Rose Hill Cemetery

What Rose Hill Cemetery does

Rose Hill Cemetery of Hagerstown is a non-profit, perpetual care cemetery founded in 1866 in Hagerstown, Maryland, operating across a 102-acre site that serves as the largest public cemetery in the area. The organization provides traditional burial plots, cremation services, columbarium niches, burial vaults, monuments, and pre-planning arrangements to families and individuals in the local community. Specialized sub-brands include the Reflection Garden (cremation garden and columbaria), the Veteran's Mini-Garden, and the Pet Mini-Garden, expanding the addressable market beyond traditional casket burial into cremation, military veteran, and pet memorialization segments.

The business operates on a direct-to-consumer model, selling one-time purchase burial products and services at prices ranging from $375 for entry-level cremation spaces to $4,200 for premium burial vaults, with opening and closing fees layered on top. Customers engage the cemetery directly via phone, email, or in-person visits to the Hagerstown office, with funeral home referrals serving as a primary bottom-of-funnel acquisition channel. Pre-planning customers can access no-interest monthly payment plans, locking in pricing at time of purchase. The cemetery is governed by a Board of Trustees with an Executive Director overseeing day-to-day operations and a staff of approximately 8 employees.

Revenue is derived entirely from on-site cemetery services and product sales, with all proceeds reinvested into perpetual care and grounds maintenance under the non-profit structure. The organization supplements its core services with a digital genealogy search tool covering 42,000+ burial records, historical Civil War walking tours, and an annual Memorial Luminary Display community event. The Washington Confederate Cemetery, a separate section purchased by the state of Maryland in 1871 and containing 2,468 Confederate soldiers from the Battle of Antietam, forms part of the historical asset base.

Name

Rose Hill Cemetery

Legal name

Rose Hill Cemetery of Hagerstown

Website

https://rhcemetery.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose Hill Cemetery of Hagerstown is a 159-year-old non-profit, perpetual care cemetery operating on 102 acres in Hagerstown, Maryland, serving families with traditional burial plots, cremation, columbarium niches, monuments, veteran memorials, and pet burial services through a direct-to-consumer sales model.

Ownership category

akta.pro rank

Product category

Cemetery and Funeral Services

NAICS

Cemeteries and Crematories (812220)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

akta.pro secondary industry

Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)

Keywords

• Cemetery burial services
• Cremation services
• Columbarium niches
• Burial vault sales
• Monument installation

Headquarters

HQ city

Hagerstown, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Burial Plot Sales: Sale of traditional burial plots and cremation spaces across various garden sections. Prices range from $375 for Angel Land spaces to $2,500 for Reflection Garden premium spaces. Monument spaces in sections like J-2, Section 4, 5, 6, 8, and 9 range from $1,400 to $2,000.
2. Gravesite Opening and Closing Services: Fees for opening and closing gravesites for burials. Traditional grave space opening/closing is $1,800, cremation in-ground opening is $800, cremation niche opening is $700, and mausoleum entombment is $885. Double depth burials cost $2,200 for first burial.
3. Burial Vault Sales: Sale of burial vaults ranging from $1,400 (Grave Liner) to $4,200 (Reflection Bronze). Additional options include Reflection Copper ($3,600), Reflection SS ($2,800), Aegean ($2,600), Trilogy Basic ($2,400), and Estate ($1,700).
4. Columbarium and Cremation Services: Sale of columbarium niches and cremation garden spaces. The Reflection Garden features cremation garden and columbaria for urn inurnment. Niche packages include all necessary equipment, inurnment services, and at-need engravings. Opening and closing of niche is $400 per opening.
5. Monument Sales: Sale and installation of monuments and markers. The cemetery offers traditional monuments as well as custom-designed artistic memorials. Onsite monument sales available.
6. Veteran Services: Special 'buy one burial site get one free' promotion for U.S. Veterans. Veterans Memorial Mini-Garden offers memorial benches and bronze memorial lawn vaults specifically for military members and their spouses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rose Hill Cemetery sells traditional burial plots, cremation garden spaces, columbarium niches, burial vaults, and monuments, and provides opening/closing services, pre-planning, pet burial, and veteran memorial options at its 102-acre Hagerstown, Maryland property. The non-profit also offers an online genealogy search and self-guided historical walking tours. Over 10,000 burial plots are available across multiple sections.

Product overview

Rose Hill Cemetery is a non-profit, perpetual care cemetery offering a comprehensive portfolio of burial and memorial services. The core offerings include traditional burial plots (over 10,000 available across 102 acres), columbarium niches for cremation remains, and the Reflection Garden featuring both cremation gardens and columbaria. Additional services include custom monuments and markers, burial vaults in various materials ($1,400-$4,200), pre-planning with flexible payment options, pet burial services, and veteran's memorial gardens. The cemetery also provides genealogy search capabilities (42,000+ records), historical Civil War walking tours, and annual memorial events. The company operates as a non-profit organization with financing for perpetual care coming from sales proceeds.

