What 株式会社リバース does

株式会社リバース (REVERSE) is a privately held real estate development and home-building company founded in 2018 and headquartered in Ōmachi Town, Kanzaki District, Saga Prefecture, Japan. Operating across the northern Kyushu region—primarily Saga, Fukuoka, and Nagasaki prefectures—the company conducts its core business through three transactional streams: built-for-sale housing (建売住宅), renovated used-home resale (中古リフォーム住宅), and income-generating investment properties (収益物件). The company maintains a small core team and operates an extended network of recruited craftsmen across multiple construction trades (foundation work, carpentry, plastering, and exterior work). Property samples indicate pricing in the ¥15–17 million range with monthly payment plans from ¥38,996.

The company employs a multi-brand digital platform strategy, maintaining separate websites tailored to different customer needs: reverse-saga.com serves as the main corporate site, alpha-home.jp handles built-for-sale listings, reverse-ap.jp focuses on investment properties, and sumai-step.com provides property buying assessment services. Its go-to-market relies heavily on weekend open house events held in Saga, Sasebo, and Higashisonogi locations, supplemented by a YouTube content channel and QUO card reservation incentives (¥10,000 for Fukuoka area, ¥1,000 general). Brand positioning emphasizes a women's perspective on family-centered home design under the "Simple is best" tagline, with a stated quality-over-quantity approach.

REVERSE's revenue model is entirely transactional (one-time license/sale per property) with no recurring revenue streams disclosed. The website footer and partner links indicate an affiliation with Alphabet Holdings (alphabet-hd.jp), suggesting the company operates as part of a broader Kyushu-based real estate network. The company is not publicly listed, has no disclosed revenue, no institutional funding rounds, no M&A history, and no patents or AI/technology platforms beyond standard marketing websites.

Name

株式会社リバース

Legal name

株式会社REVERSE

Website

https://reverse.sub.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社リバース is a Saga-based Japanese real estate developer founded in 2018 that builds and sells new homes, renovates and resells used homes, and markets income properties across Saga, Fukuoka, and Nagasaki prefectures in Kyushu.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

Operative Builders (1531)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Residential home construction
• Real estate development
• Home renovation services
• Income property sales
• Built-for-sale housing

Headquarters

HQ city

大町町 (Omachi Town)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Built-for-Sale Housing Sales: Sale of newly constructed housing properties built for sale (建売住宅) to end consumers. Properties marketed through Alpha-Home brand platform and open house events.
2. Renovated Used Home Sales: Purchase, renovation, and resale of used homes (中古住宅) with price reduction promotions. Example property: 4LDK home with monthly payments starting at 38,996 yen.
3. Income Property Sales: Sale of revenue-generating properties (収益物件) targeting investors through dedicated platform reverse-ap.jp.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

株式会社リバース (REVERSE Co., Ltd.) is a Saga Prefecture-based real estate developer that builds and sells newly constructed residential homes (建売住宅) under its own brand including Dolce Teras, purchases and renovates used homes for resale (中古リフォーム住宅), and sells income-generating investment properties (収益物件). The company operates dedicated property listing platforms (reverse-saga.com, alpha-home.jp, reverse-ap.jp, sumai-step.com) and conducts open house events across Saga, Fukuoka, and Nagasaki prefectures to drive consumer property viewings and purchases.

Product overview

株式会社リバースは、佐賀県杵島郡大町町に本社を置く房地产开发・建設会社で、Saga、Fukuoka、Nagasakiエリア新建託売住宅（建売）の開發・眅売を主力とする。「Simple is best」をコンセプトに、女性の目線から家族が幸せを感じられる住まいづくりに取り組んでいる。自社ブランド住宅（Dolce Teras等）を新建託売、分讓物件として展開する他、中古改革住宅や投資用収益物件の専門的販売サービスも手がけている。

