAEAIAO, Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement). Its NAICS code is 513210 and its SIC code is 7372.