RIDE & SEEK

What RIDE & SEEK does

Ride & Seek is a premium guided cycling tour operator that designs and runs multi-day, point-to-point cycling adventures across 5 continents and 34 countries, with 16 themed Epic itineraries (Hannibal, Caesar, Napoleon, Samurai, 3 Islands, Strzelecki, Cro Magnon, Marco Polo, Norsemen, Celts, Moors, Iron Curtain, Bolivar, Māori, plus custom Hokkaido and Mt Fuji Japan routes) that fuse challenging cycling with historical narrative, regional gastronomy, and curated accommodations. The product portfolio also includes a Custom Bike Tours line for private and corporate groups, Local Bike Trips for shorter explorations, and a self-guided Mont Ventoux to Alpe d'Huez route; underlying service features include Garmin 1030 GPS devices preloaded with tour routes and a proprietary espresso-cup difficulty grading system (1-4 cups) mapping distance and altitude. The business sells direct-to-consumer via its website, accepting deposits of EUR 500 (2026 tours) and EUR 1,000 (2027 tours) with balances due 90 days pre-departure, in multiple currencies (USD, GBP, AUD, EUR, CAD, NZD), with per-person pricing ranging from approximately EUR 1,800 for the self-guided product to US$16,100 for the full 29-day Strzelecki Sydney-to-Hobart Epic. Operations are led by founder Dylan Reynolds (designing tours since 1997) and approximately 50 core staff and regional guides, supported by a strategic Mediterras partnership for the 3 Islands Mediterranean tour; the legal entity is Ride & Seek PTY Ltd, registered in New South Wales, Australia, with operational headquarters in Provence, France near Mont Ventoux.

Name

RIDE & SEEK

Legal name

Ride & Seek PTY Ltd

Website

https://rideandseek.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium guided cycling tour operator offering multi-day themed Epic cycling adventures across 34 countries and 5 continents, serving experienced cyclists seeking historical, cultural, and gastronomic immersion with expert local guides and curated logistics.

Ownership category

akta.pro rank

Product category

Cycling Adventure Tourism

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Cycling tour operator
• Guided cycling tours
• Bicycle adventure travel
• Epic cycling experiences
• Multi-day bike tours

Headquarters

HQ city

Tamarama

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Tour Packages: Customers pay for guided cycling tour packages that include accommodation, meals, guide services, support vehicles, and logistics coordination. Pricing is per person based on double/twin occupancy, with single supplement charges for private rooms. Additional revenue from bike rentals, insurance, and optional activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ride & Seek operates multi-day guided and self-guided cycling adventure tours (Epic Experiences, Custom Bike Tours, and Local Bike Trips) across 5 continents and 34 countries. Each package bundles accommodation, meals, expert local guiding, support vehicles, luggage transfers, preloaded Garmin GPS routes, and access to a premium rental bike fleet (titanium, carbon, and e-road). Tours are themed around historical routes (Hannibal, Caesar, Napoleon, Samurai, Strzelecki, etc.) and combined with curated gastronomy and cultural immersion.

Product overview

Ride and Seek is a cycling tour operator offering guided and self-guided multi-day cycling adventures across global destinations. The core product portfolio includes Epic Experiences (16 long-distance themed tours across 34 countries), Custom Bike Tours for private groups, and Local Bike Trips. Tours are supported by equipment rentals including Van Nicholas titanium road bikes, Merida e-bikes, and Specialized e-road bikes for Japan. The company provides Garmin GPS navigation with preloaded routes, expert local guides, curated accommodations, and cuisine experiences as standard service features. The grading system uses espresso cup ratings from 1-4 to indicate difficulty levels.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Experiences: Global cycling adventure tours spanning multiple continents
• Custom Bike Tours

