Riegel Bioweine

What Riegel Bioweine does

Riegel Bioweine, legally Peter Riegel Weinimport GmbH, is a German specialist importer and distributor of organic wines founded in 1985 and headquartered in Orsingen-Nenzingen, Baden-Württemberg. The company sources certified organic wines from controlled biological cultivation across 16+ countries (including Germany, France, Italy, Spain, Portugal, Austria, Greece, Georgia, Slovenia, Hungary, Lithuania, Argentina, Chile, South Africa, USA, and New Zealand) and supplies three primary B2B segments: Naturkosthandel (natural food trade), Gastronomie (restaurants, hotels, catering), and Fachhandel (specialized retail). It also serves private customers through a separate B2C online shop, a physical wine store in Orsingen, and the Bio-Wein-Bar.

The company operates a dual e-commerce platform — a B2B Online Shop (riegel.de/shop_d) with wholesale pricing and account management, and a B2C shop (riegel.shop) — supported by logistics partnerships with DACHSER (B2B deliveries) and DHL Paket (parcel/B2C). Core technology is a B2B e-commerce stack augmented by the third-party Vinolin AI Sommelier chatbot for text-based wine recommendations, and by Microsoft Azure cloud services and DATEV for back-office operations. The product portfolio is organized by country of origin and wine type (red, white, rosé, sparkling, dessert, aperitif, alcohol-free) and includes complement categories (organic olive oil, accessories). House brand launches include LIMONI SPRITZ Aperitivo Frizzante (2025) and ACALA Sparkling Teas from Lithuania (2025).

The revenue model is straightforward B2B and B2C wholesale/retail wine distribution under a one-time unit pricing model with volume-based tier discounts and pay-as-you-go billing. Pricing is anchored per 0.75L bottle (e.g., Chardonnay VOM KALKMERGEL at €12.50), with free delivery in Germany above €500 net and tiered freight surcharges below that threshold. Revenue is not publicly disclosed; the company is privately held by the Riegel family (Peter Riegel founder; Felix Riegel current Managing Director) and holds multiple certifications including IFS Broker, Demeter, BCS, Fair for Life, and we care.

Name

Riegel Bioweine

Legal name

Peter Riegel Weinimport GmbH

Website

https://riegel.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Riegel Bioweine (Peter Riegel Weinimport GmbH) is a German family-owned organic wine importer founded in 1985, sourcing certified organic wines from 16+ countries and distributing them B2B to natural food trade, gastronomy, and specialized retail, with a secondary B2C online shop and physical wine store.

Ownership category

akta.pro rank

Product category

Organic Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Organic & Natural Beverage Wholesale (AFAIAJAE)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Organic wine import
• Wine wholesale
• Biodynamic wine distribution
• Fair trade wine
• Wine retail

Headquarters

HQ city

Orsingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Wine Import and Distribution: Import and distribution of organic wines from controlled biological farming to natural food trade, gastronomy, and specialized retail. Operates B2B and B2C online shops with wholesale and retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Riegel Bioweine imports and distributes certified organic wines from controlled biological farming, sourcing from 16+ countries worldwide. The company sells this portfolio through a B2B wholesale channel serving natural food retailers, gastronomy and specialized trade, supplemented by a B2C online shop, a flagship wine store in Orsingen, and complementary lines of organic olive oil and wine accessories.

Product overview

Riegel Bioweine operates a dual e-commerce platform consisting of a B2B Online Shop for wholesale customers (natural food trade, gastronomy, specialty retailers) and a separate Privatkunden Shop for retail consumers. The product portfolio centers on organic wines from controlled biological cultivation, organized by country of origin (15+ countries including Germany, France, Italy, Spain, Argentina, Chile, South Africa), wine type (red, white, rosé, sparkling, dessert), and occasion. House brands include LIMONI SPRITZ aperitifs. Complementary products include organic olive oil and wine accessories. The offering is enhanced by the Vinolin AI Sommelier for personalized wine recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• LIMONI SPRITZ Aperitivo Frizzante House-brand ready-to-drink aperitif made from sparkling wine and Italian organic lemons, featuring fine perlage and an elegant bitter note; sold to B2B trade and B2C customers.
• B2B Online Shop Business-to-business e-commerce platform providing wholesale pricing, ordering tools and access to the full Riegel organic wine catalog for natural food trade, gastronomy and Fachhandel buyers.
• Privatkunden Shop (B2C online shop) Direct-to-consumer online shop for private customers featuring the same organic wine portfolio at retail pricing, accessible at riegel.shop.
• Organic Olive Oil (Olivenöl) Organic olive oil line from Italy and Spain complementing the wine assortment and offered through the B2B and B2C channels.
• Wine Accessories (Accessoires) Wine-related accessories and tools offered alongside the wine catalog for trade and private customers.
• Alcohol-Free Wines (Alkoholfreie Weine) Growing category of alcohol-free wines with complex flavors, fruit and structure, complementing the conventional organic wine portfolio.
• Bio-Wein-Bar Orsingen Physical wine bar location for wine tastings and on-site wine sales tied to the Orsingen headquarters.
• ACALA Sparkling Teas Alcohol-free sparkling teas from Lithuania introduced as an exceptional food companion within the Riegel assortment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• DACHSER SEcoreTechnology or IntegrationLogistics partner for wine shipments, particularly for B2B deliveries. Used for coordinating delivery appointments and shipping notifications with customers.
• DHL Paket GmbHcoreTechnology or IntegrationParcel delivery service for smaller wine orders, especially for the B2C shop and small batch shipments.
• DATEV eGcoreTechnology or IntegrationCloud-based accounting software provider for financial accounting, invoice processing, and banking transaction management.
• Microsoft CorporationcoreTechnology or IntegrationProvides Azure cloud infrastructure and AI services for operational management and analysis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawesko Holding AG: Germany's largest wine mail-order and distribution group (HAWESKO, WEIN & CO, Jacques' Wein-Depot); overlaps with Riegel on multi-channel B2B and B2C wine distribution to retail, gastronomy, and end consumers in Germany, though its portfolio is mainstream rather than organic-specialist.
• Mack & Schühle AG: One of Germany's largest wine and beverage importers/distributors supplying food retail, gastronomy, and Fachhandel across Europe; comparable import-and-distribute model to Riegel, though Mack & Schühle is significantly larger and not exclusively organic.
• Reidemeister & Ulrichs GmbH: Established German specialist wine importer and wholesaler supplying Fachhandel and gastronomy with curated international portfolios; comparable B2B Fachhandel/gastronomy distribution model though broader in scope than Riegel's organic focus.
• Peter Wettern GmbH Weinkellerei: Hamburg-based wine importer and distributor with deep Fachhandel and gastronomy relationships in Germany; comparable German specialty wine importer model serving overlapping trade customers.

Direct peers

• Wein & Vinos GmbH: German organic and Spanish wine specialist offering curated organic wines to consumers and the organic retail trade; one of the closest direct competitors to Riegel on country-themed organic wine sourcing and online B2C/B2B.
• Delinat AG: Swiss organic wine specialist running a curated mail-order B2C/wine-club model and supplying organic retailers; directly competes with Riegel in organic wine curation, country-of-origin breadth, and certification-led positioning.
• La Cave Weinhandel GmbH: Organic wine shop and importer in Germany running an online and physical bio-vinothek, focusing on certified organic and Demeter wines; highly comparable niche overlap with Riegel's specialty Fachhandel and B2C organic wine channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riegel-bioweine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riegel Bioweine