Rex Hotel Saigon

What Rex Hotel Saigon does

Rex Hotel Saigon is a five-star luxury hotel operated under Saigontourist Group, Vietnam's state-owned tourism conglomerate, and located at 141 Nguyen Hue Street in downtown Ho Chi Minh City. The property comprises 286 individually designed guestrooms and suites across nine categories ranging from Deluxe (28 sqm) to Presidential Suite (200 sqm with hydro-massage tub and gold-plated bath fittings). Ancillary infrastructure includes five restaurants and bars (Rex Havana Cigar Club, Rooftop Garden Bar, Hoa Mai Restaurant, Cung Dinh Restaurant, Paradise Coffee Lounge, Vertical Garden), eight meeting and banquet rooms totaling over 2,500 sqm with capacity up to 800 guests, eleven private dining rooms, a wellness facility (spa, gym, two outdoor pools, flood-lit tennis court), and a luxury retail arcade housing Chanel, Burberry, Rolex, Bally, and Jacqueline.

Revenue is generated across five streams: accommodation (room bookings across nine tiers), dining services (transaction-based across F&B outlets), wellness and recreation (membership and usage fees), meetings and events (delegate packages, weddings, banquets), and retail/concierge services. Pricing is not publicly disclosed for accommodation but is structured for weddings (e.g., VND 7,900,000 per table for 10 guests including beverages) and meetings (half-day and full-day delegate packages). Distribution runs through a direct Fastbooking-integrated booking engine, phone reservations, and major global OTAs (Booking.com, Expedia, Hotels.com, Tripadvisor). The Rex Preferred Guest loyalty program provides point-accumulation economics and member-only F&B discounts. The property has held an official five-star rating since 2008 and ISO 14001 environmental certification since 2018.

The hotel's customer base spans four primary segments: domestic and international luxury travelers seeking central-Saigon accommodation with cultural authenticity, corporate and MICE clients requiring professional venues, wedding and social-event hosts seeking premium event spaces, and health-and-wellness members. Originating as a French-era automobile garage in the early 1900s, the building was expanded in 1959 and became famous during the Vietnam War as the site of the U.S. Information Service's 'Five O'Clock Follies' press briefings; it was renamed Rex Commercial Center in 1973 and absorbed into Saigontourist Group in 1975 following reunification. The hotel's on-site Ho Chi Minh Cultural Space and Vertical Garden — Vietnam's largest standing garden within a hotel — anchor its heritage-and-culture positioning.

Name

Rex Hotel Saigon

Legal name

Rex Hotel Saigon

Website

https://rexhotelsaigon.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Hotel Saigon is a five-star, state-owned luxury hotel under Saigontourist Group, operating 286 rooms plus five restaurants, meeting venues for up to 800 guests, wellness facilities, and a luxury retail arcade in downtown Ho Chi Minh City. It serves luxury leisure travelers, corporate MICE clients, wedding hosts, and wellness members.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)

Keywords

• Luxury hotel services
• Hotel accommodation rooms
• Fine dining venues
• Meeting event spaces
• Wellness spa facilities

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Room bookings across 286 guestrooms and suites ranging from Deluxe to Presidential Suite categories, generating primary hotel revenue.
2. Dining Services: Five restaurants and bars including Rooftop Garden Bar, Hoa Mai Restaurant, Cung Dinh Restaurant, Paradise Coffee Lounge, and Vertical Garden, offering Vietnamese and international cuisines, cocktails, and specialty beverages.
3. Wellness and Recreation: Rex Health Club providing fitness center, outdoor swimming pools, beauty and health care spa services, and tennis court facilities. Membership programs available for individuals and corporations.
4. Meetings and Events: Conference and banquet venues accommodating up to 800 guests, including 8 meeting rooms, wedding packages, and private dining services. Outside catering services also offered.
5. Retail and Shopping: Rex Arcade shopping mall featuring luxury brands including Chanel, Burberry, Rolex, Bally, and Jacqueline. Underground parking services also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rex Hotel Saigon operates a 5-star luxury hotel at 141 Nguyen Hue Street, Ho Chi Minh City, offering 286 individually designed guestrooms and suites across nine categories, five restaurants and bars, comprehensive wellness facilities (spa, gym, two outdoor pools, rooftop tennis court), and over 2,500 sqm of meeting and event space across eight venues accommodating up to 800 guests for weddings, conferences, and private dining. Additional services include the Rex Arcade retail mall, Rex Preferred Guest loyalty program, airport transfers, and babysitting.

