Rex Rent

What Rex Rent does

RexRent (legal entity AO «Bilantliya») is a federal car rental operator in Russia, founded in 2006 and headquartered in Moscow at ul. Kievskaya, d. 8. The company originated as the Russian licensee of the international brands Avis and Budget from 2006 to 2022; following the withdrawal of those brands from the Russian market, it continued operations under its own RexRent brand. RexRent operates a fleet of 2,000+ vehicles up to four years old, with full-service rental stations in 15+ Russian cities and reach across 80+ cities, including counter presence at all three Moscow airports (Sheremetyevo, Domodedovo, Vnukovo), St. Petersburg Pulkovo, Sochi, Novosibirsk Tolmachevo, Ufa, Krasnodar, Kazan, Yekaterinburg, and Kaliningrad.

The product portfolio is organized into three core rental models — short-term (daily from 1 day with mileage limits), long-term (extended daily rates), and subscription (1–12 months all-inclusive) — alongside operational leasing (24–60 months fixed monthly payment for businesses), AutoShuttle intercity one-way rentals, and a professional driver service. A modular layer of 20+ fee-based add-ons covers insurance (full coverage, windshield), equipment (child seats, ski racks, winter tires), convenience services (additional driver, after-hours pickup, replacement vehicle), and cross-border travel into Abkhazia, Belarus, and Mongolia. Technology is not publicly disclosed; the platform supports online booking via rexrent.ru, a personal account portal (lk.rexrent.ru), payment through Russian bank cards and the SBP instant payment system, messaging channels (Telegram, VK, MAX), and Yandex Maps integration for locations. No public or partner-facing API is documented.

RexRent serves individual consumers and corporate/business clients (with a secondary government/institutional segment) through a hybrid go-to-market combining direct-to-consumer online booking and airport/city rental stations with dedicated corporate account managers handling operational leasing and fleet contracts. The company is part of the FLIT Leasing Group within the Insight Leasing corporate structure, which provides fleet financing and integrated leasing services. Pricing is in Russian Rubles across daily, monthly, and multi-year cadences, with online-payment discounts of up to 5%, progressive discounts for longer rentals (15% for 3–5 days, 25% for 6–10 days), and no deposit required. Marketing leverages the website (multilingual: Russian, English, Arabic, Chinese), VK, Telegram, MAX messenger, email campaigns, and participation in industry events including the St. Petersburg International Economic Forum.

Name

Rex Rent

Legal name

AO «Bilantliya»

Website

https://rexrent.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RexRent is a federal Russian car rental operator founded in 2006, operating a 2,000+ vehicle fleet across 80+ cities under a multi-service model spanning short-term rentals, subscriptions, operational leasing, intercity one-way rentals, and chauffeur services for individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Car rental services
• Operational leasing
• Vehicle subscription
• Corporate fleet management
• Chauffeur services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term car rental: Daily car rental from 1 day with mileage limits. Rentals from 2 days include unlimited mileage. Customers pay rental fees with optional add-ons such as insurance, child seats, additional drivers, and out-of-hours pickup.
2. Long-term rental / operational leasing: Monthly and multi-year car rental contracts (from 24 months) with fixed monthly payments covering vehicle use, maintenance, insurance, and administrative support. No vehicle ownership or buyout at end of contract.
3. Car subscription (Подписка): Monthly subscription model with fixed payment covering vehicle use, service, and insurance for terms from 1 to 12 months. Modern fleet available through subscription.
4. Chauffeur / driver service: Professional driver service for business trips, meetings, and events. Drivers of category 2,3 (office driver) are provided. Pricing varies by weekday/weekend and additional hours.
5. AutoShuttle (intercity rental): One-way car rental between cities including Moscow–St. Petersburg, Moscow–Kazan, Moscow–Krasnodar, Moscow–Voronezh, and Sochi–Mineralnye Vody routes. Includes unlimited mileage and return in destination city.
6. Additional services and insurance: Revenue from optional add-ons including full insurance, windshield/damage coverage, child seats, booster seats, additional drivers, out-of-hours pickup, cross-border trips (Abkhazia, Belarus, Mongolia), and winter equipment packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

RexRent is a federal car rental service operating across 15+ cities in Russia with a fleet of 2,000+ vehicles up to 4 years old. It offers short-term daily rentals, long-term rentals, monthly car subscriptions, operational leasing for corporate fleets, intercity AutoShuttle one-way rentals, and professional driver services, distributed through airport and urban stations, online booking, and dedicated corporate account management. The company also provides optional add-on services such as full insurance, child seats, winter equipment, replacement vehicles, and cross-border travel to Belarus, Abkhazia, and Mongolia.

