Fi-Foil

What Fi-Foil does

Fi-Foil Company, Inc. is a privately held specialty manufacturer of reflective insulation, radiant barriers, and specialty barrier solutions headquartered in Auburndale, Florida. Founded in 1983, the company has operated for over 40 years producing low-emittance aluminum-based insulation products designed to reduce radiant heat transfer in hot-humid climates. Its portfolio spans masonry wall insulation (VR Plus Shield, AA2 Shield, M-Shield), frame wall hybrid systems (HY-Fi), metal building insulation (RetroShield, RBI Shield), attic radiant barriers (Radiant Shield, Silver Shield), HVAC duct wrap, air barriers (SkyFlex), SCIF/electromagnetic shielding (RF Shield), and continuous insulation (Flex Foam), supported by 11+ registered trademarks and a patented Clip & Pin retrofit system.

The underlying technology relies on low-emittance (low-e) aluminum surfaces that reflect up to 94–97% of radiant heat rather than absorbing it, often deployed in hybrid assemblies with spray foam or batt insulation to achieve higher R-values at lower installed cost than foam board alone. Products are specified for climate zones 1–7 across residential, commercial, industrial, and government applications including military housing, schools, multi-family developments, and luxury showcase homes.

Fi-Foil generates revenue through B2B hardware sales of insulation rolls and systems, priced on a quote basis. Distribution is multi-channel: a regional distributor network across the US (concentrated in the Southeast), direct sales to contractors via an 800-number and website, and architect-led specification supported by BIM integration with BIMsmith Forge/MasterSpec and AIA continuing education through FI-FOIL University. The company serves residential builders, commercial and industrial contractors, multi-family developers, architects/design professionals, and government clients. It has expanded its footprint via the acquisition of Kennedy Insulation Group and maintains active membership in industry associations including NAHB, RIMA International, ICAA, and the Spray Polyurethane Foam Alliance.

Name

Fi-Foil

Legal name

FI-FOIL Company, Inc.

Website

https://fifoil.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reflective Insulation Manufacturing

akta.pro primary industry

Reflective Insulation & Radiant Barriers (IMADAGAF)

akta.pro secondary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

Keywords

• Reflective insulation
• Radiant barriers
• Building insulation
• HVAC duct wrap
• Metal building insulation

Headquarters

HQ city

Auburndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Reflective Insulation Products: FI-FOIL manufactures and sells reflective insulation products including radiant barriers, reflective bubble insulation, air barriers, SCIF barriers, and accessories. Products are sold through distributors, directly to contractors, and to builders/architects for specification in projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fi-Foil manufactures and sells reflective insulation products including multi-layer and single-layer reflective wall insulation, hybrid spray foam systems, radiant barriers for attics, metal building insulation systems, HVAC duct wraps, SCIF barriers, air barriers, and Class A facing products. The company designs its low-emittance aluminum-based products to reflect radiant heat rather than absorb it, targeting builders, contractors, architects, and developers in hot-humid climate zones across the United States.

Product overview

FI-FOIL is a manufacturer and supplier of reflective insulation, radiant barriers, and specialty barrier solutions. The product portfolio includes masonry wall insulation products (VR Plus Shield™, AA2 Shield™, M-Shield®), frame wall insulation (HY-Fi® hybrid system), metal building insulation (RetroShield®, RBI Shield™), HVAC duct insulation (RBI Shield™ HVAC), attic radiant barriers (Radiant Shield™, Silver Shield™), specialty barriers (SkyFlex™ air barrier, RF Shield™ SCIF barrier, FSK Shield™ Class A facing), and continuous insulation (Flex Foam). These products work through reflective low-emittance surfaces that reduce radiant heat transfer, often used in hybrid systems with traditional mass insulation. The company also offers accessories including mechanical fasteners, tapes, and garage door insulation kits. Products are primarily designed for hot and humid climates and address energy efficiency, moisture control, and building envelope performance.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Shield™: Multi-layer low-e insulation and radiant barrier product
• Radiant Shield™
• RBI Shield™
• VR Plus Shield™
• AA2 Shield™
• M-Shield®
• HY-Fi®
• RetroShield®
• FSK Shield™
• RF Shield™
• SkyFlex™
• Flex Foam
• GFP Insulation™

