RIDE IN TOURS
RIDE IN TOURS is a French motorcycle travel agency organizing guided and self-guided tours, motorcycle/Can-Am rentals, a proprietary buy-back program, and storage across France, Europe, and Morocco for international and domestic riders.
- Company typePrivate
- Founded-
- HeadquartersMontlouis-sur-Loire, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RIDE IN TOURS does
RIDE IN TOURS is a privately held French motorcycle travel agency headquartered in Montlouis-sur-Loire (Centre-Val de Loire), founded in 2014 and operating with approximately 6 employees under Atout France license IM037150002. The company organizes guided and self-guided motorcycle tours across 15+ destinations spanning France, Europe, and Morocco, offering a catalog of more than 40 curated circuits with GPX route files, digital travel booklets, hotel and restaurant booking, and optional professional guide escorts. It also rents motorcycles (BMW, Suzuki, Moto Guzzi), Can-Am three-wheeled vehicles (Spyder F3 and RT), scooters, and electric/muscular bicycles with unlimited mileage and inclusive insurance, and it claims to be the only agency offering Can-Am rental in Western Europe.
The business is monetized through multiple complementary streams: packaged tour bookings priced per person per trip (ranging from approximately €690 for short circuits to €1,975+ for premium self-guided tours), daily motorcycle and Can-Am rentals (€95-€251/day with weekly and monthly discounts), a proprietary buy-back program that allows international travelers to purchase a motorcycle, use it for a multi-month tour, and sell it back at a pre-agreed price, generating revenue from the price spread plus registration, insurance, and administrative fees, and a €30/month indoor motorcycle storage and winterization service. Go-to-market is direct-to-consumer via a bilingual French/English website, SEO-driven blog content, organic social media (Facebook, Instagram, YouTube, LinkedIn, Pinterest), email/newsletter, and annual presence at the Salon du 2 Roues de Lyon motorcycle trade show. The primary customer segments are international motorcycle travelers (North America, Australia, New Zealand, UK, Latin America) and French domestic riders, with secondary segments for Can-Am three-wheeled enthusiasts and Loire Valley cycling tourists.
RIDE IN TOURS firmographics
Firmographics- Name
- RIDE IN TOURS
- Legal name
- Ride in Tours
- Website
- https://ride-in-tours.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RIDE IN TOURS is a French motorcycle travel agency organizing guided and self-guided tours, motorcycle/Can-Am rentals, a proprietary buy-back program, and storage across France, Europe, and Morocco for international and domestic riders.
- Ownership category
- akta.pro rank
RIDE IN TOURS industry classification
Industry- Product category
- Motorcycle Travel Services
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation (487), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)
- akta.pro secondary industries
- Street & Standard Motorcycle Rentals (THADAHAA), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where RIDE IN TOURS is headquartered
LocationHeadquarters
- HQ city
- Montlouis-sur-Loire
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
RIDE IN TOURS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Guided and Self-Guided Motorcycle Tours: Ride in Tours organizes and sells packaged motorcycle tours across France, Europe, and Morocco, available in both guided (with escort) and self-guided (GPS/GPX route files) formats. Pricing is per person per trip, with accommodation included. Tours range from short regional circuits to multi-country loops spanning 7–10 days. This is the primary revenue stream.
- Motorcycle and Can-Am Rental: The company rents out a fleet of motorcycles (BMW, Suzuki, Moto Guzzi), Can-Am three-wheeled vehicles (Spyder F3 and RT models), scooters, and electric/muscular bicycles. Rental includes unlimited mileage and insurance. Revenue is generated on a per-day rental basis.
- Motorcycle Buy-Back Program: International travelers purchase a motorcycle from Ride in Tours' fleet, use it for their trip, and sell it back at a pre-agreed buy-back price based on duration and mileage. The company earns the spread between purchase price and buy-back value, plus administrative fees, registration, and insurance services.
- Motorcycle Storage / Winterization: The company provides secure, covered indoor storage for motorcycles at its premises in Montlouis-sur-Loire. Billed at €30 per month, includes battery charging. This service targets travelers leaving their motorcycles between trips or between seasons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Guided and self-guided motorcycle tours across France, Europe, and Morocco |
| Unit Pricing | Pay-as-you-go | Motorcycle rental — various models |
| Unit Pricing | Pay-as-you-go | Can-Am Spyder three-wheeled vehicle rental |
| Unit Pricing | Pay-as-you-go | Scooter rental |
| Unit Pricing | Pay-as-you-go | Bicycle and e-bike rental |
| Unit Pricing | Monthly | Motorcycle storage and winterization |
| Unit Pricing | Pay-as-you-go | Motorcycle buy-back program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
RIDE IN TOURS product offering
Product offeringCore offering
Ride in Tours is a motorcycle travel agency that organizes and sells packaged guided and self-guided motorcycle tours across France, Europe, and Morocco. The company also rents motorcycles (BMW, Suzuki, Moto Guzzi), Can-Am three-wheeled vehicles, scooters, and bicycles; operates a proprietary motorcycle buy-back program for international non-resident travelers; and provides secure indoor motorcycle storage and winterization at its Loire Valley premises.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Motorcycle Tours
- Self-Guided Motorcycle Tours (Voyages Liberté)
- Motorcycle Rental
- Can-Am Spyder Three-Wheeled Vehicle Rental
- Scooter Rental
- Bicycle and E-Bike Rental
- Motorcycle Buy-Back Program (Achat-Revente)
- Motorcycle Storage and Winterization
Quantifiable outcome
- Up to 70% cost savings compared to long-term motorcycle rental for multi-month trips (buy-back program example: €55/day vs €120/day rental)
- +3 more outcomes
Companies that use RIDE IN TOURS
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
RIDE IN TOURS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RIDE IN TOURS partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
RIDE IN TOURS competitors and assessment
Company assessmentBroad incumbents
- EagleRider: Largest motorcycle rental and tour company in the world, operating across the US and internationally. Comparable to Ride in Tours in rental plus guided tour offerings, but at significantly larger scale and broader geographic footprint.
