Rhino Flooring Range

What Rhino Flooring Range does

Rhino Flooring Range Pty Ltd is a family-owned and operated independent flooring specialist headquartered in Sandgate, Brisbane, Queensland, Australia. The company distributes a broad flooring portfolio across six core categories — Superior Vinyl Planks (seven collections including Albany, Astoria, and Central), Natural Hybrid (Oakhaven, Brentwood, Darlinghurst), Engineered Timber (Flinders, Flinders XL, Majestic European Oaks), Carpet Tiles (thirteen-plus collections including Arizona, Aurora Plus, Artistry), Carpet (eleven products from EC Carpets, Redbook Carpets, and Belgotex), and Laminate (Kadence) — plus Woven Vinyl products. The company is a proud stockist of NFD (National Flooring Distributors) products and also carries EC Carpets, Redbook Carpets, and Belgotex Carpets, with GreenTag eco-certification across the range and FloorScore certification on Oakhaven hybrid.

The business operates a single physical showroom at 124 Brighton Road, Sandgate, complemented by a Shopify-based e-commerce storefront and a dedicated phone line for trade inquiries. It serves a dual customer base: retail homeowners (including Queenslander-style home renovations) and trade/commercial clients (builders, contractors, interior designers), with documented case studies spanning QLD Police facilities, Chemist Warehouse, Fernwood Fitness, retirement living, child care, education, and warehouse offices. The go-to-market is sales-led, offering free no-obligation quotes, tiered pricing ($-$$$), a trade pricing program, and a price guarantee. Revenue is generated through one-time product sales; no recurring subscription or SaaS revenue exists.

The operating model is that of a small specialty retailer with approximately 11 employees, single-location distribution, and no disclosed external investment, parent company, or subsidiary structure. Strategic positioning is built on family-owned service, broad product range, eco-credentials (GreenTag, Forever & Ever LVT recycling program), and a documented portfolio of commercial project wins that anchor credibility beyond the residential segment.

Name

Rhino Flooring Range

Legal name

Rhino Flooring Range Pty Ltd

Website

https://rhinoflooringrange.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhino Flooring Range is a family-owned, independent flooring specialist in Sandgate, Brisbane that distributes vinyl planks, hybrid, engineered timber, carpet tiles, carpet, and laminate from NFD, EC Carpets, Redbook, and Belgotex to homeowners, builders, and commercial clients across Queensland.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail
• Vinyl planks
• Hybrid flooring
• Carpet tiles
• Engineered timber

Headquarters

HQ city

Sandgate

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Revenue from selling flooring products including vinyl planks, hybrid flooring, engineered timber, carpet tiles, and carpets. Products are sourced from manufacturers including NFD, EC Carpets, Redbook Carpets, and Belgotex Carpets.
2. Trade Pricing: Special trade pricing offered to builders, contractors, and trade professionals who call for quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rhino Flooring Range is a family-owned independent flooring specialist that retails and distributes a multi-category range of flooring products from its Brisbane showroom and Shopify online store. It sells Superior Vinyl Planks, Natural Hybrid flooring, Engineered Timber, Carpet Tiles, Carpet (including EC, Belgotex and Redbook brands), Laminate, and Woven Vinyl products sourced from manufacturers including NFD, EC Carpets, Redbook Carpets, and Belgotex Carpets, serving both trade professionals and the general public with installation support, free quotes, and trade pricing.

Product overview

Rhino Flooring Range is a family-owned and operated independent flooring specialist based in Brisbane, Australia, offering an extensive portfolio of flooring solutions. The product portfolio consists of six core product lines: Superior Vinyl Planks (7 collections: Albany, Astoria, Carson, Central, Fairfield, Melrose, New York), Natural Hybrid flooring (3 collections: Oakhaven, Brentwood, Darlinghurst), Engineered Timber (3 collections: Flinders, Flinders XL, Majestic European Oaks), Carpet Tiles (13+ collections including Arizona, Evolve, Aurora Plus, Designer Collection and Creative Series), Carpet (11+ products from EC Carpets, Belgotex, and Redbook Carpets), and Laminate (Kadence collection). The company also offers Woven Vinyl products. All products are GreenTag certified for eco-friendly standards, and the company participates in the Forever & Ever LVT recycling program. The company operates as a proud stockist of NFD (National Flooring Distributors) products and serves both trade professionals and the public.