Products and services

• VR Plus Shield™ Multi-layer reflective wall insulation for masonry and frame walls that delivers R-6.5 to R-7.1 thermal performance and stops up to 97% radiant heat transfer. Designed for use with masonry walls in climate zones 1-2 and as a hybrid system with frame walls for zones 3-7.
• AA2 Shield™ Single-layer reflective insulation for masonry walls. Generates R-4.1 over a 3/4-inch furred cavity and reflects up to 97% of radiant heat transfer. Available in Hi-Perm version for vapor transmission applications.
• M-Shield® Mold-resistant single-layer reflective insulation for masonry walls. Cellulose-free multilayer reflective insulation that resists microscopic fungal growth, ideal for high-humidity environments.
• HY-Fi® Hybrid insulation system combining reflective insulation with spray foam. Works with closed cell or open cell spray foam to achieve high R-values (up to R-22 with spray foam). Reduces labor costs by eliminating the need to shave excess spray foam.
• RBI Shield™ HVAC Reflective bubble insulation for HVAC ducts that saves labor and material costs versus fiberglass. Low-e surfaces reflect heat rather than absorb it, improving thermal performance and efficiency.
• RetroShield® Metal building retrofit insulation system with patented Clip & Pin components for easy installation. Delivers up to R-13 with 8-inch enclosed cavity, stops 95% of radiant heat transfer. Premium white polymer facing serves as finished ceiling.
• RBI Shield™ (Metal Building) Premium reflective bubble insulation for new metal building construction. Reduces condensation, stops up to 94% radiant heat transfer, controls pests, and provides a brighter and more comfortable building.
• RBI Shield™ (Post Frame) Reflective bubble insulation for post frame wall and roof applications. Reduces condensation and stops up to 94% radiant heat transfer in post frame buildings.
• RBI Shield™ (Crawl Space) Reflective bubble insulation for crawl space applications. Easy to install and ideal for crawl space encapsulation to improve comfort and reduce load on HVAC systems.
• Radiant Shield™ Industrial-strength radiant barrier for attic applications. Single sheet radiant barrier that stops up to 95% radiant heat transfer at the roof or attic level.
• Silver Shield™ Premium multi-layer attic radiant barrier that is the highest performing product available in Fi-Foil's radiant barrier line. Reduces attic temperatures by up to 30 degrees and stops up to 97% radiant heat transfer.
• SkyFlex™ Premium flexible sheet air barrier consisting of two layers of aluminum foil laminated to a layer of woven polyethylene. Two versions available: standard SkyFlex for sealed air barrier, and SkyFlex VT (vapor transmitting) with perforation for walls needing to dry when exposed to moisture.
• RF Shield™ SCIF barrier solution providing electromagnetic and frequency blocking for secure facilities. Third-party verified at an accredited TEMPEST Facility.
• FSK Shield™ Class A fire-rated facing insulation for use with unfaced batt insulation. Suitable for exposed ceiling applications and meets commercial building code requirements for Class A rated facing on insulation installed above suspended ceilings.
• Flex Foam Closed-cell polyethylene reflective foam insulation providing R-1.6 continuous insulation (R-4.5 with 3/4-inch enclosed cavity air space). Half-inch thickness with low-e aluminum reinforced facing reduces up to 96% radiant heat transfer. Perforated for vapor transmission.
• Mechanical Fasteners (Insulation Clips) Mechanical fasteners that work with RBI, MBI or other facings used for retrofitting metal buildings. Part of the RetroShield system for attaching insulation to building frames.
• Insulation Tapes Aluminum and PET tapes for properly sealing joints and penetrations in FI-FOIL reflective insulation and barrier systems for maximum performance.
• RBI Garage Door Kit Energy-saving insulation kit for single or double garage doors.

