RIMA INTERNATIONAL
RIMA International (RIMA-I) is a worldwide non-profit trade association founded in 1978 that represents manufacturers and suppliers of reflective insulation, radiant barriers, and interior radiation control coatings (IRCCs), serving them through technical research, the ASTM/SEI Product Verification Program, building-code advocacy, and the biennial I-RIM Conference.
- Company typePrivate
- Founded1978
- HeadquartersVirginia Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RIMA INTERNATIONAL does
RIMA International (legal name: Reflective Insulation Manufacturers Association International, d/b/a RIMA-I) is a worldwide non-profit trade association founded in 1978 to represent the reflective insulation, radiant barrier, and interior radiation control coating (IRCC) industries. It is the only global non-profit of its kind in this niche, operating from a Virginia Beach, Virginia mailing address with a small staff and a board drawn from member manufacturers. RIMA-I provides research, technical bulletins (101-104), an industry handbook, an Ask-the-Expert Q&A service, a free AIA continuing-education course, and consumer-education content aimed at separating verified reflective products from misleading market claims.
The association's core service line is the Product Verification Program, launched in partnership with ASTM International and the Safety Equipment Institute (SEI) in 2019, under which third-party accredited laboratories test reflective products against ASTM standards (C1313, C1158, C168, C727, C1321) on an annual renewal cycle with periodic random retesting. It also operates the Advanced Building Code Coalition (ABCC), an advocacy coalition that engages in U.S. building code hearings on behalf of member industries, and hosts the biennial international I-RIM Conference (Rome 2023, Milan 2025), often co-located with adjacent industry events.
RIMA International's revenue derives from tiered annual membership dues (Full/Active at $8,000/year with a discounted $4,000 introductory rate for new members; International Only at $1,500; Distributor at $1,000; Affiliate rates set by the Board), conference and event sponsorships (Platinum/Gold/Silver tiers, table-top exhibits, $50 individual or $400 full-set presentation sales), and Product Verification Program fees. Membership and conference sponsorships, plus verification fees, are the principal revenue mechanics; the go-to-market is event-driven (annual conferences, spring/fall regional meetings, committee workshops) layered with content marketing, LinkedIn community engagement, referral incentives, and a member directory that channels specification decisions toward verified manufacturers such as RoyOMartin, MWI Components, ECHOtape, Fi-Foil, Prodex, Balcan Innovations, LP Building Solutions, and Celplast Metallized Products.
RIMA INTERNATIONAL firmographics
Firmographics- Name
- RIMA INTERNATIONAL
- Legal name
- Reflective Insulation Manufacturers Association International
- Website
- https://rimainternational.org
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RIMA International (RIMA-I) is a worldwide non-profit trade association founded in 1978 that represents manufacturers and suppliers of reflective insulation, radiant barriers, and interior radiation control coatings (IRCCs), serving them through technical research, the ASTM/SEI Product Verification Program, building-code advocacy, and the biennial I-RIM Conference.
- Ownership category
- akta.pro rank
RIMA INTERNATIONAL industry classification
Industry- Product category
- Industry Trade Association
- NAICS
- Testing Laboratories and Services (54138), Paint and Coating Manufacturing (32551)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Reflective Insulation & Radiant Barriers (IMADAGAF)
- akta.pro secondary industries
- Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD), Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN), Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)
Keywords
Where RIMA INTERNATIONAL is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RIMA INTERNATIONAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Membership Dues: RIMA International generates revenue through annual membership dues from Full/Active members ($8,000/year), International Only members ($1,500/year), Distributor members ($1,000/year), and Affiliate members. New members receive introductory discounted rates for the first year.
