NPO Run for the Cure® Foundation

What NPO Run for the Cure® Foundation does

Run for the Cure® Foundation (RFTC Japan) is a Tokyo-based non-profit organization founded in 2003 and dedicated to breast cancer awareness, early detection, and patient support in Japan. It operates from a single headquarters in Shinagawa-ku with a 5-person staff and a board drawn from senior executives at multinational firms operating in Japan. Its mission is to raise awareness of breast cancer screening (Japan's mammography participation is 47% versus a 60% national target) and to support patients and survivors navigating the Japanese healthcare system.

RFTC Japan's core offerings are organized around two pillars. The first is the Hana-me educational seminar program, which delivers free lectures combined with hands-on workshops using silicone breast models to teach self-examination techniques; the program has reached more than 7,111 participants across 250+ sessions as of August 2023. The second is a recurring portfolio of fundraising events: the flagship Pink Ball black-tie gala, Casino Night at Conrad Tokyo, and the annual Run for the Cure/Walk for Life charity run. The foundation also produces bilingual (Japanese/English) educational resources covering breast cancer basics, diagnosis, treatment, mammography, and care navigation in Japan, and runs physician-education programs through a strategic partnership with the Japan Team Oncology Program (J-TOP) and MD Anderson Cancer Center.

RFTC Japan is funded through individual donations (one-time and monthly tiers ranging from ¥250 to ¥10,000), event ticket and table sales (Pink Ball seats from JPY 45,000 and tables up to JPY 650,000; Casino Night seats from JPY 30,000 and tables up to JPY 500,000; Run for the Cure adult entry at JPY 6,000), and tiered corporate sponsorship (Flagship, Gold, Core). Its distribution is single-country (Japan) and relies on direct engagement via events, on-site corporate seminars, and online donation channels on its bilingual website rftcjapan.org. Sponsorship anchors include Servcorp, Paradigm, Aflac Japan, Bloomberg Japan, Emirates, New Balance Japan, and Conrad Tokyo.

Name

NPO Run for the Cure® Foundation

Legal name

Run for the Cure® Foundation (RFTC Japan)

Website

https://rftcjapan.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RFTC Japan is a Tokyo-based non-profit, founded in 2003, that delivers breast cancer awareness, the Hana-me self-examination seminar program, and signature fundraising events (Pink Ball, Casino Night, Run for the Cure) for Japanese women, patients, survivors, and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: One-time and monthly donations from individuals in various amounts (¥10,000, ¥5,000, ¥3,000, ¥1,000, ¥500, ¥250) to support breast cancer awareness and early detection programs.
2. Event Fundraising: Revenue from signature events including Pink Ball (gala dinner with auctions), Casino Night (casino event), and Run for the Cure/Walk for Life (charity run/walk). Events feature live/silent auctions, raffles, and corporate sponsorship opportunities.
3. Corporate Sponsorship: Sponsorship packages for events and programs at various tiers (Partners, Gold, Patron, Friends, Associates), providing logo placement, table reservations, and marketing exposure to corporate sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

NPO Run for the Cure® Foundation (RFTC Japan) is a registered non-profit that delivers breast cancer education, early detection programs, and patient/survivor support across Japan. Its core offerings include free Hana-me educational seminars that combine expert lectures with hands-on self-examination training using silicone breast models, three signature fundraising events (Pink Ball gala, Casino Night, and Run for the Cure/Walk for Life), bilingual educational resources for breast cancer navigation in the Japanese healthcare system, and physician training programs delivered in partnership with J-TOP and MD Anderson Cancer Center.

