Right To Play Norge

What Right To Play Norge does

Right To Play Norge is the Norwegian national fundraising and advocacy arm of Right To Play International, a global charitable organization founded in 2000 by Olympic speed skater Johann Olav Koss after a 1994 humanitarian mission to Eritrea. The Norwegian office (Oslo, Org.nr. 980 453 154) operates with 11 employees and supports the international network's mission of using play-based learning — comprising 1,200+ pedagogical games and activities — to protect, educate, and empower children in vulnerable situations across 21 countries in Africa, Asia, and the Middle East, reaching 2.35 million children annually.

Revenue is generated entirely through charitable giving and event-based fundraising rather than product sales. Core streams include monthly recurring donations from individual donors ("fastgivere" via Avtalegiro or Vipps #3000 at a suggested 250 NOK/month), one-time gifts, tiered corporate partnerships (Gold/Silver/Bronze including Hyundai Motor Norway, Anton Sport, Swiss Life Asset Managers, Summa Equity, Dentsu, Tom Wilhelmsen's Foundation), event sponsorships (Birken, Løpedugnaden, Sentrumsløpet), one-off charity challenges (Anders Aukland's 705 km world record ski attempt in 2021 raised 1.1M NOK), Norwegian lottery proceeds through Postkodelotteriet (from March 2026), and testamentary bequests. Donor acquisition is driven by a 35+ Norwegian elite-athlete ambassador program (Aksel Lund Svindal, Therese Johaug, Johannes Thingnes Bø, and others), corporate social responsibility partnerships, mass-participation events, and digital channels.

The organization is governed as a registered Norwegian nonprofit (approved by Innsamlingskontrollen) and benefits from Norway's 22% tax credit on donations of 500+ NOK/year. Programmatic delivery occurs internationally through 32,000 trained teachers and 21 country offices; the Norwegian entity's role is principally fundraising, advocacy, and partnership cultivation — supplemented by strategic co-development partnerships such as the LEGO Foundation's 'Partners in Play' project in Ghana and institutional funding from NORAD for the multi-country 'Enhancing Quality and Inclusive Education' (EQIE) program.

Name

Right To Play Norge

Legal name

Right To Play International

Website

https://righttoplay.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Right To Play Norge is the Norwegian national office of Right To Play International, a global nonprofit that funds play-based education, psychosocial support, and child protection programs for 2.35 million children annually across Africa, Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Children's Education and Humanitarian Aid

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Play-based learning
• Child protection programs
• Humanitarian education
• Corporate philanthropy
• Recurring donor fundraising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Recurring Donations (Fastgiver): Monthly recurring donations from individual donors (fastgivere) via Avtalegiro or Vipps. Donors contribute a fixed monthly amount; 250 NOK/month can fund one child's participation in programs for a year. Donors receive monthly newsletters with project updates and impact results.
2. One-Time Donations: Single donations made via credit card or Vipps (number 3000) by website visitors, event participants, or campaign responders. Also via bank transfer to account 1503 93 49350.
3. Corporate Sponsorships (Gold/Silver/Bronze Tiers): Corporate partners (e.g., Hyundai Motor Norway, Anton Sport, Swiss Life Asset Managers, Tom Wilhelmsen's Foundation) sponsor Right To Play's work at tiered levels. Partnerships include event sponsorships, campaign co-funding, and cause marketing. New sponsor Hyundai Motor Norway announced May 2026.
4. Postkodelotteriet Lottery Revenue: From March 2026, Right To Play receives unrestricted funding as one of 23 organizations in Norway's Postkodelotteriet. At least 50% of lottery revenue after prizes goes to charitable causes. Norwegian Postkodelotteriet has distributed over 600 million NOK to charitable causes to date.
5. Event-Based Fundraising: Revenue from event participation fees (Birken ski race, Løpedugnaden, Sentrumsløpet) where entry fees or per-km donations go to programs. Also includes charity challenges by ambassadors (e.g., Anders Aukland's world record ski attempt raised 1.1 million NOK).
6. Bequests and Testamentary Gifts: Inheritance and testamentary gift programs where donors leave legacies to Right To Play in their wills, providing long-term predictable funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Right To Play Norge, the Norwegian national office of Right To Play International, raises funds and awareness to support a global play-based learning methodology that protects, educates, and empowers children in vulnerable situations across 15 program countries. The Norwegian office operates donor acquisition programs (monthly recurring donations, Vipps, bank transfer), corporate partnership tiers (Gold/Silver/Bronze), event-based fundraising (Birken, Løpedugnaden), and an athlete ambassador network of 35+ Norwegian sports figures. The core methodology uses 1,200+ pedagogical games and activities delivered by 32,000 trained teachers in schools, after-school programs, and community centers in Africa, Asia, and the Middle East.