- Backroads: Established active-travel company offering guided and self-guided bike, walking, and family trips worldwide. Overlaps with Ride in Tours in self-guided cycling products and direct-to-consumer premium leisure travel.
- Intrepid Travel: Global tour operator with small-group adventure trips including motorcycle-themed tours in select destinations. Comparable to Ride in Tours in guided small-group tour format but at much broader portfolio scale.
Direct peers
- Moto Aventures: French motorcycle tour operator organizing guided and self-guided tours across France, Corsica, and Europe. Closely comparable to Ride in Tours in target market, geography, and tour format.
- Hire Motorbike Europe: European motorcycle rental comparison and booking platform serving travelers seeking motorcycle rentals in France and Europe. Comparable to Ride in Tours' rental engine but operates as a marketplace rather than a fleet owner.
- Edelweiss Bike Travel: Austria-based motorcycle tour operator offering guided and self-guided tours across Europe, North Africa, and worldwide. Directly comparable to Ride in Tours as a guided motorcycle tour specialist serving international riders with multi-country itineraries.
- France Motorcycle Tours: Specialist French motorcycle tour operator offering guided tours across France and Europe. Directly comparable in geography, motorcycle touring focus, and guided tour delivery format.
Others
- BikesBooking: Online bike and motorcycle rental comparison platform operating in Europe. Comparable to Ride in Tours' rental offering as an alternative channel, though operates as a marketplace rather than a fleet operator.
Regional players
- Wheelbase Motorcycles: UK-based motorcycle rental and tour operator with a large fleet of BMW, Ducati, and Triumph bikes. Comparable in rental operation model to Ride in Tours but primarily serves UK and Western European riders.
Emerging players
- Trippy Tour: Emerging motorcycle tour operator offering multiday guided tours in select European destinations. Comparable niche motorcycle tour offering to Ride in Tours but with a smaller circuit library and footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RIDE IN TOURS social profiles
Digital presenceRIDE IN TOURS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIDE IN TOURS leadership team
Management profileNumber of profiles
Profiles3 records
RIDE IN TOURS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIDE IN TOURS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIDE IN TOURS
What does RIDE IN TOURS do?
Ride in Tours is a motorcycle travel agency that organizes and sells packaged guided and self-guided motorcycle tours across France, Europe, and Morocco. The company also rents motorcycles (BMW, Suzuki, Moto Guzzi), Can-Am three-wheeled vehicles, scooters, and bicycles; operates a proprietary motorcycle buy-back program for international non-resident travelers; and provides secure indoor motorcycle storage and winterization at its Loire Valley premises.
Is RIDE IN TOURS a public or private company?
RIDE IN TOURS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIDE IN TOURS founded?
RIDE IN TOURS was founded in -1. It employs 1 to 10 people.
Where is RIDE IN TOURS based?
RIDE IN TOURS is headquartered in Montlouis-sur-Loire, France, in the Europe region.
How does RIDE IN TOURS make money?
Four revenue lines are on record. Guided and Self-Guided Motorcycle Tours are the primary driver. The others are motorcycle and Can-Am Rental, motorcycle Buy-Back Program and motorcycle Storage / Winterization.
Who are RIDE IN TOURS's main competitors?
Broad incumbents on record are EagleRider, Backroads and Intrepid Travel. Direct peers are Moto Aventures, Hire Motorbike Europe, Edelweiss Bike Travel and France Motorcycle Tours. BikesBooking is listed as an others. Wheelbase Motorcycles is listed as a regional player. Trippy Tour is listed as an emerging player.
Does RIDE IN TOURS have an API?
No public API is recorded for RIDE IN TOURS.
What industry is RIDE IN TOURS in?
RIDE IN TOURS's product category is Motorcycle Travel Services. Its primary akta.pro industry code is THAAALAJ, Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike), with a secondary code of THADAHAA, Street & Standard Motorcycle Rentals. Its NAICS code is 56152 and its SIC code is 7510.