RG Nutrición

What RG Nutrición does

RG Nutrición is a sole-proprietorship nutrition and wellness center founded in 2011 by Rocío Gala Serrano and operating under Andalusian health authority authorization N.I.C.A. 36196. The business is headquartered in Sevilla Este (Av. Emilio Lemos 29) and operates four locations across the Seville metropolitan area, including a Bormujos site dedicated to online-only services. With a team of approximately five professionals, the center delivers personalized nutrition counseling, sports nutrition, psiconutrition (integrated psychological and dietary support), pathology-specific dietary advice, educational workshops, and yoga/Pilates classes.

The service portfolio is structured around a 12-week standard treatment package and a newly announced 24-week premium program (TRATAMIENTO RG EXTRAORDINARIO for 2025-2026), supplemented by individual consultations, workshops, and wellness classes. Service delivery is hybrid: in-person at the four physical clinics and remote via Zoom, phone, and WhatsApp. The technology stack is minimal—Zoom and WhatsApp for delivery, BIZUM and bank transfer for payment—and there is no proprietary platform, mobile app, or API.

The revenue model is direct-to-consumer, with patients booking and prepaying for treatment packages through the website. Pricing is not publicly disclosed. Marketing relies on organic social channels (YouTube, Facebook, X, Instagram), blog content, patient testimonials, and earned media partnerships with Canal Sur Radio, Salud al Día, Sevilla FC Radio, and Universidad Pablo de Olavide. The business has accumulated 179 Google reviews since 2011, indicating a stable but locally-concentrated patient base in Andalusia.

Name

RG Nutrición

Legal name

Rocío Gala Serrano

Website

https://rgnutricion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutrition and Wellness Services

NAICS

Diet and Weight Reducing Centers (812191), Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Personalized nutrition counseling
• Sports nutrition services
• Psiconutrition therapy
• Weight management programs
• Wellness center

Headquarters

HQ city

Seville

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Nutricional Treatment Packages: The primary revenue stream consists of nutrition treatment packages (bons) that patients purchase through the website. Packages include a nutritional interview plus ongoing consultations over 12 or 24 weeks. Payment is made via BIZUM or bank transfer before appointments are confirmed. The treatment is continuous and cannot be paused once started.
2. Individual Consultations: Patients can also book individual nutritional consultations for specialized services such as sports nutrition, psychology/psiconutrition, pathology consultations, and yoga/Pilates classes. These are offered both in-person and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RG Nutrición is a nutrition and wellness center in Seville, Spain, that sells personalized dietary treatment packages to individual consumers. The core offering is multi-week nutrition counseling programs (12-week and 24-week packages) that include an initial nutritional interview, biweekly or weekly consultations, customized menus, and ongoing WhatsApp support. The center also offers specialized services in sports nutrition, psiconutrition (psychology-nutrition integration), pathology-specific dietary advice, educational workshops, and yoga/Pilates classes, delivered both in-person at four Seville locations and remotely via Zoom.

Product overview

RG Nutrición is a nutrition and wellness center in Seville, Spain (authorized under N.I.C.A. 36196), offering personalized nutrition services since 2011. The company operates a multi-product service portfolio centered around personalized dietary counseling. Core offerings include Personalized Nutrition (customized diet plans with ongoing follow-up), Sports Nutrition (body composition analysis and athletic performance optimization), and Psychonutrition (integrated psychological support for eating behavior). These are complemented by educational workshops, pathology-specific nutritional advice, and wellness classes (Yoga and Pilates). Service delivery includes both in-person consultations at their Seville locations and online consultations via Zoom video platform. The treatment structure includes a 12-week program (with the option to extend to 24 weeks under the Extraordinary Treatment), with biweekly or weekly consultations, personalized menu delivery, and WhatsApp support for queries between appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Nutrition (Nutrición Personalizada) Customized diet plans created after an exhaustive health evaluation, including personalized menus adapted to patient preferences, circumstances, and health goals, with regular dietary follow-up. Targeted at individual consumers seeking weight management, healthy eating habits, and sustainable dietary change.
• Sports Nutrition (Nutrición Deportiva) Specialized nutritional approach for athletes and sports enthusiasts, including body composition analysis and personalized nutrition plans designed to optimize athletic performance, recovery, and muscle gain. Targeted at individual athletes and sports enthusiasts.
• Psychology and Psiconutrition (Psicología y Psiconutrición) Integrated psychological support combined with nutrition services, addressing the mental and emotional aspects of eating, helping patients develop healthy relationships with food and manage emotional eating. Targeted at individuals with anxiety, emotional eating, or psychological barriers to healthy eating.
• Pathologies and Special Situations (Patologías y Situaciones Especiales) Nutritional advice and treatment for patients with specific health conditions and special circumstances, adapting dietary plans to manage various pathologies and medical situations. Targeted at individuals with specific health conditions requiring specialized dietary management.
• Nutrition and Psiconutrition Workshops (Talleres de Nutrición y Psiconutrición) Group educational workshops covering nutrition and psiconutrition topics, providing broader knowledge about healthy eating habits as a complement to individual treatment. Targeted at consumer groups and individuals seeking nutrition education.
• Yoga and Pilates Classes (Clases de Yoga y Pilates) Group exercise classes offered as part of the holistic wellness approach, promoting physical and mental health through yoga and Pilates movement practices. Targeted at individuals interested in complementary wellness activities.
• 12-Week Nutritional Treatment (Tratamiento Nutricional 12 semanas) 12-week nutritional treatment program subscription including the initial nutritional interview, biweekly or weekly consultations, personalized menu delivery, and ongoing dietary follow-up via WhatsApp. Targeted at individual consumers committing to a structured multi-week dietary intervention.
• Extraordinary RG Treatment (Tratamiento RG Extraordinario) New extraordinary personalized nutrition treatment program launched for 2025-2026 with enhanced features and extended duration up to 24 weeks. Targeted at individual consumers seeking a more comprehensive premium treatment package.
• Online Consultation (Consulta Online) Remote nutritional consultation service delivered via Zoom video platform, allowing patients to receive nutritional guidance from home with flexible scheduling and continued menu support. Targeted at individual consumers who cannot attend in-person sessions.