Product overview

Right To Play Norge is the Norwegian national office of Right To Play International, a global charitable organization that protects, educates, and empowers children to rise above adversity through play-based learning. The organization does not offer a software product in the traditional sense. Its primary offerings are donation/fundraising mechanisms (including monthly giving programs, one-time donations via card or Vipps, and bank transfer), ambassador programs featuring Norwegian athletes, corporate partnership programs, and fundraising events such as Løpedugnaden (run fundraiser) and Birken participation packages. Right To Play's core methodology involves training teachers and coaches to use play-based activities in schools and communities across 14 countries in Africa, Asia, and the Middle East to improve children's literacy, psychosocial well-being, and gender equality outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Play-Based Learning Methodology Proprietary educational program that uses play-based activities (1,200+ games covering literacy, numeracy, health, hygiene, rights awareness, and psychosocial support) delivered by trained teachers to children in vulnerable situations across Africa, Asia, and the Middle East.
• Monthly Recurring Donation Program (Fastgiver) Subscription-based monthly donation program for Norwegian individual donors; 250 NOK/month provides one child access to programs for a full year. Donors receive monthly newsletters with project updates and impact results.
• Corporate Partnership Program (Gold/Silver/Bronze Tiers) Tiered corporate sponsorship offering visibility, event sponsorship, employee engagement programs, and cause marketing opportunities for Norwegian businesses supporting children in vulnerable situations.
• Løpedugnaden Annual Running Fundraiser Event-based fundraiser where participants run and sponsors pledge 50 NOK per kilometer completed, with proceeds directed to programs. Registration fees and per-km donations support Right To Play's work.
• Postkodelotteriet Partnership (from March 2026) Charity lottery partnership where Norwegian residents participate using their postal code; Right To Play receives unrestricted funding as one of 23 member organizations. Tom and Jorun Stiansen serve as lottery ambassadors.
• Legacy and Testamentary Giving Program Planned giving program where donors leave legacies in their wills to Right To Play, providing long-term predictable funding for the organization's programs.
• Psychosocial Support Through Play in Humanitarian Settings Trauma-informed play-based program for children in humanitarian and conflict zones (Gaza, Lebanon, Palestine, Ethiopia) to help them cope with trauma, build resilience, and return to learning through structured play activities.