Product overview

Rex Hotel Saigon is a 5-star luxury hotel platform offering integrated hospitality services across accommodation (9 room categories from Deluxe to Presidential Suite totaling 286 rooms), dining (7 restaurants and bars including Rex Havana Cigar Club, Rooftop Garden Bar, Hoa Mai Restaurant, Cung Dinh Restaurant, Paradise Coffee Lounge, and Vertical Garden), wellness (spa, gym, outdoor pools, tennis court), and MICE (meetings, conferences, weddings, private dining with 8 venues including a 800-guest capacity ballroom). Additional services include Rex Preferred Guest loyalty program, Rex Arcade shopping, airport transfers, babysitting, and 24/7 concierge.

Differentiator

Problem solved

Functional benefit

Brands

• Rex Havana Cigar Club: Vietnam's first authentic cigar club, opened in 2018, offering premium Cuban cigars and luxury lounge experience.
• Rex Health Club
• Rex Preferred Guest (RPG)

Products and services

• Deluxe Room Entry-level 28 sqm accommodation room in the East Wing with LCD TV, cable channels, air conditioning, mini bar, safe box, and bathtub/standing shower. Targeted at standard luxury travelers.
• Premium Room 38 sqm room with one king bed or two single beds, quality mattress and pillows, bedside lighting controls, mini bar, cable TV, and bathtub/standing shower. Targeted at business and leisure travelers seeking upgraded comfort.
• Rex Suite Luxurious suite with elegant interior design, some rooms with private balcony offering city views, featuring a separate living room for relaxation. Targeted at premium leisure and business guests.
• Governor Suite 57 sqm suite with comfortable sofa, flat-screen TV with international channels, VIP amenities, separate living room and working area, with complimentary minibar. Targeted at VIP and executive guests.
• Executive Suite Modern-style suite with unique view of City Hall, featuring king bedding, flat-screen LCD with international channels, mini bar, and VIP amenities. Targeted at business executives.
• Executive Governor Suite Elegant formal suite in Executive Wing with large living and sleeping rooms. Features non-smoking rooms, LCD TV, Wi-Fi, coffee/tea service, and optional extra bed. Targeted at senior executives and dignitaries.
• Imperial Suite 98 sqm suite on the 3rd and 4th floors of East Wing featuring traditional Vietnamese decor with views of Nguyen Hue Pedestrian Street. Includes separate living room, dining area, working table with internet cable dock, and in-room sauna. Targeted at luxury travelers seeking Vietnamese cultural authenticity.
• Presidential Suite Largest suite at 200 sqm on the upper floor of the Executive Wing with 2 bedrooms, king sized beds, kitchen, huge living room, working section with IDD telephone, hydro-massage tub, stunning city views, and gold-plated bathroom accessories. Targeted at heads of state and ultra-luxury guests.
• Rooftop Garden Bar Historic rooftop bar recognized by Newsweek in 1996 as one of the best bars in Southeast Asia and featured in Patricia Schultz's '1,000 Places to See Before You Die'. Known historically as 'Five O'Clock Follies' during the Vietnam War. Targets luxury travelers and tourists seeking iconic Saigon venues.
• Hoa Mai Restaurant Vietnamese and Asian cuisine restaurant with folk dance performances, inspired by ancient palace decor with elegant gold tones. Features a small stage for cultural performances and wall paintings depicting Vietnamese women from three regions. Targets guests seeking authentic Vietnamese dining with cultural entertainment.
• Cung Dinh Restaurant Fine dining venue with multiple private rooms for intimate gatherings to prestigious celebrations. Offers VIP catering services with 5-star chefs creating distinctive dishes in luxurious settings. Targets VIP guests and corporate celebrations.
• Paradise Coffee Lounge Ground floor elegant coffee lounge with piano music, offering a quiet and luxurious space for coffee, afternoon tea, and business meetings with views of the main lobby. Targets hotel guests and walk-in patrons.
• Vertical Garden Record-holding largest vertical garden in a hotel in Vietnam, offering a tropical paradise with coffee, cocktails, and a peaceful atmosphere surrounded by greenery with city views. Targets leisure guests and tourists.
• Rex Havana Cigar Club First authentic cigar club in Vietnam, offering premium genuine Havana cigars directly from Cuba, with classic design, refined wood interiors, and luxury leather sofas on the 6th floor. Targets affluent cigar enthusiasts and VIP guests.
• Beauty and Health Care Spa Wellness center combining Vietnamese, Indian, and Chinese traditional methods offering body care and beauty treatments for both male and female guests. Open 09:30 AM - 10:30 PM. Targets wellness-focused guests and corporate members.
• Gymnasium Modern standard gym equipment meeting basic fitness needs with air conditioning, luxury wood floors, large mirrors, and professional trainers available for guidance. Targets fitness-focused hotel guests and members.
• Outdoor Swimming Pools Two outdoor pools with ideal location and views of city center, surrounded by green gardens. Open 06:00 AM - 10:00 PM. Targets leisure guests and club members.
• Tennis Court Flood-lit tennis court on hotel rooftop with beautiful scenery and open space. Open daily 06:00 AM - 10:00 PM. Targets sports-focused guests and club members.
• Meetings and Conferences Eight conference and banquet rooms with total area over 2,500 sqm including Lotus Ballroom (500 sqm, 800 guests), Sunflower Hall (182 sqm, 180 guests), Jasmine Hall (400 guests), Camellia Room (150 guests), Daisy Room (25 guests), Tulip Room, and Rosie-Clover VIP rooms. Targets corporate clients, associations, and event organizers.
• Weddings Wedding services with 'Golden Offer' package at VND 7,900,000 per table (10 guests) including unlimited Tiger/Heineken beer, soft drinks, and mineral water for 2 hours. Six diverse menus available with various venue options from grand ballrooms to garden settings. Targets couples and families hosting wedding celebrations.
• Private Dining Eleven private meeting rooms designed elegantly and discreetly, ideal for intimate lunches or dinners with 5-star service and creative menus from talented chefs. Targets guests seeking exclusive private dining experiences.
• Rex Arcade Shopping arcade with world-recognized designer brands including Chanel, Burberry, Rolex, Bally, and Jacqueline, plus underground parking facilities. Targets luxury hotel guests and walk-in shoppers.

