Rimba jimbaran

What Rimba jimbaran does

RIMBA by AYANA (Rimba Jimbaran) is a privately operated luxury family resort located in Jimbaran, South Kuta, Bali, Indonesia, and is part of the AYANA Bali hospitality estate, which also includes AYANA Villas, AYANA Segara, and AYANA Resort. The property's primary physical differentiator is its immersion within tropical forest greenery and its claim to house Bali's largest Kids Club with Montessori facilities, anchoring its position as a family destination. Amenities span multiple pools (including the RIMBA Forest Pool and cabana pool), several on-site dining venues such as Liu Li Palace Seafood Restaurant and the Kampoeng Bali cultural dinner-and-show, the AYANA Spa, and cultural programming including traditional Balinese Kecak dance; architecture deliberately uses driftwood and reclaimed timber to project an eco-conscious identity.

The business operates on a direct-to-consumer hospitality model, monetizing through four revenue streams: accommodation/room bookings, dining (F&B), spa services, and paid cultural experiences. Distribution is primarily direct via the AYANA booking platform (bookings.ayana.com), supplemented by online travel agencies and the AYANA Rewards loyalty program that operates across the multi-property estate. Pricing is not publicly disclosed; the named package — 'The Connected Family Stay' — bundles guaranteed connecting rooms and up to IDR 1.2M in resort credit. The resort targets three leisure personas — families with children, couples/romance travelers, and culture/experience seekers — and markets through a global social media footprint spanning Instagram, Facebook, YouTube, TikTok, and Chinese platforms (WeChat, Xiaohongshu, Douyin).

The technology stack is conventional hospitality infrastructure (booking engine, property management, loyalty CRM); the source material identifies no proprietary AI/ML capabilities, patents, funding rounds, M&A activity, or external investors. RIMBA is a sub-brand under the AYANA corporate umbrella, with 99 disclosed employees, no public listing, and no externally disclosed revenue.

Name

Rimba jimbaran

Legal name

RIMBA by AYANA

Website

https://rimbajimbaran.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RIMBA by AYANA is a luxury family resort in Jimbaran, Bali, operating within the AYANA Bali estate. It monetizes accommodations, dining, spa, and cultural experiences via direct booking and serves families, couples, and culture-seeking leisure travelers.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Arts, Entertainment, and Recreation (71), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industry

Rainforest & Jungle Lodges (THAGAIAD)

Keywords

• Family resort accommodations
• Luxury hospitality services
• Cultural experience dining
• Wellness spa services
• Kids club montessori

Headquarters

HQ city

Jimbaran

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation/ Room Bookings: Primary revenue from room bookings and stays at the RIMBA property within the AYANA Bali estate. Multiple room types available including standard rooms and family connecting rooms.
2. Dining Experiences: Revenue from food and beverage operations including Liu Li Palace Seafood Restaurant (Cantonese cuisine), poolside dining, terrace restaurants overlooking lotus ponds, and traditional Indonesian dining at Kampoeng Bali
3. Spa Services: AYANA Spa services available to RIMBA guests, featuring wellness and relaxation treatments
4. Cultural Experiences & Activities: Paid experiences including Kampoeng Bali Dinner & Show featuring traditional Kecak dance, and other curated activities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

RIMBA by AYANA is a family resort in Jimbaran, Bali, offering luxury forest-immersive accommodation with Bali's largest Kids Club and Montessori facility. The property provides multiple dining venues (including Liu Li Palace Seafood Restaurant and Kampoeng Bali cultural dining), leisure facilities such as the RIMBA Forest Pool and cabana pools, cultural experiences featuring traditional Balinese dance performances, and spa services within the broader AYANA Bali estate.

Product overview

RIMBA by AYANA is a single property resort offering accommodation and hospitality services within the AYANA BALI collection. The resort features multiple on-site dining venues including Liu Li Palace Seafood Restaurant and Kampoeng Bali cultural dining experience, leisure facilities such as the RIMBA Forest Pool and various swimming pools, and cultural experiences like traditional Balinese dance performances. The property also includes RIMBA Wana, a guest wing nestled within nature. Accommodations range from standard rooms to the RIMBA Wana wing, with family-oriented packages available.

Differentiator

Problem solved

Functional benefit

Products and services

• RIMBA by AYANA Resort Accommodation A family resort in Bali featuring Bali's largest Kids Club and Montessori facilities, with rooms adorned with unique art, abundant plants, and multiple pools surrounded by lush tropical forest. Targets families, couples, and cultural travelers seeking nature-immersive luxury stays.
• Liu Li Palace Seafood Restaurant Cantonese fresh seafood and exquisite dim-sum restaurant located within the RIMBA by AYANA property, available to resort guests and visitors.
• Kampoeng Bali Dinner & Show Enchanting dinner experience paired with traditional Balinese dance performances (Kecak dance) held at the resort's cultural village venue. Available to resort guests and outside visitors.
• RIMBA Forest Pool A secluded forest oasis pool within tropical surroundings, available to RIMBA by AYANA guests as part of the resort's leisure facilities.
• The Connected Family Stay Package Family vacation package offering guaranteed connecting rooms and up to IDR 1.2 million in resort credit, designed specifically for families traveling with children.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• AYANA Resort Bali: Sister property within the same AYANA Bali estate, sharing guests, amenities, and loyalty program. Directly comparable in product (luxury Bali resort), target customer, and operational platform.
• Padma Resort Ubud: Family-oriented luxury resort set in a lush natural environment in Bali. Comparable nature-immersive setting and family-travel target audience to RIMBA.
• Four Seasons Resort Bali at Sayan: Ultra-luxury Bali resort with strong wellness and nature-immersive positioning in Ubud. Comparable as a high-end Bali resort targeting experiential and family luxury travelers.
• The Westin Resort Nusa Dua, Bali: Major-brand family-friendly Bali resort with extensive kids' facilities and multiple dining. Comparable as a competing luxury family resort in Bali with similar amenities.
• AYANA Segara Bali: Newest property within the AYANA Bali collection. Directly comparable as a co-located AYANA resort targeting similar luxury and family traveler segments.
• Mulia Resort Nusa Dua, Bali: Large luxury Bali resort known for extensive pools, family facilities, and multiple dining venues. Directly comparable to RIMBA on scale, family amenities, and multi-outlet F&B strategy.
• AYANA Villas Bali: Also part of the AYANA Bali estate; offers higher-end villa accommodations with shared estate amenities. Comparable luxury positioning in Bali with overlapping guest base and booking channels.
• Club Med Bali: All-inclusive family resort in Bali with strong kids' club programming. Closest competitor on the all-inclusive family-resort model, directly comparable to RIMBA's primary segment focus.

Broad incumbents

• Grand Hyatt Bali: Established large-scale luxury Bali resort with extensive pools, gardens, and family facilities. Comparable as a broad-incumbent competitor targeting similar family and leisure luxury demand.
• Conrad Bali: Large international-brand luxury resort in Nusa Dua with multiple pools, dining, and event facilities. Comparable as a broader luxury Bali competitor with overlapping family and group segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_kpXI5okMObng4qxYZP09g
• Facebookfacebook.com/rimbabyayana
• Instagraminstagram.com/rimbabyayana
• TikToktiktok.com/@ayanahotels
• LinkedInlinkedin.com/company/rimba-jimbaran

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimba jimbaran