Quantifiable outcome

• 18 million children reached in 25 years; 2.35 million children reached annually
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• Hyundai Motor NorwayflagshipGTM or Marketing Partner · 7 May 2026Hyundai Motor Norway became a new corporate sponsor of Right To Play in May 2026. The partnership was launched at the Løpedugnaden 2026 event in Nansenparken, Fornebu on June 9, 2026. Hyundai's sponsorship supports Right To Play's work providing children in vulnerable situations access to safe spaces for play, learning, and development. The partnership aligns with Hyundai's long-term corporate social responsibility and sustainability initiatives, including the 'Run to Progress' program and FIFA World Cup sponsorships.
• PostkodelotterietflagshipGTM or Marketing Partner · 1 March 2026From March 2026, Right To Play joined Norway's Postkodelotteriet as one of 23 member charitable organizations. Participants enter using their postal code and win prizes together with neighbors; at least 50% of lottery revenue after prizes funds member organizations. The Norwegian Postkodelotteriet has distributed over 600 million NOK to charitable causes. Combined, Postkodelotteriet operations across Norway, Sweden, UK, Germany, and Netherlands have contributed over 150 billion NOK to charity. Tom and Jorun Stiansen serve as lottery ambassadors.
• Anton Sport (Gold Partner)coreGTM or Marketing PartnerAnton Sport is a Gold-tier corporate partner of Right To Play Norge, supporting the organization's work through sponsorship and cause marketing.
• Brødrene Jensen (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Ness, Risan & Partners (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Skattum Eiendom AS (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Swiss Life Asset Managers (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Taconic AS (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Tom Wilhelmsen's Foundation (Gold Partner)coreGTM or Marketing PartnerGold-tier corporate partner of Right To Play Norge.
• Dentsu Norge AS (Silver Partner)coreGTM or Marketing PartnerSilver-tier corporate partner of Right To Play Norge.
• Summa Equity (Silver Partner)coreGTM or Marketing PartnerSilver-tier corporate partner of Right To Play Norge.
• Zeiner Gruppen AS (Silver Partner)coreGTM or Marketing PartnerSilver-tier corporate partner of Right To Play Norge.
• Birken (Event Partner)coreGTM or Marketing PartnerBirken is an annual ski race event partner with Right To Play. Participants can register through Right To Play and the entry fee supports programs. Birken 2027 is scheduled for March 20, 2027 at Rena, Lillehammer.
• Sentrumsløpet (Event Partner)coreGTM or Marketing PartnerSentrumsløpet is an annual running event partner with Right To Play Norge.
• Løpedugnaden (Event Partner)coreGTM or Marketing PartnerLøpedugnaden is Right To Play's annual running fundraiser held at Nansenparken, Fornebu. Sponsors donate 50 NOK per kilometer completed by participants. The 2026 event was held June 9 and included Hyundai Motor Norway as a new sponsor.
• Holmenkollstafetten (Event Partner)minorGTM or Marketing PartnerEvent partner with Right To Play Norge.
• 3toppsløpet på Jeløya (Event Partner)minorGTM or Marketing PartnerEvent partner with Right To Play Norge.
• Oslo Triathlon (Event Partner)minorGTM or Marketing PartnerEvent partner with Right To Play Norge.
• KlossExpo (Event Partner)minorGTM or Marketing PartnerEvent partner with Right To Play Norge.
• Kongelig Norsk Seilforening (Event Partner)minorGTM or Marketing PartnerEvent partner with Right To Play Norge.
• Aksel Lund Svindal (Ambassador and Board Member)flagshipGTM or Marketing PartnerAksel Lund Svindal is both a board member and ambassador of Right To Play Norge. He has been an ambassador since 2008 and visited Right To Play programs in Ethiopia in 2019. As board member, he contributes governance oversight alongside strategic ambassador activities.
• LEGO FoundationflagshipStrategic or Co-development PartnerThe LEGO Foundation is a strategic partner supporting Right To Play's 'Partners in Play' project, which trains teachers to incorporate play-based learning in classrooms. The project aims to help over 3 million students in Ghana by 2023 by training 75,000 teachers, with the goal of creating lifelong learners through play.
• PGS (Petroleum Geo-Services)coreGTM or Marketing PartnerPGS ran a Fitness Fundraiser program from August to December 2019 where 480 employees logged physical activities (walking, running, cycling, rowing) totaling 281,855 km. Each kilometer generated a donation to Right To Play, resulting in USD 30,000 raised — supporting over 1,000 children in programs. CEO Rune Olav Pedersen participated.
• Liverpool FC FoundationcoreStrategic or Co-development PartnerRight To Play has a partnership with Liverpool FC Foundation as part of which Right To Play's logo appears on Liverpool FC's Champions League match kits, increasing visibility and brand awareness globally.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Right To Play International: Parent organization headquartered in Toronto; operates the global methodology, programs in 15 countries, and national offices including Norway. Directly comparable because the Norwegian entity is a wholly-controlled subsidiary sharing brand, methodology, and beneficiary mission.
• Plan International Norge: Norwegian national office of Plan International; focused on children's rights, girls' equality, and education in development contexts. Comparable because of child-rights mission, sponsorship/fundraising model, and developing-country program portfolio.
• CARE Norge: Norwegian fundraising arm of CARE International; focused on women's empowerment, education, and humanitarian response using individual donors, corporate partners, and TV-aksjonen-style campaigns. Comparable donor base and gender-equality program overlap.
• Leger Uten Grenser (MSF Norway): Norwegian fundraising arm of Médecins Sans Frontières; emergency medical-humanitarian organization with Norwegian individual donor base and field operations in similar conflict zones. Comparable for humanitarian positioning and Norwegian donor-acquisition model.
• SOS-barnebyer Norge (SOS Children's Villages Norway): Norwegian arm of SOS Children's Villages International; supports vulnerable children and families with sponsorship-style recurring donations. Comparable for the recurring individual-donor model and child-welfare mission overlap with Right To Play's Girls' Clubs work.
• UNICEF Norge: Norwegian fundraising arm of UNICEF; delivers education, child protection, and emergency response programs globally using individual donors, corporate partners, and ambassadors. Comparable donor acquisition playbook and program geography.
• Redd Barna (Save the Children Norway): Norwegian national office of Save the Children International; funds children's rights, education, and protection programs in developing countries via individual donors, corporate partnerships, and lottery/TV-aksjonen mechanisms. Closest direct peer given shared Norwegian charity positioning, donor base, and child-welfare focus.
• Flyktninghjelpen (Norwegian Refugee Council): Norwegian humanitarian organization focused on displacement, conflict, and education in emergencies; uses similar Norwegian donor base, corporate partnerships, and conflict-zone program delivery. Strong peer given shared geographies (Gaza, Lebanon, Ethiopia) where Right To Play also operates.
• Strømmestiftelsen:

Broad incumbents

• Røde Kors (Norwegian Red Cross): Largest humanitarian organization in Norway with broader mandate (emergency response, refugee support, first-aid training). Comparable for Norwegian fundraising scale, lottery partnerships, and humanitarian program delivery; much broader scope than Right To Play's play-based education focus.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RightToPlayNO
• YouTubeyoutube.com/channel/UCQVGIqNuoFimMpCRzlguAWA
• Facebookfacebook.com/righttoplaynorway
• LinkedInlinkedin.com/company/right-to-play-norge
• Instagraminstagram.com/righttoplaynorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right To Play Norge