Products and services

• Epic Experiences – Global Cycling Adventures Portfolio of 16 multi-day guided cycling adventures across 5 continents and 34 countries, organized around historical and cultural themes (Hannibal, Caesar, Napoleon, Samurai, Strzelecki, Maori, Cro Magnon, Bolivar, etc.). Each tour bundles accommodation, meals, expert guides, support vehicles, luggage transfer, Garmin GPS routes, and curated cultural immersion for individual experienced cyclists.
• Custom Bike Tours & Experiences Bespoke cycling tour design service for private groups (friends, families, corporate), allowing customization of itinerary, destination, duration, and guided vs. self-guided format. Includes examples such as Tuscany Gravel Explorer & Eroica Gaiole, Mont Ventoux Adventure, and Hokkaido Custom Tour.
• Local Bike Trips & Guided Cycling Tours Shorter-duration cycling experiences and day trips designed for local exploration with guided support, including offerings such as Provence Cycling and Yoga.
• Strzelecki – Sydney to Hobart Multi-stage 29-day Australian guided cycling tour retracing Sir Paul Edmund de Strzelecki's 1839 expedition from Sydney to Hobart via the Great Dividing Range, Snowy Mountains, and Tasmania. Offered as Stage 1 (Sydney–Albury), Stage 2 (Albury–Melbourne), Stage 3 (Melbourne–Hobart), or a Full Epic combining all stages.
• Hokkaido Custom Tour – Japan's Last Frontier 14-day/13-night guided cycling tour across Japan's northernmost island featuring onsen hot springs, diverse terrain, and local cuisine, designed by Hokkaido-based specialists (Eri Nozawa and Ben Weigl). Includes bed & breakfast accommodation, airport transfers, snacks, most lunches, multi-course group dinners, Ride & Seek Kit, Garmin device, and experienced guides.
• Mont Ventoux – Alpe D'Huez Self Guided Tour Self-guided 8-day/7-night cycling tour from Mont Ventoux to Alpe D'Huez in France, tracing Hannibal's Trail through Provence and the Vercors region. Includes B&B accommodation, luggage transfer, MVCC jersey, and water bottle, with preloaded Garmin GPS routes.
• Bike Rental Fleet Rental bike service across two regional fleets. European fleet: Van Nicholas Skeiron (titanium road bike with Shimano 105 di2, €50/day for 1-10 days down to €34/day for 40+ days), Titanium Hybrid (€30-€16/day), Merida eSCULTURA 400 e-road (€50/day flat). Japan fleet: Merida SILEX 4000 carbon gravel (US$50-40/day), Specialized Creo SL E5 Comp e-road (US$50/day flat). Bike insurance available at €150 per tour.

Quantifiable outcome

• 28+ years of continuous operation designing and running bike tours
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MediterrascoreStrategic or Co-development PartnerMediterras is a strategic partner that conceptualized and co-delivers the 3 Islands Epic tour (Corsica, Sardinia, Sicily). The company is run by Simone Scalas, Marcello Usala, and Gian-Mario who are native to Sardinia. They bring extensive local knowledge, industry relationships, and operational expertise for Mediterranean cycling tours. The partnership is integral to delivering the flagship 3 Islands tour.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InGamba: Luxury cycling tour company specializing in Italian and European itineraries with high-end accommodations and gastronomy focus. Comparable on premium pricing, multi-day European routes, and culinary narrative.
• Trek Travel: Premium guided cycling tour operator offering multi-day and custom bike tours across global destinations with a similar pricing tier and direct-to-consumer model. Closely comparable in product offering, customer profile, and brand-led positioning.
• Backroads: Active-travel company offering guided and self-guided biking, walking, and family trips across the globe. Comparable on product mix, direct-to-consumer booking, and premium adventure positioning with broader scale.
• Butterfield & Robinson: Luxury active-travel company offering guided and self-guided walking and cycling tours worldwide. Comparable on premium pricing, multi-week itineraries, and curated accommodations, with overlapping customer demographics.
• DuVine Cycling + Adventure Co. Boutique cycling tour operator offering guided tours in Europe, Asia, and the Americas with a strong culinary and cultural narrative. Comparable on premium small-group format, cultural immersion, and storytelling-driven itineraries.
• Headwater Holidays: UK-based operator offering self-guided and guided cycling, walking, and activity holidays across Europe and beyond. Comparable on European self-guided cycling product (e.g., Mont Ventoux–Alpe d'Huez) and multi-currency booking.
• VBT Bicycling Vacations: Long-established guided and self-guided cycling vacation company serving North American and European destinations. Comparable on bike-tour product, multi-day itineraries, and direct booking model, though typically at a slightly lower price point.

Emerging players

• SpiceRoads Cycling: Asia-focused cycling tour operator offering guided tours across Southeast Asia, India, and beyond. Overlaps with Ride & Seek's Japan and expanding Asia itineraries, with comparable small-group premium format.

Broad incumbents

• Cox & Kings: Established travel company with history, cultural, and adventure tour offerings including cycling components. Comparable on historical-narrative tours and premium positioning, though much broader in scope and scale.
• Abercrombie & Kent: Global luxury travel company offering small-group and private guided journeys worldwide, including cycling components. Comparable on affluent customer base, premium pricing, and global itinerary breadth but with a much wider product portfolio.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx3uixZJt0BJbq_AhaysAcQ/videos
• Facebookfacebook.com/RideandSeek
• Instagraminstagram.com/rideandseekers
• LinkedInlinkedin.com/company/ride-&-seek

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIDE & SEEK