Citydrive
Citydrive is a Moscow-based Russian carsharing and vehicle subscription platform operating a fleet of 17,000+ vehicles across six cities, offering per-minute carsharing, 1–36+ month subscriptions with buyout, corporate B2B fleet services, insurance add-ons, and a certified pre-owned vehicle sales channel to individual and business customers.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Citydrive does
Citydrive is a Moscow-headquartered carsharing and vehicle subscription platform founded in 2015, operating under the legal entity OOO «Novye transportnye sistemy» (NTS). The company runs a fleet of 17,000+ vehicles across six Russian cities (Moscow, Saint Petersburg, Sochi, Yekaterinburg, Nizhny Novgorod, Krasnodar) and serves individual urban consumers, long-term subscribers, and corporate fleet clients. Its core offering combines minute-based carsharing (per-minute billing from 11 RUB/min plus 4 RUB/min for parking) with a multi-month subscription rental product (1 week to 36+ months, from 61,100 RUB/month economy to 298,100 RUB/month premium/electric), supplemented by B2B fleet services, an in-house auto service center via subsidiary OOO «SD STO», a certified pre-owned vehicle sales channel called Autotrade, and a multi-tier KASKO insurance offering.
The platform is built around a mobile-first architecture: iOS and Android apps handle registration, booking, vehicle unlock/lock, trip management, and payment, while embedded telematics in each vehicle enable remote control independent of the user's phone. Citydrive integrates with Moscow's mandatory Mos ID government identity verification (required from 1 September), the Sberbank Spasibo loyalty program (allowing up to 99% of trip costs to be paid in points), and SberInsurance for fleet insurance. Revenue is generated through a mix of usage-based carsharing fees, recurring subscription payments, insurance add-ons, B2B contracts, maintenance services for the fleet and external customers, and one-time vehicle sales. The company is privately held, with no disclosed institutional investors, funding rounds, or parent company identified in the available data.
Citydrive firmographics
Firmographics- Name
- Citydrive
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu "Novye transportnye sistemy" (OOO «NTS» Общество с ограниченной ответственностью «Новые транспортные системы»)
- Website
- https://citydrive.ru
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Citydrive is a Moscow-based Russian carsharing and vehicle subscription platform operating a fleet of 17,000+ vehicles across six cities, offering per-minute carsharing, 1–36+ month subscriptions with buyout, corporate B2B fleet services, insurance add-ons, and a certified pre-owned vehicle sales channel to individual and business customers.
- Ownership category
- akta.pro rank
Citydrive industry classification
Industry- Product category
- Carsharing / Vehicle Subscription
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
- akta.pro secondary industries
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)
Keywords
Where Citydrive is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Citydrive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Minute-Based Car Sharing: Customers pay per minute of vehicle usage. Tariffs start from 11 rubles per minute for driving plus 4 rubles per minute for parking. Rates vary by vehicle class, time of day, booking time, and day of week.
- Long-Term Rental / Subscription: Weekly and monthly rental subscriptions (1–36+ months) with fixed payments. Includes bundled services: maintenance, seasonal tire changes, mandatory insurance. Vehicles can be purchased after 36+ months via buyout option.
- Insurance Options (KASKO Add-ons): Optional KASKO insurance tiers (Basic, Super-KASKO, Turbo-KASKO) add 15–20% to the rental cost and reduce or eliminate customer liability in case of at-fault accidents.
- B2B / Corporate Fleet Rental: Corporate clients rent vehicles for employee use with no branding on vehicles, including fuel, parking, and insurance in the monthly rate.
- Auto Service: Vehicle maintenance and repair services for both the Citydrive fleet and external customers. Services include full vehicle inspection, suspension, brakes, engine, electrical, and transmission work.
