Richmond Honda

What Richmond Honda does

Richmond Honda, doing business as Gates Honda, is a single-location Honda authorized new- and used-vehicle dealership located at 1180 Dr. Robert R Martin Bypass in Richmond, Kentucky. The dealership is family-owned and markets more than a century of automotive retail experience. Its core function is retail distribution of Honda's full U.S. passenger and light-truck lineup, including the Civic, Accord, CR-V, CR-V Hybrid, HR-V, Pilot, Passport, Odyssey, and Ridgeline, alongside pre-owned vehicle inventory sourced through trade-ins and wholesale channels.

The business operates the three standard dealership revenue verticals: new-vehicle sales, certified and used-vehicle sales, and a fixed-operations department providing parts and service. Customers can transact through online credit applications with Honda Financial Services and a secondary point-of-sale financing partner (Sunbit), and the dealership supports a trade-in valuation tool, a custom factory-order workflow, and online service scheduling. The service department is staffed with factory-trained Honda technicians and uses genuine Honda parts, which is a contractual requirement of the Honda dealer agreement.

The go-to-market is a traditional franchise retail model: drive-in traffic to a single physical rooftop, supplemented by a digital showroom at gateshonda.net that publishes inventory, pricing, and financing prompts. The addressable customer base is retail consumers and small-fleet buyers in Madison County and surrounding Central Kentucky counties. The dealership has no disclosed second location, no affiliated used-only store, and no evidence of a separate brand or e-commerce channel outside its Honda franchise.

Name

Richmond Honda

Legal name

Gates Honda

Website

https://richmond-honda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Richmond Honda (Gates Honda) is a family-owned, single-location Honda authorized dealership in Richmond, Kentucky, selling new and pre-owned Honda vehicles, parts, and service to retail consumers in Central Kentucky.

Ownership category

akta.pro rank

Product category

Auto Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Honda dealership
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle service maintenance
• Auto financing services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including Civic, Accord, CR-V, Passport, Pilot, Odyssey, Ridgeline, and HR-V.
2. Pre-Owned Vehicle Sales: Sales of used vehicles and Honda Certified Pre-Owned vehicles with factory warranty.
3. Service and Maintenance: Vehicle maintenance, repairs, and express service department operations.
4. Parts and Accessories: Sales of genuine Honda parts and accessories, including online parts ordering.
5. Financing: Vehicle financing arrangements through Honda Financial Services and third-party lenders including Sunbit for service financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Richmond Honda (operating as Gates Honda) is an authorized Honda dealership in Richmond, Kentucky that sells new Honda vehicles (Civic, Accord, CR-V, CR-V Hybrid, HR-V, Pilot, Passport, Odyssey, Ridgeline), pre-owned vehicles, and Honda Certified Pre-Owned vehicles. The dealership complements vehicle sales with factory-authorized service and maintenance, genuine OEM Honda parts and accessories, and vehicle financing through Honda Financial Services and third-party lenders including Sunbit.

