Rice Risoteria Urbano
Rice Risoteria Urbano is a São Paulo–based Brazilian restaurant chain (founded 2018, 33 employees) operating counter-service locations in shopping mall food courts, serving prepared-to-order risottos, pasta, grilled dishes, and vegetarian meals made with URBANO's zero-gluten rice and pasta to urban Brazilian consumers.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rice Risoteria Urbano does
Rice Risoteria Urbano is a privately held Brazilian restaurant chain founded in 2018 and headquartered in São Paulo, operating a small network of counter-service restaurants in shopping mall food courts. Its menu centers on prepared-to-order risottos, grilled dishes, fresh pasta, and vegetarian options, with a stated emphasis on quality ingredients and short preparation times aimed at urban professionals. A signature differentiator is the exclusive use of zero-gluten rice and pasta supplied by URBANO (Urbano Agroindustrial), which the brand promotes as "special participation" ingredients across its dishes.
The company monetizes primarily through direct on-site food sales at company-operated locations (Shopping Parque da Cidade, Shopping Villa Lobos, Shopping Cidade São Paulo, Jundiaí Shopping, and Uberlândia), with one additional unit announced at Shopping Tamboré (Barueri). Distribution is complemented by a franchise model — "Seja Um Franqueado" — recruited through an online inquiry form, allowing the concept to scale through third-party operators in additional Brazilian malls. Customer acquisition relies on mall footfall, the company's website (ricerisoteria.com.br), social media, and phone/WhatsApp contact per location.
Rice Risoteria has no disclosed proprietary technology platform, no mobile app, and no public AI/ML capability. It is a small, asset-light restaurant operator (33 employees) targeting urban consumers in São Paulo state and, more recently, Minas Gerais, with gluten-free and made-to-order convenience as its primary value proposition. No funding rounds, ownership structure, or revenue figures are disclosed in the available sources.
Rice Risoteria Urbano firmographics
Firmographics- Name
- Rice Risoteria Urbano
- Legal name
- Rice Risoteria Urbano
- Website
- https://ricerisoteria.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rice Risoteria Urbano is a São Paulo–based Brazilian restaurant chain (founded 2018, 33 employees) operating counter-service locations in shopping mall food courts, serving prepared-to-order risottos, pasta, grilled dishes, and vegetarian meals made with URBANO's zero-gluten rice and pasta to urban Brazilian consumers.
- Ownership category
- akta.pro rank
Rice Risoteria Urbano industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Rice Risoteria Urbano is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Rice Risoteria Urbano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Restaurant Dining Sales: Rice Risoteria operates brick-and-mortar restaurant locations in shopping malls and commercial areas, generating revenue from on-site prepared food sales. The menu features risottos, grilled dishes, pasta, and vegetarian options made to order.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rice Risoteria Urbano product offering
Product offeringCore offering
Rice Risoteria Urbano is a quick-service restaurant chain in São Paulo, Brazil that sells risottos, grilled dishes, pasta, and vegetarian options prepared to order using URBANO zero-gluten rice and pasta. It distributes its restaurant concept through franchise and company-owned units located in shopping mall food courts across São Paulo, Jundiaí, and Uberlândia. The brand targets urban consumers seeking fast, freshly prepared meals.
Product overview
Rice Risoteria Urbano operates as a unified restaurant concept offering prepared-to-order dishes, primarily risottos and pasta made with URBANO zero-gluten rice and pasta. The menu includes main offerings such as Riso Mignon & Funghi, Riso Poró & Lima, Riso Cogumix, Pasta Cala & Cana, and Pasta Carne Seca. The restaurant differentiates itself by using ingredients from the URBANO brand, which produces up to 50,000 tons of high-quality food monthly. The company operates multiple locations across shopping centers in São Paulo, Jundiaí, and Uberlândia.
Differentiator
Problem solved
Functional benefit
Brands
- URBANO: Gluten-free rice and pasta brand produced by Urbano Agroindustrial. Products include arroz zero-glúten (zero-gluten rice) and macarrão zero-glúten (zero-gluten pasta) featured in Rice Risoteria dishes.
Products and services
- Rice Risoteria Urbano Restaurant Concept Quick-service restaurant concept offering prepared-to-order risottos, grilled dishes, pasta, and vegetarian options featuring URBANO zero-gluten rice and pasta, served across franchise and company-owned units in Brazilian shopping mall food courts. Intended for urban consumers seeking quick, quality meals.