Product overview

RexRent is a federal car rental service operating in Russia since 2006 (formerly as Avis and Budget, rebranded to RexRent in 2022). The company offers a unified car rental platform organized around three core rental models: Short-term Rental (daily), Long-term Rental (extended periods), and Car Subscription (monthly with all-inclusive service). Business clients are served through a dedicated business division offering operational leasing, corporate fleet management, business trip vehicles, and executive car-with-driver services. The product portfolio spans 15+ cities with a fleet of 2,000+ vehicles up to 4 years old. The ecosystem includes 20+ fee-based add-on modules covering protection/insurance (Full Coverage, Windshield Insurance, Accident Coverage), convenience equipment (child seats, ski racks, winter packages, non-freezing washer fluid), operational services (replacement vehicles, additional drivers, after-hours pickup/return, one-way rental), specialized offerings (AutoShuttle for inter-city travel, professional driver service), and cross-border travel options (Mongolia, Belarus, Abkhazia). No public API is offered; integrations are limited to Russian payment systems (SBP, bank cards), messaging platforms (Telegram, VK, MAX), and Yandex Maps for location services.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Rental (Посуточная аренда) Daily car rental from 1 day with a 250 km mileage limit for 1-day rentals and unlimited mileage from 2+ days. Available across 15+ Russian cities with online booking and optional add-ons including insurance, child seats, additional drivers, and out-of-hours pickup. Designed for private individuals and business travelers needing short-duration personal mobility.
• Long-term Rental (Длительная аренда) Extended car rental for periods exceeding standard daily rental, with favorable rates for longer durations and flexible terms. Targeted at individuals and businesses needing vehicles for weeks or months without ownership commitment.
• Car Subscription (Подписка на автомобиль) Monthly car subscription with fixed payment covering vehicle use, maintenance, and insurance for terms from 1 to 12 months. Designed for individuals and businesses needing flexible short-to-medium term vehicle access without purchase or loan commitments.
• Operational Leasing (Операционная аренда) Managed fleet solution for business clients with fixed monthly payments covering registration, OSAGO, CASCO, scheduled maintenance, tire service, replacement vehicle, and administrative support. Contract terms from 24 to 60 months with no capital expenditure and no vehicle buyout at end of term. Targets companies needing predictable fleet OPEX, full administrative outsourcing, and replacement vehicle continuity.
• AutoShuttle Inter-City Rental (Автошатл) One-way inter-city car rental on fixed routes (Moscow–St. Petersburg, Moscow–Kazan, Moscow–Krasnodar, Moscow–Voronezh, Sochi–Mineralnye Vody) with mileage limits, all-inclusive pricing including full insurance, and return in destination city. Designed for travelers and business users needing point-to-point mobility between major Russian cities.
• Driver Service (Услуга Водитель) Professional driver service (Category 2,3 office driver) for business trips, meetings, and events. Available in Moscow with weekday and weekend tariff options including base daily rate and hourly overtime charges. Targets business clients needing chauffeur support without owning a vehicle.
• Car Rental with Driver for Business (Аренда автомобилей с водителем) Executive vehicle and professional driver service for business travel, airport transfers, guest transportation, and corporate events. Includes business-class, premium-class, and minivan options. Targets enterprises needing premium chauffeur transportation for executives and guests.
• Cars for Business Trips (Автомобили для командировок) Daily car rental for employee business trips including airport pickup, free-route daily use, and return after trip completion. Discounts available for 6+ days (5%), 14+ days (10%), and 30+ days (12%). Targets corporate clients needing turnkey employee transportation for business trips.
• Replacement Vehicle (Подменное авто) Replacement vehicle service across Russia for the duration of repairs, insurance claims, or vehicle replacement. Vehicles up to 2 years old with under 60,000 km mileage, maintained at official dealers, delivered to customer address free of charge. Targets individual and corporate customers needing temporary mobility during a vehicle is out of service.
• Full Coverage Insurance (Полное покрытие) Comprehensive insurance covering vehicle theft, body damage from accidents or third-party actions, and glass and mirror damage. Reduces deposit by 50% and sets financial liability to 0 RUB upon an insurance event. Available as an add-on to any rental contract.
• Child Safety Seats (Детские автокресла) Rental of infant car seats (0–13 kg, 9–18 kg), child seats (15–36 kg, up to 135 cm), and booster seats (22–36 kg, up to 135 cm) with one-time rental fee of 1,200 RUB for infant/child seats and 650 RUB for boosters. Designed for families traveling with children.
• Additional Driver (Дополнительный водитель) Additional driver authorization service for shared driving on rental vehicles. One-time fee of 1,200 RUB for the entire rental period in Russia, with same age and experience requirements as the primary driver. Designed for households or colleagues sharing driving duties.
• One-Way Rental (Возврат в другом городе) Car rental with return in a different city. Flexible routes allowing pickup in one city and drop-off in another with transparent pricing, no deposits, and included insurance. Designed for travelers needing point-to-point mobility within Russia.
• After-Hours Pickup/Return (Выдача в нерабочее время) Vehicle pickup or return outside office hours. Fees: 2,000–5,000 RUB depending on city and time slot for stations outside Moscow/Kaliningrad; 3,000–5,000 RUB for Moscow/Kaliningrad. Personal handover with staff available by prior arrangement. Designed for travelers with flights outside standard hours.
• Winter Package (Зимнее оборудование) Winter tire package mandatory from November 1 to March 31, including studded winter tires, ice scraper, brush, and non-freezing windshield washer fluid. One-time fee of 500 RUB. Designed for safe winter driving in Russia.
• Ski Racks (Крепления для горных лыж) Ski and snowboard rack rental for safe transport of winter sports equipment on vehicle roof. Available at select stations (Sochi, Novosibirsk) by prior booking. One-time rental fee. Designed for travelers heading to ski resorts.
• Non-Freezing Windshield Washer Fluid (Незамерзающая жидкость) Full-tank non-freezing windshield washer fluid service ensuring 100% guarantee of complete fluid at vehicle handover. One-time fee of 300 RUB. Designed for winter driving safety and convenience.
• Mongolia Border Crossing (Выезд в Монголию) Vehicle crossing service into Mongolia with rental fee charged according to established duration brackets. Advance approval required for cross-border travel. Designed for travelers needing cross-border mobility into Mongolia.
• Belarus Border Crossing (Выезд в Беларусь) Vehicle crossing service into Republic of Belarus with rental fee charged according to established duration brackets. Advance approval required for cross-border travel. Designed for travelers needing cross-border mobility into Belarus.
• Abkhazia Border Crossing (Выезд в Абхазию) Vehicle crossing service into Abkhazia with rental fee charged according to established duration brackets. Advance approval required for cross-border travel. Designed for travelers needing cross-border mobility into Abkhazia.

