RIMA INTERNATIONAL

What RIMA INTERNATIONAL does

RIMA International (legal name: Reflective Insulation Manufacturers Association International, d/b/a RIMA-I) is a worldwide non-profit trade association founded in 1978 to represent the reflective insulation, radiant barrier, and interior radiation control coating (IRCC) industries. It is the only global non-profit of its kind in this niche, operating from a Virginia Beach, Virginia mailing address with a small staff and a board drawn from member manufacturers. RIMA-I provides research, technical bulletins (101-104), an industry handbook, an Ask-the-Expert Q&A service, a free AIA continuing-education course, and consumer-education content aimed at separating verified reflective products from misleading market claims.

The association's core service line is the Product Verification Program, launched in partnership with ASTM International and the Safety Equipment Institute (SEI) in 2019, under which third-party accredited laboratories test reflective products against ASTM standards (C1313, C1158, C168, C727, C1321) on an annual renewal cycle with periodic random retesting. It also operates the Advanced Building Code Coalition (ABCC), an advocacy coalition that engages in U.S. building code hearings on behalf of member industries, and hosts the biennial international I-RIM Conference (Rome 2023, Milan 2025), often co-located with adjacent industry events.

RIMA International's revenue derives from tiered annual membership dues (Full/Active at $8,000/year with a discounted $4,000 introductory rate for new members; International Only at $1,500; Distributor at $1,000; Affiliate rates set by the Board), conference and event sponsorships (Platinum/Gold/Silver tiers, table-top exhibits, $50 individual or $400 full-set presentation sales), and Product Verification Program fees. Membership and conference sponsorships, plus verification fees, are the principal revenue mechanics; the go-to-market is event-driven (annual conferences, spring/fall regional meetings, committee workshops) layered with content marketing, LinkedIn community engagement, referral incentives, and a member directory that channels specification decisions toward verified manufacturers such as RoyOMartin, MWI Components, ECHOtape, Fi-Foil, Prodex, Balcan Innovations, LP Building Solutions, and Celplast Metallized Products.

Name

RIMA INTERNATIONAL

Legal name

Reflective Insulation Manufacturers Association International

Website

https://rimainternational.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

RIMA International (RIMA-I) is a worldwide non-profit trade association founded in 1978 that represents manufacturers and suppliers of reflective insulation, radiant barriers, and interior radiation control coatings (IRCCs), serving them through technical research, the ASTM/SEI Product Verification Program, building-code advocacy, and the biennial I-RIM Conference.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Testing Laboratories and Services (54138), Paint and Coating Manufacturing (32551)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Reflective Insulation & Radiant Barriers (IMADAGAF)

akta.pro secondary industries

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD), Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN), Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)

Keywords

• Reflective insulation association
• Radiant barrier industry
• Building code advocacy
• Product verification services
• Industry standards development

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: RIMA International generates revenue through annual membership dues from Full/Active members ($8,000/year), International Only members ($1,500/year), Distributor members ($1,000/year), and Affiliate members. New members receive introductory discounted rates for the first year.
2. Conference Revenue: Revenue from I-RIM Conference registrations, presentation sales, sponsorship opportunities (Platinum, Gold, Silver), and table top exhibit fees. Individual presentations sold for $50 each or full set for $400.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RIMA International (Reflective Insulation Manufacturers Association International) is a worldwide non-profit trade association that provides research, information, resources, and advocacy services for the reflective insulation, radiant barrier, and Interior Radiation Control Coatings (IRCC) industries. Its core offerings include the Product Verification Program (which verifies member products meet ASTM standards through third-party accredited laboratory testing), the annual I-RIM international conference, technical bulletins and research publications, building code advocacy via the Advanced Building Code Coalition (ABCC), AIA continuing education courses, and an Ask The Expert Q&A service.

