Save the Children Norway

Name

Save the Children Norway

Legal name

Redd Barna

Website

https://reddbarna.no

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Children's Rights Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Children's rights advocacy
• Humanitarian aid programs
• International development
• Educational resources
• Humanitarian emergency response

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Redd Barna is a membership-driven, politically independent children's rights organization that delivers humanitarian programs (education, health, child protection, emergency relief) in over 90 countries and runs advocacy, research, and free educational resources for Norwegian schools and kindergartens. Revenue is generated through voluntary individual donations (monthly and one-time), corporate partnerships, institutional grants, and gift purchases via its online Nettbutikk.

Product overview

Save the Children Norway (Redd Barna) operates as a charitable organization offering a digital platform focused on child rights advocacy, donations, and educational resources. The organization provides an integrated portfolio of content platforms (Magasinet), digital educational tools (Det magiske klasserommet, Rettighetsslottet), civic education projects (Barnas Valg, Helt ærlig!), parent resources (Snakk Med Oss), and e-commerce donation options (Nettbutikk, Vipps, card payments, AvtaleGiro). Their teaching materials are available for kindergarten through 10th grade covering topics including children's rights, sustainability goals, peace education, climate, inclusion, and digital safety.

Differentiator

Problem solved

Functional benefit

Brands

• Rettighetsslottet: Interactive educational program for kindergarten and grades 1-4 about children's rights and UN Sustainable Development Goals
• Det magiske klasserommet
• Barnas Valg
• Helt ærlig!
• Press – Redd Barna Ungdom

Products and services

• Magasinet (Magazine) A digital publication platform that distributes editorial content covering children's rights issues in Norway and internationally, including humanitarian crises, education, climate, and child protection stories. Targeted at the Norwegian general public, donors, and supporters.
• Skole og barnehage (School and Kindergarten Materials) A free, ready-to-use curriculum resource for Norwegian teachers in kindergarten and primary/secondary schools (grades 1–10) covering children's rights, sustainability goals, peace education, climate, and inclusion topics.
• Det magiske klasserommet (The Magical Classroom) An interactive digital teaching tool for grades 5–10 covering children's rights, UN sustainability goals, and global issues including war, climate change, poverty, and discrimination. Used by Norwegian lower-secondary school teachers.
• Rettighetsslottet (The Rights Castle) An interactive educational program for kindergarten and grades 1–4 about children's rights and UN sustainability goals, presented through comics, films, songs, games, and quizzes. Used by Norwegian kindergarten and primary school teachers.
• Barnas Valg (Children's Choice) One of Norway's largest democracy-education projects for children and youth, featuring films, voting tools, and activities that introduce students to democracy and political parties. Targeted at Norwegian schools.
• Helt ærlig! (Completely Honest!) A participation and civic-education project for 9th-grade students in disadvantaged areas that creates structured meeting places between youth and local politicians, with students working on real political issues over a ten-week period.
• Snakk Med Oss (Talk With Us) A downloadable parent handbook with tips and advice for conversations with children and youth about body-image pressure, nude images, and online pornography. Targeted at Norwegian parents.
• Trygg på Trening (Safe in Sports) A training course developed with Save the Children Norway that helps adults working or volunteering in youth sports recognize violence and sexual abuse, respond when concerned, and establish routines to prevent abuse. Targeted at Norwegian sports coaches and volunteers.
• Nettbutikk (Meaningful Gifts Online Store) Online gift shop where donors purchase symbolic "meaningful gifts" (klær, seng, trygt lekeområde, vaksiner, mat, rent vann) at suggested amounts from 200–850 kr on behalf of children in need. Targeted at individual Norwegian donors.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Oda (nettbutikken)coreStrategic or Co-development PartnerNorway's largest online grocery retailer entered a long-term partnership with Redd Barna to strengthen efforts for children's rights to food, health, and protection in some of the world's most demanding humanitarian situations. The partnership was announced publicly in May 2026.
• PostkodelotterietcoreGTM or Marketing PartnerFrom March 1st, Redd Barna became one of 23 organizations receiving support from the Norwegian Postcode Lottery in the form of free, unrestricted funds. This provides a predictable revenue stream for programmatic work.
• FRI (Foreningen for kjønns- og seksualitetsmangfold)minorStrategic or Co-development PartnerRedd Barna collaborates with FRI on international programs to strengthen the rights of LHBTI children, working with local partners in Nepal, Thailand, and Cambodia to ensure children who break norms of gender and sexuality can live in safe families, attend safe schools, and access good public services.
• Press – Redd Barna UngdomcoreStrategic or Co-development PartnerPress is Redd Barna's independent youth organization, operating at press.no. It is one of Redd Barnas most important partners in the fight to strengthen all children's right to participation and influence. Press represents young people's voices in policy advocacy.
• Landsrådet for Norges barne- og ungdomsorganisasjoner (LNU)minorStrategic or Co-development PartnerRedd Barna collaborates with LNU on youth participation and rights advocacy initiatives in Norway, leveraging LNU's network of member organizations.
• CICERO Senter for klimaforskningminorStrategic or Co-development PartnerRedd Barna collaborated with CICERO on the report 'Klimakrisen sett med barns øyne' (2025), gathering children's and young people's perspectives on climate change in Norway.
• Stiftelsen SORminorStrategic or Co-development PartnerIn 2023, Redd Barna collaborated with Stiftelsen SOR on the project 'Vi har også en stemme' (We also have a voice), where young people with developmental disabilities learned about their rights and shared their experiences and opinions.
• NRK SuperminorStrategic or Co-development PartnerRedd Barna collaborated with NRK Super to produce educational films and materials for children about body, boundaries, violence and sexual abuse, available as teaching resources.
• Unge funksjonshemmedeminorStrategic or Co-development PartnerPartner in collaboration on projects related to children with disabilities and their rights to participation and inclusion.
• Ungdom og FritidminorStrategic or Co-development PartnerPartner in youth participation and inclusion initiatives.
• UngOrgminorStrategic or Co-development PartnerPartner in youth participation and inclusion initiatives, including collaboration with Sentralt Ungdomsråd i Oslo.
• TvergaminorStrategic or Co-development PartnerPartner in youth participation and inclusion initiatives.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Right To Play: Right To Play uses sport and play to protect, educate, and empower children in some of the most disadvantaged areas. Comparable in mission focus on children's rights, education, and protection, with overlap in school-based programming.