Quantifiable outcome

• Fleet age up to 4 years — ensures reliability and modern features
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FLIT Leasing Group (ГК ФЛИТ Лизинг)coreOthersRexRent is part of FLIT Leasing Group within the Insight Leasing structure. This corporate affiliation provides the financial and operational backing for the federal car rental network, enabling fleet financing and cross-selling with leasing services.
• Insight Leasing (Инсайт Лизинг)coreOthersFLIT Leasing Group is part of Insight Leasing, forming the parent corporate ecosystem of RexRent. This structure enables integrated mobility and leasing solutions for both individual and corporate clients.
• Avis (former brand operator)minorOthersRexRent operated as the Russian operator of Avis and Budget brands from 2006 to 2022, gaining international service standards experience and operational expertise before rebranding under its own name.
• Budget (former brand operator)minorOthersRexRent operated as the Russian operator of Avis and Budget brands from 2006 to 2022, inheriting international operational standards and service quality frameworks.
• St. Petersburg International Economic Forum (ПМЭФ)minorGTM or Marketing PartnerRexRent participated as an exhibitor/sponsor at the St. Petersburg International Economic Forum, offering special rental discounts to forum participants through personal promo codes provided in participant packages.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• CityDrive: Russian car-sharing operator with a fleet of several thousand vehicles across multiple cities. Competes with RexRent for short-trip urban mobility demand and was consolidated under the Citymobil/Delimobil group, providing a competing platform-native mobility alternative.
• Yandex Drive: Russian car-sharing platform by Yandex. While its core product is free-floating car sharing (per-minute) rather than daily rental, it competes with RexRent's short-term urban rental demand, particularly in Moscow and St. Petersburg where both have meaningful presence.
• Cluno: European car subscription platform (now part of Cazoo). Cluno is a comparable reference for RexRent's car subscription product (1-12 months), as both target consumers seeking flexible alternatives to ownership with all-inclusive monthly pricing.

Broad incumbents

• Hertz: Global car rental major with comparable product structure (short-term, long-term, corporate, airport counters). RexRent's background operating Avis/Budget makes Hertz a natural structural peer in fleet management, corporate contracts, and airport-counter economics.
• Avis Budget Group: Former parent brand/franchisor of RexRent's operations from 2006-2022. While Avis no longer operates in Russia, Avis Budget Group remains a structural peer as a global multi-brand rental platform with comparable corporate, subscription, and operational leasing offerings.
• Europcar: European car rental major (now part of ALD Automotive). Comparable to RexRent in multi-tier fleet, corporate leasing, subscription, and airport-counter — a structural peer for international service standards and corporate mobility offerings.
• Sixt: Global car rental and mobility services major. Sixt is a comparable reference point for RexRent's former Avis/Budget operations and represents the kind of international competitor that could re-enter the Russian market should conditions change. Both offer multi-tier fleet, subscription, and corporate mobility services.

Direct peers

• RentRide: Russian online car rental platform offering short-term rentals across multiple cities. Direct competitor to RexRent in the Russian market with similar airport and urban pickup station models and consumer customer base.
• Localrent: Russian car rental aggregator and broker operating across multiple cities, often compared to RexRent as a competing booking platform for short-term rentals. Both operate in the same Russian market with overlapping pickup cities and serve similar consumer and SMB segments.

Regional players

• Getmancar: UAE-based car rental and subscription platform. While operating in a different geography, its subscription model and modern fleet positioning make it a comparable peer for RexRent's subscription and short-term rental product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rexrent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Rent