Rex Automobiles

What Rex Automobiles does

Rex Automobiles is an authorized distributor of genuine OEM automobile spare parts and accessories, headquartered in Hyderabad, Telangana, India, with branches in Secunderabad, Kondapur (Hyderabad), Nizamabad, and Mahabubnagar. The company retails components for Mahindra, Tata, and Toyota passenger and commercial vehicles across more than 20 categories — including engine parts, brakes, suspension, electricals, cooling systems, clutch components, exterior/body parts, and lubricants — and has begun listing EV-specific SKUs for Tata Nexon EV, Tata Punch EV, and Mahindra XUV 400. Distribution is omnichannel: four-plus physical retail branches, a working e-commerce storefront at rexautomobiles.in, dedicated WhatsApp Business numbers for Mahindra and Tata product lines, and phone/email ordering; a 6-month warranty is offered on genuine spares alongside a 100% customer happiness guarantee.

The business is a conventional low-margin, high-velocity spare-parts retailer with no proprietary technology stack, no AI/ML capabilities, no intellectual property, no disclosed funding, and no public M&A activity. Revenue is generated through one-time product sales (cash, card, UPI in-store; card, net banking, UPI online; bulk discounts on inquiry) to two customer segments: individual Mahindra/Tata/Toyo vehicle owners and mechanics/auto workshops procuring for repair operations. Marketing is executed organically through a company blog (Mahindra vehicle content, spare-parts guides), Facebook, Instagram, LinkedIn, YouTube, and a Google Business Profile (4.2/5 stars across 24 reviews). Customer satisfaction signals are mixed: positive on product availability and authenticity, weaker on staff responsiveness.

Operationally the firm is small (approximately 12 employees, privately held, independently owned) and geographically concentrated in Telangana with stated intent to serve adjacent Andhra Pradesh. There is no public revenue figure, no institutional investor, and no leadership team disclosed. The company's stated emphasis on supply-chain investment, technology, and customer service infrastructure points to gradual scaling rather than rapid expansion.

Name

Rex Automobiles

Legal name

Rex Automobiles

Website

https://rexautomobiles.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Automobiles is an authorized distributor of genuine OEM spare parts and accessories for Mahindra, Tata, and Toyota vehicles, operating retail branches, e-commerce, and WhatsApp ordering channels across Telangana, India, with stated service into Andhra Pradesh.

Ownership category

akta.pro rank

Product category

Automobile Spare Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Automobile spare parts
• OEM parts distribution
• Vehicle accessories
• Auto parts retail
• Mahindra Tata spares

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Spare Parts and Accessories Sales: Primary revenue stream from selling genuine OEM spare parts and accessories for Mahindra, Tata, and Toyota vehicles through physical branches and online store. Revenue is generated through one-time product sales with no recurring subscription component.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Rex Automobiles distributes genuine OEM spare parts and accessories for Mahindra, Tata, and Toyota vehicles through 6+ physical branches across Telangana and an e-commerce storefront. The inventory spans 20+ categories including engine parts, brakes, suspension, electricals, cooling, clutch, body/exterior components, and lubricants, with a 6-month warranty offered on all genuine spares. The company serves both individual car owners and mechanics/auto workshops via walk-in, online, and WhatsApp sales channels.

Product overview

Rex Automobiles operates as a premier distributor of genuine spare parts and accessories for Mahindra, Tata, and Toyota vehicles in India. The company offers a comprehensive range of OEM components across 20+ categories including engine parts, transmission/gearbox, brakes, electricals, cooling systems, suspension, exterior body parts, lubricants, and clutch components. Their product portfolio covers multiple vehicle segments: passenger vehicles (SUVs, sedans, hatchbacks), commercial vehicles (pickups, trucks, campers), and electric vehicles. With 6+ branches across Telangana, Rex Automobiles provides genuine parts sourced from reputable manufacturers with a 6-month warranty on all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Genuine Mahindra Passenger Vehicle Spare Parts Genuine OEM spare parts and accessories for Mahindra passenger vehicles including Scorpio-N, XUV 700, Thar, Scorpio Classic, Bolero Neo, Marazzo, XUV 300, Alturas G4, Xylo, Bolero, XUV 400, Verito, NuvoSport, TUV 300, and XUV 500. Targeted at Mahindra vehicle owners needing authentic replacement parts.
• Genuine Tata Passenger Vehicle Spare Parts
• Mahindra Commercial Vehicle Spare Parts
• Vehicle Lubricants and Oils
• Multi-Category Automotive Component Parts

Quantifiable outcome

• 100% customer happiness guarantee
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GoMechanic: Indian multi-brand auto services and spare-parts platform with online booking and doorstep service. Comparable to Rex on the workshop-plus-consumer intersection, though GoMechanic's model is service-led with parts as a fulfillment component rather than the primary SKU.
• Pitstop: Indian doorstep automotive service startup that bundles spare-parts sourcing with mechanic visits. Comparable to Rex on the parts-plus-workshop customer overlap, with a differentiated service-delivery model but smaller parts-inventory footprint.
• Spareshub: Indian online auto parts retailer focused on multi-brand spare parts and accessories for passenger vehicles. Comparable to Rex on catalog breadth and consumer targeting, though Spareshub is digitally native without a physical branch footprint.

Direct peers

• Boodmo: India's largest multi-brand online auto parts marketplace, offering genuine and aftermarket spares for passenger and commercial vehicles. Most directly comparable to Rex on multi-brand catalog breadth and consumer-plus-workshop customer base, though Boodmo operates nationally and is purely digital.
• Autope: Indian multi-brand automotive spare parts e-commerce platform serving individual car owners and workshops. Comparable to Rex in product breadth, customer segmentation, and parts categories, though Autope is digitally led without a comparable branch network.
• PartsBigBoss: Indian online retailer of multi-brand automotive spare parts and accessories with pan-India delivery. Directly comparable to Rex on product breadth and target customer (vehicle owners and workshops) but competes at national rather than regional scale.

Broad incumbents

• Bosch India (Aftermarket division): Global automotive aftermarket giant's Indian arm distributing replacement parts across multiple vehicle systems. Comparable on aftermarket-parts distribution but operates at national scale across both OEM and non-OEM brands with a much broader product range.
• Mahindra First Choice Services: OEM-affiliated multi-brand car service and spares network from Mahindra. Comparable on the authorized-spare-supply angle for Mahindra vehicles, but operates as an end-to-end service-plus-parts play with national scale and stronger institutional backing.
• CarDekho (Cars24 ecosystem): Large Indian auto vertical spanning new/used vehicles, financing, and service/part commerce. Adjacent competitor on the parts-and-accessories purchase intent, with significantly larger digital marketing reach and brand awareness than Rex.
• Amazon India (Automotive Parts category): India's largest e-commerce marketplace hosts a deep automotive-parts category with third-party and first-party sellers. Comparable as an alternative buying destination for the same end customers, but operates as an aggregator rather than an authorized-OEM distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rexautomobiles.in
• LinkedInlinkedin.com/company/rex-automobiles
• Instagraminstagram.com/rexautomobiles.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Automobiles