Product overview

Gates Honda is a Honda automobile dealership offering a full lineup of new Honda vehicles including sedans (Civic, Accord), SUVs (CR-V, CR-V Hybrid, HR-V, Pilot, Passport), minivans (Odyssey), and trucks (Ridgeline). The dealership operates on a traditional dealer model where the core product is the vehicle sales, complemented by certified pre-owned programs, pre-owned vehicle inventory from multiple manufacturers, factory-authorized service and maintenance, genuine OEM parts, and financing assistance. The products are interconnected through the vehicle ownership lifecycle—customers purchase vehicles, finance them through the dealership, and return for ongoing service, parts, and eventual trade-ins.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Civic Compact sedan and hatchback offering sporty design and efficient performance, sold to individual consumers in the Richmond, KY market.
• Honda Accord Mid-size sedan known for reliability, comfort, and advanced features, sold to individual consumers.
• Honda CR-V Compact SUV with sleek design, two powertrain options, impressive fuel economy, and advanced safety features.
• Honda CR-V Hybrid Hybrid variant of the CR-V offering electrified performance with improved fuel efficiency.
• Honda HR-V Subcompact crossover with smart design and versatile interior.
• Honda Pilot Three-row midsize SUV designed for family adventures with available all-wheel drive.
• Honda Passport Two-row SUV built for adventure with off-road capabilities.
• Honda Odyssey Minivan designed for family hauling with seating for up to eight passengers.
• Honda Ridgeline Midsize pickup truck with unibody construction for car-like handling and comfort.
• Pre-Owned Vehicles High-quality used vehicles from reliable auto manufacturers, including cars, SUVs, and trucks under various price points, available to individual consumers.
• Honda Certified Pre-Owned Program Factory-backed warranty program for pre-owned Honda vehicles providing extra peace of mind through Honda's certified inspection and warranty coverage.
• Vehicle Finance Services Financing options for new and used vehicle purchases through partnerships with Honda Financial Services, banks, and third-party lenders, available to individual consumers.
• Vehicle Service & Maintenance Factory-trained technicians providing maintenance, repairs, and recall services for Honda vehicles, including an Express Service department for quick maintenance.
• OEM Parts Department Genuine Honda parts and accessories available for purchase and installation, with online parts ordering available.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Honda (Honda Motor Co.)coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership representing the full Honda vehicle lineup including new models, certified pre-owned program, and genuine Honda parts and accessories. Operates under Honda's brand standards and manufacturer programs including Honda Green Dealer Program and Honda Environment Leadership Program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest automotive retailer in the US with over 300 dealerships across multiple brands and regions. Directly comparable as a franchised auto dealer business model, though at vastly larger scale and broader geographic footprint than Gates Honda's single Kentucky location.
• Sonic Automotive: Large publicly-traded dealership group operating franchised stores and EchoPark used-vehicle stores. Closely comparable in business model—new franchise sales, used cars, service/parts, F&I—and an example of what a scaled multi-rooftop version of Gates Honda looks like.
• Lithia Motors: Major US dealership group with hundreds of stores across multiple OEM brands. Operates the same new-vehicle franchised dealer model with sales, service, parts, and F&I. Comparable as a scaled multi-brand franchised dealer, contrasting with Gates Honda's single-brand single-location footprint.
• Penske Automotive Group: Premium and luxury-focused dealership group with global operations. Comparable franchised dealer business model including sales, service, parts, and F&I. Demonstrates scaled franchised dealer economics versus Gates Honda's single store.
• Asbury Automotive Group: Mid-sized US dealership group operating franchised stores across multiple brands and Sunbelt markets. Closely comparable franchised dealer business model at larger scale, demonstrating the multi-rooftop path Gates Honda has not pursued.
• Group 1 Automotive: International automotive retailer with over 200 dealerships across the US and UK. Operates the same franchised new-car dealer model with full sales/service/parts operations. Directly comparable business model at much larger scale.

Emerging players

• Carvana: Online-only used car retailer with vehicle vending machines and home delivery. Competes with Gates Honda for used-vehicle demand using a fully digital, transparent-pricing model versus the dealership's traditional showroom and quote-based pricing. Represents the disruptive model traditional dealers must compete against.
• Driveway (Toyota subsidiary): Manufacturer-affiliated online car-buying platform offering home delivery and trade-in. Represents the OEM-backed digital sales model that traditional franchised dealers like Gates Honda must compete with, particularly relevant given Honda's own digital initiatives.

Direct peers

• CarMax: Largest used-vehicle retailer in the US with no-haggle pricing and reconditioning centers. Directly competes with Gates Honda's pre-owned and Certified Pre-Owned business through transparent online pricing and broad inventory—Gates Honda's quote-based used car model is in direct contrast.

Regional players

• Other regional Honda dealerships (e.g., neighboring Kentucky/Tennessee dealers): Other authorized Honda franchised dealers in the broader Kentucky/Tennessee/Ohio region operate identical business models with the same Honda brand, products, and manufacturer programs. Most directly comparable peer category—Gates Honda competes with them for share-of-wallet within the regional catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/richmond-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Honda