Real Estate Unlimited - Brokered by EXP Realty

What Real Estate Unlimited - Brokered by EXP Realty does

Real Estate Unlimited (also branded REUnlimited) is an independently owned residential real estate brokerage headquartered at 3121 Hwy 71 S in Spirit Lake, Iowa, operating under the EXP Realty franchise brand. The firm employs approximately 9 licensed agents and serves buyers and sellers across the Iowa Great Lakes region, including Okoboji, Spirit Lake, West Okoboji, Arnolds Park, Lake Park, Milford, and Spencer in northwest Iowa. Its primary customer segments are residential property buyers (first-time buyers, families, lake-property purchasers, investors) and residential property sellers, with a secondary segment in agricultural and recreational land transactions.

The company's service offering spans traditional buyer and seller representation, agricultural land auctions, and three in-house development projects (Hidden Oaks twin homes in Okoboji, Pointe of Pines in Spirit Lake, and River Bend Estates near Spencer). The technology layer is built on the Brivity IDX platform, providing MLS-integrated property search, saved searches, property collections, automated market reports, and a free home valuation tool, all delivered through the company website (reunlimited.com) and a mobile app. Marketing channels combine the self-serve digital portal with agent-led direct sales, open houses, email marketing, and SMS outreach.

The business model is a standard real estate commission structure (typically 5-6% of sale price, split between listing and buyer sides) augmented by land auction fees and developer margins on the firm's own residential lot and twin-home inventory. Revenue is transactional and not publicly disclosed. The firm holds an Equal Housing Opportunity credential and is a member of the Iowa Great Lakes Board of Realtors. There is no disclosed external institutional investment, no acquisitions, and no AI/ML capability.

Name

Real Estate Unlimited - Brokered by EXP Realty

Legal name

Real Estate Unlimited

Website

https://reunlimited.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Estate Unlimited is an independently owned 9-agent residential brokerage in Spirit Lake, Iowa, operating under EXP Realty and serving buyers and sellers in the Iowa Great Lakes region via the Brivity IDX platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Property buying services
• Home selling services
• Land auction services
• MLS property search

Headquarters

HQ city

Spirit Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on residential and land transactions. Agents represent buyers and sellers in property transactions, earning a percentage of the sale price typically split between listing and buyer agents.
2. Land Auction Services: Auction services for agricultural land, including marketing and conducting auctions. Successfully auctioned two tracts of land totaling 153.72 acres.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Real Estate Unlimited is a full-service residential real estate brokerage operating in the Iowa Great Lakes region (Okoboji, Spirit Lake, Arnolds Park, Milford, Spencer and surrounding communities). A team of 9 licensed agents represents buyers and sellers in residential, lake-property, and agricultural land transactions, complemented by a Brivity-powered MLS search website, home valuation tools, and new-construction development sales.

Product overview

Real Estate Unlimited is a full-service real estate brokerage operating in the Iowa Great Lakes region (Okoboji, Spirit Lake, and surrounding communities). The company offers a unified platform combining core residential buying and selling services with specialized modules for agricultural land sales, new construction developments (Hidden Oaks, Pointe of Pines, River Bend Estates), and buyer portal tools (property collections, saved searches, market reports). The MLS property search serves as the central discovery mechanism, supplemented by home valuation, financing guidance, and professional photography/video marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service buyer representation including property search assistance, listing alerts, showing scheduling, offer submission, and closing support for residential and lake-property buyers in the Okoboji and Iowa Great Lakes market.
• Home Selling Services Listing and seller representation services including pricing consultation, professional photography, video tours, targeted online marketing, and transaction management for residential, lake, and acreage properties.
• Agricultural Land Sales Specialized agricultural land brokerage and auction services, including the marketing and conducting of farmland auctions (e.g., a 153.72-acre two-tract sale).
• Hidden Oaks Development New-construction twin home development in Okoboji offering 3-bed, 2-bath maintenance-free units with Malarkey shingles, granite/quartz countertops, and Onyx master showers.
• Pointe of Pines Development Residential lot development in Spirit Lake offering Phase 3 lots with slab-on-grade, garden view, or walkout basement configurations and build-to-suit options.
• River Bend Estates Development Country-living development along the Ocheyedan River near Spencer offering 3.5+ acre lots with covenants permitting storage buildings/shops, hard-surface roads, and SMU utilities.

Quantifiable outcome

• Successfully auctioned 153.72 acres of agricultural land in single transaction

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• EXP RealtycoreChannel Partner/ Reseller/ DistributorReal Estate Unlimited operates as a brokerage under EXP Realty brand. EXP Realty provides the franchise model, technology platform, and brand while the local team manages operations and client relationships in the Iowa Great Lakes region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Brivity: IDX platform powering Real Estate Unlimited's website, lead capture, and CRM. Comparable as the technology enablement peer for the brokerage's digital offering.
• Iowa Great Lakes Board of Realtors MLS: Regional MLS provider whose listings the team distributes through Brivity IDX. Comparable as the underlying infrastructure and data source enabling the brokerage's property search product.

Broad incumbents

• Compass: Technology-forward national residential brokerage with agent-driven sales and integrated platform tools. Comparable as a tech-enabled brokerage peer serving similar buyers and sellers.
• RE/MAX: Globally recognized residential real estate franchise with a commission-based, agent-centric model. Comparable on business model and customer base (residential buy/sell).
• EXP Realty: Parent franchise brand providing the brokerage platform, technology, and back-office infrastructure under which Real Estate Unlimited operates. Comparable as the overarching brokerage model and revenue mechanism.
• Berkshire Hathaway HomeServices: National residential real estate franchise with similar agent-based commission model targeting home buyers and sellers. Comparable on brokerage operations and customer segments.
• Century 21: Long-standing residential real estate franchise with commission-based agent model and similar property listing services. Comparable as a franchise competitor in residential brokerage.
• Coldwell Banker: Established national residential brokerage franchise competing for the same regional and second-home buyer pool. Comparable on brokerage model and target segments.
• Keller Williams Realty: One of the largest real estate franchise networks in the US with similar agent-based, commission-driven residential brokerage model. Comparable as a franchise peer serving similar buyer/seller segments.

Emerging players

• Redfin: Online-first residential brokerage with self-service search and salaried/agent hybrid model. Comparable as a digital-first competitor that overlaps with the self-service property search offering.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-estate-unlimited-brokered-by-exp-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Unlimited - Brokered by EXP Realty