- Conference Revenue: Revenue from I-RIM Conference registrations, presentation sales, sponsorship opportunities (Platinum, Gold, Silver), and table top exhibit fees. Individual presentations sold for $50 each or full set for $400.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full/Active Member - Manufacturers and suppliers of reflective products |
| Subscription | Annual | International Only Member - Foreign manufacturers |
| Subscription | Annual | Distributor Member - Distributors for member manufacturers |
| Subscription | Annual | Affiliate Member - Architects, engineers, educational organizations |
| Unit Pricing | Pay-as-you-go | Conference Presentations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
RIMA INTERNATIONAL product offering
Product offeringCore offering
RIMA International (Reflective Insulation Manufacturers Association International) is a worldwide non-profit trade association that provides research, information, resources, and advocacy services for the reflective insulation, radiant barrier, and Interior Radiation Control Coatings (IRCC) industries. Its core offerings include the Product Verification Program (which verifies member products meet ASTM standards through third-party accredited laboratory testing), the annual I-RIM international conference, technical bulletins and research publications, building code advocacy via the Advanced Building Code Coalition (ABCC), AIA continuing education courses, and an Ask The Expert Q&A service.
Product overview
RIMA International (Reflective Insulation Manufacturers Association International) is a worldwide non-profit industry association founded in 1978, not a product manufacturer. The organization provides a portfolio of services centered on research, education, verification, and advocacy for the reflective insulation, radiant barrier, and Interior Radiation Control Coating (IRCC) industries. Its core offerings include the Product Verification Program (which verifies member products meet ASTM standards through third-party testing), the I-RIM Conference (international technical conference), technical bulletins and research publications, building code advocacy through the Advanced Building Code Coalition, AIA continuing education courses, and an Ask The Expert Q&A service. The association does not manufacture or sell reflective products itself; rather, it supports and validates the products of its member companies through its verification services.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Verification Program A voluntary third-party verification program for reflective insulation, radiant barrier, IRCC, facer film, radiant barrier sheathing, and duct application products. Verifies products meet ASTM standards through accredited laboratory testing, with annual renewal and randomized retesting every five years; restricted to North American products from member companies.
- I-RIM Conference (International Reflective Insulation Manufacturers Conference)
Quantifiable outcome
- Most electric bills reduced to minimum bill of around $20/month when combining reflective insulation with solar panels
- +1 more outcomes
Companies that use RIMA INTERNATIONAL
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
RIMA INTERNATIONAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RIMA INTERNATIONAL partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ASTM InternationalcorePartnership with ASTM International and their certification team at SEI (Safety Equipment Institute) to manage the Product Verification Program. This program verifies reflective products meet or exceed ASTM standards and codes. SEI oversees and institutes the program ensuring products are tested by third-party accredited laboratories.
- Advanced Building Code Coalition (ABCC)coreCoalition established by RIMA International to build support and work together within building codes. Works both offensively and defensively on behalf of the reflective insulation, radiant barrier and IRCC industries.
- Safety Equipment Institute (SEI)coreCertification team at SEI oversees and institutes the RIMA Product Verification Program, verifying reflective products meet ASTM standards through third-party independent testing and inspection.
- Global Insulation ConferenceminorJoint conference arrangement where the Global Insulation Conference immediately follows the I-RIM Conference at the same location (Milan 2025). Attendees registering for both receive additional discounts.
- Fi-Foil CompanyminorSponsor of Fall 2024 Nashville meetings cocktail hour and dinner event. Fi-Foil Company is a RIMA member and Past President company.
- Balcan InnovationsminorSponsor of Fall 2023 Washington DC meetings cocktail hour and dinner event. Balcan Innovations is a RIMA member company.
- Royal Commission for Jubail and YanbuminorRoyal Commission for Jubail and Yanbu (Saudi Arabia) participates in I-RIM Conference. CEO Dr. Ahmed Zaid AlHussein hosted a luncheon at I-RIM 2023 Rome. Represents potential business opportunities in Saudi Arabia for manufacturers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
RIMA INTERNATIONAL competitors and assessment
Company assessmentBroad incumbents
- NFPA (National Fire Protection Association): Major codes and standards organization whose fire/building codes substantially influence insulation specifications. Broader industry player whose standards overlap with RIMA's regulatory areas.
- ASTM International: Global standards development organization and RIMA's verification partner. Comparable as a broader standards/certification body that encompasses reflective insulation standards within a much wider portfolio of building materials.
