R.Greenleaf Cannabis Dispensary Santa Fe

What R.Greenleaf Cannabis Dispensary Santa Fe does

R. Greenleaf Cannabis Dispensary Santa Fe is a multi-location retail cannabis chain operating 14 dispensaries across New Mexico, including five in the Albuquerque metro area and additional storefronts in Santa Fe, Las Cruces, Roswell, Hobbs, Clovis, Carlsbad, Grants, Las Vegas, and Sunland Park. The company is the Santa Fe-facing brand of R. Greenleaf Organics, Inc., a wholly-owned subsidiary of Schwazze (Medicine Man Technologies, Inc.), a Nevada-incorporated multi-state cannabis operator that also owns Star Buds, Emerald Fields, and Everest Apothecary.

The business sells cannabis products across seven categories — flower (live-weighed in-store), pre-rolls, edibles, vapes, extracts/concentrates, topicals, and tinctures — sourcing from its own R. Greenleaf house brand and from third-party brands including Kaviar, Harmony Extracts, Gold Fish Farms, Elevated Extracts, Wana, WYLD, and Phantom Extracts. R. Greenleaf generates revenue through direct one-time retail sales to two customer segments: recreational adults 21+ (subject to NM daily purchase limits of 2 oz flower, 16g concentrate, 800mg edibles) and registered medical cannabis patients 18+ (tax-free, with 90-day allotments up to 15 oz). Unit prices span $5-$50 depending on format and brand.

Distribution combines walk-in retail at all 14 locations, online ordering with 30-minute express pickup, and same-day delivery in the Albuquerque metro (free on $20+ orders). Customer engagement runs through the Gratify Rewards loyalty program, operated via Alpine IQ integration, offering point accrual on purchases, tiered store credit, daily deals (TuesJays, Wax Wednesdays), student/veteran discounts, and a high-end grand-prize sweepstakes. The company accepts cash and debit (with a $3.30 card fee) and operates within New Mexico's licensed cannabis retail framework with HIPAA-compliant handling of medical patient data.

Name

R.Greenleaf Cannabis Dispensary Santa Fe

Legal name

R. Greenleaf Organics, Inc.

Website

https://rgreenleaf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

R.Greenleaf Cannabis Dispensary Santa Fe is a 14-location New Mexico cannabis retail chain (owned by Schwazze) selling flower, pre-rolls, edibles, vapes, concentrates, topicals, and tinctures to recreational adults 21+ and medical cannabis patients via walk-in retail, online pickup, and Albuquerque same-day delivery.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

All Other Health and Personal Care Retailers (456199)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis dispensary
• Retail cannabis
• Medical marijuana
• Recreational cannabis
• Cannabis delivery

Headquarters

HQ city

Albuquerque - Cottonwood

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: R. Greenleaf generates revenue through direct retail sales of cannabis products including flower, edibles, vapes, concentrates, pre-rolls, and topicals at multiple dispensary locations across New Mexico. Sales are made to both recreational customers (21+) and registered medical cannabis patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

R. Greenleaf is a multi-location cannabis retail dispensary chain operating 14 stores across New Mexico, selling flower, pre-rolls, edibles, vapes, extracts/concentrates, topicals, and tinctures to both recreational adults 21+ and registered medical cannabis patients. The company supports customer purchases through walk-in retail, online ordering with 30-minute express pickup, and same-day delivery in the Albuquerque metro, complemented by a points-based loyalty program (Gratify Rewards).

