Casa Pepa

What Casa Pepa does

Casa Pepa is a single-location fine dining restaurant located in Ondara, in the Marina Alta region of Alicante, Spain. The restaurant was founded in 1986 by Pepa Romans and is currently operated by her daughters, Sole Ballester Romans and head chef Tona Ballester Romans, with a lean team of 11 employees. It has held a Michelin star continuously since 2000 and has been recognized with two Sol Repsol distinctions, positioning it as one of the established provincial gastronomic references in the Valencian Community.

The restaurant operates a tiered menu architecture centered on a tasting menu priced at 85–140€, a daily season-driven menu at 65–110€, and an express option at 40€, alongside seasonal event menus (Easter, mushrooms, game, Christmas) and a wine cellar of more than 250 references. The multilingual website (Spanish, Valencian, German, English) and presence on international gourmet portals indicate a customer base that blends domestic repeat clientele with international culinary tourists.

The business model is a traditional independent restaurant operation: revenue is generated per cover from à la carte and set-menu dining, supplemented by wine and beverage sales. Distribution is direct via phone, online reservations, and walk-in; there is no delivery, franchise, or licensing component. The value proposition rests on culinary reputation, the Michelin and Sol Repsol credentials, and the multi-decade family stewardship of the kitchen.

Name

Casa Pepa

Legal name

Restaurante Casa Pepa

Website

https://restaurantecasapepa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Pepa is a Michelin-starred fine dining restaurant in Ondara, Alicante, founded in 1986 and currently run by the second generation of the Romans/Ballester family. It serves an individual clientele of domestic gastronomes and international culinary tourists via tiered tasting and daily menus priced 40–140€.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Fine dining restaurant
• Mediterranean cuisine
• Michelin star dining
• Tasting menu
• Spanish gastronomy

Headquarters

HQ city

Ondara

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Menu Dining: The restaurant generates revenue primarily through à la carte dining and curated tasting menus. The De Gusto tasting menu offers 14 courses at 85€ per person (140€ with wine pairing), while the Bocados de Estación daily menu is priced at 65€ per person (110€ with wine pairing). Additional revenue comes from the extensive wine cellar featuring over 250 wine references.
2. Special Event Menus: Seasonal event menus for holidays, celebrations, and special occasions (Valentine's Day, Easter, Christmas, anniversaries) priced between 40€-130€ per person with optional wine pairings.
3. Wine Sales: Extensive wine cellar with over 250 national and international wine references. Personalized wine pairing services and wine sales complement the dining experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Casa Pepa is a Michelin-starred fine dining restaurant (one star since 2000, two Sol Repsol) located in a 140-year-old countryside house in Ondara, Alicante, Spain. It serves traditional Mediterranean market cuisine using seasonal, locally sourced ingredients, offering curated tasting menus (De Gusto at €85/€140 with wine pairing), a daily Bocados de Estación menu (€65/€110 with wine pairing), an à la carte selection, seasonal event menus, and an extensive wine program with over 250 references guided by an in-house sommelier.

Product overview

Casa Pepa is a Michelin-starred restaurant (one star since 2000) located in Ondara, Alicante, Spain. The restaurant offers multiple dining experiences: the daily 'Bocados de Estación' menu (65€), the tasting menu 'De Gusto' (85€), a full à la carte menu, an extensive wine cellar with over 250 references, and seasonal event menus. Founded in 1986 by Pepa Romans, the restaurant is now run by her daughters Sole and Tona Ballester, combining traditional Mediterranean cuisine with market-fresh seasonal ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Bocados de Estación (Menú Diario) Daily menu featuring seasonal Mediterranean recipes with market-fresh ingredients, priced at €65 per person (€110 with a 6-course wine pairing). Available during lunch service.
• De Gusto (Menú Degustación) 14-course fusion cuisine tasting menu offering a culinary journey through local products where sea and garden unite, priced at €85 per person (€140 with an 8-course wine pairing).
• La Carta (À la Carte Menu) Full à la carte menu featuring starters, honeyed rice dishes, fish, and meat courses rooted in Mediterranean and traditional market cuisine.
• Carta de Vinos (Wine List) Wine selection offering over 250 national and international references, including Spanish Designations of Origin and French, German, and Italian wines, with sommelier-guided pairing.
• Eventos (Seasonal Event Menus) Seasonal celebration menus for special occasions such as Easter, Christmas, New Year's, Valentine's Day, Mother's Day, and anniversary events, priced between €40 and €130 per person with optional wine pairings.

Quantifiable outcome

• One Michelin star maintained continuously since 2000
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• L'Escaleta: One-Michelin-starred restaurant in Cocentaina, Alicante province. Operates as a small, family-led fine-dining house focused on modern Mediterranean cuisine with regional roots — a close analogue to Casa Pepa's format and pricing tier within the same region.
• Quique Dacosta Restaurante: Three-Michelin-starred restaurant in Dénia, Alicante, located in the same Marina Alta region as Casa Pepa. Both anchor the Costa Blanca fine-dining scene with Mediterranean cuisine built on local ingredients, making Quique Dacosta the most geographically and conceptually comparable peer.
• Casa Gerardo: One-Michelin-starred, multi-generational family restaurant in Asturias operating since 1882. Comparable as an independent, family-run fine-dining house that has preserved traditional regional cuisine across generations, much like Casa Pepa's story.
• Restaurante Skina: One-Michelin-starred independent fine-dining restaurant in Marbella offering a seasonal tasting menu. Comparable as a small, owner-operated Spanish tasting-menu restaurant operating at a similar price tier to Casa Pepa.
• El Portal de Echaurren: Two-Michelin-starred family-run restaurant in La Rioja led by chef Francis Paniego. Comparable as an independent, family-led destination restaurant with a strong regional-cuisine identity and tasting-menu offering.
• Restaurante El Campero: One-Michelin-starred, family-run seafood restaurant in Conil de la Frontera. Comparable as a small, family-operated Spanish fine-dining destination with a single location and a product-led (seafood) philosophy analogous to Casa Pepa's market-led approach.

Broad incumbents

• Arzak: Three-Michelin-starred, multi-generational family restaurant in San Sebastián. Comparable in concept (family-run, tasting-menu, regional cuisine) but operates at a much larger international scale and recognition level than Casa Pepa.
• El Celler de Can Roca: Three-Michelin-starred, family-run restaurant in Girona led by the Roca brothers. Comparable as an independent family fine-dining house built on a tasting-menu format, though it operates at significantly greater scale and global recognition than Casa Pepa.
• Mugaritz: Two-Michelin-starred restaurant in San Sebastián run by chef Andoni Luis Aduriz. Comparable as an independent tasting-menu restaurant in Spain, though it is known for more avant-garde, research-driven cuisine versus Casa Pepa's market-traditional style.
• DiverXO: Three-Michelin-starred, single-location restaurant in Madrid led by chef Dabiz Muñoz. Comparable as a high-price tasting-menu destination restaurant in Spain, although DiverXO's avant-garde positioning differs from Casa Pepa's traditional Mediterranean approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casa-pepa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Pepa