Quantifiable outcome

• Stops up to 97% radiant heat transfer
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerFI-FOIL is a member of NAHB and has products featured in multiple years of The New American Home and The New American Remodel showcase home programs, demonstrating product innovation and energy efficiency leadership.
• RIMA InternationalcoreStrategic or Co-development PartnerFI-FOIL is a member of RIMA International, the Reflective Insulation Manufacturers Association, supporting industry standards and reflective insulation technology advancement.
• Insulation Contractors Association of AmericaminorChannel Partner/ Reseller/ DistributorFI-FOIL maintains membership in ICAA, connecting with insulation contractors who specify and install their products.
• Florida Green Building CoalitionminorStrategic or Co-development PartnerFI-FOIL is a member supporting green building standards in Florida, aligning products with sustainability certifications.
• Spray Polyurethane Foam AllianceminorStrategic or Co-development PartnerFI-FOIL maintains membership supporting hybrid insulation systems that combine reflective insulation with spray foam products.
• Various Contractor Partners (Southland Insulators, Foam Insealators, DeVere Insulation, Delmarva Spray Foam, Delmarva Insulation)coreChannel Partner/ Reseller/ DistributorNetwork of contractor partners who install FI-FOIL products in residential and commercial projects throughout the US.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reflectix: Reflectix is a direct competitor manufacturing reflective insulation, radiant barriers, and bubble insulation products for residential and commercial construction. They overlap closely with FI-FOIL across HVAC duct wrap, attic radiant barriers, and wall insulation product lines.
• AtticFoil: AtticFoil specializes in radiant barrier and reflective insulation products for attic and whole-house applications. It is a direct peer competing in the same DIY/contractor channel with similar low-emittance aluminum foil-based technology.
• Innovative Insulation: Innovative Insulation manufactures reflective insulation products including bubble-pack and multi-layer foil systems for residential, commercial, and metal-building applications. Comparable to FI-FOIL in product format, target segments, and distribution through building supply distributors.

Regional players

• Solargain: Solargain is a regional player in Australia/New Zealand manufacturing reflective insulation and radiant barrier products. While geographically distinct, it competes with comparable technology in similar hot-humid climates, making it a useful peer for technology benchmarking.

Broad incumbents

• Owens Corning: Owens Corning is a broad incumbent in insulation, roofing, and building materials with a comprehensive product portfolio including fiberglass batts, foam board, and specialty insulation. It competes indirectly through mass-insulation systems that displace or complement reflective insulation.
• CertainTeed (Saint-Gobain): CertainTeed, part of Saint-Gobain, manufactures a wide range of insulation products including fiberglass, spray foam, and specialty insulation for residential and commercial applications. Its breadth and distribution scale make it the dominant alternative FI-FOIL competes against on spec-driven projects.
• Johns Manville (Berkshire Hathaway): Johns Manville is a broad incumbent producing fiberglass insulation, spray foam, and commercial/industrial insulation systems. It serves the same contractor and builder channels as FI-FOIL and competes for specification in commercial and multi-family projects.
• Atlas Roofing Corporation: Atlas Roofing manufactures polyiso and other rigid foam board insulation products for commercial roofing and wall applications. Its wall sheathing products (e.g., EnergyShield) compete directly against FI-FOIL's continuous insulation offerings in commercial wall assemblies.
• Holcim Elevate (Firestone Building Products): Holcim Elevate (formerly Firestone Building Products) manufactures commercial roofing and insulation systems including polyiso cover boards and roof insulation. Comparable to FI-FOIL through commercial envelope systems where reflective insulation competes for assembly-level performance.

Emerging players

• Demilec (Heatlok): Demilec (Heatlok) manufactures spray polyurethane foam insulation used as the spray-foam component in FI-FOIL's HY-Fi hybrid systems. While not a direct competitor, it is the partner whose product economics and availability directly shape the value proposition of FI-FOIL's flagship hybrid offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FiFoil
• Facebookfacebook.com/fifoil
• LinkedInlinkedin.com/company/fifoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fi-Foil