Product overview

R. Greenleaf is a cannabis dispensary chain operating multiple retail locations across New Mexico, including a Santa Fe dispensary. The company offers a comprehensive portfolio of cannabis products centered around five core categories: Flower (live-weighed in-store), Pre-Rolls (standard, infused, and multi-pack), Edibles (gummies, chocolates, beverages), Vapes (disposables and cartridges), and Extracts/Concentrates (live resin, wax, rosin). Additional offerings include Topicals and Tinctures. The company also provides services including same-day delivery in the Albuquerque metro area and online ordering with express pickup. The Gratify Rewards loyalty program enables customers to earn points on purchases redeemable for store credit, free products, and exclusive offers. Products are sourced from both the company's own house brand as well as numerous third-party brands including Kaviar, Harmony Extracts, Gold Fish Farms, Phantom Extracts, Elevated Extracts, Wana, WYLD, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Premium cannabis flower available in Sativa, Indica, and Hybrid strains, live-weighed in-store and sold by weight (e.g., $5-$9 per gram) for recreational adults 21+ and medical cannabis patients.
• Pre-Rolls Pre-rolled cannabis joints in standard, infused, and multi-pack formats from brands including Kaviar, PK, Enchanted Botanicals, Foxy Lady, House, Death Row Records, and Lowell Herb Co.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, beverages, and baked goods from brands such as Wana, WYLD, The Verdes Foundation, and Stoney Road.
• Vapes Cannabis vaporizer products including disposable pens, cartridges, and AIO (all-in-one) devices from brands such as Paletas, Dime Industries, Elevated Extracts, Gold Fish Farms, Phantom Extracts, and Terp Garden.
• Extracts/Concentrates Cannabis concentrates including live resin, wax, rosin, shatter, and sugar forms from brands such as Harmony Extracts, Phantom Extracts, Gold Fish Farms, 42 Days, Elevated Extracts, Terp Garden, and One:Eleven.
• Topicals Cannabis-infused topical products such as balms and salves for external application, including Elevated Hot Cream and Verdes Salve from The Verdes Foundation.
• Tinctures Cannabis tincture products for sublingual or oral consumption.
• Gratify Rewards Loyalty Program Points-based loyalty program (1 point per $1 spent) with rewards including $5 credit at 100 points, $50 credit at 500 points, birthday gifts, daily check-in bonuses, and a grand prize of a Tesla Model 3 at 250,000 points. Operated by Alpine IQ.
• Same-Day Cannabis Delivery Same-day cannabis delivery service across the Albuquerque metro area, free on orders of $20 or more.
• Online Ordering with Express Pickup Online menu browsing and ordering with express pickup at any R. Greenleaf location, with orders ready in as little as 30 minutes.
• R. Greenleaf House Brand Products House-brand cannabis products including pre-rolls and flower varieties sold under the R. Greenleaf label.
• Kaviar Infused Pre-Rolls Premium 1.5g strain-specific infused pre-rolls with custom glass tips; THC potency 30%-50%, available in Sativa, Hybrid, and Indica varieties.
• Harmony Extracts Wax Cannabis wax extracts produced using proprietary hydrocarbon blends and precise temperature controls; single-sourced from the company's own garden or hand-picked contract growers; available in Sativa, Hybrid, and Indica varieties in 8g format.
• Gold Fish Farms Live Rosin Solventless cannabis concentrate produced through manual or heat-based approaches; available in Sativa, Hybrid, and Indica varieties in 1g format.
• Elevated Extracts Wax Cannabis wax concentrates available in bulk 4g bucket format with bundle deals; THC levels ranging from 82-85%.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Schwazze (Medicine Man Technologies, Inc.)coreOthersR. Greenleaf is owned and operated by Schwazze (Medicine Man Technologies, Inc., d.b.a. Schwazze), a Nevada corporation. Schwazze owns multiple cannabis retail brands including Star Buds, Emerald Fields, Everest Apothecary, and R. Greenleaf Organics. The company is part of a larger corporate cannabis operation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Trulieve: Major multi-state cannabis operator with a significant retail dispensary presence, particularly in the Southeast. Comparable in core dispensary retail format and product breadth.
• Curaleaf: Largest U.S. multi-state cannabis operator with extensive dispensary footprint. Comparable core dispensary retail business, though operating at vastly greater scale and across more states.
• Green Thumb Industries: National cannabis consumer packaged goods company and multi-state dispensary operator (Rise, RISE dispensaries). Comparable retail dispensary model, though at significantly larger scale.
• Verano: Vertically integrated multi-state cannabis operator with multi-state retail dispensary presence. Comparable adult-use and medical dispensary retail model, with broader geographic reach.

Direct peers

• Sacred Garden: Long-established New Mexico medical and recreational cannabis dispensary chain. Comparable multi-location NM operator with similar dual rec/med positioning and broad product assortment.
• Ultra Health: New Mexico's largest homegrown multi-location cannabis dispensary chain, directly competing with R. Greenleaf across the state with a similar adult-use + medical model. Most direct local competitor for share-of-wallet in NM.
• Star Buds: Sister Schwazze retail brand operating dispensaries in Colorado. Highly comparable business model, omnichannel retail, and product mix — serves as a direct operational and brand benchmark within the parent portfolio.
• Emerald Fields: Another Schwazze-owned cannabis retail brand operating in Colorado. Directly comparable in format, product breadth, and operational approach as a portfolio peer.
• Everest Apothecary: Schwazze-affiliated cannabis retail brand with dispensary locations in Colorado. Comparable multi-location dispensary model within the same parent company's brand portfolio.

Others

• iHeartJane: Cannabis e-commerce and online ordering platform used by many dispensaries including R. Greenleaf. Adjacent ecosystem participant enabling R. Greenleaf's online menu and pickup flow rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r.greenleaf-cannabis-dispensary-santa-fe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.Greenleaf Cannabis Dispensary Santa Fe