Ride With Pride

What Ride With Pride does

Ride With Pride Inc. Horsemanship School is a privately held, family-owned Western horseback riding school founded in 1980 by Doreen Bruton and operated continuously at the same 480 W. Highland, Southlake, TX facility for 45 years. The business delivers in-person equestrian services to children ages 3-18 and their families in the Southlake/North Texas submarket, with all revenue generated through on-site service delivery at a single physical location. There is no proprietary technology layer; bookings are captured through phone/text contact with the owner, email, and the company website's registration forms.

The product portfolio centers on Western horseback riding instruction (group and private lessons sold in 5-week or 15-week blocks ranging from $700 to $2,970, plus $120-$225 trial lessons), supported by pony rides, a year-round day-camp program with nine specialty camp themes (Farm, Grateful, Unicorn, Pony, Veterinary Science, Ranch, Rodeo, Horse Judging, Fishing), and four-tier birthday party packages priced $425-$575. Summer riding intensives run June through July. Pricing is largely subscription-style for instructional programs and unit-based for parties, pony rides, and add-ons, with payment plans available for many programs and a $30 new-student registration fee.

The go-to-market is direct-to-consumer and community-driven: 45 years of local presence, second-generation rider enrollment, instructor credentials (all CHA-certified, with the founder also holding PATH International certification), and a 2025 'Best Summer Camp in Southlake, TX' community award drive word-of-mouth and local-SEO acquisition. The business has no external investors, no subsidiaries, no parent entity, and no disclosed digital product; growth has been organic, product-led, and confined to the single Southlake facility.

Name

Ride With Pride

Legal name

Ride With Pride Inc.

Website

https://ridewithprideinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride With Pride is a family-owned Western horseback riding school founded in 1980 in Southlake, Texas, offering group and private lessons, pony rides, day camps, specialty camps, and birthday party packages for children ages 3-18 and their families at a single facility.

Ownership category

akta.pro rank

Product category

Equestrian Instruction

NAICS

Sports and Recreation Instruction (611620), Horses and Other Equine Production (112920)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equestrian & Rodeo Facilities (MPAKAEAM), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Horseback riding lessons
• Equestrian education services
• Summer horse camps
• Pony ride experiences
• Youth horsemanship training

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Riding Lessons: Weekly group and private riding lessons offered year-round. Group lessons run in 5-week and 15-week sessions. Private lessons available as one-time trials or weekly sessions.
2. Summer Riding Programs: Summer-specific twice-weekly and weekly group lessons, Pony Club for ages 4-7, and private lessons during summer months (June-July).
3. Summer Camps: Day camps on school holidays, Spring Break, and summer. Camps run Monday-Friday or Monday-Thursday. Full-day and half-day options available. Ages 4-14 welcome.
4. Party Packages: Birthday party packages including Barnyard Bash ($425), Barnyard Boogie ($475), Themed Celebration ($525), and Teens & Tweens Ride ($575). Additional add-ons available.
5. Trial Lessons: One-hour trial lessons for new riders ages 4 and up. $120 per person.
6. Pony Rides: Guided pony rides on select Saturdays for ages 3+. Accommodates up to 2 pony riders per half-hour time slot.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ride With Pride Inc. Horsemanship School is a family-owned equestrian instruction facility in Southlake, TX, founded in 1980 that provides Western horseback riding lessons, pony rides, summer horse camps, and birthday party experiences primarily for children and families. The school operates as a single-location, on-site riding academy that uses gentle school horses and CHA-certified or CHA-trained instructors to teach beginners and youth riders. Programs are sold as multi-week sessions, individual lessons, themed camps, and party packages.

Product overview

Ride With Pride Inc. Horsemanship School is a family-owned Western horseback riding school operating since 1980 in Southlake, TX. The company offers a portfolio of equestrian services centered around its core riding instruction program, including Western horseback riding lessons for ages 4+ (group and private formats), pony rides, trial lessons, and seasonal summer riding programs. Supporting services include horse camps (regular day camps plus nine specialty camp themes for ages 4-14 covering farming, rodeo, veterinary science, ranch life, and more), birthday party packages (three tiers with add-ons), and barn tours. The company operates as a single-location service business rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Horseback Riding Lessons Recurring Western horseback riding instruction offered in group and private formats, structured as 15-week and 5-week sessions for youth and beginner riders, taught on gentle school horses.
• Trial Lesson A single, one-time introductory riding lesson designed as a low-commitment entry point for prospective students to try the school before committing to a multi-week program.
• Pony Rides Short pony ride experiences intended for very young children as a beginner-friendly introduction to horses, separate from the school's regular riding lesson curriculum.
• Group Lessons Group-format riding lessons priced per session, allowing multiple students to ride together as part of the school's standard instructional lineup.
• Summer Riding Program Seasonal summer riding program designed to keep students engaged with riding during the summer break, complementing the school's regular session-based lessons.
• Summer Specialty Horse Camps Themed summer day camps that combine horseback riding instruction with camp activities, offered in multiple specialty themes (including cowgirl, glitter, and rodeo variants) for children.
• Birthday Party Packages On-site children's birthday party packages hosted at the riding facility, priced in tiers based on rider count and duration, and incorporating pony rides or riding time for the birthday child and guests.
• Barn Tours Facility and barn tours provided as a low-commitment introductory visit for prospective students and families to see the horses and grounds before enrolling.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Steve & Kate's Camp: A family-oriented children's day camp operator offering flexible, member-style programming across multiple locations. Comparable as a similarly customer-experience-driven youth day camp business that competes for parent wallet share during summer and school breaks alongside specialty programming.
• Skyline Ranch & Equestrian Center: A Western-style equestrian center offering trail rides, lessons, pony rides, and children's birthday parties. Closely comparable as a single-location equestrian instruction and event business targeting families and children, with a similar lesson/party/pony ride revenue mix.
• Galileo Learning (Camp Galileo): A themed summer day camp operator serving children ages 4-14 with specialty programming across multiple topics. Directly comparable to Ride With Pride's specialty camp portfolio (Rodeo, Veterinary, Ranch themes) and competes for the same parent-driven enrichment camp budget.
• Stonehouse Stables: A small equestrian facility offering riding lessons, camps, and pony rides to children and families. Closely comparable as a single-location family-oriented horsemanship school with a similar lesson/camp/pony ride product mix targeting young riders.
• Pyramid Stables: An equestrian center offering horseback riding lessons, pony rides, and youth-oriented programming. Comparable as a small-scale, single-site equestrian instruction business serving families with a similar mix of lessons, parties, and youth programming.

Broad incumbents

• Woodloch Pines Resort Stable: A family resort in the Pocono Mountains that operates horseback riding stables offering lessons, pony rides, and trail rides as part of a broader hospitality product. Comparable as an equestrian instruction operator targeting families, but embedded within a much larger resort enterprise rather than as a standalone school.
• YMCA Camps: A national operator of youth day and overnight camps offering structured programming including horsemanship, outdoor adventure, and specialty themes. Comparable as a broader incumbent competing for parent enrollment dollars during summer and school breaks, though it operates at vastly greater scale across many locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ride-with-pride

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride With Pride