Rexel Finland Oy
Rexel Finland Oy is the Finnish subsidiary of the international Rexel Group, founded in 1913 and based in Hyvinkää with 199 employees, distributing electrical and technical products to professional buyers in Finland.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rexel Finland Oy does
Rexel Finland Oy is the Finnish operating subsidiary of the international Rexel Group, a global distributor of electrical, lighting, energy-management, and automation products for professional customers. Headquartered in Hyvinkää, Southern Finland, the company was founded in 1913 and employs 199 people, making it a mid-sized technical wholesaler within the Finnish market. Its website, rexel.fi, is live and supports customer accounts, indicating an active B2B sales motion targeting professional electrical installers, contractors, and industrial buyers in Finland.
The provided source material is thin on Rexel Finland Oy-specific operational detail. Pricing, value proposition, marketing channels, and distribution-channel data are explicitly flagged as not available for Rexel Finland Oy in the supplied source, with the corresponding source content instead pertaining to Ahlsell Finland — a separate Nordic technical wholesaler. As a result, no product catalog, customer segmentation, pricing model, technology stack, partnership, or award data can be attributed to Rexel Finland Oy from this dataset. The company should therefore be regarded as a traditional B2B electrical distribution business operating from Hyvinkää with a 100+ year operating history, with deeper operational and financial detail requiring primary-source verification.
Rexel Finland Oy firmographics
Firmographics- Name
- Rexel Finland Oy
- Legal name
- Ahlsell
- Website
- https://rexel.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rexel Finland Oy is the Finnish subsidiary of the international Rexel Group, founded in 1913 and based in Hyvinkää with 199 employees, distributing electrical and technical products to professional buyers in Finland.
- Ownership category
- akta.pro rank
Rexel Finland Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Rexel Finland Oy product offering
Product offeringCore offering
Rexel Finland Oy operates as a technical wholesaler in Finland, distributing products, supplies, and professional equipment to trade and industry professionals. The offering spans electrical, HVAC, plumbing, construction, and related technical categories, complemented by concept brands such as Ahlsell Workwear (professional clothing), Black Box, and Pwr Box (power-related products). The company runs a multi-channel operation combining a nationwide store network, a B2B e-commerce platform with verified business customer accounts, and own-brand sourcing and imports.
Differentiator
Problem solved
Functional benefit
Brands
- Ahlsell Workwear: Workwear concept offering professional clothing solutions
- Black Box
- Pwr Box
- A-klubi
- Omat tuotemerkit ja maahantuonnit
Products and services
- Ahlsell Workwear
Companies that use Rexel Finland Oy
Customer profileIdeal customer profiles1 record
Rexel Finland Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rexel Finland Oy partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Rexel Finland Oy competitors and assessment
Company assessmentBroad incumbents
- Grainger: Largest North American MRO distribution incumbent and global benchmark for the B2B technical wholesale model. Comparable assortment breadth, contract-customer orientation, and digital + branch omnichannel strategy.
- Rexel SA: The former parent brand of Rexel Finland Oy and global electrical and MRO distribution incumbent. Comparable business model (professional B2B distribution of electrical, lighting, and technical supplies) at much larger global scale.
- Toolstation: UK-based trade tools and MRO retailer (owned by Travis Perkins). Comparable in serving small trade contractors via dense branch networks and a streamlined e-commerce catalog, representing the discount-edge of MRO distribution.
Direct peers
- Solar A/S: Danish-headquartered technical wholesaler serving electrical, plumbing, and HVAC trade customers across the Nordics. Highly comparable MRO model with strong e-commerce and branch network, including direct overlap in Finnish-adjacent markets.
- Stark Group: Nordic construction materials and MRO distributor (owned by Ferguson) operating branches across Denmark, Norway, Sweden, Finland, and Germany. Comparable concept of professional trade customer, multi-category assortment, and branch + digital model.
- Ahlsell AB: Parent / sister company of Rexel Finland Oy within the Ahlsell Group Nordic platform. Operates the same technical MRO distribution model across Sweden, Norway, and other Nordic markets, serving the same trade and installer customer base.
- Würth Group: Global leader in technical wholesale (fasteners, tools, workwear, automotive) with a multi-channel trade-counter and field-sales model. Direct comparability on workwear (Adolf Würth / Workwear line), concept-brand structure, and B2B trade customer orientation.
- Elektroskandia: Nordic electrical distribution specialist serving installers, contractors, and industrial customers. Directly comparable in product focus (electrical / power), customer base (professional trades), and Nordic market orientation.
Regional players
- Mestergruppen: Norwegian construction MRO distribution group operating branded trade-building-supply chains. Comparable in serving Nordic professional contractors with a mix of own retail concepts, own brands, and loyalty mechanics — closely parallel to the Ahlsell Finland concept-brand strategy.
- Beijer Ref AB: Nordic-listed HVAC/R distribution specialist. Comparable as a regional wholesale distributor serving installers with technical equipment and parts, though narrower in category scope (HVAC/R only) than the diversified Rexel/Ahlsell Finland portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Rexel Finland Oy social profiles
Digital presenceRexel Finland Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rexel Finland Oy leadership team
Management profileNumber of profiles
Profiles1 record
Rexel Finland Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rexel Finland Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rexel Finland Oy
What does Rexel Finland Oy do?
Rexel Finland Oy operates as a technical wholesaler in Finland, distributing products, supplies, and professional equipment to trade and industry professionals. The offering spans electrical, HVAC, plumbing, construction, and related technical categories, complemented by concept brands such as Ahlsell Workwear (professional clothing), Black Box, and Pwr Box (power-related products). The company runs a multi-channel operation combining a nationwide store network, a B2B e-commerce platform with verified business customer accounts, and own-brand sourcing and imports.
When was Rexel Finland Oy founded?
Rexel Finland Oy was founded in -1. It employs 101 to 250 people.
Who are Rexel Finland Oy's main competitors?
Broad incumbents on record are Grainger, Rexel SA and Toolstation. Direct peers are Solar A/S, Stark Group, Ahlsell AB, Würth Group and Elektroskandia. Regional players are Mestergruppen and Beijer Ref AB.
Does Rexel Finland Oy have an API?
No public API is recorded for Rexel Finland Oy.