Riada Sales Inc.
Riada Sales Inc. is a Western Canada manufacturer's representative firm, founded in 1995, that represents 30+ HVAC, instrumentation, and plumbing brands and provides engineering, commissioning, and packaged system design services to commercial, institutional, and multi-family residential projects.
- Company typePrivate
- Founded1995
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Riada Sales Inc. does
Riada Sales Inc. is a manufacturer's representative firm headquartered in Burnaby, British Columbia, founded in 1995 to sell HVAC equipment, instrumentation, and plumbing products to commercial, institutional, and multi-family residential customers across Western Canada. The company represents more than 30 manufacturer brands — including Galletti, Lync, Tempeff, PVI, AERCO, Hubbell, SHARC Energy, ONICON, Kingspan, Alfa Laval, and others — and combines these into integrated packaged systems for heat pump water heating, solar thermal, wastewater heat recovery, rainwater harvesting, and district energy. Its service layer includes engineering assistance (product selection, sizing, specifications), free startup and commissioning on larger equipment, free site visits, and packaged system design assistance, all delivered through three offices in Burnaby (BC HQ), Nanaimo (BC), and Calgary (AB).
The business operates as a commission-based representative: Riada is paid by the manufacturers whose products it specifies and sells, rather than reselling inventory itself. Its go-to-market is enterprise field sales targeting engineers, contractors, architects, and building owners, with named project wins across municipal governments (City of Vancouver, BC Transit, YVR), healthcare (Island Health hospitals), higher education (Royal Roads University), and affordable/seniors housing (Baptist Housing, Greater Victoria Housing Society, GEC). The portfolio is heavily oriented to decarbonization, electrification, and compliance with BC's Highest Efficiency Equipment Standards (HEES), BC Energy Step Code, and Zero Emission Building requirements.
The leadership team is led by President Scott Adair with Vice President Adam English, CFO Barry Worth, and functional directors covering Water Systems, Air Systems, Operations, and Technical. Total headcount is approximately 15–25 employees including engineering sales, inside sales, estimators, project managers, a service manager, and a parts/procurement function. The company is privately held, incorporated in British Columbia, and is not a technology developer — it does not create proprietary software, holds no patents, and discloses no AI/ML capabilities.
Riada Sales Inc. firmographics
Firmographics- Name
- Riada Sales Inc.
- Legal name
- Riada Sales Inc.
- Website
- https://riada.ca
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riada Sales Inc. is a Western Canada manufacturer's representative firm, founded in 1995, that represents 30+ HVAC, instrumentation, and plumbing brands and provides engineering, commissioning, and packaged system design services to commercial, institutional, and multi-family residential projects.
- Ownership category
- akta.pro rank
Riada Sales Inc. industry classification
Industry- Product category
- HVAC Equipment Distribution and Sales Representation
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Riada Sales Inc. is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Riada Sales Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative firm, Riada Sales earns commissions from the manufacturers they represent. Revenue is generated by facilitating the sale of HVAC equipment, instrumentation, and plumbing products to commercial, institutional, and multi-family residential customers in Western Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Riada Sales Inc. product offering
Product offeringCore offering
Riada Sales Inc. acts as a manufacturer's representative, distributing HVAC equipment, plumbing products, and building instrumentation in Western Canada on behalf of brands such as Galletti, Lync, Tempeff, PVI, AERCO, Hubbell, SHARC, Bacharach, ONICON, Griswold, Runtal, and Twa Panel Systems. The company supports specifying engineers, mechanical contractors, and building owners with packaged system design, free engineering assistance, and post-sale startup and commissioning services for commercial, institutional, and multi-family residential projects. Commission revenue is earned on products sold through its BC and Alberta offices.
Product overview
Riada Sales Inc. is a manufacturer's representative firm in Western Canada specializing in HVAC equipment, instrumentation, and plumbing products since 1995. The company represents multiple manufacturer brands and provides integrated packaged systems for commercial, institutional, and multi-family residential projects. The core portfolio includes: Galletti and Lync Aegis CO2 heat pumps for cold-climate heating and hot water; AERCO Benchmark boilers (Platinum, E electric, Sequoia electrode) for high-efficiency heating; PVI water heaters (Centurion, EZ Plate) with AquaPLEX duplex stainless steel technology; SHARC wastewater energy recovery systems; Hubbell heat pump water heaters; Tempeff DualCore energy recovery ventilators; ONICON flow and energy meters; and solar thermal solutions from DualSun, Naked Energy, and SunEarth. Services include engineering assistance, startup/commissioning, and packaged system design combining products from their manufacturer partners into complete integrated solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Galletti Heat Pumps Commercial and light-commercial heat-pump equipment (including the HTH Series with R454B refrigerant) sold to engineers, contractors, and building owners via Riada's Western Canadian rep agency.
