RFSL

What RFSL does

RFSL Utbildning AB is a wholly-owned Swedish private limited company (Aktiebolag) established in 2008 as the professional services subsidiary of RFSL (Riksförbundet för sexuell läggning), Sweden's largest LGBTQ+ membership organization founded in 1950. The company provides HBTQI (LGBTQI in Swedish) certification, training, consulting, and web-based education to Swedish public-sector bodies and private enterprises seeking to build inclusive workplaces and meet anti-discrimination obligations. Its flagship offering, the HBTQI Certification, is a 2–12 month multi-component process combining e-learning, instructor-led sessions, process facilitation, and three-year action planning, priced from SEK 77,000 (small groups) to SEK 170,000 (16-30 person cohorts) with SEK 22,000 recertification cycles.

The technology foundation is a norm-critical and intersectional pedagogical methodology, augmented by a self-paced web training platform (495 SEK per license for the basic four-module course) that supports both individual and group-based learning. Supporting services include customized lectures and workshops (from SEK 20,000), 'We Do the Job' consulting, supervision and exercises, text review, creative workshops, process leadership for inclusion work, and organizational mapping. Differentiated content such as 'Bryt!', 'Oavsett kön', and 'Att lära efter Metoo' constitutes proprietary educational IP built on 70+ years of RFSL community experience.

Commercial reach is entirely domestic (Sweden), delivered through a consultative enterprise sales motion supported by website contact forms, direct phone/email outreach, and on-site training delivery in Stockholm. Marketing operates through content marketing, LinkedIn/Facebook/Instagram/YouTube channels, email newsletters, webinars, and PR-driven earned media. Notable customers include CSN, Saab, SHL, Skanska, Renova, Södersjukhuset, The Game Assembly, and Gillis Edman Begravning, with over 700 organizations cumulatively certified and 200+ assignments delivered annually. The business is non-profit oriented: revenues are reinvested into RFSL's broader LGBTQ+ rights mission rather than distributed as profit.

Name

RFSL

Legal name

RFSL Utbildning AB

Website

https://rfslutbildning.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

RFSL Utbildning AB is a Swedish professional services firm, established in 2008 as a subsidiary of RFSL, that provides HBTQI certification, training, consulting, and web-based education to public and private organizations in Sweden seeking to build inclusive workplaces and meet anti-discrimination obligations.

Ownership category

akta.pro rank

Product category

Diversity, Equity and Inclusion Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• HBTQI certification
• Diversity training
• Inclusion consulting
• Norm-critical education
• Workplace equality

Headquarters

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HBTQI Certification Services: Comprehensive certification programs for organizations (small groups 3-8 people, medium 9-15, large 16-30) that include web training, instructor-led education, process facilitation, and action planning over 2-12 months. Recertification available after 3 years.
2. Training and Lectures: Customized training sessions, lectures, and workshops on HBTQI topics, norms, and inclusion. Offered both digitally and on-site, ranging from 1-hour lectures to full-day training programs. Price starts from 20,000 SEK.
3. Consulting Services: Expert consulting including 'We do the job' services, supervision, exercises, text review, creative workshops, process facilitation for inclusion work, and mapping services. Customized to client needs.
4. Web-based Training Licenses: Online courses including basic HBTQI training (4 modules, 495 SEK per license) and specialized courses. Sold in bulk to organizations with discounts for larger purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

RFSL Utbildning sells HBTQI (LGBTQI+) workplace certification, customized training and workshops, web-based courses, and advisory consulting services to Swedish organizations. The flagship HBTQI Certification is a 2-12 month process combining web training, instructor-led education, process facilitation, and a three-year action plan. Customers comprise public sector bodies, municipalities, and private enterprises seeking inclusive work environments and compliance with Swedish anti-discrimination law.

Product overview

RFSL Utbildning offers a comprehensive suite of services centered around HBTQI certification, training, and consulting. The core offering is the HBTQI Certification program (launched 2008), a multi-month process combining web training, instructor-led education, and process leadership to help organizations develop inclusive environments. Supporting this are classroom and web-based training programs covering topics like HBTQI fundamentals, norm criticism, inclusive work environments, and HBTQI resistance among youth. The company also provides specialized consulting services including 'We Do the Job' project support, supervision and exercises, text review, creative workshops, process leadership for inclusion work, and organizational mapping. All services are grounded in norm-critical and intersectional methodologies developed from RFSL's 70+ years of experience in HBTQI rights.

