EC Carpets
EC Carpets is a privately held Australian broadloom carpet manufacturer founded in 1963, producing wool, nylon, polypropylene and polyester carpets at a consolidated Lonsdale facility and selling exclusively through nationwide retail partners plus a direct commercial specification channel.
- Company typePrivate
- Founded1963
- HeadquartersEdwardstown, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What EC Carpets does
EC Carpets is an Australian-owned broadloom carpet manufacturer founded in 1963 as Edwardstown Carpets in South Australia and rebranded to EC Carpets in 2023. The company produces carpet across four fibre categories - pure wool, solution-dyed nylon, polypropylene, and polyester - using in-house tufting, backing, finishing and warehousing operations consolidated at a single purpose-built facility in Lonsdale, South Australia since 2023. Proprietary and branded technologies include the CoreLoop loop-pile construction used across premium wool ranges, PestGuard Pro moth/beetle treatment, Ultimate Blue Stripe Backing, PureAir wool-based air purification, and ECONYL regenerated nylon sourced through a partnership with Aquafil that the company states can cut production-related CO2 emissions by up to 90%. The firm holds ISO 9001 and ISO 14001 certifications, with five ranges certified at ECS Level 4+.
EC generates revenue through one-time product sales of carpet to four primary customer segments: Australian homeowners and end users, architects and interior designers, developers/builders/property managers, and a nationwide retail partner network that includes Carpet Court, Choices Flooring, Flooring Xtra, Harvey Norman, Andersens, Floorworld and Carpet One. Distribution is exclusively channel-based for the consumer market, while a separate commercial and specification sales team provides direct project support for multi-residential and commercial builds. Marketing combines an extensive website (product catalogue, sample ordering, Room Visualiser, Moodboard Creator, BIM files, CPD program, whitepapers) with active social channels on Instagram, Facebook, Pinterest, LinkedIn, YouTube and TikTok. Product pricing is not publicly disclosed; the company operates a freemium sample program (first three samples free, then A$4.95 per piece with free standard delivery) and sells through a B2B trade portal at b2b.eccarpets.com.au. EC employs 101-250 staff, has no public funding history, and is privately held with no disclosed cap-table information.
EC Carpets firmographics
Firmographics- Name
- EC Carpets
- Legal name
- EC Carpets Pty Ltd
- Website
- https://eccarpets.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EC Carpets is a privately held Australian broadloom carpet manufacturer founded in 1963, producing wool, nylon, polypropylene and polyester carpets at a consolidated Lonsdale facility and selling exclusively through nationwide retail partners plus a direct commercial specification channel.
- Ownership category
- akta.pro rank
EC Carpets industry classification
Industry- Product category
- Carpet Manufacturing
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Broadloom Carpet Manufacturing (IMAOAJAA)
Keywords
Where EC Carpets is headquartered
LocationHeadquarters
- HQ city
- Edwardstown
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
EC Carpets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Carpet Product Sales: EC Carpets generates revenue through the manufacture and sale of broadloom carpet across four fibre categories: pure wool, solution dyed nylon, polypropylene and polyester. Products are sold exclusively through retail partners across Australia rather than directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Sample Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
EC Carpets product offering
Product offeringCore offering
EC Carpets manufactures broadloom carpet across four fibre categories — pure wool, solution dyed nylon, polypropylene and polyester — at its consolidated Lonsdale, South Australia facility. The company produces carpet for Australian residential homes and commercial projects, with specific ranges engineered for durability, stain resistance and indoor air quality. Products are sold exclusively through a network of Australian retail partners, with direct specification and project support provided to the commercial, architecture and design sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Wool Carpets 100% pure wool broadloom carpet range made from New Zealand wool, including premium collections built on EC's proprietary CoreLoop construction. Sold through Australian retail partners and specified for residential and commercial projects; PureAir wool air-purifying technology and PestGuard Pro moth and beetle treatment are available across selected ranges.
- Solution Dyed Nylon Carpets Solution dyed nylon broadloom carpet range offering exceptional durability, stain resistance and colour retention. Includes ranges made with ECONYL regenerated nylon recovered from waste such as fishing nets and industrial plastics, reducing production-related CO2 emissions by up to 90%. Sold through Australian retail partners and used across residential, multi-residential and commercial applications.
- Polypropylene Carpets Polypropylene broadloom carpet range positioned as an affordable, durable flooring option for Australian homes. Sold through EC's Australian retail partner network.
- Polyester Carpets Polyester broadloom carpet range offered as part of EC's four-fibre product portfolio. Sold through Australian retail partners.
- Cleaning Products Carpet cleaning products offered by EC Carpets to support ongoing care and maintenance of installed EC broadloom carpets. Sold through Australian retail partners.
- Commercial Specification and Project Support Direct specification, project support and account servicing provided by EC's commercial team to architects, interior designers, developers, builders and property managers. Includes provision of BIM files, technical documentation, fire reports, whitepapers, CPD education and showroom visits for residential, multi-residential, hospitality and commercial flooring projects.