Quantifiable outcome

• Wedding package priced at VND 7,900,000 per table (10 guests) with all-inclusive beverages

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Saigontourist GroupcoreStrategic or Co-development PartnerRex Hotel Saigon is a member property of Saigontourist Group, Vietnam's leading tourism corporation. The hotel operates under the group's branding and participates in group-wide initiatives including the Saigontourist Culinary Culture Festival. The hotel's Ho Chi Minh Cultural Space was developed under the direction of Saigontourist Group's Party Committee.
• Booking.commajorChannel Partner/ Reseller/ DistributorMajor online travel agency distribution partner for room bookings, featured in the hotel's gallery of partner platforms.
• ExpediamajorChannel Partner/ Reseller/ DistributorGlobal online travel agency partner for hotel room distribution, recognized with Top Producer and VIP Access awards.
• Hotels.commajorChannel Partner/ Reseller/ DistributorOnline travel agency partner distributing hotel rooms, featured in gallery awards.
• TripadvisormajorChannel Partner/ Reseller/ DistributorTravel review and booking platform partner, recognized with Certificate of Excellence.
• FastbookingcoreTechnology or IntegrationTechnology provider powering the hotel's direct booking engine and website reservation system.
• Holiday CheckminorChannel Partner/ Reseller/ DistributorEuropean travel review and booking platform partner.
• Rakuten TravelminorChannel Partner/ Reseller/ DistributorJapanese online travel agency platform partner.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Caravelle Saigon: Historic 5-star hotel in downtown Ho Chi Minh City with a comparable heritage story, rooftop bar, and mixed leisure/MICE demand; competes with Rex for both tourism and corporate event business.
• InterContinental Saigon: International luxury 5-star hotel in central HCMC with extensive meeting/event space, multiple restaurants, and loyalty-driven direct booking; competes directly for corporate and premium leisure guests.
• Hotel des Arts Saigon - MGallery: Boutique luxury hotel in central Saigon with strong design and cultural positioning; competes with Rex on experiential luxury and cultural tourism, similar downtown location.
• Hotel Nikko Saigon: Japanese-affiliated luxury 5-star hotel in Ho Chi Minh City with strong MICE and dining offerings; directly comparable in tier and target segments to Rex Hotel Saigon.
• Park Hyatt Saigon: Luxury 5-star hotel in central Ho Chi Minh City with comparable room count, F&B venues, and meeting/event facilities; directly competes for the same corporate and luxury leisure guests as Rex.
• Hilton Saigon: Recently opened international luxury hotel in central HCMC benefiting from Hilton Honors loyalty scale; competes with Rex for inbound corporate travelers and premium leisure guests.
• The Reverie Saigon: Ultra-luxury hotel in Ho Chi Minh City's central business district featuring opulent suites, multiple restaurants, and event venues; competes head-on with Rex for the top-end luxury traveler and corporate event wallet.
• Sofitel Saigon Plaza: French-affiliated luxury hotel in central Ho Chi Minh City with comparable MICE capacity and luxury positioning; a key competitor for Rex's corporate and event business.

Broad incumbents

• Marriott International: Largest global luxury/upper-upscale hotel company with strong loyalty program (Marriott Bonvoy) and growing footprint in Vietnam; a broad incumbent that competes for the same premium HCMC demand Rex serves.
• Saigontourist Group (sister hotels): Rex's own parent group, which operates a portfolio of hotels across Vietnam (including Majestic, Continental, etc.); as the umbrella incumbent, it sets group-level distribution and brand standards that directly affect Rex's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rex-hotel-saigon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Hotel Saigon