Rhiannons Cakes and Bakes

What Rhiannons Cakes and Bakes does

Rhiannon's Cakes and Bakes is a family-owned artisan bakery and café business founded in 2020 by Rhiannon Woolsey and headquartered in Northern Ireland. The company produces custom celebration cakes, cupcakes, traybakes, and café food for direct-to-consumer retail, serving local customers across Northern Ireland. Its operations have historically been distributed across multiple physical retail sites, including shopping centre kiosks (Rushmere in Craigavon, CastleCourt in Belfast) and high street shops in towns including Moira, Portstewart, Newcastle, Stranmillis, and Portadown, with a reported staff base of over 40 people.

The business model is straightforward omnichannel retail: in-store counter sales at bakery and café locations, bespoke cake orders priced on a quote basis, fixed-price traybake and cupcake SKUs (e.g. traybakes at approximately £3.75), and a WhatsApp-based direct ordering channel operating through several pickup points. Customer relationships are managed through social media, the company website (built on Squarespace), and word-of-mouth. The brand has been recognized publicly, winning 'Business of the Year' at the 2023 NI Women's Awards.

Since its peak of at least five locations in 2023, the business has executed a sustained contraction, closing Moira, Portstewart, and The Cabin Shop in December 2023, Newcastle in December 2024, and Stranmillis and CastleCourt in December 2025. As of late 2025, the company operates from two surviving sites: the Rushmere kiosk in Craigavon and the newly opened Rhiannon's Café in Portadown, indicating a strategic consolidation around a café-led format in its core Craigavon-Portadown market.

Name

Rhiannons Cakes and Bakes

Legal name

Rhiannon's Cakes and Bakes

Website

https://rhiannonscakesandbakes.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhiannon's Cakes and Bakes is a family-owned Northern Ireland bakery founded in 2020, producing custom cakes, cupcakes, traybakes, and café food for direct-to-consumer retail across two physical locations in Craigavon and Portadown.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Custom Cakes

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAFAC

Cake Shops & Custom Celebration Cakes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Custom celebration cakes
• Homemade cupcakes
• Artisan traybakes
• Wedding cake design
• Bakery cafe retail

Headquarters

HQ city

Portadown

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Cake and Cupcake Sales: Pre-ordered personalised cakes and cupcakes for various occasions including birthdays, christenings, weddings, and celebrations. Sold directly to consumers via WhatsApp ordering and website.
2. Traybakes and Bakery Products: Ready-to-purchase traybakes and sweet treats sold through retail kiosk and cafe locations. As of April 2026, traybakes priced at £3.75 each or 4 for £13.
3. Cafe Food and Drinks: Rhiannon's Cafe in Portadown serves all-day breakfast, lunches, and hot drinks. Food served 9am-3pm daily, cafe open Monday-Saturday 9am-4pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rhiannon's Cakes and Bakes is a family-owned artisan bakery that designs, bakes, and sells personalised homemade cakes and cupcakes for occasions such as birthdays, christenings, weddings, and confirmations. The business also sells traybakes, seasonal specialities, and treat boxes, and operates Rhiannon's Cafe in Portadown (all-day breakfast and lunch) alongside a takeaway kiosk in Rushmere Shopping Centre, Craigavon. Orders are taken via the website and WhatsApp, with collection from multiple Northern Ireland pickup points and event-based sales.

Product overview

Rhiannon's Cakes and Bakes is a small bakery business offering handmade personalised cakes and cupcakes for all occasions, operating both retail locations and a pre-order cake service. The product portfolio centres on five core offerings: Occasional Cakes (custom celebration cakes), Wedding Cakes, Cupcakes, Traybakes (takeaway baked goods), and Seasonal Specialities (holiday-themed items). The business operates two currently active retail locations—Rhiannon's Cafe in Portadown and a kiosk in Rushmere Shopping Centre, Craigavon—where customers can purchase traybakes, cupcakes, and beverages for immediate consumption. Pre-ordered cakes and cupcakes are available for collection from multiple pickup points across Northern Ireland. Additionally, the company offers Treat Boxes as a packaged product option. The business operates from a commercial kitchen facility and employs over 40 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasional Cakes Personalised celebration cakes for various occasions including birthdays, christenings, confirmations, and anniversaries; made to order with custom designs for individual consumers across Northern Ireland.
• Wedding Cakes Custom wedding cakes designed and decorated for bridal ceremonies, featuring personalised designs including themed decorations such as gold leaf, for brides and grooms in Northern Ireland.
• Cupcakes Individual decorated cupcakes in various flavours and designs for events and celebrations; orderable in batches for parties and gatherings by individual consumers across Northern Ireland.
• Traybakes Homemade takeaway traybakes (variety of sweet treats) sold at £3.75 each or 4 for £13 as of 1st April 2026, available at the Rushmere Kiosk and Rhiannon's Cafe for walk-in customers.
• Seasonal Specialities Seasonal and holiday-themed cakes, cupcakes, and treat boxes (Easter, Father's Day, and other special occasion items) for individual consumers in Northern Ireland.
• Rhiannon's Cafe Walk-in cafe inside Sitara Morgan Boutique in Portadown serving all-day breakfast, lunches, traybakes, desserts, and hot drinks for sit-in and takeaway, open Monday-Saturday 9am-4pm (food served 9am-3pm).
• Rushmere Kiosk Takeaway bakery kiosk at Rushmere Shopping Centre, Craigavon, offering traybakes, cupcakes, and takeaway hot drinks to shopping-centre visitors seven days a week.
• Treat Boxes Pre-packaged treat boxes in various sizes (individual, option, and share sizes) featuring assorted baked goods for individual consumers.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves15 records

Expansion highlights3 records

Direct peers

• Slattery Patisserie & Confectioners: Established UK bespoke wedding and celebration cake specialist with traditional retail and event ordering — comparable custom cake positioning at a regional premium level.
• The Hummingbird Bakery: UK cupcake and celebration-cake specialist with multiple London retail locations, directly comparable to Rhiannon's cupcake-led, custom celebration cake model and DTC ordering.
• Peggy Porschen: London-based bespoke wedding and celebration cake atelier specialising in personalised, high-design cakes — comparable premium custom cake offering targeting weddings and special occasions.
• Konditor & Cook: UK independent cake and patisserie business with retail locations, known for custom celebration cakes — highly comparable product mix and cafe-style retail.
• Ben's Cookies: UK chain specialising in cookies and traybake-style sweet treats sold through small kiosk/storefronts — closely matches Rhiannon's kiosk-based traybakes and treat-box offerings.

Broad incumbents

• Gail's Artisan Bakery: Larger UK cafe-bakery chain with neighbourhood retail locations serving bread, pastries, cakes and coffee — overlaps significantly with Rhiannon's Cafe and kiosk dual-format model.
• Thornton's: UK high-street chocolate and celebration cake specialist operating in regional retail locations — comparable custom celebration cake focus supported by a multi-outlet retail footprint.
• Patisserie Valerie: National UK patisserie and cafe chain offering cakes, traybakes and hot drinks in cafe settings — directly competitive on product mix and cafe-led retail format at larger scale.
• Warburtons: UK's largest commercial bakery brand producing bread, rolls and baked goods at industrial scale — relevant adjacent incumbent demonstrating broader industry economics and competitive context.

Regional players

• Cooplands: Regional UK high-street bakery chain selling bread, cakes, sandwiches and hot drinks through small-town retail — comparable cafe-bakery footprint in regional markets versus Rhiannon's Northern Ireland presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rhiannonscakesandbakes
• LinkedInlinkedin.com/company/rhiannons-cakes-and-bakes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhiannons Cakes and Bakes