Quantifiable outcome
- ECONYL process can reduce production-related CO2 emissions by up to 90%
- +3 more outcomes
Companies that use EC Carpets
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
EC Carpets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EC Carpets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AquafilcorePartnership with Aquafil for ECONYL regenerated nylon - a regenerated nylon produced from recovered waste such as fishing nets and industrial plastics. Through this partnership, EC recycles approximately five tonnes of PA6 nylon every two months, reducing production-related CO2 emissions by up to 90%.
- Carpet CourtcoreMajor retail partner selling EC carpet products to consumers through Carpet Court stores across Australia.
- Choices FlooringcoreMajor retail partner selling EC carpet products to consumers through Choices Flooring stores across Australia.
- Flooring XtracoreMajor retail partner selling EC carpet products to consumers through Flooring Xtra stores across Australia.
- Harvey NormancoreMajor retail partner selling EC carpet products to consumers through Harvey Norman stores across Australia.
- AndersenscoreRetail partner selling EC carpet products to consumers through Andersens stores across Australia.
- FloorworldcoreRetail partner selling EC carpet products to consumers through Floorworld stores across Australia.
- Carpet OnecoreRetail partner selling EC carpet products to consumers through Carpet One stores across Australia.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
EC Carpets competitors and assessment
Company assessmentDirect peers
- Godfrey Hirst: Largest Australasian carpet manufacturer, producing broadloom in wool, nylon and synthetic fibres across residential and commercial segments. Closest direct competitor to EC in the Australian-made broadloom market with overlapping retail partners and fibre portfolio.
- Victoria Carpets: Australian broadloom carpet manufacturer with a similar mix of wool and synthetic ranges. Comparable in product positioning, channel distribution and target end markets to EC.
- Hycraft Carpets: Australian wool-focused broadloom carpet brand (part of Mohawk Group). Competes directly with EC's wool ranges and is stocked across the same national retail flooring chains.
- Feltex Carpets: Trans-Tasman broadloom carpet manufacturer with strong presence in Australia and New Zealand. Comparable fibre mix (wool, nylon, solution-dyed synthetics) and similar residential and commercial customer base.
- Quest Carpets: Australian carpet manufacturer producing wool, solution-dyed nylon and polypropylene broadloom through similar retail flooring channels. Direct overlap with EC's fibre mix and channel strategy.
Others
- Forbo Flooring Systems: Global manufacturer of commercial flooring including Flotex flocked flooring and carpet tile. Competes indirectly with EC in commercial specification projects where carpet is an alternative to resilient flooring.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer, with significant carpet operations in Australia including the Hycraft brand. Competes broadly across price tiers and channels with EC in the Australian market.
- Interface: Global leader in modular carpet tile for commercial interiors. Competes for the same architect-and-designer specification channel as EC's commercial range, particularly on sustainability credentials.
- Shaw Industries: One of the world's largest carpet manufacturers with broadloom, carpet tile and hard-surface offerings. A broad incumbent competing for large commercial specification projects that EC also targets.
Regional players
- Beaulieu International Group: Belgian-headquartered carpet and flooring manufacturer with roll goods and rugs. Comparable in broadloom manufacturing scope but focused primarily on European markets, making it a regional rather than direct Australian competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
EC Carpets social profiles
Digital presenceEC Carpets financial estimates
Financial estimateRevenue estimate
Valuation estimate
EC Carpets leadership team
Management profileNumber of profiles
EC Carpets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EC Carpets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EC Carpets
What does EC Carpets do?
EC Carpets manufactures broadloom carpet across four fibre categories — pure wool, solution dyed nylon, polypropylene and polyester — at its consolidated Lonsdale, South Australia facility. The company produces carpet for Australian residential homes and commercial projects, with specific ranges engineered for durability, stain resistance and indoor air quality. Products are sold exclusively through a network of Australian retail partners, with direct specification and project support provided to the commercial, architecture and design sector.
Is EC Carpets a public or private company?
EC Carpets is a private company. It is classified as unknown and is currently operating.
When was EC Carpets founded?
EC Carpets was founded in 1963. It employs 101 to 250 people.
Where is EC Carpets based?
EC Carpets is headquartered in Edwardstown, Australia, in the Oceania region.
How does EC Carpets make money?
One revenue line is on record: carpet Product Sales.
Who are EC Carpets's main competitors?
Direct peers on record are Godfrey Hirst, Victoria Carpets, Hycraft Carpets, Feltex Carpets and Quest Carpets. Forbo Flooring Systems is listed as an others. Broad incumbents are Mohawk Industries, Interface and Shaw Industries. Beaulieu International Group is listed as a regional player.
Does EC Carpets have an API?
No public API is recorded for EC Carpets.
What industry is EC Carpets in?
EC Carpets's product category is Carpet Manufacturing. Its primary akta.pro industry code is IMAOAJAA, Broadloom Carpet Manufacturing. Its NAICS code is 314110 and its SIC code is 2273.