Differentiator

Problem solved

Functional benefit

Products and services

• Built-for-Sale Housing (建売住宅) Newly constructed residential homes (建売住宅) developed and sold by the company in Saga, Fukuoka, and Nagasaki areas of Japan. Targets families and individuals seeking ready-to-occupy professionally built homes with quality assurance.
• Renovated Used Homes (中古リフォーム住宅) Used homes (中古住宅) purchased by the company, renovated, and resold to buyers. Example: 4LDK home in Kishi/Ogi Mikazuki Orishima area with monthly payments starting at 38,996 yen and price reductions of 1 million yen.
• Income Properties (収益物件) Investment-grade income-generating real estate properties (収益物件) sold to investors through the dedicated platform reverse-ap.jp. Targets individual investors seeking rental income properties.
• Dolce Teras (ドルチェ・テラス) Brand Housing Sub-brand of the company's developed housing brand/series, featuring residential properties developed under the Dolce Teras name. Verified through the company's architectural photo gallery.
• Property Buying Assessment (不動産買い取り査定) Real estate buying assessment service (不動産買い取り査定) offered through Sumai-Step partnership, allowing property owners to receive valuation for their real estate.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Alpha-Home (アルファホーム)coreChannel Partner/ Reseller/ DistributorAlpha-Home serves as the company's primary brand for built-for-sale housing (建売住宅). The company operates alpha-home.jp as its dedicated new construction property listing site with promotional visitor reservation incentives. Multiple cross-promotional links between reverse-saga.com and alpha-home.jp platforms indicate close distribution partnership.
• Alphabet Holdings (アphabet HD)coreChannel Partner/ Reseller/ DistributorParent/affiliated network company. Company website footer references Alphabet Holdings branding. Multiple affiliated brand platforms operate under this network including housing construction and real estate services. Parent company logo displayed on company site.
• Sumai-Step (すまいステップ)minorGTM or Marketing PartnerPartnership for property buying assessment services. Company promotes Sumai-Step on reverse-saga.com for real estate buying assessment (不動産買い取り査定). Mutual referral relationship where customers can access property buying services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinokiya Housing: Mid-sized Japanese homebuilder with a built-for-sale spec-home model and presence in regional markets — comparable in structure to REVERSE's value-engineered regional housing approach.
• Yamada Homes: Housing subsidiary of the Yamada Denki retail group building for-sale single-family homes across Japan; similar multi-product positioning with retail-derived distribution advantages relevant to REVERSE's affiliate-network approach.
• Japan House Holdings: Mid-cap Japanese residential builder with a multi-channel regional sales model; comparable in structure and regional focus to REVERSE, though broader in scale.
• Iida Group Holdings: Japan's largest network of for-sale residential home builders under multiple sub-brands, structurally analogous to REVERSE's model of selling spec-built homes and renovated resale housing through branded channels in regional markets.
• Fuji Jūken: Mid-cap regional Japanese for-sale homebuilder with a similar cost-efficient spec-home model and multi-prefectural geographic footprint; one of the closest structural comparisons to REVERSE's regional built-for-sale approach.

Broad incumbents

• Sekisui Heim: Major Japanese housing brand within the Sekisui group, offering modular and built-for-sale homes; relevant incumbent comparable for product breadth, though at significantly larger scale than REVERSE.
• Panasonic Homes: Major Japanese housing arm of Panasonic (formerly PanaHome), operating nationwide in the for-sale and custom housing segments, with comparable technology-forward brand positioning.
• Ichijo Komuten: Major Japanese for-sale homebuilder known for energy-efficient wooden-frame housing. Direct competitor in the same built-for-sale single-family segment but operating at significantly larger scale nationally.
• Daiwa House Industry: Largest Japanese homebuilder with broad residential, commercial, and development operations; competes with REVERSE across the for-sale single-family housing segment, though at vastly greater scale and geographic reach.
• Misawa Homes: Established Japanese homebuilder with factory-produced and custom housing lines; competes with REVERSE in the for-sale segment across multiple Japanese prefectures.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOC0YlDXX-wxULwm5qn1NlQ
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%AA%E3%83%90%E3%83%BC%E3%82%B9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社リバース