- Rice Risoteria Franchise (Seja Um Franqueado) Franchise program allowing entrepreneurs to operate a Rice Risoteria Urbano restaurant unit in Brazilian shopping mall food courts and commercial retail spaces. Prospective franchisees apply via the brand's dedicated online form.
Companies that use Rice Risoteria Urbano
Customer profileSegments2 records
Ideal customer profiles3 records
Rice Risoteria Urbano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rice Risoteria Urbano partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- URBANO (Urbano Agroindustrial)coreRice Risoteria sources its signature rice and gluten-free pasta (macarrão sem glúten) exclusively from Urbano Agroindustrial. The partnership is highlighted as a key quality differentiator, with Urbano's products featuring as 'participação especial' (special participation) in Rice's menu. Urbano was founded in 1960 by Urbano Franzner and now employs over 1,000 direct collaborators with monthly production capacity of 50,000 tonnes of high-quality food.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rice Risoteria Urbano competitors and assessment
Company assessmentDirect peers
- Spoleto: Italian-inspired fast casual chain operating primarily in Brazilian shopping mall food courts with a pasta-focused made-to-order concept — the closest direct comparable to Rice Risoteria's mall-based Italian-adjacent offering.
- Giraffas: Long-established Brazilian fast-food chain with significant shopping mall and franchise footprint, serving a Brazilian-style menu at value pricing — directly comparable in mall-channel focus and franchise scale.
- Madero: Brazilian fast-casual gourmet burger chain with strong mall and street presence and franchise-driven expansion across Brazil — comparable in operating model (mall fast casual, franchise-led growth) and Brazilian urban consumer focus.
Broad incumbents
- Bob's: Iconic Brazilian fast-food chain with extensive mall and street presence; broader menu and far larger scale than Rice, but competing for the same urban quick-meal consumer in shopping centers.
- Subway Brasil: Global fast-casual franchise with significant Brazilian mall footprint, targeting the same urban lunchtime and food-court consumer with a broader, more standardized offering.
- McDonald's Brasil: Dominant global QSR incumbent operating extensively inside Brazilian shopping malls; competes for the same food-court foot traffic with vastly greater scale and brand recognition.
- Pizza Hut Brasil: Major international casual dining and food-court operator in Brazil with overlapping pasta-adjacent menu items and a strong mall presence — competes for similar Italian-leaning dining occasions.
Emerging players
- Outback Steakhouse Brasil: Brazilian casual dining chain focused on grilled proteins and mall locations; overlaps with Rice on the grilled-dishes portion of the menu and mall channel, though operating at a higher price tier and full-service format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Rice Risoteria Urbano social profiles
Digital presenceRice Risoteria Urbano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rice Risoteria Urbano leadership team
Management profileNumber of profiles
Rice Risoteria Urbano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rice Risoteria Urbano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rice Risoteria Urbano
What does Rice Risoteria Urbano do?
Rice Risoteria Urbano is a quick-service restaurant chain in São Paulo, Brazil that sells risottos, grilled dishes, pasta, and vegetarian options prepared to order using URBANO zero-gluten rice and pasta. It distributes its restaurant concept through franchise and company-owned units located in shopping mall food courts across São Paulo, Jundiaí, and Uberlândia. The brand targets urban consumers seeking fast, freshly prepared meals.
Is Rice Risoteria Urbano a public or private company?
Rice Risoteria Urbano is a private company. It is classified as unknown and is currently operating.
When was Rice Risoteria Urbano founded?
Rice Risoteria Urbano was founded in -1. It employs 11 to 50 people.
Where is Rice Risoteria Urbano based?
Rice Risoteria Urbano is headquartered in São Paulo, Brazil, in the Latin America region.
How does Rice Risoteria Urbano make money?
One revenue line is on record: restaurant Dining Sales.
Who are Rice Risoteria Urbano's main competitors?
Direct peers on record are Spoleto, Giraffas and Madero. Broad incumbents are Bob's, Subway Brasil, McDonald's Brasil and Pizza Hut Brasil. Outback Steakhouse Brasil is listed as an emerging player.
Does Rice Risoteria Urbano have an API?
No public API is recorded for Rice Risoteria Urbano.
What industry is Rice Risoteria Urbano in?
Rice Risoteria Urbano's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5812.