- AutoTrade (Vehicle Sales): Sale of certified pre-owned vehicles from the car sharing fleet. Vehicles are inspected before sale with quality guarantee and no intermediary markups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minute-based car sharing starting at 11 RUB/min + 4 RUB/min parking |
| Subscription | Monthly | Long-term rental from 1 week to 36+ months with monthly/weekly billing |
| Hybrid | Monthly | Optional KASKO insurance tiers layered on top of base rental |
| Subscription | Monthly | Corporate B2B fleet rental from 1 month onward |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Citydrive product offering
Product offeringCore offering
Citydrive is a carsharing platform that rents vehicles from its own fleet on a per-minute basis (starting at 11 RUB/min driving + 4 RUB/min parking) and on long-term subscription terms (1 week to 36+ months, with optional buyout). The company also provides corporate fleet rentals without vehicle branding, certified pre-owned vehicle sales from its own fleet (Autotrade), and an in-house auto service center.
Product overview
Citydrive operates as a multi-service car rental platform offering short-term carsharing (per-minute billing from 11 rubles), long-term subscriptions (1-36+ months with buyout option), corporate fleet services, vehicle sales (Autotrade), and auto service/repair. The core offering consists of carsharing for urban mobility and long-term rental as the primary growth product, supplemented by B2B services, insurance options (OSAGO, CASCO, Super CASCO, Turbo CASCO), and a loyalty program with Sberbank Spasibo integration. The company maintains a fleet of 17,000+ vehicles across six Russian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Carsharing (Каршеринг) Short-term car rental service with per-minute billing available in Moscow, St. Petersburg, Sochi, Yekaterinburg, Nizhny Novgorod, and Krasnodar. Users rent vehicles via a mobile app with automatic authorization through Mos ID, suitable for short urban trips, airport transfers, and point-to-point travel.
- Long-Term Rental / Subscription (Надолго) Long-term car rental service offering vehicles for 1 week to 36+ months with monthly or weekly payments. Includes subscription with buyout option, maintenance coverage, seasonal tire changes, mandatory insurance, and delivery to customer address. Targets individuals who need a vehicle for an extended period without buying one.
- Corporate Fleet Services (Для бизнеса)
Quantifiable outcome
- Up to 99% of trip cost can be paid with Spasibo loyalty points
- +3 more outcomes
Companies that use Citydrive
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Citydrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citydrive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Sberbank / SberSpasibocoreCitydrive's loyalty program integrates with Sberbank's Spasibo program. Users earn Spasibo points (cashback) on rentals and can pay up to 99% of trip costs with accumulated points. SberAuto maintenance services are cross-promoted on the Citydrive platform. The service is advertised within the Sberbank ecosystem.
- Yandex (Yandex.Metrica, Yandex advertising)supportingYandex provides web analytics (Yandex.Metrica), ad serving, and ad optimization services for Citydrive's digital marketing operations. Personal data is shared with Yandex under a data processing agreement for website analytics and ad targeting purposes.
- Mos ID (mos.ru)coreMandatory government identity verification platform for all car sharing users in Moscow starting 1 September. Integrates Citydrive user accounts with Moscow city government identity infrastructure for regulatory compliance.
- AdLab (AdLabs)supportingRussian advertising technology provider engaged for digital ad serving and campaign management on behalf of Citydrive.
- AdServing (Edservis)supportingRussian ad tech company providing programmatic advertising services for Citydrive's digital marketing campaigns.
- InishiativaRUS (InitiativeRUS)supportingRussian digital advertising agency engaged for ad campaign management and media buying on behalf of Citydrive.
- Index 20 (Reklamnoye Agentstvo Index 20)supportingRussian advertising agency providing ad serving and campaign analytics services for Citydrive's online advertising.
- VBRMsupportingRussian digital marketing service provider engaged for advertising operations on behalf of Citydrive.
- 1C-BitrixsupportingRussian CMS and web platform provider. Citydrive uses 1C-Bitrix for website content management and web form data collection for the long-term rental service.
- SD Development (SD Razrabotka)supportingSoftware development company engaged for digital product development and technical support services for Citydrive's online platforms.
