Rethink Marketing

What Rethink Marketing does

Rethink Marketing is a privately held, founder-led digital marketing agency headquartered in Bunbury, Western Australia. Established in 2010 and operating with approximately five employees, the firm provides professional marketing services to small businesses and not-for-profit organizations, with a primary geographic focus on South West Western Australia and capability to serve clients across Australia. Its core service portfolio comprises Search Engine Optimisation, Digital Marketing, Web Design and Development, Marketing Strategy, Google Ads management, and Online Reputation Management, delivered as integrated consulting engagements rather than self-serve software products.

The agency does not build proprietary technology. Its stack is platform-agnostic and relies on standard digital marketing tooling, including Google Ads and WordPress CMS, alongside third-party analytics and review management platforms. Technical credibility is supported by Google Partner status, an Agency Vista verified badge, and a partnership with Volusion for e-commerce enablement. The founder, Anthony Congdon, holds dual degree qualifications in Marketing and Information Technology and is the publicly visible subject-matter expert across the firm's content and client engagements.

The business model is professional services revenue: quote-based monthly retainers and project fees for tailored client work, with no publicly disclosed pricing tiers. Go-to-market is sales-led and relationship-driven, relying on direct office consultations in Bunbury, phone and email inquiries, the firm's website, and local networking through the Bunbury Chamber of Commerce and Industry. Distribution is domestic and direct, with no channel partners, self-serve platform, or enterprise sales motion disclosed.

Name

Rethink Marketing

Legal name

Rethink Marketing

Website

https://rethinkmarketing.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Marketing is a founder-led digital marketing agency in Bunbury, Western Australia, serving small businesses and not-for-profits across Australia with SEO, web design, Google Ads, marketing strategy, and online reputation management services on a consulting and retainer basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Marketing Transformation & Change Management (MPAAAFAO)

Keywords

• Search engine optimization
• Digital marketing services
• Web design development
• Marketing strategy consulting
• Online reputation management

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Professional marketing services including SEO, digital marketing, web design & development, marketing strategy, and Google Ads management for small businesses and not-for-profit organizations. Revenue is generated through consulting fees and ongoing retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rethink Marketing is a regional digital marketing agency that delivers Search Engine Optimisation, Digital Marketing, Web Design & Development, Marketing Strategy, Google Ads management, and Online Reputation Management services to small businesses and not-for-profit organizations. The agency applies scientific, data-driven measurement and optimization methods to improve clients' return on marketing investment. Services are sold on a quote-based, monthly-billing basis with free initial consultations.

Product overview

Rethink Marketing is a service-based digital marketing agency offering a portfolio of interconnected marketing services for small businesses and not-for-profits. The core service lineup includes Search Engine Optimisation, Digital Marketing, Web Design & Development, Marketing Strategy, Google Ads management (as a Google AdWords Partner), and Online Reputation Management. The agency positions itself as helping clients achieve better ROI through scientific, data-driven marketing approaches, with services designed to work together as part of comprehensive marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation

Quantifiable outcome

• 92% of people read reviews before purchasing decisions; 80% treat reviews as recommendations from friends/family
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Bunbury Chamber of Commerce and IndustryminorOthersMember of the Bunbury Chamber of Commerce and Industry. The partnership provides networking opportunities within the regional business community and supports local business development initiatives.
• GooglecoreTechnology or IntegrationRecognized by Google as an AdWords Partner for their experience, capability, and adoption of best practices in Account Management. This partnership enables them to create and monitor Google Ads campaigns for clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• GoDaddy: Global SMB-focused platform offering domain, hosting, website builder, and basic marketing tools. Not a direct agency competitor but a meaningful substitute for price-sensitive SMB customers evaluating whether to hire an agency like Rethink at all.

Direct peers

• Supple Digital: Perth-based digital marketing agency providing SEO, web design, Google Ads, and social media services to Australian businesses. Highly comparable in scope and customer segment, and a direct in-market competitor within Western Australia.
• Reload Media: Sydney-based digital marketing agency offering SEO, paid media, and web design to Australian SMB and mid-market clients. Comparable service mix and customer base, with broader geographic reach.
• The Search Factory: Australian search marketing agency specializing in SEO and Google Ads management for SMB clients. Highly comparable in offering, though more narrowly focused on search than Rethink's broader portfolio.
• King Kong Digital Agency: Australian digital agency focused on SEO, Google Ads, and lead generation for small and mid-sized businesses. Similar service portfolio and SMB target customer, with a more aggressive performance-focused positioning.
• Webcentral: Australian digital services provider offering web design, hosting, SEO, and digital marketing to SMBs. Comparable end-customer and service categories, with broader productized offerings.
• Online Marketing Gurus: Australian digital marketing agency offering SEO, Google Ads, and web design services to SMBs and mid-market clients. Closely comparable service mix and target customer base, though larger in scale and operating from Melbourne rather than a regional city.
• Bamboo Marketing: Australian agency offering digital marketing, web design, and strategy services to small businesses. Comparable in service breadth and SMB orientation, with a longer national footprint.

Broad incumbents

• Dentsu Creative Australia: Major global agency network's Australian operations offering full-service advertising, digital marketing, and strategy. Comparable service categories but serving larger enterprise clients; represents a scaled incumbent that can absorb regional SMB work.
• WPP (Australian operations): Global advertising and marketing services holding company with significant Australian presence across creative, media, and digital agencies. Overlaps in service categories but typically targets larger enterprise and brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rethink-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Marketing