Differentiator

Problem solved

Functional benefit

Brands

• Reflection Garden at Rose Hill: Features new Cremation Garden and Columbaria located in a peaceful, easy to access area of the cemetery with mature trees, water features, butterfly garden and stunning gazebo
• Pet Mini-Garden
• Veteran's Mini-Garden
• Columbarium
• Washington Confederate Cemetery

Products and services

• Traditional Burial Plots Traditional casket burial sites across multiple sections of the 102-acre cemetery, ranging from $1,200 to $2,000 per space depending on location (Garden of the Cross, Garden of Hope, Garden of Memory, Section 2, 4, 5, 6, 8, 9, J-2, Legend of the Dogwood). Over 10,000 burial plots available.
• Columbarium Niches Granite columbarium niches for cremated remains in the Reflection Garden, with each niche holding two urns and including all necessary equipment, inurnment services, and at-need engravings. Opening and closing fee is $700 per niche.
• Reflection Garden Cremation Spaces Cremation garden spaces in the Reflection Garden, a peaceful, easy-to-access area of the cemetery, with mature trees, water features, a butterfly garden, and a gazebo. Cremation spaces priced from $500 to $2,500.
• Monuments and Markers Complete line of monuments and markers ranging from traditional to custom-designed artistic styles, with onsite sales available.
• Burial Vaults Burial vaults in various materials and price points: Reflection Bronze ($4,200), Reflection Copper ($3,600), Reflection SS ($2,800), Aegean ($2,600), Trilogy Basic ($2,400), Estate ($1,700), and Grave Liner ($1,400). All are sealed polymer-lined reinforced concrete containers.
• Pre-Planning Services Advance cemetery planning with flexible payment options, fixed costs locked in at time of purchase, and no interest charges on payment plans. Life insurance proceeds go to family instead of cemetery expenses.
• Opening and Closing Services Grave space opening and closing services: Traditional grave space ($1,800), cremation opening in-ground ($800), cremation niche opening ($700), mausoleum entombment ($885), double depth burial first burial ($2,200). Includes complimentary tent and chair service. Saturday services incur an additional $300 charge.
• Perpetual Care Ongoing general care and maintenance of cemetery grounds to the highest standards. As a non-profit organization, perpetual care is financed through sales proceeds deposited into a special fund managed by the Board of Trustees.
• Pet Mini-Garden Burial Services Tranquil mini-garden within the Reflection Garden for pet burial and memorial services, offering above-ground inurnment in columbarium niches, in-ground bronze memorials, and an option for pets and owners to be inurned together.
• Veteran's Mini-Garden Burial Services Memorial garden burial services designed for military members and their spouses, featuring a memorial bench and bronze memorial lawn vault. Veterans receive a buy-one-get-one-free burial site promotion.
• Genealogy Search Service Online search engine listing nearly 42,000 people buried at Rose Hill Cemetery with birth date, death date, burial date, and burial location, including map navigation to gravesites.
• Flower Placement Program Flower placement program for cemetery lots, providing seasonal decoration and maintenance assistance for burial sites.

Quantifiable outcome

• Over 43,000 people interred at Rose Hill Cemetery
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• Arlington National Cemetery: Federally operated historic cemetery with monument tourism, walking tours, and a deep heritage narrative. Adjacent comparable in operating model and cultural-significance angle, though it serves a different (military) mission.

Broad incumbents

• Carriage Services: Publicly traded death-care company operating cemeteries and funeral homes across the U.S. Provides a comparable public-company benchmark for cemetery operations, perpetual care funding, and pre-need sales.
• Foundation Partners Group: Privately held funeral services and cemetery operator backed by private equity. Operates cremation-focused brands (e.g., Neptune Society) that overlap with Rose Hill's columbarium and cremation offerings.
• Service Corporation International: Largest funeral services and cemetery operator in North America (Dignity Memorial network). A broad incumbent whose cemetery segments compete for the same U.S. cemetery customers Rose Hill serves.
• StoneMor Inc. Publicly traded owner and operator of cemeteries in the U.S. Operates a much broader portfolio of cemeteries and funeral homes, making it a relevant broad incumbent comparable to Rose Hill's cemetery product lines.

Regional players

• Mt. Olivet Cemetery: Regional Catholic cemetery in Frederick, Maryland offering traditional burial, cremation, and memorial services within roughly 25 miles of Hagerstown. Comparable regional Maryland cemetery in an adjacent catchment area.

Direct peers

• Green-Wood Cemetery: Historic 478-acre nonprofit public cemetery in Brooklyn, NY with 600,000+ interments. Comparable to Rose Hill as a heritage-driven, public-access cemetery offering walking tours, monuments, and genealogy tools to monetize cultural assets.
• Green Mount Cemetery: Historic nonprofit public cemetery in Baltimore, Maryland operating since 1838 with similar rural/garden design, perpetual care structure, and a large interment base. Highly comparable to Rose Hill's nonprofit, heritage-driven operating model in the same state.
• Mount Auburn Cemetery: Historic rural/garden-style public cemetery in Cambridge, MA explicitly cited as the design inspiration for Rose Hill's master plan by architect John Wilkinson. Operates a similar nonprofit model with gardens, walking tours, and a genealogy footprint.
• Spring Grove Cemetery & Arboretum: 733-acre nonprofit cemetery and arboretum in Cincinnati, OH — among the largest garden-style public cemeteries in the U.S. Closely comparable to Rose Hill in scale, nonprofit status, and cultural-heritage programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Rose-Hill-Cemetery/117071448312785
• LinkedInlinkedin.com/company/rosehillcemetery

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Hill Cemetery