Differentiator

Problem solved

Functional benefit

Products and services

• HBTQI Certification (HBTQI-certifiering) A comprehensive 2-12 month certification process for organizations to integrate HBTQI competence, combining web training, instructor-led education, process facilitation, and development of a three-year action plan. Certification is valid for 3 years and available in small (3-8 people), medium (9-15), and large (16-30) group sizes. Includes recertification.
• Training and Workshops (Utbildningar & Workshops) Customized training and workshops on HBTQI, norms, and inclusion for workplaces in both public and private sectors. Offered as lectures, workshops, or combinations, with content adapted to the client's operations and needs. Prices start from 20,000 SEK and vary by training length and format, delivered digitally or on-site.
• Online Training (Webbutbildningar) Flexible web-based training accessible anytime via web browser, including both self-paced courses and instructor-led digital training. Course progress is saved, allowing users to pause and resume. Available in Swedish and English.
• Consulting Services (Konsulttjänster) Expert consulting services including 'We Do the Job' practical inclusion project support, supervision and exercises, text review, creative workshops, process leadership for inclusion work, and organizational mapping. Customized to client needs.
• Basic HBTQI Web Course (Grundutbildning HBTQI) Four-module web-based course providing foundational knowledge of HBTQI concepts, norms, discrimination, rights, and building an inclusive workplace. Each module is approximately 30 minutes. Available for 495 SEK per license with volume discounts for organizations.
• HBTQI Resistance Among Youth (HBTQI-motstånd bland unga) 50-minute training course providing professionals with tools to understand and handle HBTQI resistance among children and young people. Teaches how to distinguish between attacks, norm expressions, and awkwardness. Priced at 19,990 SEK per group, flexible format (digital, APT, lunch seminar, or workshop).
• Competent Treatment in an Uncertain World (Kompetent bemötande i en otrygg värld) 50-minute course focused on inclusive treatment in people-facing professions. Provides practical tools, reflection questions, and exercises for more inclusive and safe interactions.
• We Do the Job! (Vi gör jobbet!) Consulting service where RFSL Utbildning takes on specific assignments within inclusion work, including developing strategies, policies, web training concepts, method books, and custom exercises for client organizations.
• Process Leadership for Inclusion Work (Processledning för inkluderingsarbete) Structured planning and ongoing support for leading inclusion work. Process leaders help structure and drive inclusion efforts from planning through implementation.
• Mapping (Kartläggning) Thorough mapping of organization's current situation to identify strengths, weaknesses, and development areas within inclusion and diversity. Provides recommendations for continued work.

Quantifiable outcome

• 92% of training participants would recommend the training to others
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Diversity Charter SwedenmoderateOthers · 1 June 2025RFSL Utbildning became a member of Diversity Charter Sweden, part of the world's largest official network in diversity and inclusion issues with 26 countries represented. The network gathers 17,500 organizations representing over 17 million employees. Diversity Charter Sweden serves as a stepping stone for companies and organizations wanting to increase creativity and competitiveness through diversity. This membership aligns with RFSL Utbildning's mission to promote inclusion and diversity in society.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Inclusive Employers: UK-based membership and accreditation body providing inclusion training, audits, and consultancy to a broad employer base. Comparable certification and training offerings, though covering the full D&I spectrum rather than HBTQI specialization.
• LinkedIn Learning: Global enterprise e-learning platform offering DEI course libraries and self-paced training. Competes at the scalable web-training layer (495 SEK/seat equivalent offerings) rather than the certification/process-facilitation layer.

Direct peers

• Allbright: Swedish foundation focused on gender equality and inclusion in the workplace, producing reports, training, and corporate advisory services. Overlaps with RFSL Utbildning in workplace inclusion training for Swedish organizations, though with a gender-focus rather than HBTQI-specific.
• Workplace Pride: Netherlands-based foundation dedicated to LGBTQ+ inclusion in workplaces, offering benchmarking, training, and a 'Workplace Pride Global Benchmark' that is the closest international analogue to RFSL Utbildning's HBTQI certification. Comparable methodology and target buyer (multinational employers and NGOs).
• Diversify: Nordic D&I consultancy offering training, workshops, and inclusion strategy services to organizations across the Nordics. Comparable methodology and buyer segment to RFSL Utbildning's training and consulting practice.
• Out & Equal: US-based LGBTQ+ workplace equality organization offering training, consulting, and the annual Workplace Summit. Comparable mission and enterprise buyer base to RFSL Utbildning's HBTQI inclusion work, with global employer reach.
• Stonewall: UK LGBTQ+ rights organization that runs the 'Diversity Champions' workplace program and training services, including a certification-style framework for employers. The most-established international analogue to RFSL Utbildning's HBTQI certification model.
• Out Leadership: Global LGBTQ+ business advisory and leadership development organization working with multinational corporations. Comparable high-touch, enterprise-focused D&I advisory model for executive buyers.
• Make Equal: Swedish diversity, equity, and inclusion consulting firm offering training, workshops, and organizational development to Swedish employers. Directly competes with RFSL Utbildning for the same Swedish enterprise and public-sector D&I training budgets.

Regional players

• Pride in Business Switzerland: Swiss platform supporting LGBTQ+ workplace inclusion across DACH-region employers, offering training and networking. Comparable methodology and buyer type to RFSL Utbildning but operating in a different geography with no Sweden overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xse.linkedin.com/company/rfsl
• YouTubeyoutube.com/@RFSLUtbildning
• Facebookfacebook.com/rfsl.utbildning
• LinkedInlinkedin.com/company/rfsl
• Instagraminstagram.com/rfsl.utbildning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFSL