Rightway Education

What Rightway Education does

Rightway Education (legally Right Way Education) is a privately held education consultancy founded in 2020 and headquartered in Kozhikode, Kerala, India. The firm provides direct admission guidance, application and documentation support, visa counseling, and scholarship/management quota identification primarily to students from Kerala seeking admission to colleges in Bangalore, and secondarily to students pursuing higher education abroad in the UK, USA, Canada, Australia, and Europe. Its service portfolio is built around four offerings — College Admission in Bangalore, Application and Documentation Support, Visa and Abroad Study Guidance, and Scholarship and Management Quota services — delivered through a direct-to-consumer model anchored on free initial consultations conducted via WhatsApp and the company website.

The business operates without a proprietary technology platform, relying instead on a curated partner network of more than 20 Bangalore institutions spanning universities, medical and nursing colleges, engineering colleges, arts and science colleges, and group institutions. The firm claims 5+ years of operating history, 5,000+ cumulative students placed in India and abroad, a 98% visa success rate, and 50+ partner colleges in Bangalore. Customer relationships are managed through personalized counselor-led engagements rather than any software layer, and there is no AI, API, or integration footprint.

Revenue is generated through professional service fees paid by individual students and families on a pay-as-you-go basis; specific pricing is not publicly disclosed. The go-to-market motion is sales-led, with WhatsApp and the website as primary top-of-funnel channels and no intermediary resellers, content marketing, or social media presence documented. Headcount is 8, no funding rounds are disclosed, and there is no parent company, subsidiary structure, or institutional ownership referenced.

Name

Rightway Education

Legal name

Right Way Education

Website

https://rightwayedu.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rightway Education is a Kozhikode-based education consultancy guiding Kerala students through direct admission to Bangalore colleges and study-abroad placements across the UK, USA, Canada, Australia, and Europe, operating via a partner network of 20+ institutions.

Ownership category

akta.pro rank

Product category

Education Consultancy Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)

akta.pro secondary industry

Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)

Keywords

• College admission consultancy
• Education consultancy services
• Study abroad guidance
• Direct admission services
• Visa counseling services

Headquarters

HQ city

Kozhikode

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Admission Consultancy Services: Revenue generated from providing admission guidance and consultancy services to students seeking college admissions. Includes direct admission support, documentation assistance, and visa counseling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rightway Education is an education consultancy that provides direct admission guidance for top Bangalore colleges (BTech, BBA, BCA, BCom, MBA, Medical and Nursing programs) primarily for students from Kerala, India. The company also offers visa counseling and study abroad guidance for UK, USA, Canada, Australia and Europe, along with application documentation support (SOPs, LORs) and scholarship/management quota seat identification.

Product overview

Rightway Education is a college admission consultancy offering comprehensive admission and guidance services. The company provides a unified service portfolio comprising four core offerings: College Admission in Bangalore (direct admission guidance for BTech, BBA, BCA, BCom, MBA, Medical and Nursing), Application & Documentation Support (SOPs, LORs, and end-to-end application handling), Visa & Abroad Study Guidance (counseling for UK, USA, Canada, Australia and Europe), and Scholarship & Management Quota services. The company operates as a single unified consultancy rather than a modular platform, helping Kerala students secure admissions in partner Bangalore institutions across universities, arts & science, medical, nursing, and engineering colleges.

Differentiator

Problem solved

Functional benefit

Products and services

• College Admission in Bangalore

Quantifiable outcome

• 98% visa success rate
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Christ UniversitycoreOthersPartner university for B.Tech, BBA, BCA, MBA, Law, Arts & Science programs. Students referred by Rightway Education for admission support.
• Jain UniversitycoreOthersPartner university for Engineering, Management, Commerce, Computer Applications programs. Provides admission guidance for Kerala students.
• PES UniversitycoreOthersPartner university for Engineering, Computer Science, Management programs. Rightway Education assists students with admission process.
• St. John's Medical CollegecoreOthersPartner medical college for MBBS, MD, MS programs. Students receive admission support and entrance coaching assistance.
• MS Ramaiah Institute of NursingcoreOthersPartner nursing college for BSc Nursing, MSc Nursing programs. Documentation and application support provided.
• Kristu Jayanti CollegecoreOthersPartner college for BBA, BCom, BCA, BA, MSc, MBA programs. Arts, Science & Commerce admission support.
• RV College of EngineeringcoreOthersPartner engineering college for B.Tech/M.Tech programs. Admission guidance for engineering aspirants.
• St Joseph's UniversityminorOthersPartner university for Arts, Commerce, Science, Management programs.
• Alliance UniversityminorOthersPartner university for Engineering, MBA, Law, Business programs.
• CMR UniversityminorOthersPartner university for Engineering, Management, Law, Design programs.
• REVA UniversityminorOthersPartner university for Engineering, Architecture, Management, Commerce programs.
• Presidency UniversityminorOthersPartner university included in the Bangalore college network.
• Dayananda Sagar UniversityminorOthersPartner university for Engineering, Pharmacy, Management, Computer Applications programs.
• Garden City UniversityminorOthersPartner university for Management, Commerce, Life Sciences, Media Studies programs.
• Mount Carmel CollegeminorOthersPartner college for BBA, BCom, BA, Science, Media Studies programs.
• Vydehi Institute of Medical SciencesminorOthersPartner medical college for MBBS, MD, MS, Super Speciality programs.
• Acharya Institute of Health SciencesminorOthersPartner nursing and allied health sciences institution.
• East Point College of NursingminorOthersPartner nursing college for BSc Nursing, GNM, MSc Nursing programs.
• College of Engineering and ManagementminorOthersPartner engineering college for Engineering & Technology programs.
• BTL Group of InstitutionsminorOthersPartner group institution for Engineering, MBA, Polytechnic, Nursing programs.
• Ramaiah University of Applied SciencesminorOthersPartner group institution for Engineering, Medical, Dental, Pharmacy, Management programs.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Yocket: Online platform helping Indian students with MS/UG abroad admissions, comparable in the overseas application, SOP, and visa support workflows that Rightway is expanding into.
• Leverage Edu: Tech-enabled Indian study abroad and admissions platform that combines AI-driven university matching with counselor support, representing the digital evolution of the same admissions consultancy category.

Broad incumbents

• TIME (Triumphant Institute of Management Education): Established Indian education brand combining test prep, MBA/engineering admissions guidance, and study abroad support, comparable on the domestic admissions consulting dimension.
• Career Launcher: Larger, multi-service Indian education company offering test prep, admissions consulting, and study abroad services, providing overlap with Rightway's domestic and abroad admissions portfolio.
• IDP Education: Global education services company with strong India footprint focused on study abroad and IELTS testing, overlapping heavily with Rightway's abroad admissions and visa counseling services.

Others

• CollegeDunia: Indian college discovery and admissions information platform; not a direct consultancy but a comparable ecosystem participant influencing how students research Bangalore colleges and admissions pathways.

Direct peers

• Manya - The Princeton Review: India-focused test prep and overseas admissions consultancy, comparable on standardized testing support, application handling, and study abroad counseling for Indian students.
• KC Overseas Education: Indian education consultancy focused on study abroad admissions and test prep with offices across India, overlapping on the abroad-admissions and application-support offering that Rightway is building out.
• Jamboree Education: India-based admissions consultancy and test prep provider for overseas universities (especially US/UK), closely comparable in the study abroad application and standardized test coaching services.
• Edwise Foundation: India-based education consultancy offering domestic college admissions and study abroad guidance across multiple destinations, with a comparable multi-city, multi-product service model targeting Indian students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rightway-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rightway Education