Product overview

RFTC Japan operates as a breast cancer non-profit organization offering educational programs, community events, and patient support services. The core portfolio consists of Hana-me free educational seminars (teaching self-examination via silicone breast models), three major fundraising events (Pink Ball gala, Casino Night, and Run for the Cure/Walk for Life), and educational resources covering breast cancer basics, diagnosis, treatment navigation, and screening. The organization also supports physician education through J-TOP partnership programs with MD Anderson Cancer Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Hana-me Educational Seminars Free educational seminar program combining expert lectures with hands-on workshops using silicone breast models to teach self-examination techniques and distinguish between cancerous and noncancerous tumors. Delivered to women, corporate employees, and community groups across Japan.
• Pink Ball Annual black-tie gala fundraising event featuring live and silent auctions, survivor stories, and a five-course dinner to fund physician education, international training, and J-TOP programs. Ticketed at ¥45,000 per seat, ¥450,000 standard table, and ¥650,000 premium table.
• Casino Night Annual charity casino event held at Conrad Tokyo featuring classic casino games (blackjack, Texas Hold'em Poker, roulette), live and silent auctions, and dinner to raise funds for free workshops and survivor events. Ticketed at ¥30,000 per seat, ¥300,000 standard table, and ¥500,000 premium table.
• Run for the Cure® / Walk for Life Signature charity event combining a 5km run and 3km walk held in-person and virtually to raise funds for breast cancer awareness programs and community outreach. ¥6,000 per adult, ¥3,000 for children ages 6-12, free for children 5 and under, ¥2,000 for additional dog T-shirt.
• Educational Resources (Navigating Care in Japan) Comprehensive educational guides covering breast cancer basics, diagnosis, treatment types, mammography, self-check procedures, and medical care navigation within the Japanese healthcare system. Available in Japanese and English via the Resources page.
• J-TOP Partnership Programs Collaboration with Japan Team Oncology Program (J-TOP) and MD Anderson Cancer Center to deliver Team Science Workshops and the Japan Medical Exchange (JME) Program for physician education and multidisciplinary oncology training.

Quantifiable outcome

• 5-year survival rate exceeds 90% when breast cancer is found at stage I or II in Japan
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and gold.

• J-TOP (Japan Team Oncology Program)coreStrategic or Co-development PartnerRFTC Japan collaborates with J-TOP to bring MD Anderson Cancer Center's expertise and multidisciplinary team oncology approach to Japan. This partnership supports physician education, improves patient outcomes, and advances a connected global oncology community through programs like Team Science Workshops and the Japan Medical Exchange Program.
• MD Anderson Cancer CentercoreStrategic or Co-development PartnerThrough J-TOP, RFTC Japan helps bring MD Anderson's Team Oncology model to Japan, fostering collaboration across specialties (surgeons, oncologists, radiologists, pathologists) to deliver optimal patient care. Supports Japanese physician observerships and tumor board participation at MD Anderson.
• New Balance JapancoreGTM or Marketing PartnerNew Balance Japan is a key partner and sponsor, providing official T-shirts for Run for the Cure/Walk for Life events and supporting the foundation's mission to eradicate breast cancer in Japan.
• Servcorp JapanflagshipGTM or Marketing PartnerServcorp Japan operates flexible workspace services across Tokyo, Yokohama, Osaka, Nagoya, and Fukuoka, and has a long-standing partnership supporting RFTC Japan's breast cancer awareness mission.
• ParadigmflagshipGTM or Marketing PartnerParadigm, led by Chairman Vickie Paradise Green (also RFTC Japan Board Chair), provides strategic communications and brand leadership as a key organizational partner.
• Aflac JapangoldGTM or Marketing PartnerAflac Japan is a Gold-level sponsor providing support for RFTC Japan's events and programs, including employee engagement and cancer insurance awareness initiatives.
• Bloomberg JapangoldGTM or Marketing PartnerBloomberg Japan supports RFTC Japan as a Gold-level sponsor, contributing to the foundation's breast cancer awareness and education programs.
• EmiratesgoldGTM or Marketing PartnerEmirates airline is a Gold-level sponsor supporting RFTC Japan's mission through corporate partnership.
• Conrad TokyocoreGTM or Marketing PartnerConrad Tokyo serves as the venue for Pink Ball and Casino Night events, providing premium hospitality and support for RFTC Japan's signature fundraising events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rftcjapan
• Facebookfacebook.com/rftctokyo
• Instagraminstagram.com/rftcjapan
• LinkedInlinkedin.com/company/npo-run-for-the-cure-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPO Run for the Cure® Foundation