- SberInsurance (Sberbank Insurance)supportingKASKO insurance products for the car sharing fleet are provided in partnership with SberInsurance. Insurance policies are underwritten by Sberbank's insurance arm, with promotional campaigns co-branded with Citydrive.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Citydrive competitors and assessment
Company assessmentDirect peers
- RentRide: Russian carsharing operator offering short-term and subscription car rental in Russian cities. Competes directly with Citydrive's minute-based and long-term rental offerings.
- Delimobil: Largest Russian carsharing operator (post-merger with YouDrive). Operates free-floating carsharing across multiple Russian cities with per-minute pricing, directly competing with Citydrive for urban consumers and corporate clients.
- Yandex Drive: Yandex's carsharing service operating in Moscow and other Russian cities. Direct competitor to Citydrive with minute-based pricing, mobile app access, and similar free-floating urban mobility positioning; benefits from Yandex's mapping, payments, and capital base.
- YouDrive: Russian carsharing service (now part of Delimobil) offering minute-based rentals in Moscow and Saint Petersburg. Overlaps directly with Citydrive's free-floating carsharing product and customer base.
Regional players
- Belkacar: Russian carsharing service operating primarily in the Moscow region with per-minute rentals. Comparable business model and Russian customer base but with narrower geographic focus than Citydrive.
Emerging players
- Getaround: Peer-to-peer carsharing platform connecting vehicle owners with renters via an in-car telematics device. Compares to Citydrive on telematics-driven self-service rental, though operating on a P2P rather than fleet-owned model.
- CarSmile (Avtocod/Frank): Russian car subscription service offering mid-term vehicle access with bundled services. Comparable to Citydrive's long-term subscription product and customer segment, though typically operates without owning the entire fleet.
Broad incumbents
- Sixt: European-headquartered global car rental and mobility provider offering short-term rentals, long-term leasing, and corporate fleet services. Comparable to Citydrive's subscription and B2B lines, though operates through traditional counter-based rentals rather than a free-floating model.
- Zipcar: Global carsharing incumbent now owned by Avis Budget Group. Operates station-based and free-floating carsharing in North America and Europe with a comparable app-driven self-service model and B2B/corporate offerings.
Others
- Sberbank Auto (SberAuto): Sberbank's auto-related services arm including SberAuto leasing, used-car marketplace, and maintenance. Cross-promoted with Citydrive via the Spasibo loyalty program and ecosystem, making it both an ecosystem partner and an adjacent peer in auto services and financing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Citydrive social profiles
Digital presenceCitydrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citydrive leadership team
Management profileNumber of profiles
Citydrive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Citydrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citydrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citydrive
What does Citydrive do?
Citydrive is a carsharing platform that rents vehicles from its own fleet on a per-minute basis (starting at 11 RUB/min driving + 4 RUB/min parking) and on long-term subscription terms (1 week to 36+ months, with optional buyout). The company also provides corporate fleet rentals without vehicle branding, certified pre-owned vehicle sales from its own fleet (Autotrade), and an in-house auto service center.
Is Citydrive a public or private company?
Citydrive is a private company. It is classified as unknown and is currently operating.
When was Citydrive founded?
Citydrive was founded in 2015. It employs 101 to 250 people.
Where is Citydrive based?
Citydrive is headquartered in Moscow, Russia, in the Europe region.
How does Citydrive make money?
Six revenue lines are on record. Minute-Based Car Sharing is the primary driver. The others are long-Term Rental / Subscription, insurance Options (KASKO Add-ons), B2B / Corporate Fleet Rental, auto Service and autoTrade (Vehicle Sales).
Who are Citydrive's main competitors?
Direct peers on record are RentRide, Delimobil, Yandex Drive and YouDrive. Belkacar is listed as a regional player. Emerging players are Getaround and CarSmile (Avtocod/Frank). Broad incumbents are Sixt and Zipcar. Sberbank Auto (SberAuto) is listed as an others.
Does Citydrive have an API?
No public API is recorded for Citydrive.
What industry is Citydrive in?
Citydrive's product category is Carsharing / Vehicle Subscription. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way), with a secondary code of TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based). Its NAICS code is 532111 and its SIC code is 7510.