Differentiator

Problem solved

Functional benefit

Brands

• Superior Vinyl Planks: Luxury vinyl plank flooring that exceeds industry performance, wear and acoustic standards.
• Natural Hybrid
• Engineered Timber
• Carpet Tiles
• Carpet
• Laminate
• Woven Vinyl

Products and services

• Superior Vinyl Planks A comprehensive range of luxury vinyl plank flooring for residential and commercial applications, comprising the Albany, Astoria, Carson, Central, Fairfield, Melrose, and New York collections with varying thicknesses (2.0mm-5.0mm), plank sizes, wear layers (0.2mm-0.5mm), and commercial/residential warranties. Designed to exceed industry performance, wear, and acoustic standards.
• Natural Hybrid Flooring

Quantifiable outcome

• Products exceed industry performance, wear and acoustic standards

Named customers14 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NFD (National Flooring Distributors)coreChannel Partner/ Reseller/ DistributorRhino Flooring Range is a proud stockist of NFD products. NFD is the parent/distributor providing flooring products including Superior Vinyl Planks, carpet tiles, and the Forever & Ever LVT recycling program. This is a primary supply relationship for their core product lines.
• EC CarpetscoreChannel Partner/ Reseller/ DistributorStockist of EC Carpets products including Andes Peak, Bouclé, and Montrosa carpet collections. Products available at various price points ($-$$$).
• Redbook CarpetscoreChannel Partner/ Reseller/ DistributorStockist of Redbook Carpets products including Domain Rise, Endless Charm, Gentle Essence, Hepburn, Genesis, Mikado, and Skyway carpet collections.
• Belgotex CarpetscoreChannel Partner/ Reseller/ DistributorStockist of Belgotex Carpets products including Boulevard premium carpet collection.
• GreenTag CertificationminorOthersProducts are GreenTag certified meaning they meet stringent eco-friendly standards. This is a certification partnership rather than a commercial partnership.
• ATFA (Australian Textile Flooring Association)minorOthersCompany displays ATFA membership logo indicating industry association membership. ATFA is the Australian industry body for textile flooring.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Floorworld: Australian independent flooring retailer network offering carpet, vinyl planks, timber, hybrid, laminate and rugs with trade pricing. Closely mirrors Rhino's positioning as a multi-brand independent specialist.
• Carpet Court: Australian franchise flooring retailer offering carpet, vinyl, timber, hybrid, laminate and rug products across a national store network. Most directly comparable peer to Rhino's brick-and-mortar, multi-category retail model.
• Choices Flooring: National Australian flooring retail chain covering carpet, timber, vinyl planks, hybrid, laminate and rugs with both showroom and trade channels — directly comparable in product breadth and dual trade/public model.
• Flooring Xtra: Australian co-operative flooring retailer group with stores selling carpet, vinyl planks, timber, hybrid and laminate. Directly comparable in mid-market multi-category showroom model and trade pricing approach.
• The Flooring Factory: Australian direct-import flooring retailer offering vinyl planks, hybrid, engineered timber, laminate and carpets. Comparable mid-market retailer with strong online presence, similar product breadth to Rhino.

Others

• Belgotex Carpets: South African-origin carpet manufacturer with Australian distribution, one of Rhino's stockist brands (Boulevard premium carpet). Comparable at the product level rather than retail channel — relevant as both a partner and a competitor's brand supplier.
• National Flooring Distributors (NFD): Rhino's primary supplier and Australian flooring distributor/manufacturer of Superior Vinyl Planks, carpet tiles, and the Forever & Ever LVT recycling program. Not a competitor but the structural supplier Rhino depends on for its flagship range.

Broad incumbents

• Bunnings Warehouse: Australia's dominant home improvement and building materials retailer, offering flooring (vinyl, laminate, timber, carpet) as part of a much broader DIY portfolio. Represents the big-box competitive pressure Rhino faces on price and trading hours.
• Harvey Norman: Major Australian and international retailer selling furniture, bedding and flooring as part of a diversified home goods portfolio. Overlaps with Rhino on residential flooring but competes at a broader scale and category mix.

Emerging players

• Online Flooring Store: Australian pure-play online flooring retailer specializing in vinyl planks, hybrid, timber, laminate and carpets with sample-delivery model. Comparable product range but competes via e-commerce rather than showroom — relevant threat to Rhino's online channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rhino-flooring-range

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Flooring Range