Product overview

RIMA International (Reflective Insulation Manufacturers Association International) is a worldwide non-profit industry association founded in 1978, not a product manufacturer. The organization provides a portfolio of services centered on research, education, verification, and advocacy for the reflective insulation, radiant barrier, and Interior Radiation Control Coating (IRCC) industries. Its core offerings include the Product Verification Program (which verifies member products meet ASTM standards through third-party testing), the I-RIM Conference (international technical conference), technical bulletins and research publications, building code advocacy through the Advanced Building Code Coalition, AIA continuing education courses, and an Ask The Expert Q&A service. The association does not manufacture or sell reflective products itself; rather, it supports and validates the products of its member companies through its verification services.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Verification Program A voluntary third-party verification program for reflective insulation, radiant barrier, IRCC, facer film, radiant barrier sheathing, and duct application products. Verifies products meet ASTM standards through accredited laboratory testing, with annual renewal and randomized retesting every five years; restricted to North American products from member companies.
• I-RIM Conference (International Reflective Insulation Manufacturers Conference)

Quantifiable outcome

• Most electric bills reduced to minimum bill of around $20/month when combining reflective insulation with solar panels
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ASTM InternationalcoreStrategic or Co-development PartnerPartnership with ASTM International and their certification team at SEI (Safety Equipment Institute) to manage the Product Verification Program. This program verifies reflective products meet or exceed ASTM standards and codes. SEI oversees and institutes the program ensuring products are tested by third-party accredited laboratories.
• Advanced Building Code Coalition (ABCC)coreStrategic or Co-development PartnerCoalition established by RIMA International to build support and work together within building codes. Works both offensively and defensively on behalf of the reflective insulation, radiant barrier and IRCC industries.
• Safety Equipment Institute (SEI)coreTechnology or IntegrationCertification team at SEI oversees and institutes the RIMA Product Verification Program, verifying reflective products meet ASTM standards through third-party independent testing and inspection.
• Global Insulation ConferenceminorStrategic or Co-development PartnerJoint conference arrangement where the Global Insulation Conference immediately follows the I-RIM Conference at the same location (Milan 2025). Attendees registering for both receive additional discounts.
• Fi-Foil CompanyminorGTM or Marketing PartnerSponsor of Fall 2024 Nashville meetings cocktail hour and dinner event. Fi-Foil Company is a RIMA member and Past President company.
• Balcan InnovationsminorGTM or Marketing PartnerSponsor of Fall 2023 Washington DC meetings cocktail hour and dinner event. Balcan Innovations is a RIMA member company.
• Royal Commission for Jubail and YanbuminorStrategic or Co-development PartnerRoyal Commission for Jubail and Yanbu (Saudi Arabia) participates in I-RIM Conference. CEO Dr. Ahmed Zaid AlHussein hosted a luncheon at I-RIM 2023 Rome. Represents potential business opportunities in Saudi Arabia for manufacturers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NFPA (National Fire Protection Association): Major codes and standards organization whose fire/building codes substantially influence insulation specifications. Broader industry player whose standards overlap with RIMA's regulatory areas.
• ASTM International: Global standards development organization and RIMA's verification partner. Comparable as a broader standards/certification body that encompasses reflective insulation standards within a much wider portfolio of building materials.
• ASHRAE: Building technology society that sets standards (e.g., 90.1) directly impacting insulation requirements. Broader incumbent whose codes shape the addressable market for RIMA's member products.

Direct peers

• NAIMA (North American Insulation Manufacturers Association): Trade association representing fiberglass, mineral wool, and slag wool insulation manufacturers. Direct peer as both organizations serve as industry associations providing code advocacy, technical resources, and standards engagement for insulation manufacturers.
• EIMA (EIFS Industry Members Association): Trade association for the Exterior Insulation and Finish Systems industry. Comparable non-profit model with technical resources, code advocacy, and member verification programs in exterior building envelope categories.
• ABAA (Air Barrier Association of America): Trade association representing the air barrier industry. Similar non-profit association model with member-driven certification, training programs, and building code advocacy for a specific building envelope technology category.
• NIA (National Insulation Association): Trade association for insulation contractors and distributors. Peer in the broader insulation ecosystem providing member education, certification, and industry advocacy, though focused on the contractor segment rather than manufacturers.
• PIMA (Polyisocyanurate Insulation Manufacturers Association): Trade association for polyiso insulation manufacturers. Directly comparable to RIMA's structure: non-profit, member-funded, focused on building code representation and technical advocacy for a specific insulation category.
• SEI (Safety Equipment Institute): Certification body that administers RIMA's Product Verification Program. Directly comparable as a third-party certification organization that issues verified-product marks in personal protective and building product categories.

Regional players

• IIBEC (International Institute of Building Enclosure Consultants): Professional association for building enclosure consultants. Comparable as a building envelope-focused organization providing education and standards advocacy, though more consultant-oriented than manufacturer-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RimaInternational
• LinkedInlinkedin.com/company/rima-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about RIMA INTERNATIONAL