- ASHRAE: Building technology society that sets standards (e.g., 90.1) directly impacting insulation requirements. Broader incumbent whose codes shape the addressable market for RIMA's member products.
Direct peers
- NAIMA (North American Insulation Manufacturers Association): Trade association representing fiberglass, mineral wool, and slag wool insulation manufacturers. Direct peer as both organizations serve as industry associations providing code advocacy, technical resources, and standards engagement for insulation manufacturers.
- EIMA (EIFS Industry Members Association): Trade association for the Exterior Insulation and Finish Systems industry. Comparable non-profit model with technical resources, code advocacy, and member verification programs in exterior building envelope categories.
- ABAA (Air Barrier Association of America): Trade association representing the air barrier industry. Similar non-profit association model with member-driven certification, training programs, and building code advocacy for a specific building envelope technology category.
- NIA (National Insulation Association): Trade association for insulation contractors and distributors. Peer in the broader insulation ecosystem providing member education, certification, and industry advocacy, though focused on the contractor segment rather than manufacturers.
- PIMA (Polyisocyanurate Insulation Manufacturers Association): Trade association for polyiso insulation manufacturers. Directly comparable to RIMA's structure: non-profit, member-funded, focused on building code representation and technical advocacy for a specific insulation category.
- SEI (Safety Equipment Institute): Certification body that administers RIMA's Product Verification Program. Directly comparable as a third-party certification organization that issues verified-product marks in personal protective and building product categories.
Regional players
- IIBEC (International Institute of Building Enclosure Consultants): Professional association for building enclosure consultants. Comparable as a building envelope-focused organization providing education and standards advocacy, though more consultant-oriented than manufacturer-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RIMA INTERNATIONAL social profiles
Digital presenceRIMA INTERNATIONAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIMA INTERNATIONAL leadership team
Management profileNumber of profiles
Profiles11 records
RIMA INTERNATIONAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIMA INTERNATIONAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIMA INTERNATIONAL
What does RIMA INTERNATIONAL do?
RIMA International (Reflective Insulation Manufacturers Association International) is a worldwide non-profit trade association that provides research, information, resources, and advocacy services for the reflective insulation, radiant barrier, and Interior Radiation Control Coatings (IRCC) industries. Its core offerings include the Product Verification Program (which verifies member products meet ASTM standards through third-party accredited laboratory testing), the annual I-RIM international conference, technical bulletins and research publications, building code advocacy via the Advanced Building Code Coalition (ABCC), AIA continuing education courses, and an Ask The Expert Q&A service.
Is RIMA INTERNATIONAL a public or private company?
RIMA INTERNATIONAL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RIMA INTERNATIONAL founded?
RIMA INTERNATIONAL was founded in 1978. It employs 1 to 10 people.
Where is RIMA INTERNATIONAL based?
RIMA INTERNATIONAL is headquartered in Virginia Beach, United States, in the North America region.
How does RIMA INTERNATIONAL make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are conference Revenue.
Who are RIMA INTERNATIONAL's main competitors?
Broad incumbents on record are NFPA (National Fire Protection Association), ASTM International and ASHRAE. Direct peers are NAIMA (North American Insulation Manufacturers Association), EIMA (EIFS Industry Members Association), ABAA (Air Barrier Association of America), NIA (National Insulation Association), PIMA (Polyisocyanurate Insulation Manufacturers Association) and SEI (Safety Equipment Institute). IIBEC (International Institute of Building Enclosure Consultants) is listed as a regional player.
Does RIMA INTERNATIONAL have an API?
No public API is recorded for RIMA INTERNATIONAL.
What industry is RIMA INTERNATIONAL in?
RIMA INTERNATIONAL's product category is Industry Trade Association. Its primary akta.pro industry code is IMADAGAF, Reflective Insulation & Radiant Barriers, with a secondary code of IMAFAMAD, Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB). Its NAICS code is 54138 and its SIC code is 8734.