Broad incumbents

• Norwegian Refugee Council: Norwegian Refugee Council (Flyktninghjelpen) is a major Norwegian humanitarian organization focused on displaced populations including children. Comparable as a large Norwegian-headquartered NGO with international humanitarian programs and significant donor fundraising in Norway.
• Norwegian Red Cross: Norwegian Red Cross (Røde Kors) is a major Norwegian humanitarian organization with international operations. Comparable as a large Norwegian nonprofit with significant annual revenue, diverse donation channels, and international humanitarian programming, though broader in scope beyond children.
• CARE Norway: CARE Norway is the Norwegian affiliate of CARE International, focused on poverty, women's empowerment, and humanitarian response. Comparable as a Norwegian nonprofit with international development programs and overlapping donor base.

Direct peers

• Save the Children International: Save the Children International is the global umbrella of the Save the Children movement, of which Redd Barna is an autonomous national member. They share mission, brand family, programming models, and overlapping donor networks across countries.
• Plan International Norway: Plan International Norway is the Norwegian affiliate of Plan International, working on children's rights, gender equality, and youth empowerment. Directly comparable in mission, Norwegian fundraising model, and international child-focused programming.
• UNICEF Norway: UNICEF Norway is the Norwegian national committee for UNICEF, focused on children's rights, education, health, and humanitarian response globally. Directly comparable in mission, target donor (Norwegian public), and programmatic focus on child welfare.
• World Vision Norway: World Vision Norway (Verdensbarna) is the Norwegian affiliate of World Vision International, focused on child sponsorship, humanitarian aid, and child rights. Directly comparable in mission, donor acquisition model, and international humanitarian operations.
• SOS Children's Villages Norway: SOS Children's Villages Norway provides family-based care for children without parental care and strengthens families at risk. Directly comparable as a Norwegian children's rights NGO with international programs and similar donor base.

Regional players

• Strømme Foundation (Strømmestiftelsen): Strømme Foundation is a Norwegian development aid organization working on education and microfinance internationally. Comparable as a Norwegian nonprofit with international programs in countries like those where Redd Barna operates, sharing a similar Norwegian donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reddbarna
• Facebookfacebook.com/reddbarna
• Instagraminstagram.com/reddbarna
• LinkedInlinkedin.com/company/redd-barna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save the Children Norway