- Lync Aegis CO2 Heat Pumps CO2 (R-744) commercial heat-pump chillers and heat pumps for decarbonized commercial HVAC applications, sold via Riada in Western Canada.
- Lync Bolt Mini Fan Coil Compact fan-coil unit designed for use with Lync heat-pump and hydronic systems in commercial and multi-family projects.
- Tempeff DualCore ERVs Dual-core energy-recovery ventilators used in commercial and multi-family residential buildings for efficient air-to-air heat and energy recovery.
- PVI AquaPLEX Water Heaters Stainless-steel commercial water heaters for institutional and commercial buildings, sold and supported by Riada in Western Canada.
- PVI Centurion Water Heaters High-capacity commercial water heaters (including the 1600 MBH Centurion model) for institutional and large commercial projects.
- AERCO Benchmark Platinum Boilers High-efficiency condensing boilers for commercial and institutional heating applications, sold and supported through Riada.
- AERCO Benchmark E Boiler Ultra-high-efficiency electric boiler for decarbonization-ready commercial and institutional heating applications.
- AERCO Sequoia Boiler Large-capacity electric boiler for high-load commercial and institutional heating applications.
- Hubbell Heat Pump Water Heaters Commercial air-source heat-pump water heaters, often used in multi-family residential projects, sold through Riada.
- SHARC Wastewater Energy Recovery (PIRANHA) Wastewater-source heat-recovery system that extracts thermal energy from building drain water for multi-family and commercial applications.
- Runtal Radiators Decorative and panel hydronic radiators for commercial and residential heating projects.
- ONICON Flow and Energy Meters Inline flow and energy meters (including the FT-3500) for HVAC and hydronic building applications, sold through Riada.
- Griswold Control Valves Control valves for hydronic and HVAC systems, sold and supported through Riada's rep agency.
- Bacharach MGS-460 Multi-Zone Gas Detector Multi-zone gas detector for refrigerant, combustion, and parking-garage monitoring in commercial, institutional, and multi-family buildings.
- Twa Panel Systems Radiant heating and snow-melt panel systems for commercial and residential projects, sold through Riada.
- Solar Thermal Systems (Kingspan, DualSun, Naked Energy, SunEarth) Solar thermal collectors and packaged solar thermal systems from Kingspan, DualSun, Naked Energy, and SunEarth, sold to commercial and institutional customers.
- Rainwater Harvesting Systems (QuantumFlo) Rainwater harvesting pumps and packaged systems (QuantumFlo) for commercial and multi-family water-reuse projects.
- Engineering Assistance Free pre-sale engineering assistance, including equipment sizing, specification support, and submittal preparation, provided by Riada's technical team to engineers, contractors, and owners.
- Start Up and Commissioning Services Free start-up and commissioning services for HVAC, plumbing, and instrumentation equipment sold through Riada, supporting warranty activation and proper system operation.
- Packaged System Design In-house packaged system design service that combines multiple represented product lines into a single engineered package for commercial, institutional, and multi-family projects.
Quantifiable outcome
- LEED Gold certification support - BC Transit Victoria handyDART Centre achieved LEED Gold with Riada-supplied HVAC systems
- +3 more outcomes
Companies that use Riada Sales Inc.
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Riada Sales Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Riada Sales Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Galletti Heat PumpscoreGalletti is represented by Riada Sales in Western Canada. Their HTH series cold-climate heat pumps feature enthalpy vapor injection (EVI) technology for peak performance at low ambient temperatures. Capacity range: 14 to 53 tons cooling, 200 to 760 MBH heating. Available with low-GWP R454B refrigerant (GWP 466).
- Lync (by Watts) - Aegis CO2 Heat PumpscoreLync Aegis commercial heat pump water heaters using natural CO2/R744 refrigerant with GWP of 1. Air and water source models available with duplex stainless steel tanks. Featured in multiple high-profile projects including Royal Roads University and New Continental Apartments.
- Tempeff DualCore ERVscoreTempeff DualCore energy recovery ventilators providing up to 95% sensible heat recovery and 70% latent recovery without need for preheat or defrost strategy in cold climates. Featured in BC Transit Victoria handyDART Centre project.
- PVI (Power Engineering)corePVI AquaPLEX domestic water heaters and storage tanks made with lean duplex stainless steel with up to 25-year tank warranties. EZ Plate models and Centurion series. Featured in hospitals and major infrastructure projects.
- AERCO (Watts Brand)coreAERCO Benchmark Platinum condensing boilers with 439 SS heat exchanger and industry-leading 15-year warranty. Also represents Sequoia electrode boilers (97% efficiency, 10:1 modulation) and Benchmark E zero-emissions electric boilers (216-684 kW).