Quantifiable outcome

• Patients report significant weight loss achievements including 20kg, 25kg, 10kg losses with long-term maintenance
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• Canal Sur RadiominorGTM or Marketing PartnerMedia collaboration with Canal Sur Radio for nutritional education content and brand visibility in the Andalusian region.
• Salud al DíaminorGTM or Marketing PartnerMedia partnership with health-focused publication/program for nutritional content and health awareness.
• Sevilla FC RadiominorGTM or Marketing PartnerCollaboration with Sevilla FC Radio for sports nutrition content and community engagement in the Seville area.
• Universidad Pablo de OlavideminorGTM or Marketing PartnerCollaboration with Universidad Pablo de Olavide (public university in Seville) potentially for student health programs or educational initiatives.

Scale indicators3 records

Recent moves5 records

Others

• Prozis: Portuguese sports nutrition and supplements brand selling direct-to-consumer via e-commerce. Comparable as a Spanish/Portuguese-speaking consumer nutrition brand, but operates in the product (supplements) layer rather than the personalized coaching layer that is RG Nutrición's core offering.

Regional players

• Gold's Gym España: Franchised fitness club chain in Spain offering memberships that frequently bundle nutrition guidance and personal training. Comparable in serving health-conscious Spanish consumers in the Sevilla/Spain market and offering cross-sell between fitness and nutrition services, though anchored in gym facilities.
• Clinica Baviera: Spanish private healthcare clinic network (ophthalmology-led) that has expanded into adjacent wellness and nutrition services. Comparable as a Spanish private health services operator with multiple physical clinic locations, though nutrition is not their primary specialty.

Direct peers

• Naturhouse: Spanish-headquartered weight management and nutrition chain operating franchised centers across Spain, Europe, and Latin America. Highly comparable to RG Nutrición in core weight-loss diet service offering and subscription-based treatment model, but with substantially greater scale and a franchise-driven distribution model.
• Noom: Global digital weight management platform combining psychology-based coaching with nutrition tracking. Comparable in addressing the psychological dimension of eating (analogous to RG Nutrición's psiconutrición) and in subscription pricing, but delivered entirely via app at vastly greater scale.
• PronoKal Group: Spanish medical weight loss program provider offering structured multi-phase diet treatments with clinical oversight. Directly comparable to RG Nutrición's 12/24-week weight management packages, though PronoKal operates a more medically-intensive protocol with broader geographic reach.
• Dietox: Spanish online nutrition coaching platform offering personalized diet plans with remote dietitian support. Direct competitor in the Spanish-speaking online nutrition consultation market, targeting similar weight-loss and healthy eating use cases as RG Nutrición's online consultation offering.

Broad incumbents

• Medifast: US-listed weight management company offering structured meal-replacement-based programs through a coach network. Comparable to RG Nutrición in using guided subscription programs, but emphasizes product (meal replacements) sales alongside coaching rather than pure counseling.
• WW International (Weight Watchers): Global incumbent in subscription weight management with a long-established brand and community-based program model. Operates at vastly greater scale and with digital, in-person, and workshop channels, overlapping with RG Nutrición's workshop and group program offerings.
• EatRight (by Unilever): Global nutrition guidance and consumer education platform from Unilever. Comparable in providing accessible nutrition education content, but operates as a free content/marketing layer rather than a paid subscription coaching service like RG Nutrición.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rg_nutricion
• YouTubeyoutube.com/channel/UCX7NeBysRB4G5RKRK9EtFqw
• Facebookfacebook.com/RG-Nutrici%C3%B3n-421263631310650
• Instagraminstagram.com/rocio_gala_nutricion
• LinkedInlinkedin.com/company/rg-nutrici%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RG Nutrición