- Hubbell Heat Pump Water HeaterscoreHubbell air and water-source heat pumps using R513A refrigerant (GWP 573) providing high COP for electrified DHW systems. Storage tanks and backup energy source selected and controlled as package. Featured in Elgin Gardens seniors housing retrofit.
- SHARC EnergycoreSHARC wastewater energy recovery systems transfer thermal energy from wastewater (averaging 21°C/70°F) back into incoming domestic hot water. Featured in GEC King Edward student housing project. New R-513A refrigerant (GWP 573).
- ONICON Flow & Energy MeterscoreONICON high quality, accurate flow and energy meters for commercial and institutional HVAC market. FT-3500 insertion electromagnetic flow meter with BACnet and MODBUS communication, thermal energy measurement, and advanced diagnostics. Every meter wet-calibrated with NIST traceable accuracy.
- Alfa LavalcoreAlfa Laval plate and frame heat exchangers with efficiency-optimizing features for district energy systems. Operating in Canada for nearly 130 years as industry leader in heat exchanger technology.
- Kingspan Solar PanelscoreKingspan Thermomax evacuated-tube solar collectors for solar thermal DHW systems. Featured in YVR Pier D expansion project. High performance in Vancouver climate, capturing renewable energy even on cooler overcast days.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Riada Sales Inc. competitors and assessment
Company assessmentDirect peers
- Noble Group: Canadian manufacturer's representative focused on HVAC, hydronic, and plumbing equipment for commercial and institutional markets. Same rep-based GTM as Riada, often competing head-to-head for specifications.
- Brownsey & Burnett: Long-standing BC mechanical equipment representative firm supplying HVAC, hydronic heating, and plumbing products to commercial and institutional projects. Overlaps directly with Riada on territory, products, and customers.
- Bartle & Gibson: Western Canada-focused distributor of HVAC, plumbing, and electrical products with branches across BC, Alberta, and Saskatchewan. Competes with Riada for institutional and commercial project specifications in the same geography.
- Norpac Controls: BC-based rep firm for HVAC controls, hydronic equipment, and building mechanical products. Comparable niche overlap with Riada's instrumentation and controls representation.
- Williams Supply: HVAC and plumbing supply distributor with branches across Western Canada, serving mechanical contractors and institutional customers. Comparable geography, channel, and customer overlap with Riada.
- Atlas Sales & Engineering: Western Canadian manufacturer's rep firm for HVAC and hydronic products serving engineering firms and mechanical contractors. Comparable rep-based GTM and product portfolio focus on building mechanical systems.
- EMEC Inc. British Columbia-based manufacturer's representative firm for HVAC, hydronic, and plumbing equipment serving engineers, contractors, and institutional clients in Western Canada. Closely comparable business model, territory, and customer base to Riada Sales.
Broad incumbents
- Westburne: Rexel-owned national Canadian distributor of electrical, lighting, HVAC, and plumbing products with deep Western Canada presence. A larger incumbent that competes on stock SKUs and broad-line distribution in the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Riada Sales Inc. social profiles
Digital presenceRiada Sales Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riada Sales Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Riada Sales Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riada Sales Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riada Sales Inc.
What does Riada Sales Inc. do?
Riada Sales Inc. acts as a manufacturer's representative, distributing HVAC equipment, plumbing products, and building instrumentation in Western Canada on behalf of brands such as Galletti, Lync, Tempeff, PVI, AERCO, Hubbell, SHARC, Bacharach, ONICON, Griswold, Runtal, and Twa Panel Systems. The company supports specifying engineers, mechanical contractors, and building owners with packaged system design, free engineering assistance, and post-sale startup and commissioning services for commercial, institutional, and multi-family residential projects. Commission revenue is earned on products sold through its BC and Alberta offices.
Is Riada Sales Inc. a public or private company?
Riada Sales Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riada Sales Inc. founded?
Riada Sales Inc. was founded in 1995. It employs 11 to 50 people.
Where is Riada Sales Inc. based?
Riada Sales Inc. is headquartered in Burnaby, Canada, in the North America region.
How does Riada Sales Inc. make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Riada Sales Inc.'s main competitors?
Direct peers on record are Noble Group, Brownsey & Burnett, Bartle & Gibson, Norpac Controls, Williams Supply, Atlas Sales & Engineering and EMEC Inc.. Westburne is listed as a broad incumbent.
Does Riada Sales Inc. have an API?
No public API is recorded for Riada Sales Inc..
What industry is Riada Sales Inc. in?
Riada Sales Inc.'s product category is HVAC Equipment Distribution and Sales Representation. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 423710 and its SIC code is 5070.